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Customer Ratings & Reviews

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The comparable value price is $1,499.99

Customer reviews

Rating 4.6 out of 5 stars with 1333 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.3 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers often highlight the exceptional picture quality, describing it as outstanding and clear. They also appreciate the ease of setting up the TV and its intuitive operation. While many customers are pleased with the TV's color and sound quality, some express concerns about the lack of upgrades on the 2.1 HDMI ports and the high price.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 36 Showing 701-720 of 1,333 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is one of the best TV'S we have ever owned. The picture is really clear sharp and the colors are very crisp.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Fred, Thank you so much for the 5-star rating! We are glad to hear that you are happy with the picture quality of the TV and that you got a good payment plan! We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Love our Sony

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture clarity and color is fantastic. The Geek squad member was courteous and efficient in setting up the TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Holiday, Thank you for the 5-star rating! We are happy to hear you are enjoying the picture quality of the X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony still the best

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    very happy with this set. sony has the very best color accuracy over all other brands IMO.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Michael, We're glad that you are happy with this TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for giving the product a perfect rating! Jay Sony_US

  • Cons mentioned:
    Hdmi 2.1

    Rated 4 out of 5 stars

    Great for movies, but no HDMI 2.1.

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV for movies and gaming, but I don't like the lack of HDMI 2.1 Still a great TV if you can find it.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Prompt installation of a superior product

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent quality, sound, 4k all good. The connections were simple. GeekSquad support excellent.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sixtyfiveinchtopnotch, That's great! Good to hear that you appreciate the sound quality of this TV and the service. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thanks for sharing this feedback. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A must buy

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV I’ve ever purchased. Upgraded from a 2018 Samsung 55” to this Sony 65” and it was the best decision

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Travis, We are thrilled to hear that your new Sony Bravia TV is the best TV you have ever purchased. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for trusting Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Pretty good!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is good but sound is not the best. Ordering a soundbar. Fast response when you press buttons on remote. My old Samsung had quite the delay. So far so good!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lainab, Thank you for the 4-star rating! Glad to hear that the you like the picture quality of the TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65" 950

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is amazing. I appreciate the colors. I own multiple Sony tv's because of this.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bonilla, That's great! We're glad to hear that you appreciate the picture quality of the X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thanks for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Cannot go wrong with Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this for a new build and the size is perfect over a fireplace wall. Great Picture Great sound Great Fun!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Morfun06, Awesome! we're thrilled to hear that you like the picture and sound quality of your new TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near 4K HDR. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We enjoy the TV, the pictures are clear, the sound is perfect and the price is just a great one.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi kkalaba, That's great! We're glad to hear that!you are enjoying the picture quality of the X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thanks for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Sony TV purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought a TV that was a demo and it was in perfect condition outside of a box and simple to install and start up.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi dan22812, Thank you for choosing and purchasing our Sony X950H Ultra HD Smart TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    awesome

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have lg oled 3500$ worth , Sony is much better than the 3500$ LG OLED. not buying LG anymore

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Packers, We're glad to hear that you purchase this X950H 4K HDR TV. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture, but we're not tech savy so we cannot enjoy all the features this tv has to offer. Cannot get a hold of anyone on the phone at best buy to get any help.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi lynette, We are also glad that you like the picture quality of your X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near 4K HDR.

      We are here to help and walk you through how to use the TV features, please email us at [email protected]. Sincerely, Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent product. Beautiful color and picture. We are Sony fan.Even though Sony is super expensive electronics

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ronnie, Thank you for the 5-star rating! We are happy to hear you are enjoying the picture quality of the X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Highly recommend.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent quality TV and sound bar. The sales staff and the delivery personnel were excellent too.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GilB, We're glad to hear that you appreciate the quality of this TV. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Wonderful and easy

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful out of the box color and display. 4K is only on streaming apps but I love that android tv is integrated

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi OldGamer, We are thrilled to hear that you like the picture quality and the Android operating system of your new Sony Bravia 4K TV. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology. We hope you will also notice the upgraded responsiveness of the smart Android TV platform that allows apps to open up to 3x faster. Thank you for choosing Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv.

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Installed this tv right after purchasing. Install was easy and without any difficulties. What a great picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bubba, we're glad you like the picture quality of our product. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Loved

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect image of tv. Like oled but is led, the sounds is good. Everything. The control can be better but it’s okay.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi IsCarlos, We are happy that you like the picture and sound quality of your new Sony X950H Bravia TV. We always strive to deliver the best picture quality with our TVs.The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A ‘best buy’ for us!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture. 4K is impressive when it’s broadcasted. Size (65 inch) is just right for our mantle space.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tops, Thank you for the 5-star rating! We are glad to hear that you are happy with your TV purchase! We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Lives up to the hype

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV...did a significant amount of research before buying and this one is living up to the hype.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chopper, we're glad you like our product. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR Thank you for choosing SONY. ~Earl Sony_US