Customer Ratings & Reviews
- Model:
- XR75X90L
- SKU:
- 10101555
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.6 out of 5 stars
- Brightness
Rating 4.9 out of 5 stars
- Pros mentioned:Picture quality
⭐⭐⭐⭐⭐ Excellent TV, Worth Every Penny
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Amazing picture quality with vibrant colors, deep contrast, and smooth motion. The 75" screen is perfect for movies, sports, and gaming. Easy to use, sleek design, and solid sound. The Sony Bravia XR X90L delivers an outstanding viewing experience. Highly recommended.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi ReynanteFlauta!
Thank you for taking the time to share your review of the XR-75X90L TV. It brings us great joy to hear that you are having an outstanding viewing experience and that you highly recommend it! We are thrilled that you are appreciating the amazing picture quality, specifically the vibrant colors, deep contrast, and smooth motion delivered by the XR Processor.
We're genuinely thankful you decided on Sony!
Best regards,
Estefany
- Pros mentioned:Ease of use, Picture quality
Good value
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great picture, ease of operation and great refresh rate. Thumbs up!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Melrose, That's really cool! Thank you for giving the product a perfect rating! We're glad that your investment is worth it and you're having an enjoyable gaming experience with your new X90L Full Array LED 4K Ultra HD Smart Google TV! It is amazing to hear you like the gaming performance, 4K at 120Hz signal format and you find it very easy to use. Thank you for choosing Sony! -Jess
- Pros mentioned:Ease of use, Picture quality
Quite pleased.
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Coming from a 15 year old 56” Samsung LCD to this is a giant leap in quality and utility. Great picture and when grouped with the AT 5000 sound bar and BT rears and woofer, the sound is incredible as well. Easy to setup and use.we intended to buy the 85” when we moved into our new to us house, but was not available. Fortunately the room is a little too small for an 85 and the 77 is perfect.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Ralphie,
Awesome! We're glad to hear that you are pleased with your new Sony TV. We always strive to deliver the best quality with our products products and aim to provide the best experience experience possible. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris
- Pros mentioned:Color, Picture quality
SONY BRAVIA 75" TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.We love our new SONY BRAVIA XR TV!!! We had an older Sony 42 inch for 15 years that was also great, but after 15 years, it was loosing its color. This new 75" SONY BRAVIA XR X90L LED 4K UHD has an excellent picture, the colors are sharp and bright and it is so nice to have a bigger screen to watch. LOVE our new SONY and really enjoy the payment plan that helps out with our budget.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JackieForSONYBRAVIA,
Thank you for the continued trust you have put in our brand! We always strive to deliver the best quality with our products. We're happy to hear that your investment with your new Sony TV is worth it. Your satisfaction with the exceptional picture quality of the unit is greatly appreciated. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. We really appreciate your recommendation. Thanks for trusting Sony! - Kris
- Pros mentioned:Picture quality
Best TV for the money hands down
||Posted . Owned for 11 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Went witht the 2023 model in 2024 because of the price and I did not like the brightness of the newer processor upgrade on the 24. Amazing, true, realistic picture as always with SONY. Such a better picture than the other brands. Does not dim when watching apps. Crystal clear picture and suprisingly good aduio. Paired seamlessly with my 10 year old SONY sound bar and sub. Easy access to back panel connections when wall mounted
I would recommend this to a friendBrand response from SonyListens
Posted .Hi BrandonD,
We're so glad to hear you're loving the amazing picture quality and surprisingly good audio of your BRAVIA XR X90L, and we appreciate you highlighting how seamlessly it pairs with your older Sony soundbar. Thanks for choosing Sony. -Eliab
- Pros mentioned:Picture quality
This TV Might Ruin Your Life...
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Wanna do better with your time? Want to stop watching tv and neglect your kids? Well, don't buy this tv. Why, you ask? Because this tv rules. I serioulsy don't klnow why I even leave the house. Also, I may be getting a blue tan from watching it too much. 10/10 would let this tv ruin my life...
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JosephD,
We're so glad to hear that your Sony X90L TV has brought such excitement and immersive viewing into your home! Thank you for the outstanding 5-star rating—it's wonderful to know the vibrant colors and captivating picture quality are making every moment so engaging. Your joy and enthusiasm truly shine through, and it's fantastic that your Sony BRAVIA TV has been such a centerpiece of entertainment.
Thank you for choosing Sony—hope your day is picture-perfect!
DiegoV.
- Pros mentioned:Picture quality
Great Value for the money . We love it .
||Posted . Owned for 1 year when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The best TV for the money , super happy with its quality and performance, so happy me and my family can afford its outstanding value and picture that best buy afforded me .
I would recommend this to a friendBrand response from SonyListens
Posted .Hi MichaelD!
Thanks so much for sharing your review with us.
We are thrilled to hear that you and your family are having such a great time with your new XR-75X90L TV.
We appreciate you choosing Sony!
Best regards,
Estefany
- Pros mentioned:Color
Excellent Brightness and Definition
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This TV is simply outstanding! The brightness is absolutely superb, making every scene pop with life, and the definition is incredibly clear! Every detail comes through with stunning precision. Watching anything on this TV is a pure joy and it truly elevates the viewing experience to the ultimate level of satisfaction.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi TreyHyman,
Thanks for sharing such a glowing review of your BRAVIA X90L! It's fantastic to hear you're so impressed with the brightness and high definition. Your feedback is invaluable to us!
Thanks for choosing Sony!
Sincerely,
Jenn | Sony North America.
- Pros mentioned:Picture quality
Review for 75″ Sony BRAVIA XR X90L,
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Overall: Highly recommended if you want a large, high-performance LED TV that balances excellent picture quality, gaming capability, and smart features — though you may want to pair it with a soundbar and tweak settings to get it just right.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JuiyingH,
It brings us great satisfaction to hear that you highly recommend the BRAVIA X90L! Your review perfectly captures the balance we aimed for with this model—delivering high-performance in picture quality, gaming capability, and smart features in a large format.
Thank you so much for trusting Sony!
Regards,
Dominick
- Pros mentioned:Color, Ease of use, Picture quality
Sweet Blessings
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Very nice color , sound and quality! Very easy set up.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi BlancaS,
We're happy to hear you feel that way, thank you for the compliment! We really appreciate that you are enjoying the vibrant colors, sound quality, and easy setup with your new Sony TV. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris
- Pros mentioned:Picture quality
Absolutely Stunning!
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Absolutely 1 million % stunning!! The picture quality is so incredible and out of this world. The colors are so accurate, it blows my mind. I had the Hisense u8k and had some issues with it and exchanched it for this. I can tell you that this 75 INCH SONY BRAVIA X90L BEATS IT IN EVERY WAY. Its worth every single penny. Who ever gets this tv will definitely not be disappointed, its great with sdr content , hdr , 4k ,and dolby vision . Wow!! Bravo Sony! Im sony 4 life!!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi HasmikC, amazing! We're glad you are enjoying our newest TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl
- Pros mentioned:Color, Picture quality
Great Picture
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This tv has a way better picture than the last Sony I had and we love that the blacks look black again and not washed out like the old one. The bigger complaint on this new one is that the unsupported apps, like HBO require using a Fire TV unit but this was not true on the old one. Other than that, great.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Augie,
Thank you for the 5-star rating! We're happy to hear that you love the exceptional picture quality of your X90L TV. This is definitely a great choice for an upgrade. Many of the existing apps such as HBO app can be downloaded on this TV using the built-in Google Play Store. Please use this link as your guide on how to install apps on a Google TV or Android TV:
https://www.sony.com/electronics/support/articles/00147386?utm_source=glean
Should you need further assistance, feel free to contact us by sending an email to socialsupport@am.sony.com with the following:
Name:
Best Buy Username:
Telephone Number:
Model Number:
Issue:
We are sorry for the inconvenience and hope to speak to you to resolve this matter. We appreciate your feedback and thanks again for purchasing Sony! - Kris
- Pros mentioned:Picture quality
Recommend This TV
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I've owned this TV for 11 months and I'm very satisfied with the picture quality, sound and features. There is no picture blurring or freezing. The remote is small and easy to use. Excellent TV.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi MyLaptop,
We are honored to hear that after 11 months of ownership, you remain very satisfied with your TV! It is great to know that the picture clarity, reliable performance, and user-friendly remote have made your experience so positive. We strive to build products that stand the test of time, and your feedback confirms we are on the right track.
Thank you for being a part of the Sony family and for sharing your long-term experience
Regards,
Dominick
- Pros mentioned:Picture quality
BANG FOR BUCK
||Posted . Owned for 3 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Amazing TV, fantastic value, accurate colors, sports look great, super sweet upscaling (streaming through HDMI from laptop looks amazing,) great for daily use and bright enough in a bright living room. Google OS is missing a few apps but has most apps you're looking for. Highly recommended for the price, can't find a better deal in this price range, next best thing is going for LG OLED.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello QUENTIN,
Thank you for choosing Sony!
We're immensely pleased to hear that you're loving your XR75X90L TV! It's truly wonderful to know you find it to be fantastic value, with accurate colors, great sports performance, and amazing upscaling for streaming. We're also happy it's bright enough for your living room. We appreciate your feedback regarding the Google OS and app availability, and it's rewarding to hear such a high recommendation for the price!
Best regards,
-Fred
- Pros mentioned:Color, Picture quality
Nice!
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Beautiful! Great contrast, great color and pretty good sound! The sound has the most adjustability I've seen in a TV! It has an equalizer! That you can actually adjust! Well done Sony.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi user887881,
Thank you for your review of the Sony BRAVIA XR X90L! It’s fantastic to hear that you’re enjoying the stunning contrast, vibrant colors, and especially the customizable sound options. An adjustable equalizer is such a great feature for fine-tuning your audio experience. Well done, indeed! Thank you for choosing Sony! -Maria
- Pros mentioned:Picture quality
Sony Still Has It
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Everything about this set is quality. Sony does not disappoint, from the picture, to the sound, to the overall finished product. This set is located in a sunny room and the picture comes through just fine and with the 120hz refresh rate sports are awesome. Very happy with this purchase
I would recommend this to a friendBrand response from SonyListens
Posted .Hi RichardS,
We appreciate the positive feedback and we're glad to hear that you like the picture and sound quality of the TV. We're glad that you're happy with your purchase and thank you for choosing Sony!
-David
- Pros mentioned:Picture quality
Quality Matters
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Great tv ! Love the picture quality and the size!! Great to play zombies on with our PS5
I would recommend this to a friendBrand response from SonyListens
Posted .Hi user498580, Thank you for the 5-star rating! We're pleased to hear you love the great picture quality, size, and excellent PS5 gaming experience with your Sony X90L. Thanks for choosing Sony! -Sam
- Pros mentioned:Picture quality
Very happy
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Very happy with this TV so far. We've had cheaper brands for quite some time and we were ready to upgrade. The picture quality and the functionality of this TV are much better than our inexpensive LG, Visio, and Roku TVS. We hung it up with a low profile wall mount and we're happy with how thin it is as well.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi MichelleC,
Thanks for this wonderful review! We're thrilled to hear you're happy with your new X90L TV and that it's been a great upgrade for your home. It's fantastic to know that you're noticing the significant difference in picture quality and functionality!
We also appreciate you mentioning how well it works with your wall mount.
Thanks for choosing Sony!
Sincerely,
Jenn | Sony Social Media Team.
- Pros mentioned:Picture quality
Good tv
||Posted . Owned for 5 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Good tv would buy again love it always love sony buy it
I would recommend this to a friend - Pros mentioned:Picture quality
Worth every penny!
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Tv has amazing color and clarity. Football games are amazing. It made friends give up their season tickets the game looked so amazing. Very happy with this purchase.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JasonR,
That's incredible to hear! We're delighted that the BRAVIA XR X90L is providing such amazing color, clarity, and motion, especially for watching football. We appreciate you sharing how much you're enjoying your purchase!
Thanks for choosing Sony.
Best regards, Eliab