Customer Ratings & Reviews
See more imagesSony - 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)
- Model:
- XR75X90L
- SKU:
- 6544735
Highly rated by customers for:
Customer reviews
Top Mentions
- Rated 5 out of 5 stars
My first Sony TV, and I was not disappointed!
Kyle Posted
I'll start out by saying I've only had Samsung TV's for the last 15+ years, but my 1 year old Q70A had horrible compression artifacts that I couldn't take anymore. After weeks of searching online, I was convinced that Sony was just the best brand out there. It may not be the brightest, but the clarity and accuracy is amazing! We watch mostly TV shows (currently binging Suits), and the picture quality is outstanding. Now that football is back, we've watched a few football games as well with no issues. I would say the biggest flaw (as is with all LED TV's) is the blooming. To be honest, it's really not bad at all. It's more noticeable if watching from an angle, but dead on it's almost non-existent. The sound quality is meh, as with all modern TV's, so you may want to invest in a soundbar or surround sound system. Buy this TV, you won't be disappointed!
I would recommend this to a friendBrand response from SonyListens
Posted
Hi Kyle, wow! We're glad you are enjoying your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl <img src="https://s3.amazonaws.com/stratos-logos/logos/Sony_US.jpg" alt="Sony_US" title="Sony_US" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" />
- Rated 5 out of 5 stars
Sony best new tv
JasmineR Posted
The Sony X90L is a mid-range 4k TV released in 2023. It replaces the Sony X90K/X90CK and sits above the entry-level Sony X85L and budget models like the Sony X77L/X77CL. Unlike the higher-end Sony X93L, it doesn't feature a Mini LED backlight but instead has a full array local dimming backlight. It offers a great selection of features typically found on higher-end Sony TVs, including hands-free voice control, the S-Center speaker input, and an ATSC 3.0 tuner for up to 4k broadcast support. It's powered by Sony's Cognitive Processor XR, designed to improve overall image processing and upscaling. It has HDMI 2.1 bandwidth and variable refresh rate (VRR) support for gamers, so you can take full advantage of the latest consoles. It's available in a wide range of sizes, from 55-inch to a massive 98-inch model, so there's something for everyone. The sound effects surround the room. It also not just for gamers but you can actually watch tv on it making best of both worlds. Overall I rate it 5/5 best tv I ever had
I would recommend this to a friendBrand response from SonyListens
Posted
Hi JasmineR,
Thank you for sharing an in-depth review of your amazing experience with your X90L TV! We're really glad that we were able to give you a good match for your viewing and gaming needs. Your satisfaction with the incredible picture quality, features, and overall performance of the TV are greatly appreciated. Thank you for your positive feedback and for choosing Sony! - Kris <img src="https://s3.amazonaws.com/stratos-logos/logos/Sony_US.jpg" alt="Sony_US" title="Sony_US" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" /> - Rated 5 out of 5 stars
Stunning TV
JoseM Posted
From the moment I powered on the X90L, I was blown away by how vivid and detailed the picture looked. The full-array LED backlight and local dimming bring out deep blacks and bright highlights with great contrast — HDR movies and shows pop in a way that feels almost cinematic. Colors are rich and realistic, and upscaling of 1080p or even lower-res content is impressively sharp thanks to Sony’s powerful picture processing engine.
I would recommend this to a friendBrand response from SonyListens
Posted
Hi JoseM,
We are immensely pleased to hear that you were immediately blown away by the vivid and detailed picture quality of the BRAVIA X90L! It is rewarding to know that you recognize the power of the full-array LED and local dimming to deliver deep blacks and cinematic HDR contrast. Thank you for noticing and describing the effectiveness of our powerful picture processing engine and realistic colors so clearly!
We really appreciate you choosing Sony!
Regards,
Dominick <img src="https://s3.amazonaws.com/stratos-logos/logos/Sony_US.jpg" alt="Sony_US" title="Sony_US" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" /> - Rated 5 out of 5 stars
The best TV I’ve ever had.
Clearestpenny Posted
I love this TV. I was originally going to go with a 75” TCL, but after talking with a Best Buy associate, he steered me toward this one and I’m glad he did. I love the colors, the blackness, how bright it is and how fast it is. It is a little heavier than I thought it would be but it’s the perfect size for my wall!
I would recommend this to a friendBrand response from SonyListens
Posted
Hi Clearestpenny, Thank you for the positive review! We're glad you love the colors, black levels, brightness, and overall picture quality of your Sony X90L. You've made an excellent choice and thanks for choosing Sony! -Sam <img src="https://s3.amazonaws.com/stratos-logos/logos/Sony_US.jpg" alt="Sony_US" title="Sony_US" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" />
- Rated 5 out of 5 stars
Sony TV 75 full array led. Great quality.
EvelioP Posted
Great picture even at an angle. Very clear and dark blacks. Good compromise from mini led price point. Does not use DC adapter runs on a 120 plug. This ttv is thin and sleek. It is heavy. You will need help to move it or hang on a wall.
I would recommend this to a friendBrand response from SonyListens
Posted
Hi EvelioP, We're glad you like your TV. Enjoy and thanks for choosing Sony! -Craig <img src="https://s3.amazonaws.com/stratos-logos/logos/Sony_US.jpg" alt="Sony_US" title="Sony_US" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" />
- Rated 5 out of 5 stars
SONY’S WOW FACTOR
VIVIDGARDENOFCOLOR Posted
When we decided to purchase our first large TV, we visited Best Buy to get an idea of what we wanted in a TV. Not only were we pleasantly surprised by the selection, we were pleasantly surprised by the knowledge of the associates in the TV department. We were quickly greeted, and asked what we were looking for in a TV. They removed a lot of mystery of the latest technology that was available from the different brands that Best Buy carries. It has been a long time since we purchased a TV! Because of the excellent Customer service we received, we decided to sit down with the associate that was helping us and we bought a 75” Sony LED 4K Google TV!! We also bought the tech support and of course had the TV delivered and mounted. We did run into a little snag with the delivery date and time, but Best Buy stood by their word and ironed everything out. It was awesome. We are still exploring the many options our new Sony TV has and we are absolutely THRILLED with our new purchase!!! The 4K colors, clarity of the picture, audio and ease of learning to use it are beyond our expectations. Looks great in our living room, friends and family ask where we purchased our TV and our reply is “Best Buy, of course!!”
I would recommend this to a friendBrand response from SonyListens
Posted
Hello VIVIDGARDENOFCOLOR,
Congratulations on your first large TV! You will not regret your decision. We're glad that you appreciate the picture and sound quality of your new Sony - 75" Class BRAVIA XR X90L Full Array LED 4K UHD HDR Google TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! Enjoy! - Marco <img src="https://s3.amazonaws.com/stratos-logos/logos/Sony_US.jpg" alt="Sony_US" title="Sony_US" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" /> - Rated 5 out of 5 stars
Love this tv
MaryB Posted
This tv is beautiful. I got it to replace a Sony 900F. I tried and returned both the Sony x95k and the Samsung Qn90b sets because I had bad eye strain while watching them, and the anti-reflective coating creating a horribly distracting rainbow streak in a bright room. This tv however, is perfect. No ugly rainbow reflection. Gets stunningly bright on vivid mode so it easily combats a sunny room. Beautiful black levels and contrast. Handles motion superbly. Just a crisp amazing picture with rich and vivid accurate colors. I love this set. If you're on the fence get off of it and buy this.
I would recommend this to a friendBrand response from SonyListens
Posted
Hi MaryB, amazing! We're glad you are enjoying your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl <img src="https://s3.amazonaws.com/stratos-logos/logos/Sony_US.jpg" alt="Sony_US" title="Sony_US" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" />
- Rated 5 out of 5 stars
Sony bravia.
JoshT Posted
My new Sony TV is the best TV I have purchased in years, it has an amazing brightness viewing options and top-notch picture performance. I also love the compatibility that it has with my PS 5 console, It takes my gaming experience to the next level while also allowing me to merge all my remote controllers into one making it easier to manage .it also offers an easy to use google assistance which makes it easier to navigate through the different features and apps that are available to you on this TV .I highly recommend purchasing this TV specially for those sports fans like myself who enjoy watching a good game on Sundays and getting the feeling as if you were at the Game live and in person.
I would recommend this to a friendBrand response from SonyListens
Posted
Hi JoshT,
Thank you so much for sharing your great experience with us! We're glad to hear that we were able to give you a good match for your viewing and gaming needs. Your satisfaction with the amazing picture quality, smart features, functionality, and overall performance of your new X90L TV are greatly appreciated. Thank you for your recommendation and for choosing Sony! - Kris <img src="https://s3.amazonaws.com/stratos-logos/logos/Sony_US.jpg" alt="Sony_US" title="Sony_US" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" /> - Rated 5 out of 5 stars
Love it
LacyG Posted
Stunning 75" 4K. Sony XR clarity. Pure TV bliss. • Google TV: The interface is snappy and does a great job of recommending shows across all your streaming services (Netflix, Disney+, etc.) in one place. • Acoustic Multi-Audio: Sony uses sound-positioning tweeters on the sides of the frame, so voices actually sound like they are coming from the person's mouth on screen rather than from the bottom of the TV.
I would recommend this to a friendBrand response from SonyListens
Posted
Thank you for the fantastic review, LacyG!
We are thrilled to hear you are experiencing pure bliss with your X90L! It is great to know you’re enjoying the snappy Google TV interface and that our Acoustic Multi-Audio technology is making your movies feel even more immersive.
Thank you for choosing Sony!
Best regards,
Gus, Sony Social Media Team <img src="https://s3.amazonaws.com/stratos-logos/logos/sony-global.jpg" alt="sony-global" title="sony-global" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" /> - Rated 5 out of 5 stars
We love our Sony television
Luzia Posted
This is the best television for us. We love it. Sony is very good with brightness and has a very good sound. Thank you Best Buy.
I would recommend this to a friendBrand response from SonyListens
Posted
Hi Luzia,
We are so happy to hear that the BRAVIA XR X90L is the perfect fit for your home and that you're enjoying the impressive brightness and sound quality!
Thanks for choosing Sony.
Best regards, Eliab <img src="https://s3.amazonaws.com/stratos-logos/logos/Sony_US.jpg" alt="Sony_US" title="Sony_US" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" /> - Rated 5 out of 5 stars
Yay sony
AndonyG Posted
Only my Sony TV's work All my TVs back lights went out. my Sony TV's are the only ones that work they're not the brightest because all of the other manufacturers are over stressing their light bulbs. Sony got to focus on color and accuracy. Not brightness. A lot of TVs just wash out and they have to turn up the contrast that's computing on top of computing on top of forcing the back light. No thank you. Never buying another TV brand again The last vizio I bought lasted 6 months the Samsung did 1 year The last sony I bought was in 2017 it's not the brightest but it works
I would recommend this to a friendBrand response from SonyListens
Posted
Hi AndonyG,
Thank you so much for the 5-star rating! We're really glad you are enjoying your new Sony TV. We always strive to deliver the best quality and features with our products. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thank you for your continued support and for trusting Sony! - Kris <img src="https://s3.amazonaws.com/stratos-logos/logos/Sony_US.jpg" alt="Sony_US" title="Sony_US" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" /> - Rated 5 out of 5 stars
I love this TV!
KyleB Posted
Like the title says, I love this TV. Pros - Great Picture quality and brightness - Google TV is very simple and effective - Good OS Cons - Pretty heavy (our previous wall mount couldn't really handle it so we had to buy a new wall mount)
I would recommend this to a friendBrand response from SonyListens
Posted
Thank you for your positive review of the XR-75X90L! We are glad to hear that you appreciate the great picture quality and brightness as well as the simplicity and effectiveness of Google TV. Additionally, it's wonderful to know you found the operating system to be good.
However, we understand that you experienced an issue with the weight of the TV, which required purchasing a new wall mount. The XR-75X90L model is indeed heavier compared to some other models, which can necessitate a sturdy wall mount. It's important to use a wall-mount bracket that can handle the weight of the TV properly.
For wall-mounting the XR-75X90L, ensure that the bracket and installation meet the strength requirements to support the TV safely, considering that improper installation can result in injury and property damage. If you need more information or assistance with wall mounting, feel free to consult with a qualified professional or refer to the product support information available on our website.
Thank you again for your feedback and for choosing us!
Gus <img src="https://s3.amazonaws.com/stratos-logos/logos/Sony_US.jpg" alt="Sony_US" title="Sony_US" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" /> - Rated 5 out of 5 stars
The most amazing television I've ever had!!
AirForceVet Posted
This television is absolutely amazing. My children were in absolute awe when we turned it on and put yheir favorite cartoons on. They asked if I could grab Spiderman for them and put him on the couch with us, thats who great the colors, clarity, contrast and quality.is. The perfect family purchase!
I would recommend this to a friendBrand response from SonyListens
Posted
Hi AirForceVet,
Thank you so much for sharing your great experience with us! We're really happy that you and the whole family are having a great time watching your favorite movies and shows with your new X90L TV. Your satisfaction means the world to us. Thanks for choosing Sony! - Kris <img src="https://s3.amazonaws.com/stratos-logos/logos/Sony_US.jpg" alt="Sony_US" title="Sony_US" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" /> - Rated 5 out of 5 stars
Quality TV for a more affordable price
DonnaD Posted
I've always wanted a Sony Bravia TV and so whenever I bought my first home recently, I immediately went to bestbuy to buy me a 75" TV. It took me awhile to decide which one to get. The Sony TV were all looking good. I wanted something affordable so I went with this. If you would compare it to the OLED ones, there's a subtle difference that wouldn't even notice if the TVs are not beside each other. This Sony Bravia has enough bright screen and the pictures are crisp. The price of the OLED tv is ridiculously expensive which did not make sense for me. So if you are on a budget but would want something that's of quality, this Sony Bravia is the answer. Also, love my big screen. Definitely recommended!
I would recommend this to a friend - Rated 5 out of 5 stars
Love this TV!!!
BeckyJ Posted
This tv has an amazing picture and great sound. This has added an amazing quality to my viewing experience in the basement above my fireplace. This is so easy to set up. if you add the Sony sound bar and subwoofer, which is on sale right now, if you bundle it with the TV that adds an experience that you will not regret. It is like being in the movie theater. The sound quality is quite impeccable.
I would recommend this to a friendBrand response from SonyListens
Posted
Hi BeckyJ,
Thank you so much for such a great review! We're glad to hear your enjoyable cinematic experience with your new Sony TV, soundbar, and subwoofer. We always strive to deliver the best quality with our products. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris <img src="https://s3.amazonaws.com/stratos-logos/logos/Sony_US.jpg" alt="Sony_US" title="Sony_US" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" /> - Rated 5 out of 5 stars
Satisfied customer
BradleyM Posted
Excellent TV! I'm very happy with my purchase. This is my first Sony, and I must say it exceeded my expectations. The picture quality is stunning, with vibrant colors and deep contrasts that make every scene come alive. The sound is equally impressive, filling the room without any distortion. Overall, I couldn't be more satisfied with this investment in my home entertainment system.
I would recommend this to a friendBrand response from SonyListens
Posted
Thank you for your excellent review, BradleyM!
We are so pleased to hear that your first Sony TV has exceeded your expectations. It's truly rewarding to know that you are happy with the stunning picture quality, vibrant colors, and deep contrasts. We also love that you are impressed with the sound, which fills the room without distortion. We designed the XR75X90L to provide a premium and immersive entertainment experience, and it brings us great satisfaction to know we've succeeded.
Thank you again for choosing Sony and for sharing your experience.
Best regards, Gus, Sony Social Media Team <img src="https://s3.amazonaws.com/stratos-logos/logos/Sony_US.jpg" alt="Sony_US" title="Sony_US" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" /> - Rated 5 out of 5 stars
A fantastic, budget-friendly Sony Bravia TV
Drew Posted
The X90L offers a great LCD experience and is a good option if you would trade a larger size (75 inch) screen over OLED or mini-LCD while maintaining quality for a media room. Good clarity, colors, and all of the Sony Bravia integration. Some blooming in dark scenes, but part of using an LCD over an OLED. Largest issue is weak speakers that fire down below the screen as opposed to Sony Bravia OLED devices that fire behind the screen. I highly recommend finding a speaker bar to accompany the device. All and all, the X90L is a fantastic LCD option and if you can find this on a sale it’s worth it as a media room draw.
I would recommend this to a friendBrand response from SonyListens
Posted
Hello Drew,
Thank you for choosing Sony!
It’s a true pleasure to hear your thoughtful insights on the XR75X90L TV. We appreciate your recognition of its clarity, color quality, and the seamless Sony Bravia integration, especially as a strong LCD choice for a media room. We also want to acknowledge your point about the speaker placement and apologize for any inconvenience this has caused. Your recommendation for a soundbar is valuable advice for others seeking to enhance their audio experience. Your detailed feedback truly helps us understand what matters most to our customers and inspires us to continue refining our products.
Best regards,
-Fred <img src="https://s3.amazonaws.com/stratos-logos/logos/Sony_US.jpg" alt="Sony_US" title="Sony_US" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" /> - Rated 5 out of 5 stars
Sony is just amazing in picture quality and natura
TonyA Posted
A Sony TV is one of those TVs you’d like to own but it’s a pricing thhad a problem with Aing when you can get other TVs so much different in price but the truth is when I had a problem cheaper TV we were directed to consider a different model. We looked at the Sony and were surprised just a little bit more would make the difference for our TV and family room. My kids, my family and others have said the picture is absolutely amazing and is incomparable to any other TV we ever owned
I would recommend this to a friendBrand response from SonyListens
Posted
Hi TonyA,
Thank you for sharing your experience with us! We appreciate your detailed feedback about the Sony XR75X90L and its pricing.
It's wonderful to hear that you found the investment worthwhile and that the Sony TV has made a significant difference in your family room. We're glad that the picture quality has impressed both you and your family.
We hope you continue to enjoy your Sony TV.
Thank you for choosing Sony!
Best regards,
- Stephanie <img src="https://s3.amazonaws.com/stratos-logos/logos/Sony_US.jpg" alt="Sony_US" title="Sony_US" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" /> - Rated 5 out of 5 stars
Sony 75X90L
JimmyM Posted
I had the 65X950G wich was a nice picture. Now this 75X90L is huge upgrade from the 950G.l, not just in size but the picture is amazing. The colors are more vibrant the blacks are a lot deeper. I am happy with the upgrade.
I would recommend this to a friendBrand response from SonyListens
Posted
Hi JimmyM, Excellent upgrade! We're also delighted to hear that you are enjoying your new TV. We appreciate your feedback and thank you for choosing Sony. Erin <img src="https://s3.amazonaws.com/stratos-logos/logos/Sony_US.jpg" alt="Sony_US" title="Sony_US" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" />
- Rated 5 out of 5 stars
The best tv ever.
KateE Posted
This is the best TV we have ever owned! We game, stream, watch movies and more. The picture is amazing! The sound is great. We are so happy with this purchase.
I would recommend this to a friendBrand response from SonyListens
Posted
Thank you for the fantastic review, KateE!
We are absolutely thrilled to hear that your XR75X90L is the best TV you have ever owned and that it is delivering an amazing picture and great sound for all your entertainment needs—from gaming to streaming! It’s incredibly rewarding to know that the TV is providing such a central and enjoyable experience for your family.
Thank you again for choosing Sony!
Best regards, Gus, Sony Social Media Team <img src="https://s3.amazonaws.com/stratos-logos/logos/sony-global.jpg" alt="sony-global" title="sony-global" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" />