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Customer Ratings & Reviews

Your price for this item is $1,549.00
The comparable value price is $1,699.99

Customer reviews

Rating 4.8 out of 5 stars with 1045 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

96%
would recommend
to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 13 Showing 241-260 of 1,045 reviews
  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an excellent TV set. I researched a lot before deciding on getting this one. It's the best one for this price. The picture quality is great. The colors don't look oversaturated like with other sets. Our first TV set was a Sony and it's still funtional after more than 18 years, so we decided to go with a Sony again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi August,

      Thank you for your thoughtful feedback! We’re delighted to hear that your research led you to choose the Sony BRAVIA XR X90L and that its picture quality and natural colors met your expectations. It’s amazing to know your first Sony TV is still functional after 18 years—that truly reflects your loyalty to the brand. Thank you for choosing Sony again! Enjoy! -Maria Sony_US

  • Rated 5 out of 5 stars

    Pretty MF TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very very pretty TV. I still don't believe the nonsense of how the XR processor makes such an amazing image but this TV has beautiful picture quality. I didn't think there would be as noticeable a difference between my previous qled but there is. I also very much prefer Android TV to tizen and vizio. Sound without a soundbar is even pretty good. My games for switch and ps5 have never looked better and i have appreciated the VRR. Even my older consoles games look better. I had to get a component to HDMI adapter, though i don't think that's a big negative for most people looking for a new tv. At price, I'm happy with my purchase and recommend but on sale i think it's an absolute buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Benja,
      Thank you so much for taking the time to leave an excellent rating! We're happy to hear that we were able to give you a good match for your viewing and gaming needs. It's nice to know you are enjoying the exceptional picture quality and upscaling features of the unit. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for the recommendation and for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Magnificent product

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony X90L 75-inch TV is an impressive display of cutting-edge technology and stunning visuals. Its large screen size provides an immersive viewing experience, perfect for movie nights and sports enthusiasts. The X90L’s picture quality is nothing short of breathtaking, with vibrant colors, deep contrasts, and remarkable clarity thanks to its advanced 4K resolution and HDR support. The smart features are intuitive and user-friendly, allowing easy access to a wide range of streaming services and apps. Additionally, the sleek design and slim bezels enhance the aesthetics of any room. Sony’s reputation for quality and innovation shines through in the X90L, making it an excellent choice for those seeking top-tier performance in a home entertainment system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TimothyF, we appreciate your detailed review of our newest product. We're glad you like the picture quality and features of the X90L. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing SONY. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Excellent TV

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazingly clear picture. excellent colors and darks, and good sound

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GrantD,

      Perfect! We're glad that you like the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Beautiful Picture

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely beautiful picture on this TV, I used to not be able to see everything on my screen and hated adjusting the brightness, etc. everytime but this TV changes automatically

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AudreyT,
      Thank you so much for an amazing review! Glad to hear your enjoyable viewing experience with your new Sony TV. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Love my tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Got this as a gift and we were originally looking for a lg but they went out of stock and boy am i happy i went with this one instead. I got a email from sony about setting up a consulatation and they helped me set up my tv and explained the video settings to me and optimized the video settings. It was 30 mins and that was a awesome service as well that i didnt expect to receive from sony. The pictures is bright and depending on what im watching i change it from custom to vivid or the imax enhanced mode. Atmos bright works good as well. Hooked up to the sony HT9 for surround sound to match the quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello RickyMonte, Thanks for sharing your awesome experience. We are thrilled to hear that you love your new Sony BRAVIA X90L 4K smart Google TV and it is perfect for your Sony HT9 sound system. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Bang for your buck.

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really good TV for the price. Good image, build and sound quality. It's not an OLED but whatever image processing they're using makes the blacks look black. Every now and then you'll get some bloom but for the most part it looks like an OLED screen

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Chris,

      Awesome! Thank you so much for your 5-star review! We're thrilled to hear that you’re enjoying the excellent picture, build, and sound quality of your XR75X90L. Even though it's not an OLED, our advanced image processing ensures deep blacks that rival some of the best screens on the market. We appreciate your feedback and hope you continue to enjoy your viewing experience! Thank you for choosing Sony!

      - Romeo Sony_US

  • Rated 5 out of 5 stars

    Do not hesitate

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is incredible. Colors pop and everything looks better than every other TV I have I ever owned and it's not even close

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mike,
      Excellent choice! We're happy to hear your satisfaction with the amazing picture quality, vibrant colors, and everything about your X90L TV. We are committed in providing our customers with the best quality products and experience possible. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Sony 75 inch

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’m very happy with my purchase of the Sony 75 inch TV. It’s got a great picture. I love it that I got Google assist very pleased with the choice that I made and I know I’ll enjoy this for years. Feels like I’m in a movie theater, the sound is great without the sound bar. Really enjoy watching my movies.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Debra,
      Thank you for sharing your feedback!
      We’re thrilled to hear how much you’re enjoying your Sony BRAVIA XR X90L. It’s great to know that the stunning picture quality and immersive sound have transformed your movie nights into a theater-like experience. With Google Assistant, we’re glad to see it’s making your viewing even more convenient and enjoyable.
      Thank you for choosing Sony. Enjoy your new TV for years to come! -Maria Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv and great value. Wide viewing angles are a plus. Buying a second one for another room. Happy with this purchase. Added a soundbar for improved sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello ScottyP,

      We’re thrilled to hear that you’re enjoying your XR75X90L and that its wide viewing angles and great value have impressed you. It’s fantastic that you’re considering a second one for another room, your satisfaction means a lot to us. Adding a soundbar is a great way to enhance your home entertainment experience, and we hope the improved sound brings even more enjoyment to your viewing. Thank you for choosing Sony and for being a valued member of our community!

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Excellent!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I did a lot of research before buying this TV, and it was always at the top of the list of mid-range TVs. So far, it's been excellent. I've only had it for about a month, but 5 stars from me. I also had it installed onto the wall by the Best Buy crew, and I have to say that they did an EXCELLENT job! I've been hoping for a chance to review their service, but I guess I'll do it here. They were in, got it completely installed, and were out within about 45 minutes. It was totally worth the $250, and I highly recommend the service, unless you just like to DIY.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mark, nice! We're glad you are enjoying your new TV! Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Nice Buy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv has a crisp clear picture. BB set it up, works perfectly. Glad I made this picture with a sony sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, Frankfortcitizen,

      Thanks for the review and the 5-stars rating! We are immensely pleased to hear how much you are enjoying the amazing picture quality, powered by Sony's XR Processor, which intelligently enhances every scene in real-time boosting color, contrast, and clarity. We're sure it's going to make your movie nights feel completely immersive.

      Thanks for choosing Sony, have a wonderful day!
      -DiegoV Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture and sound is fantastic! Especially the brightness and clarity.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MilanV, We're pleased to hear that you like the picture and sound quality. Thank you for choosing Sony. Erin Sony_US

  • Rated 5 out of 5 stars

    Perfect Tv.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV quality. I really liked the sound of the TV and the perfect resolution.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JenniferG, Thank you for sharing such an excellent shopping experience. We are glad to hear your purchase went well and you are enjoying the superb picture and sound quality of your new X90L 4K HDR TV. We always strive to deliver the best picture and sound quality with our TVs. Thank you so much for the 5-star rating and for choosing Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    3G great tv, great price, great image

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv, great price, awesome image, hoem screen is the best. Any app you need or show you last left of watching is there!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SilvioA,
      Thank you so much for the amazing review! We're very pleased to hear your enjoyable experience with exceptional picture quality, Home menu, and smart features of your X90L TV. Sony's commitment to customer satisfaction is our top priority. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    75 inch TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding color and picture. Very pleased with remote control

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Marvo,

      Thanks for the wonderful feedback! We're so glad to hear you're impressed with the outstanding color and picture on your X90L TV—and it's fantastic to know you like the remote control as well!

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony Social Media Team. Sony_US

  • Rated 5 out of 5 stars

    Sony XR

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It is as great as advertised. I have been a Samsung guy for ever but this XR processor is amazing. The picture is by like none other.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, Ned1,

      Thanks for the review and the 5-stars rating! We are immensely pleased to hear how much you are enjoying the amazing picture quality. Powered by Sony's XR Processor, which intelligently enhances every scene in real-time boosting color, contrast, and clarity. We're sure it's going to make your movie nights feel completely immersive.

      Thanks for choosing Sony, we really appreciate the preference! Have a wonderful day!
      -DiegoV Sony_US

  • Rated 5 out of 5 stars

    Love the TV!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. Easy to set up. And beautiful to watch. I do wish the Sony remote had larger buttons and backlighting.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DaveR, Thank you for your awesome review! We are glad to hear that you are enjoying the picture quality of your new TV! Thank you for your positive feedback and thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Amazing TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV. Image is impressive and pair perfectly with the Sony sound bar. We're enjoying amazing movie nights!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MariaJP,

      Thank you for choosing Sony!

      It's a true pleasure to hear you're enjoying your XR75X90L TV so much! We're excited that the image is impressive and that it pairs perfectly with your Sony soundbar for amazing movie nights. Your experience motivates us to continue delivering high-quality products.

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Bravia XR

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv has a really good picture and was easy to set up and navigate. We’re really enjoying it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StefS,
      Awesome! We're glad you are enjoying the incredible picture quality, easy setup and navigation with your X90L TV. Your satisfaction with our product means a lot to us. Thanks for choosing Sony! - Kris Sony_US