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Customer reviews

Rating 4.8 out of 5 stars with 1061 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

96%
would recommend
to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 10 Showing 181-200 of 1,061 reviews
  • Rated 4 out of 5 stars

    Great 4K Panel

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great panel overall. The highlights are the processor speed, picture quality, and responsiveness. There is some light bleed that is noticable when the picture but backlighting is off. This does not present when the picture is active. I enjoy the quick settings menu/functions and wish more manufacturers would implement this feature. I utilize the picture off more then anticipated for listening to music/audio books. Overall great purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Aaron,

      Thank you for the wonderful review! We're thrilled to hear you're enjoying the speed, responsiveness, and picture quality of your BRAVIA XR X90L TV. We also appreciate you noting the 'picture off' feature for audio, it's great to hear customers are using it. Your feedback on the light bleed is noted, and we're glad it doesn't affect your overall viewing experience.

      Thanks for choosing Sony.

      Best regards,
      Eliab Sony_US

  • Rated 5 out of 5 stars

    Absolutely Stunning!

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely 1 million % stunning!! The picture quality is so incredible and out of this world. The colors are so accurate, it blows my mind. I had the Hisense u8k and had some issues with it and exchanched it for this. I can tell you that this 75 INCH SONY BRAVIA X90L BEATS IT IN EVERY WAY. Its worth every single penny. Who ever gets this tv will definitely not be disappointed, its great with sdr content , hdr , 4k ,and dolby vision . Wow!! Bravo Sony! Im sony 4 life!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HasmikC, amazing! We're glad you are enjoying our newest TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Fantastic Quality

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I went back and forth between this and the LG B4 OLED 65". I ultimately went with this one. For the same price as the 65" OLED, 75 on the Full Array. This TV blew my mind at the clarity. I have a very bright room that it is in and the colors pop! This this a steal at this price!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your fantastic review, RolandoE! We are delighted to hear that after careful consideration, you chose the XR-75X90L and that you're so happy with your decision.

      It is truly rewarding to know that the clarity and the way the colors pop have blown your mind. We designed this TV with our Full Array LED technology and Cognitive Processor XR to deliver a stunning picture and vibrant contrast, even in a very bright room. Your comment that this TV is a "steal at this price" is a testament to our goal of providing premium performance and incredible value.

      Thanks again for choosing Sony and for sharing your wonderful experience with us! We hope you continue to love your new television.

      Best regards,
      Gus Sony Social Media Team Sony_US

  • Rated 5 out of 5 stars

    Great purchase. Best 4k led I've bought

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Least laggy tv I've had in a long time. Always had issues with operating systems of cheaper tvs. Picture is stunning

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeffreyS, Awesome! We're truly delighted to hear about your satisfaction with the amazing performance and incredible picture quality of your XR75X90L. Thank you so much for choosing Sony! - Romeo Sony_US

  • Rated 5 out of 5 stars

    Sony Still Has It

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Everything about this set is quality. Sony does not disappoint, from the picture, to the sound, to the overall finished product. This set is located in a sunny room and the picture comes through just fine and with the 120hz refresh rate sports are awesome. Very happy with this purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichardS,

      We appreciate the positive feedback and we're glad to hear that you like the picture and sound quality of the TV. We're glad that you're happy with your purchase and thank you for choosing Sony!

      -David Sony_US

  • Rated 5 out of 5 stars

    Gift for Parents

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this tv for my aging parents who have hard time seeing and hearing smaller tv's. The screen is unbelievably clear, the Google TV interface is easy to use and the varity of sound, brightness, and other options to chose from really worked well in their den space.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LSLAW,

      It's so wonderful to hear that the BRAVIA XR X90L TV has made such a positive difference for your parents. We're thrilled that the screen clarity and user-friendly interface are working so well for them, and we appreciate you sharing this heartfelt feedback.

      Thanks for choosing Sony.

      Best regards,
      Eliab Sony_US

  • Rated 5 out of 5 stars

    Quality Matters

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv ! Love the picture quality and the size!! Great to play zombies on with our PS5

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi user498580, Thank you for the 5-star rating! We're pleased to hear you love the great picture quality, size, and excellent PS5 gaming experience with your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    SONY X90 L great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After tracking TVs for a couple of years that moment came when my Samsung (from Best Buy in 2013) was finally done, and bought the SONY XR-90L 75" and could not be happier. I knew what to expect from shopping around in Best Buy stores looking at all TVs and this one fit my needs the best. Great picture, great colors, and SONY. As always with Best Buy, great Price and Installation.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi John, congratulations on your upgrade! We're thrilled to hear you're loving the wonderful picture quality with rich colors and clarity of the Sony - 75" Class BRAVIA XR X90L. It is also great to know you got a good price and that the installation was smooth. We thank you for choosing Sony, and enjoy your new viewing experience! Regards, -Dominick Sony_US

  • Rated 5 out of 5 stars

    Great TV for gaming and movies

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Rich colors and great sounds, i use it mainly for my ps5 and the game mode is crazy with the high refresh rate. Definitely the best tv ive ever bought

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kino, It’s awesome to hear how much you’re enjoying your Sony BRAVIA XR X90L TV, especially with your PS5! Rich colors, great sound, and a high refresh rate in game mode really make for an immersive gaming experience. Thank you so much for your review and for you choosing Sony! Enjoy! -Maria Sony_US

  • Rated 5 out of 5 stars

    Sony is the way to go!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love our new Sony 75" Bravia XR! The picture is crisp and clear! The TV tuner works great with all of our streaming apps. The included speakers are not too bad, but we use our external surround sound speakers most of the time. Our grown son helped us easily lift the TV out of the box and packaging while the legs snapped into place with no resistance. We have an older Sony Bravia (smaller size) that works just fine, so I am confident this will last a long time.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MonicaL, Thank you for sharing your fantastic review! We're thrilled to hear that you're loving your new Sony X90L. It's great to know that the crisp and clear picture quality is meeting your expectations and that the TV tuner is working well with all your streaming apps. We appreciate your feedback on the included speakers, and it's wonderful that you have the option of using your external surround sound speakers for an enhanced audio experience. And good o hear that the setup process was smooth and easy with assistance from your son. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Happy with Sony 75” UHD 4K tv

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Went with the recommendation and price of this TV over a comparable LG. The picture quality is very good - there’s a richness and depth to the picture that was t quite the same with the LG. So far, good product and would recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TimM,

      Thank you for your 5-star review of the XR75X90L television. We're delighted to hear that you are enjoying the picture quality and that you would recommend it. We're especially glad that you've noticed the richness and depth, as a key feature of this model is the Cognitive Processor XR™, which cross-analyzes and optimizes elements like color, contrast, and clarity, to give the picture a lifelike depth and realism.

      Thanks for choosing Sony, have a great day!
      DiegoV Sony_US

  • Rated 5 out of 5 stars

    Highly rated Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Even though I did my research before going to the store, the store rep pointed out a few items that helped make our decision easier. We have a Sony at our other house and it has great clarity and color. This model is even better. Sharp color and good definition. There is a reason why Sony's don't get returned to the store like the other brands.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, PaulG,

      Thanks for the great review and the 5-stars rating! We are excited to hear how much you are enjoying your Sony BRAVIA TV! With its intelligent XR processor you can see over a billion accurate colors for lifelike picture quality that is vivid and bright!

      Thank you for choosing Sony. We appreciate having you as a customer, have a wonderful day!
      -DiegoV Sony_US

  • Rated 4 out of 5 stars

    Great picture, ok sound.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture on this TV is absolutely impressive! Great brightness, colors that pop, and honestly one of the best overall pictures I've ever had on a TV that I have owned. Now the down side....the sound... I had high hopes for the basic sound with the built in speakers, but overall they are rather tinny sounding. Very little bass to them at all so I find myself cranking things up louder than I normally would have on my old Samsung. The solution was to just hook up my sound bar and run that with everything.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Billywuzhere, We appreciate your feedback and we are happy that you like the picture quality of your Sony BRAVIA. Please take note that you can still adjust the sound quality of your TV according to your preference by pressing the (Quick Settings) button on the remote control, then select [Settings] — [Display & Sound] — [Sound]. We take all user input seriously and will make sure your comments reach the appropriate person. Should you need further assistance, you can email us at socialsupport@am.sony.com. Thank you for trusting Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Fabulous TV-Fantastic Price

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This set is fantastic right out of the box without any adjustment needed to the picture. A very sharp picture wiith outstanding color and contrast , It's almost 3D to view it. I own a Sony Bravia XBR-55A9G and a Brava XR-A90K , Both are OLED and both are Sonys' Master Class TVs . I purchased both of them at Best Buy, because their price and delivery can't be beat. The Picture on the Bravia XR X90L Is just as beautiiful and that's no kidding so put aside any fear or qualms of picture quality as it is fantastic , I can't emphisize this enough. Sound is also Very Good, clear and crisp good bass and treble. Fantastic purchase I couldn't be happier.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidS,
      Thank you so much for your positive feedback! We always strive to deliver the best quality and features with our products. Your satisfaction with your Sony TVs are greatly appreciated. Thanks for purchasing our X90L TV and for trusting Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Best TV

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this TV as a gift to my boyfriend and we absolutely love it! great quality tv for the price. We have a playstation console so it works out perfectly. Highly recommend this product

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Yeyry,

      Thank you for the wonderful 5-star review! It brings us great satisfaction to hear that both you and your boyfriend are loving the Sony - BRAVIA X90L and that it was such a great gift. It's fantastic to know that the TV's quality and its perfect compatibility with your PlayStation console are making your entertainment experiences even better.

      Thank you for choosing Sony!

      Regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Buy it if you can find it.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This was a 2024 year old model with a little older technology. It has a beautiful picture and great sound. It It works as well as a Sony television that is top of the line and cost more than twice as much. If you can find this model, pick it up and you will save hundreds of dollars and not be disappointed. I also got an "Open Box" unit. No problems!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidC, thanks for sharing your wonderful experience with the Sony - 75" Class BRAVIA XR X90L! We're thrilled to hear that you're enjoying the stunning picture quality full of rich colors and brightness. It's nice to know that you've found great value for its price and we appreciate your recommendations of our products. Thank you for trusting Sony! Regards, -Dominick Sony_US

  • Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    On time delivery. Great image love the tv so far. Really like rhe vivid color as well as rhe easy to use remote

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChristianB, Awesome! We're truly delighted to hear that you're enjoying the stunning picture quality of your XR75X90L and finding the remote control so easy to use! We also appreciate your positive comment regarding your delivery experience with Best Buy. Thank you for choosing Sony! - Romeo Sony_US

  • Rated 5 out of 5 stars

    My 75” baby

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the 75” because the picture quality is like being at the movies at home. The color is great and the sound is stereo. The color is natural and realistic. Plus it’s easier to seeing sports where I don’t have to stand close to TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SharonE,
      Fabulous! We're happy to hear that you love the amazing picture, sound, vibrant colors, and overall performance of your X90L TV. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Buy It

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the nicest tv I have ever purchased. It perfect for movie nights and when I’m gaming. I paired it with a surround sound and it’s such a good setup.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the wonderful review, KR2025!

      We are absolutely delighted to hear that your XR75X90L TV is the nicest television you've ever purchased! That is a massive compliment, and it’s incredibly rewarding to know it's a perfect centerpiece for both movie nights and gaming sessions.

      We designed the X90L series to deliver an outstanding picture quality that excels in both entertainment scenarios, so your feedback is a great validation of our efforts.

      It sounds like you have a truly incredible home theater setup, and we're thrilled that the TV pairs so well with your surround sound system to create such an immersive experience.

      Thank you again for choosing Sony and for sharing your fantastic setup!

      Best regards, Gus, Sony Social Media Team Sony_US

  • Rated 5 out of 5 stars

    Awesome

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Gret had a real good one before was 3D but could not find one again this tv picture is perfect

    I would recommend this to a friend