I had a miniLED from a bargain brand that developed an issue with reboots from the latest ROKU update, and could not get any support from the company, and returned the TV. A great associate at my local Best Buy showed me the X950H and explained it was the top of the line LCD from 2020. I explained I did not game on my TV, and so we settled on this rather than the newer TV with HDMI 2.1 ports. This TV is amazing. I have an OLED in the bedroom, and the picture quality of this TV is on par with the OLED, with only the slightest amount of blooming along the black letterbox bars on HDR material with bright highlights right against the bar. Since I watch a LOT of live news, I did not want to risk an OLED even with their logo dimming software, as burn in was not covered in the OLED warranty. The X950H has the best picture I have seen from any QLED so far. SDR brightness and highlights were just as bright as my miniLED was, and HDR pops. Very happy with both the TV and the associate in the North Little Rock store that sold it to me. The Android TV operating system is much more reliable that RokuTV, in my opinion. Very knowledgeable and went beyond the call of duty to rectify a BB computer error that would not allow a delivery to be set up.

After a ton of research I decided on the 65X950H. The Black Friday price made it an easier decision. Living with it for a few weeks now, I have to say I'm BLOWN AWAY by the image quality! The X1 image processor does an amazing job of making everything look fantastic. The upscaling is so good that it is hard to tell if it's native 4K or not. I was looking for an OLED originally, but scared by poor brightness in well lit rooms (as mine is). The bright room performance is awesome! The maximum brightness of this screen is responsible for outstanding HDR as well. The addition of bias lighting has only reinforced the viewing pleasure (see pic). I have NO DOUBT I got the right set!

This TV was very easy to set up. The menu walks you through everything and it automatically detects the components you attach into the HDMI ports. The picture quality is outstanding, and after looking at a number of options including Samsung QLED models this model offers much richer darks. I highly recommend this model for the good mix of ease of setup, picture performance, and price point.

Back story - I had purchased a 65" LG NanoCell 90 to replace the 55" Samsung HD in my den, but in spite of the upgrade from 2K to 4K, I just wasn't wowed by the LG's picture and decided to spend a little more $$$ for the Sony X900H, which the Magnolia salesperson had encouraged me to buy rather than the LG. But then, as I read reviews, I decided the X950H would probably be an even better choice, even though I'd now be spending significantly more than what I'd paid for the LG. I held my breath and decided to just go for it. Man, am I glad I did! The picture on the X950 really shines, not just for HDR, but particularly for upscaled (i.e. not 4K) content. Short of an OLED set (which was well beyond my budget), picture quality doesn't get much better than the X950H, and I haven't even calibrated it! On the downside, I wish this TV had a built-in ATSC 3.0 tuner like the X900H does, and I wish it had a center stand (to better fit our current setup), but I was able to get a good stand to make it work and we can buy an external tuner when ATSC 3.0 becomes available where I live. Beyond that, I can't say enough good things. Is it worth hundreds more than the LG or even the X900H? That's an individual choice, but given that my wife and I stream movies or TV almost every day, this was extra money spent that I don't regret at all.

Purchased this TV after a lot of online research and was not disappointed. This is without question the best picture I've ever seen on a television. I previously watched a 60" 2014 mid-range Vizio LED, max resolution 1080p. We sit about 15 feet from the screen and I had been slow to upgrade to 4k because I didn't think the additional resolution would be visible at our viewing distance. Boy, was I wrong. It may be true that the difference between standard HD and 4k is mild depending on your viewing distance, but the benefits of more accurate color and UHD/Dolby Vision are startling. My receiver won't pass through 4k, so I send 5.1 DD sound to it via the TV's optical output. Fortunately my 4k Blu-ray player offers two HDMI outputs, so I send one to the TV and the other to my receiver in order to hear the uncompressed Dolby and DTS soundtracks on Blu-ray discs. (no lip synch issues, thankfully). We're watching everything at home these days, since going to the theater is out of the question, and although you can't replace the experience of going to a high-quality cinema, pairing this screen with good amplification and speakers gets awfully close. I'm not a TV gamer, so I can't comment on input lag, but I understand this isn't a good choice if that's important to you. For anyone looking for a sublime movie and television watching experience, don't hesitate to purchase this set.

[This review was collected as part of a promotion.] Delivered 2 weeks ago. This tv leaves all other previous TV's behind. Well done Sony!

`I chose this TV because I have two other late model Sonys that allow the audio to be output to both the headphones and the TV's speakers at the same time. This expensive model does not allow that!. Therefore, it will not allow a hearing impaired person to listen at a higher volume using headphones while the other family members listen via the TV speakers at a normal volume. I must also get behind the TV and plug the headphones in and out when I want to use them.