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Customer Ratings & Reviews

Your price for this item is $299.99
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The comparable value price is $1,499.99

Customer reviews

Rating 4.6 out of 5 stars with 1333 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.3 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers often highlight the exceptional picture quality, describing it as outstanding and clear. They also appreciate the ease of setting up the TV and its intuitive operation. While many customers are pleased with the TV's color and sound quality, some express concerns about the lack of upgrades on the 2.1 HDMI ports and the high price.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 41 Showing 801-820 of 1,333 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Buy this TV and be astonded

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Stellar performance from this highly acclamied 4k tv. Absolutely the best tv I`ve ever owned.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DrsDon, We are glad to hear that your X950H is the best TV you have ever owned. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. You chose the best brand. Thank you for trusting Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very good

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good. Great TV. Looks great and is very good quality. Would purchase it again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Christian, we're glad you like the picture quality of our product. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best picture for the price. You will not be disappointed.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tman2207, We are happy that you like the picture quality of your new Sony Bravia 4K TV. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room. Sony will not let you down. Thank you for trusting Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Simply Amazing

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony 4K television is truly a thing of beauty. The picture quality is off the charts.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi One4Three, Glad to hear tath you are enjoying the 4k TV and picture quality! We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony and for the 5-star rating! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Solid Choice

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I like the TV is has a great picture that is bright and clear. The operating system is easy to use and so far has been fast and reponsive.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there, Thank you for the 4-star rating! We are glad to hear that you are happy with the picture quality of your new 65" X950H TV! We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy set up fantastic picture !!!!!!!!!!!!!!!!!!!! Happy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Tv20, We are glad that you are happy your new Sony Bravia and enjoying the great picture quality and easy setup for your new X950H. Your new X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room. We hope you will also notice the upgraded responsiveness of the smart Android TV platform that allows apps to open up to 3x faster. Your continued support means so much to us. Thank you for choosing Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Just as advertised

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I loved it right out of the box. It was easy to set up & has an excellent picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dave, Choosing this TV will definitely be worth it! Thank you for choosing and purchasing Sony X950H LED 4K Ultra HD Smart TV. We are extremely pleased to hear you're enjoying the outstanding picture quality and you find it easy to setup. The X950H's Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for giving the product a perfect rating! -Jess Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Spectacular color! No glare from nearby windows. This set exceeded my expectations.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Henryccx, we're pleased to hear that the TV exceeded your expectations. We're also glad that you like the picture quality. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near 4K HDR. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very fine lived up to what we wanted and appreciate the help we received in store

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi apple, We're glad to hear that you appreciate the picture quality of the X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    sound

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    when you are using this tv it is like having surround sound all the time without xtra parts.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi dbop, You are definitely right! We always strive to deliver the best picture quality with our TVs. Your X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for choosing Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Apple TV app is pending

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound. Apple TV built in app is still pending via an update from Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Okydoky, Thank you for the 5-star rating! We are happy to hear you are enjoying the picture quality of the X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it!

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv! We upgraded and we love the vibrant colors and precision of this television!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KPz3, Fantastic! We're thrilled to hear that you are enjoying the picture quality of your new TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near 4K HDR. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65"

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture! Excellent TV.... highly recommend! Sony never disappoints!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi John, We're glad to hear that you appreciate the picture quality of this X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for the recommendation! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nothing like it

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Is the best of the best that money could buy Sony TVs love them and it's great for PS5

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Goku, Thank you for the 5-star rating! Glad to hear that you are happy with your purchase! We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Show me TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Such a good TVI bought an 85" one. The picture in the sound is terrific.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Randy, We're glad that you are happy with the picture and sound of this TV. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY is the d best!!!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Exact size and features of what we’re looking for.. absolutely enjoying our new TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Madhoo,

      Great! We're glad that you found the perfect TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thanks for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Enjoying our new tv. Fits our space very well. Love the quality of the tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Raymond, We're glad to hear that you love the picture quality of the X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thanks for sharing this feedback. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Fantastic TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We chose this as our middle+ quality TV and love it. Great picture and great functionality.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good tv with picture and sound. Best price around we found at Best Buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Marcos, We're glad to hear that you appreciate the very good picture and sound of the X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia 65" Smart TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I absolutely love this Sony 65" television. You can't get better quality with Sony tv's

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi gtosgal, we're glad you love our product. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for your purchase. ~Earl Sony_US