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Customer Ratings & Reviews

Your price for this item is $299.99
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The comparable value price is $1,499.99

Customer reviews

Rating 4.6 out of 5 stars with 1333 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.3 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers often highlight the exceptional picture quality, describing it as outstanding and clear. They also appreciate the ease of setting up the TV and its intuitive operation. While many customers are pleased with the TV's color and sound quality, some express concerns about the lack of upgrades on the 2.1 HDMI ports and the high price.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 45 Showing 881-900 of 1,333 reviews
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    This time, a happy customer.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works great. Easy to manage. Looks great. The soundbar is a plus.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Butcher, Great! We're glad that you like the TV features and functionality. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near 4K HDR. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My New TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Much better picture and especially sound with the television and sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jay1, we're glad you like the picture and sound quality of our product. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for your purchase. ~Earl Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Sony - 65" Class X950H Series LED 4K UHD Smart TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great color. 3rd Sony Bravia we have had. Hope to have it a long time.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KMWar, Excellent! We're pleased to hear that you love the picture quality of your new TV. We also appreciate you being a long time Sony fan. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near 4K HDR. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love this TV

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    LOVE this TV!!! Great picture, sound and price! Highly recommend!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Megan,
      Awesome! Thank you an amazing review and recommendation. We're glad you like the picture, sound, and price with your new TV. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality of this TV is amazing! I’m so glad I bought it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Samsung, Excellent! We're glad that you like the picture quality of your new TV. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near 4K HDR. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My new Sony 65" TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding picture and sound! The 4k makes the picture come alive!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonyFan, Awesome! We're glad that you like the picture and sound quality of your TV. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near 4K HDR. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bring GL of to hd do

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great buy loved the tv great quality picture had a blast watching the tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Hhgghb, Thank you for the 5-star rating! Glad to hear that you are happy with the picture quality of the TV! We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Spony65

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great picture from Sony/Best Buy price and payment plan was very good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Purchase, Thank you so much for the 5-star rating! We are glad to hear that you are happy with the picture quality of the TV and that you got a good payment plan! We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Very bright, Great HDR picture

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After returning a cheaper Samsung unit where HDR content was to dark to watch, this unit was VERY impressive. Very clear HDR content. Remote is very easy to use and I like the interface better than the samsung. Only draw back so far is sine of the lights reflecting in the TV created a rainbow effect. I was able to tilt the screen slightly to reduce this effect.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RJHJ, we're glad you like our product. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful picture

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Incredible picture. Looks amazing hung up on the wall in my living room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Maddie, Thank you for the 5-star rating! We are happy to hear you are enjoying the picture quality of the X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Must get!!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sharp crisp image. What a TV should be like. Love everything about it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Randa, We're glad to hear that you love everything about this X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect tv for any type of watch

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is top notch..love the way the apps stream smoothly

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Murphwins, Thank you for your awesome review! We are so glad to hear that you are happy with the picture quality and apps of your new 65" X950H TV! We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Outstanding picture and features

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best picture detail and response, the 120 refresh rate makes it feel l Iike youre in the scene or the event. The Google TV software is also great its an easy to use interface that connects quickly to the smart home managemwnt software and the interface js intuitive with learning ai that imlroves suggestions as you use the TV more.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TomB, We are happy to hear you are enjoying the picture quality and features of the X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Limited Glare

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Reduced issues with glare as compared to my previous TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there, Thank you for the 5-star rating! We are happy to hear you are enjoying the picture quality of the X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Dldl

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture. Took about a week for the jeerking movement to stop.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Denl, we're glad you like the picture quality of our product. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    beautiful

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful, great color. Happy with the purchase I got

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonyTV, Awesome! We're glad that you are happy with your purchased. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for sharing this feedback. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    One of the best TVs out there, great picture and sound. Highly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jack106, we're glad you like the picture and sound quality of our product. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for your purchase. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65X950H

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very satisfied with this TV. Excellent picture for the price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Roll, We are thrilled to know that you are very satisfied with your brand new Bravia TV. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for choosing Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is sharp and options for view are great . We are liking the size.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Burks, We are happy to know that you like the sharpness, size, and viewing options of your new Sony TV. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology. . The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for trusting Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    The XL Model is worth it

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture and definitely worth the extra money over the non-XL model. The x/y video uniformity is well worth it!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello WorthIt, We are happy that you like the picture quality of your Bravia 4K TV. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for your purchase. -Vincent Sony_US