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Customer Ratings & Reviews

Your price for this item is $299.99
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The comparable value price is $1,499.99

Customer reviews

Rating 4.6 out of 5 stars with 1333 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.3 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers often highlight the exceptional picture quality, describing it as outstanding and clear. They also appreciate the ease of setting up the TV and its intuitive operation. While many customers are pleased with the TV's color and sound quality, some express concerns about the lack of upgrades on the 2.1 HDMI ports and the high price.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 59 Showing 1,161-1,180 of 1,333 reviews
  • Rated 5 out of 5 stars

    Measure before you buy

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We ended up returning this tv - it was way to big for where we were going to put it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chicosbrother, Thank you for the 5-star rating! Glad to hear that you are happy with your new 65" X950H TV! We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    SONY IS GREAT!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    GREAT UNIT!, SO MANY INPUT OPTIONS, HEADPHONE JACK, 4 HDMI INPUTS, ITS JUST GREAT!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi great, we're glad you like our product. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! ~Earl Sony_US

  • Rated 4 out of 5 stars

    Sony Bravia.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV according to all the reviews, unfortunately never got to use it. Screen was scratched so I returned it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Cody, We're sorry to hear that you returned this TV. In any case that you need our assistance, you can check our support website (www.sony.com/esupport) for troubleshooting steps and contact details. The brand new TV comes with a one-year limited manufacturer's warranty.

      The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thanks for sharing your feedback! Jay Sony_US

  • Rated 5 out of 5 stars

    This smart TV is a game changer

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It fits perfectly our living room and syncs with our SONY BlueRay player and home theater

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    TV Purchased after 14 years

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great employee who quickly and easily explained our choices and the latest technology

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TheDODGERFans, We are happy to hear about your experience. Your new X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room. It is nice to hear that your local dealer assisted you with your concerns/questions. We appreciate your feedback. Thank you for choosing Sony! -Vincent Sony_US

  • Rated 5 out of 5 stars

    Sony X950H 65"

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice TV. Now if there was something worth watching, all would be well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      HiSonybuyer2021, wow! We are truly happy to hear you are satisfied with the incredible picture quality of our X950H! We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR.

      Thank you so much for the 5 Star review and for choosing Sony!

      - Romeo Sony_US

  • Rated 5 out of 5 stars

    Lugnut

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just as the service representative explained according to my needs.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Posi
      Thank you for sharing your great shopping experience. We're glad that your new TV suits your needs and expectations. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Replacing the old with the new.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Totally satisfied with everything I purchased. Greek Sqad was awesome.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nick! You made the right choice for an upgrade! We are so glad to hear that you are happy with the service and your TV purchase! We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Excellent Product-Excellent Price

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased in 07-20 Researched all 1st ,in short,Sony XBR stood out ! Worth every penny

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi crashman11, We are happy that you like the quality of your new Sony Bravia TV. You chose the right TV. Your new X950G Bravia TV has unmatched processing power, the Picture Processor X1 Ultimate, that detects hundreds of different objects on-screen. It intelligently enhances brightness, detail, and color, so everything you watch is clear, bright, and incredibly realistic. Thank you for trusting Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    Not a great pick up

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture but very disappointed in no updated hdmi ports and no plan for Sony to do so

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Casper1313,

      Thanks for sharing your experience so far with your X950H 4K HDR TV. We are glad you appreciate the nice picture quality of this TV. We understand your anticipation of the updated HDMI ports. We value your input and appreciate the feedback.

      There is much confusion about the HDMI versions and concerns about compatibility. For this reason, we do not promote the HDMI versions incorporated on many of our products. Instead, we advertise the features of a product that are associated with a particular HDMI version. For X950H, the TV will support up to 18 Gbps transfer rate for 4K HDR and Enhanced Audio Return Channel (eARC) to allow for Hi-res Audio, including Dolby Atmos and DTSX which is considered an HDMI 2.1 feature.

      We recommend the X900H model for expanded HDMI 2.1 feature support like 4K at 120fps, or (yet to be released software update) for ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate). Refer to this link for more information: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xbr-65x950h/articles/00246472

      If you need further assistance or more information about our product, you can email us at socialsupport@am.sony.com with the following details:

      Name:
      Best Buy Username:
      Model Number:
      Issue:
      Telephone Number:

      We appreciate you and thanks for choosing Sony!

      Regards,
      Jess Sony_US

  • Rated 5 out of 5 stars

    TV and wall mount installation

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Crew was excellent. Couldnt be happier. Knowledgeable and very professional.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NewTv, That's great! We're glad to hear that! We're glad to hear that you're happy with this X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for choosing Sony. Jay Sony_US

  • Rated 5 out of 5 stars

    spectacular

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    never seen anything as good as this. My 12 yr old grandson said OMG when turned on.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi jack, We are glad to know that you and your grandson liked the quality of your new Sony TV. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for choosing Sony! -Vincent Sony_US

  • Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent installation of my new 65” SONY TV by Raymond from the Parma geek squad.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Sonytv, We are glad that you are happy with your new Sony 4K TV. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. It is nice to hear that your local dealer assisted you well. We appreciate your feedback. Thank you for choosing Sony! -Vincent Sony_US

  • Rated 5 out of 5 stars

    Great tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is amazing!! I like how many apps this tv has. It truly is a smart tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mark, we're glad you like our product. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Quality is in this one!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tbh... The best Tv I've ever bought! Sony thank you fonle an amazing purchase!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Stealthspawn, we're glad you like our product. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    buying a tv

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    WE HAD A very informative discussion with a best buy employee regarding a tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi buyingatbestbuybestprices, Thank you for the 5-star rating! Glad to hear that you found the perfect TV for your need. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Owner

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tech support team were courteous and efficient in assembling the products.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sonytv, Thank you for the 5-star rating! We are happy to hear you are enjoying the picture quality of the X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love it. The colors are beautiful and easy to operate. Would recommend it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Diann, Thank you for the 5-star rating! We are happy to hear you are enjoying the picture quality of the X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Cool tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great people great service. It easy to look for tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rrsb06, We're glad that you are happy with this X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thanks for choosing Sony. Jay Sony_US

  • Rated 5 out of 5 stars

    X950H

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    SONY DID IT AGAIN BEST 4 K PICTURE EVER LOVE MY TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CITYWIDETV, we're glad you like the picture quality of our product. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for choosing SONY. ~Earl Sony_US