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$1,698.00

Customer reviews

Rating 4.8 out of 5 stars with 1068 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

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Cons mentioned filter

96%would recommend to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 13 Showing 241-260 of 1,068 reviews
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture and sound is fantastic! Especially the brightness and clarity.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MilanV, We're pleased to hear that you like the picture and sound quality. Thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Gret had a real good one before was 3D but could not find one again this tv picture is perfect

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an excellent TV set. I researched a lot before deciding on getting this one. It's the best one for this price. The picture quality is great. The colors don't look oversaturated like with other sets. Our first TV set was a Sony and it's still funtional after more than 18 years, so we decided to go with a Sony again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi August,

      Thank you for your thoughtful feedback! We’re delighted to hear that your research led you to choose the Sony BRAVIA XR X90L and that its picture quality and natural colors met your expectations. It’s amazing to know your first Sony TV is still functional after 18 years—that truly reflects your loyalty to the brand. Thank you for choosing Sony again! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Best TV for PS5 hands down

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is legitimately the BEST TV i have ever had by far. It is an experience to look at the colors and picture quality while watching 4K video

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Imani1014,
      Awesome! We're glad to hear your enjoyable viewing and gaming experience with your new TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love everything about this TV. The picture and sound are great. The ease of surfing the tv apps is amazing

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Smart Great! We're pleased to hear that you like the ease of surfing the apps, picture and sound quality. Thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Do you live and breath sports? You NEED this TV

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am super happy with this TV!! Bought it last year right on time for football season and the picture quality is top tier. I would recommend this smart TV to anybody!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VictoriaA!
      Thank you so much for your wonderful feedback! It brings us great joy to hear that you are so pleased with your XR-75X90L TV. We're thrilled that you’re enjoying the impressive picture quality, especially during football season.

      This model features our advanced Cognitive Processor XR, which enhances color and contrast for a truly immersive viewing experience. We appreciate your recommendation!

      Thanks for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Excellent TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV, Great picture and easy to use. OK for a smaller lounge also

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JessG, Thank you for the positive review! We're thrilled to hear that you find the TV's picture quality excellent and that it's easy to use. It's great to know that it fits well in a smaller lounge too. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV - Works connected via wifi

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was a bit hesitant to purchase since my only option was to connect via wifi but it has worked flawlessly. Also, the sound is excellent compared to other TVs I've had. Really happy with the purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KENNETHC, thanks for sharing your experience!

      We're beyond pleased to hear that you're enjoying your new X90L and that the sound quality has exceeded your expectations! It's wonderful to know there are no regrets about your purchase, as the television works with your Wi-Fi effortlessly thanks to its advanced connectivity features.

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    JohnS

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A Sony fan now a new viewer of classic movies for a year! Nice bonus & the TV is a winner for the bedroom Looks great & Picture quality is excellant and superior to all of our other TV's Thanks for sharing. A fan

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JohnS, thanks for sharing your experience with the BRAVIA XR X90L! It makes us really happy to hear that the TV fits perfectly in your bedroom where you can enjoy it peaceful. The TV supports High Dynamic Range which delivers a wider range of colors and improved visual realism for a better viewing experience. Thanks for joining our Sony family. Best regards. - Ismael Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This a great tv for the price. Great color. Great picture. I’ve never had an issue with any of the Sony tvs I’ve bought. Strongly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tjw1, We're happy to hear this feedback! We're glad to hear you feel that the Sony X90L is worth its price. And good to know you appreciate the great picture quality and vibrant colors this unit delivers. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Weight

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love this TV. The picture is incredibly clear and color is excellent. The TV is a little on the heavier side, so a strong mount is necessary.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JanaeC, we're glad you love the picture quality of our product. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    No regrets with this purchase. I love the vivid colors and all of the apps that are available. Very user friendly.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GeraldineM,

      You made the right choice! We're thrilled that you like the picture quality, supported apps, and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great quality tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality picture! We also had a great installation experience. This tv was recommended on Consumer Reports. It was everything they said.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rezzie2,

      Thanks for taking the time to share this wonderful feedback about your new X90L television! We're thrilled to hear you're enjoying the great picture quality and the installation process went smoothly. And It's fantastic to know that the TV lived up to the high recommendation from Consumer Reports!

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony North America. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    75”SONYX90L

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After doing lots of reviews on tv’s I liked the reviews on this Sony tv so much I had to see it in person and was so impressed with the picture quality & the tv speakers clarity and volume I purchased it. My family members who have other tv brands that have QLED & OLED were Very impressed by the build and picture quality. Also this tv has 4 2.1 HDMI’s. My wife and I are very happy with this purchase. BEST TV I EVER HAD!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ElvinT,
      Thank you so much for sharing your great experience with your new TV! It's wonderful to hear that you and your family are impressed with the outstanding picture, sound, and build quality of the unit. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony XR X90L - 75"

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent quality and very easy to setup. Also very easy to navigate the menu to get to whatever app you might need!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SamA,
      Thank you for an amazing review! It's great to hear that you had an easy time setting up and navigating the menu of your X90L TV. We always strive to deliver the best quality with our product. Your satisfaction means a lot to us. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best television to have. The picture is amazing!! I would recommend this product to anyone. Actually as sound as we purchased ours my daughter and son in law bought the same one the very next day.

    I would recommend this to a friend
  • Pros mentioned:
    Color

    Rated 4 out of 5 stars

    Very Decent Into Price

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Overall a very good purchase for the price of it, has fluid movement on screen, minimal noise, good brightness and graphics for both gaming and any movie or video viewings. Would recommend!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      HI Ck2Up,

      That's excellent feedback! We are thrilled to hear you are very satisfied with the overall value, fluid motion, brightness, and graphics performance of your 75" BRAVIA XR X90L for both gaming and movie viewing. This model is engineered with the Cognitive Processor XR and Full Array LED for precisely the kind of picture quality and performance you described, and its features like 4K/120Hz and Auto HDR Tone Mapping make it a fantastic centerpiece for gaming. Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 75 inch

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’m very happy with my purchase of the Sony 75 inch TV. It’s got a great picture. I love it that I got Google assist very pleased with the choice that I made and I know I’ll enjoy this for years. Feels like I’m in a movie theater, the sound is great without the sound bar. Really enjoy watching my movies.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Debra,
      Thank you for sharing your feedback!
      We’re thrilled to hear how much you’re enjoying your Sony BRAVIA XR X90L. It’s great to know that the stunning picture quality and immersive sound have transformed your movie nights into a theater-like experience. With Google Assistant, we’re glad to see it’s making your viewing even more convenient and enjoyable.
      Thank you for choosing Sony. Enjoy your new TV for years to come! -Maria Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Excellent TV and sound

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    excellent in all areas( Picture quality, brightness, sound)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TerryC,
      Thank you for taking the time to share your experience! We're delighted to know that you are enjoying the picture quality, especially the brightness, and the sound quality of your new Sony BRAVIA XR X90L TV. Thank you for choosing Sony, and here's to more excellent viewing experiences! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Don't hesitate

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    As others have observed, this is a sweet spot in the Sony lineup. Picture looks as good to me as last year's higher-end models. I heavily researched and demo'd these and other brands multiple times. I could not find anything this good at this price point. Have enjoyed for 3 weeks now. 75" is too heavy for most individuals to pick up. Need 2. Picked up in Chrysler Pacifica. Too large to transport in vertical position, had to be horizontal. Setup is easy. Still working on syncing DirectTV remove sound control.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Stevo, That's really great to hear. We are glad that you like your new Sony BRAVIA X90L smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. Thank you for trusting Sony! Enjoy! Vincent Sony_US