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$1,698.00

Customer reviews

Rating 4.8 out of 5 stars with 1068 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

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96%would recommend to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 14 Showing 261-280 of 1,068 reviews
  • Rated 5 out of 5 stars

    Awesome

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best tv I had, amazing quality and colors. Perfect for Netflix

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony for the win

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Went back and forth on a good tv but not breaking the bank on. And finally decided this one would do and it’s the best decision we made. 75 inch only bc they didn’t have 85 inch in stock works nice with the ps5 and xbox series x

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, Shadowsmi19,

      Thanks for the great review and the 5-stars rating! We are thrilled to hear that you are enjoying your brand new BRAVIA TV! Its unique XR processor delivers thrilling gaming experience with support for 4K/120, Variable Refresh Rate, and Auto Low Latency Mode as specified in HDMI 2.1. With 4K/120 you get up to 120fps in 4K resolution on compatible games; we are sure you'll love it even more as the time goes by!

      Thanks you for choosing Sony, have an excellent day!
      -DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Satisfaction

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have always bought Sony because of the reliability in the past. I purchased a 75” X90L and once again I am extremely pleased with the product. The picture is just perfect and colors are true. I will give the tv 5 stars in all areas including price. Best Buy did a great job on delivery and setup. They were on time, explained everything and made sure I was satisfied with my purchase. They were in and out in less than a hour. Great job Best Buy. Thanks Sony for another great product.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RonnieK,
      Thank you for being our Sony valued customer! Your patronage and satisfaction allow us to continue to do what we love and provide you with quality products. Great to hear you like the amazing picture quality and how your new TV was delivered and professionally setup by the Tech Team. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    beautiful TV. We are glad we bought this one it has such a beautiful picture. So easy to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DianeS,
      Excellent choice! We really appreciate that you like the amazing picture quality and ease of use of your X90L TV. We always strive to deliver the best quality with our products. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    GREAT TV

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Going on 2 years and TV still works flawlessly. Beautiful picture as well

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome Picture

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding picture and brightness. I watch it in all light levels and its consistently sharp and bright. Nice quick processor as well. Apps are quick and the latency when using the remote is minimal.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your thoughtful review of the Sony XR75X90L, Evan. The aspects you emphasized, including its exceptional picture quality and brightness in different lighting conditions, resonate strongly with the model's standout features. The rapid processor guarantees that apps operate seamlessly with minimal delay when using the remote. Your favorable experiences with the TV's crisp and vibrant display, along with its efficient performance, echo the strengths noted in numerous user reviews and product descriptions. We truly value your feedback.

      Thank you for choosing Sony!
      Gus Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bang for your buck.

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really good TV for the price. Good image, build and sound quality. It's not an OLED but whatever image processing they're using makes the blacks look black. Every now and then you'll get some bloom but for the most part it looks like an OLED screen

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Chris,

      Awesome! Thank you so much for your 5-star review! We're thrilled to hear that you’re enjoying the excellent picture, build, and sound quality of your XR75X90L. Even though it's not an OLED, our advanced image processing ensures deep blacks that rival some of the best screens on the market. We appreciate your feedback and hope you continue to enjoy your viewing experience! Thank you for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv. Display is excellent

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony Tv hits a home run for those looking for a TV with great color and clarity. I am a totally satisfied customer.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, BigCR12!

      We are so pleased to hear that you are a totally satisfied customer and that your new XR-75X90L TV has hit a "home run" for you. It's incredibly rewarding to know that the color and clarity have met your expectations. Our team designed this TV to deliver a truly stunning and immersive viewing experience, so your feedback brings us great satisfaction.

      Thank you again for choosing Sony and for sharing your experience.

      Best regards, Gus, Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv for it's class.

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome TV with great picture and refresh rate. Perfect for gaming with the PS5.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChrisD, Fantastic! We're thrilled to hear you like the great picture quality, refresh rate, and amazing PS5 gaming experience with your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV for Gaming on PS5 and PC.

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely incredible TV. Wallmounted in my new house and could not ask for anything better. Quality is top of the line. Works well with my PS5 and my Gaming PC going through the 2.1 HDMI. Sound wasnt the best but not bad. Just got a Bose soundbar and they both work very well together.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Davidas, Thank you for sharing your incredible experience with us! We're glad that you're enjoying you're new Sony BRAVIA XR X90L TV. It has been performing flawlessly and enhancing your PS5 and PC gaming. For sound enhancement, you can configure various TV audio settings, such as sound quality and sound mode that suits your preference. https://www.sony.com/electronics/support/articles/00302857?utm_source. Hope this information helps! We appreciate your feedback and you for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture great sound easy set up lots of pre loaded apps

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Colors and colors

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best in class viewing quality. Sleek, perfect colors, be it white or black, they are represented as if they are real

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Roughmountain,

      We're glad to hear you're loving your new BRAVIA XR X90L TV! It's fantastic to know that you're so impressed with the picture quality and that the colors feel true-to-life. We appreciate you taking the time to share your positive experience.

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful Sony picture.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    beautiful picture. It is huge in the room. The man of the house won this decision! Overall, great picture, good price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AintKate,

      Thanks for the wonderful review of your new X90L!

      We're so glad to hear you're enjoying the beautiful picture—We agree that the size of the TV really makes for a fantastic viewing experience, and it's great to know you also feel it was a good price.

      We love that you're celebrating the "man of the house" on his win.

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony North America. sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good bang for buck

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    For the price range, I think this is a pretty decent choice. I particularly like vivid setting

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Buddies,

      We are delighted that the 75" BRAVIA XR X90Lis hitting the mark for you. The Vivid setting is definitely designed to make the most of the screen's brightness and color, giving you that vibrant "pop" for an eye-catching viewing experience. Thanks for choosing Sony. Best regards, Eliab sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Guest

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The 75’ Sony TV was excellent. I would recommend to everyone, picture quality was excellent.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RonnieD,

      Thank you for choosing Sony!

      We couldn't be happier to hear that you are enjoying the XR75X90L TV and its excellent picture quality. Your recommendation means a lot to us, and we're glad the TV has made such a positive impression. Thank you for sharing your experience!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    One of the better ones

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality, easy to setup, connects to your google home system. All arounbd a great product.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kidsarelife,
      Thank you so much for such a great review! We genuinely appreciate that you like the outstanding picture quality, easy setup and connection of your devices to your new TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great addition

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture, bright colors great sound. Perfect for our space.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Excellent choice, MarkW! We are glad to hear that you are happy with the picture quality of your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony is the best

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV plays extremely well. The colors are true to form and the picture jumps out at you with live performances. Nothing like a Sony

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello StanleyB,

      Thanks for sharing your fantastic review of the BRAVIA X90L! We're delighted to hear that you're so impressed with the TV's performance.

      Your comments about the "true to form" colors and how the picture "jumps out at you" with live performances are exactly what we strive for—this is a direct result of our Cognitive Processor XR, which is designed to process and enhance picture quality in a way that's modeled on how the human eye and brain perceive the world.

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony Social Media Team. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV is a little slow to come on. It takes 2-3 minutes to warm up before you can change channels, don’t know if it’s cable or TV, but old TV in bedroom comes right on. Picture is good, people who delivered were fast and efficient, offering help and advice. I appreciate their work.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PattiM, We appreciate you sharing your experience with us! We're delighted to hear that you're enjoying the picture quality of your new Sony BRAVIA XR X90L TV and that your purchasing experience was exceptional. However, we sincerely apologize for the inconvenience caused by the slow startup of your TV. To help identify the issue, have you checked to see if your Sony TV has the latest updates? You may find the following link useful for checking and updating your Sony TV's software: https://www.sony.com/electronics/support/articles/00028577?utm_source We hope this makes your viewing experience even better! If you need further assistance, may we contact you directly? If so, please email the following information to socialsupport@am.sony.com. Apologies if you've already shared this information with customer service — we just want to ensure we have your most accurate details: Full Name: Best Buy Username: Telephone Number: Additional Information regarding your experience with the XR75X90L. Thank you for choosing Sony, and we hope you continue to enjoy many more great moments with your Sony TV! Best regards, Maria Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Pure Perfection

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is Stunning. The Colors are Vibrant, Picture is Crisp, and Blacks are Black. So happy with this TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Brockettmac, we're glad you are happy with the picture quality of your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US