I'll start out by saying I've only had Samsung TV's for the last 15+ years, but my 1 year old Q70A had horrible compression artifacts that I couldn't take anymore. After weeks of searching online, I was convinced that Sony was just the best brand out there. It may not be the brightest, but the clarity and accuracy is amazing! We watch mostly TV shows (currently binging Suits), and the picture quality is outstanding. Now that football is back, we've watched a few football games as well with no issues. I would say the biggest flaw (as is with all LED TV's) is the blooming. To be honest, it's really not bad at all. It's more noticeable if watching from an angle, but dead on it's almost non-existent. The sound quality is meh, as with all modern TV's, so you may want to invest in a soundbar or surround sound system. Buy this TV, you won't be disappointed!

The Sony X90L is a mid-range 4k TV released in 2023. It replaces the Sony X90K/X90CK and sits above the entry-level Sony X85L and budget models like the Sony X77L/X77CL. Unlike the higher-end Sony X93L, it doesn't feature a Mini LED backlight but instead has a full array local dimming backlight. It offers a great selection of features typically found on higher-end Sony TVs, including hands-free voice control, the S-Center speaker input, and an ATSC 3.0 tuner for up to 4k broadcast support. It's powered by Sony's Cognitive Processor XR, designed to improve overall image processing and upscaling. It has HDMI 2.1 bandwidth and variable refresh rate (VRR) support for gamers, so you can take full advantage of the latest consoles. It's available in a wide range of sizes, from 55-inch to a massive 98-inch model, so there's something for everyone. The sound effects surround the room. It also not just for gamers but you can actually watch tv on it making best of both worlds. Overall I rate it 5/5 best tv I ever had

I love this TV. I was originally going to go with a 75” TCL, but after talking with a Best Buy associate, he steered me toward this one and I’m glad he did. I love the colors, the blackness, how bright it is and how fast it is. It is a little heavier than I thought it would be but it’s the perfect size for my wall!

From the moment I powered on the X90L, I was blown away by how vivid and detailed the picture looked. The full-array LED backlight and local dimming bring out deep blacks and bright highlights with great contrast — HDR movies and shows pop in a way that feels almost cinematic. Colors are rich and realistic, and upscaling of 1080p or even lower-res content is impressively sharp thanks to Sony’s powerful picture processing engine.

Great picture even at an angle. Very clear and dark blacks. Good compromise from mini led price point. Does not use DC adapter runs on a 120 plug. This ttv is thin and sleek. It is heavy. You will need help to move it or hang on a wall.