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Customer Ratings & Reviews

Your price for this item is $299.99
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The comparable value price is $1,499.99

Customer reviews

Rating 4.6 out of 5 stars with 1333 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.3 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers often highlight the exceptional picture quality, describing it as outstanding and clear. They also appreciate the ease of setting up the TV and its intuitive operation. While many customers are pleased with the TV's color and sound quality, some express concerns about the lack of upgrades on the 2.1 HDMI ports and the high price.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 39 Showing 761-780 of 1,333 reviews
  • Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV is incredible! Sony is the way to go, great pair with matching sound bar. Bundle is the way to go!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there, Thank you for the 5-star rating! We are glad to hear that you are happy with your TV purchase! We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    High quality

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound, couldn't be happier with this television.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Johndoe. We are glad that you like the quality of your new Bravia TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room. We are also glad that you noticed the upgraded responsiveness of the smart Android TV platform that allows apps to open up to 3x faster. Thank you for trusting Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Quality and Reputation

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture. Comes highly recommend from internet sources. The sale price made it a top choice

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Sony950H, You chose the best brand! We are glad to hear that you like the picture quality of your new X950H 4K TV. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness. We hope you will also notice the upgraded responsiveness of the smart Android TV platform that allows apps to open up to 3x faster. Thank you for your purchase. -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and easy to use. Geek squad set it up quickly and neatly. Would recommend to anyonr

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ekyer, Thank you for the 5-star rating! Glad to hear that the you like the picture quality of the TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY SMART TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    THIIS IS THE BEST TV I HAVE PURCHASED IN MANY YEARS!!! THE PICTURE AND SOUND ARE AMAZING!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MONEYKAT417, We are thrilled to hear that you like the picture and sound quality of your new Sony Bravia LED TV. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for choosing Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    nice tv

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Speakers are not great and will probably end up getting a sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi justme, We're sorry to hear that you're having an issue with the speakers. Sound on conventional TVs with a speaker located below the screen is often out of sync with the picture. Our Acoustic Multi-Audio™ includes two sound-positioning tweeters at the back of the TV that enable sound to follow the action for a truly immersive experience. You can configure various settings related to the TV’s sound such as sound quality and sound mode. The actual display may vary or some settings may not be available depending on your model/country/region, TV settings, and the connected device. Press the HOME button, then select [Settings] — [Display & Sound] — the desired option.
      We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thanks for sharing this feedback. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Highly recommended!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony is by far the best brand. Great picture, reasonable price. Delivery was fast and professional.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Conz, we're glad you like the picture quality of our product. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    65”

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this tv. I feel like i’m at the movies. I did add a sound bar to it so I can hear more clearly

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Grammy, we're glad you love our product. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for your purchase. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    What a sharp picture, the colors are very true to life. Would definitely recommend this tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Brian, Awesome! Thank you for your recommendation! We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv - on sale

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Replaced an LG tv that blew. very good for sports and movies. Sound output is surprisingly good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Santa, Thank you for the 5-star rating! We are glad to hear that you are happy with the picture and sound quality of the TV! We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Movies and games look great. The built-in speakers sound good, too.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DillonO, We are happy to hear you are enjoying the picture and sound quality of the X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. Thanks for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture on this TV, we use Youtube TV and football is perfect on it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Great, Awesome! We're glad that you appreciate the picture quality of the X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Smooth interface and great picture. Super easy set up and love all the different apps.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NoNo, We are thrilled that you like the picture quality and the apps of your new Sony TV. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes.  The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for choosing Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture and good sound. Replaced an older Bravia with this one. Sold on Sony quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ALBeachy, Great! We're glad you like the picture and sound quality of our product. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Color

    Rated 4 out of 5 stars

    Good in the price range

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great brightness for watching in well lit rooms, good HDR quality, decent upscaling for lower resolution content.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Penguin, We are happy to know that you like most of the features and capabilities of your new Sony TV. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. We appreciate your feedback. Thank you for choosing Sony! -Vincent Sony_US

  • Rated 5 out of 5 stars

    Perfect Picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love everything about this tv. I hung this on my wall and I can’t get enough of it. Love tv quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Fancyq, We are glad to know that you love everything about your new Sony Bravia TV. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room, thanks to X-Wide Angle technology. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscale everything you watch to near-4K HDR. Thank you for choosing Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Color, clear picture & size is great. A little more money than I expected to spend

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jimmy, We're glad to hear that you enjoying the picture quality and size of the XBR65X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    me

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    wonderful TV excellent color and quality It is a great improvement over my last TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Loeb, We are glad to hear that! The X950H’s Full Array Local Dimming and Boosting technology dramatically increases contrast and brightness from anywhere in the room thanks to X-Wide Angle technology. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for choosing Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good. Excellent quality and love Apple Air Play. Amazing when we watch sports and movies !

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MMartinez, Thank you for the 5-star rating! Glad to hear that you like the TV's picture quality when watching sports and movies. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    SONY!!!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv and a good price!!!! color is A1!!!! cant wait to have family night!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Quent, We are happy to hear you are enjoying the picture quality of the X950H 4K HDR TV. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! Jay Sony_US