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$1,698.00

Customer reviews

Rating 4.8 out of 5 stars with 1068 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 15 Showing 281-300 of 1,068 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    75” Sony XR

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had a Samsung QLED and this Sony XR blows the Samsung out of the park without a doubt the best picture and sound quality tv I ever owned wish I would have started off with the Sony TV in the very beginning I will be buying another one in the near future!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jako113,

      Thank you for your amazing review! We're thrilled to hear that your Sony BRAVIA XR X90L has surpassed your expectations, especially in picture and sound quality. It’s great to know you’ll be choosing Sony for your next TV as well. Thank you for choosing Sony, and we look forward to serving you again! -Maria Sony_US

  • Pros mentioned:
    Tv quality

    Rated 5 out of 5 stars

    Solid buy

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. Really good quality. This TV is recommended constantly across the internet and I can see why. Only issues have been minor issues with Google TV, so I will probably switch back to my Roku. Also TV speakers are not great, but I have a sound bar so I don't care.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tanner, Thank you for sharing your feedback! We're thrilled to hear that you're enjoying your Sony BRAVIA XR X90L TV. As for the speakers, soundbars are indeed a game-changer, offering enhanced audio that complements the TV's visual. However, for future reference, you can configure various TV audio settings, such as sound quality and sound mode that suits your preference. https://www.sony.com/electronics/support/articles/00302857?utm_source. We appreciate your feedback with the Google TV. Thank you so much for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Buy it now

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, easy to set up and easy settings to control everything about the TV experience.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RogerB,
      Excellent choice! We're glad to hear your enjoyable experience with the outstanding picture quality, easy setup and use with your new TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. We appreciate your recommendation. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    In Love with Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Pure irony. I'm presently watching this wonderful set. Its huge screen and vivid colors are enticing to watch. The sound is also great as I have not attached the sound bar. Sony the only brand to purchase in televisions for me.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LoneEagle,

      You made the right choice! We're glad that you like the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Super clear picture

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Couldn’t be happier with this tv. The picture quality is top notch. It’s a big tv and will need two people to move it around. Connecting to any device was easy. Being able to download many apps for different things was a plus as well. You can’t go wrong with this tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GaryW, Thank you for sharing your fantastic experience with us. We're glad that you are enjoying the picture quality and user-friendly interface of your Sony BRAVIA XR X90L TV. Thank you for choosing Sony, and here's to more happy viewing experience with your TV! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very accurate colors, and overall picture quality

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really solid picture quality for working with a lot of design content. Used this to match an older model, and I think this unit has a great picture for anyone needing a larger display for content development. The color accuracy is good out of the box and can be adjusted as needed to dial it in further.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi techman,
      Excellent choice! We're extremely glad that you are enjoying the incredible picture quality, vibrant colors, features, and overall performance of your X90L TV. We always strive to deliver the best quality with our products. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Worth the extra money

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought an LG QMED model based on good luck with other LG brand products including TVs. The edge lighting was visible through the black letterbox bars on top and bottom of TV. Not sure if this is a defect or just something common in edge lit, but when I returned it the BB employees were not surprised. I exchanged it for this full array Sony model. Better picture overall and blacks are black.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JimP,
      You definitely made the right choice! We always strive to deliver the best quality and features with our products. We're glad to hear that your investment with your XR X90L TV is worth it. Thank you for your positive feedback and for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Very Satisfied

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice TV. Great, sharp picture. Great color. Replaced an LG TV that was going bad.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CDFJ,
      We're happy to hear you feel that way, thank you for the compliment! We really appreciate that you are very satisfied with the sharpness, vibrant colors and great picture quality of your new Sony TV. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Love Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Easy to use. I have one other Sony and will never by another TV that’s not Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DerekW, nice! We're glad you like the ease of use and picture quality of our product. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Color Galore!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    BEST TV I have ever had! Color is unbelievable and picture is so very clear. What a deal!

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MsB2023,
      Fabulous! We're glad to hear that you are happy with your newly purchased TV. Nice to know you are enjoying the vibrant colors and clear picture of the unit. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sensational

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So bright it hurts your eyes at max levels. Very nice picture quality that rivals the MiniLED 95K/L for much less cost. The sound quality is surprisingly decent with the stock speakers as well. Overall very satisfied

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ptb1313, we're glad you like the picture and quality of our newest product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv and great value. Wide viewing angles are a plus. Buying a second one for another room. Happy with this purchase. Added a soundbar for improved sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello ScottyP,

      We’re thrilled to hear that you’re enjoying your XR75X90L and that its wide viewing angles and great value have impressed you. It’s fantastic that you’re considering a second one for another room, your satisfaction means a lot to us. Adding a soundbar is a great way to enhance your home entertainment experience, and we hope the improved sound brings even more enjoyment to your viewing. Thank you for choosing Sony and for being a valued member of our community!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Trust

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent product , wonderful service and sales person very helpful

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kevin555678,
      Thanks so much for leaving your positive feedback about the XR-75X90L!

      The XR-75X90L is one of our fantastic Full Array LED TVs, powered by the Cognitive Processor XR which delivers stunning contrast, brightness and color, just as the human eye sees it in the real world.

      We appreciate you choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv and a wonderful upgrade. Picture is super clear and easy to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi dizzy108,
      Excellent choice! We're really glad that you are having a great time with the clear picture and ease of use with your new XR X90L TV. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best tv yet I have owned

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I really love this tv. Purchased 3 months ago and wanted to wait to write a review. The picture quality is out standing after you set your picture settings to a recommend settings by a tv guru. I do a lot of streaming and playing video games. Sound and picture is out standing. I matched the tv up with the JBL sound bar. Love having to only use 1 remote control.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarkP,
      Thank you so much for such a great review! We're happy to hear that we were able to give you a good match for your viewing and gaming needs. Glad to know that you are enjoying the outstanding picture, sound, features, and overall performance of your X90L TV. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Best tv I have ever bought

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tons of features, great picture, great size. Worth the price to get a quality product.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kurt, That's great! We are thrilled to hear that your new Sony BRAVIA is the best TV you have ever bought. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best in Picture Quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This SONY replaced my 65" LG which had defective backlights. Picture quality on this SONY is excellent, planning to re-watch all my favorite movies, definitely gives you a theater-like experience. Adding a soundbar is recommended.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Eileen13edgofeven,

      Thank you for sharing your experience with the Sony BRAVIA XR X90L! It’s amazing to hear that it’s bringing a theater-like experience to your home and inspiring a re-watch of your favorite movies. Adding a soundbar is a great tip for even more immersive sound—enjoy every moment of your cinematic adventures! Thank you for choosing Sony! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great to stream movies with

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Loved the picture. Watching a movie after putting it in cinema mode made me feel like i was at the movie theater

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello RodG,

      Thank you so much for this wonderful feedback! We are absolutely thrilled to hear how much you're loving the picture quality on your new X90L.

      That's precisely the experience we aim to deliver—creating a cinematic feeling right in your living room. The "Cinema" picture mode is designed to bring out the director's true vision, and it's fantastic to know that it's making you feel like you're at the movie theater.

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony Social Media Team. Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony Bravia 75 inch

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice TV - above average picture quality, easy to set up and reasonably priced

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lmra,
      Thank you for the 5-star rating! Glad to hear you like the picture quality, easy setup, and reasonable price of your new Sony TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    It’s a Sony!!

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Get this TV..it’s a no brainer ..Sony’s upscaling is great! TV is bright and the colors are natural. Initially bought the cheaper Samsung TU6090 and had to return it coz of the lag and picture quality was not that impressive, I opted to spend abit more & grabbed the X90L and straight from the box the first intro as you turn on the tv will blow your mind!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KevinO,
      You definitely made the right choice! We're thrilled to hear that you are impressed with the brightness, vibrant colors, upscaling features and overall performance of your X90L TV. We always strive to deliver the best quality with our products. Thanks for the recommendation and for choosing Sony! - Kris Sony_US