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Customer reviews

Rating 4.8 out of 5 stars with 1062 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

96%
would recommend
to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 16 Showing 301-320 of 1,062 reviews
  • Rated 5 out of 5 stars

    Buy it now

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, easy to set up and easy settings to control everything about the TV experience.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RogerB,
      Excellent choice! We're glad to hear your enjoyable experience with the outstanding picture quality, easy setup and use with your new TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. We appreciate your recommendation. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Outstanding TV

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding picture quality. One of the best TVs that I have every owned.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    75 inch TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding color and picture. Very pleased with remote control

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Marvo,

      Thanks for the wonderful feedback! We're so glad to hear you're impressed with the outstanding color and picture on your X90L TV—and it's fantastic to know you like the remote control as well!

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony Social Media Team. Sony_US

  • Rated 5 out of 5 stars

    Worth the extra money

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought an LG QMED model based on good luck with other LG brand products including TVs. The edge lighting was visible through the black letterbox bars on top and bottom of TV. Not sure if this is a defect or just something common in edge lit, but when I returned it the BB employees were not surprised. I exchanged it for this full array Sony model. Better picture overall and blacks are black.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JimP,
      You definitely made the right choice! We always strive to deliver the best quality and features with our products. We're glad to hear that your investment with your XR X90L TV is worth it. Thank you for your positive feedback and for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Very Satisfied

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice TV. Great, sharp picture. Great color. Replaced an LG TV that was going bad.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CDFJ,
      We're happy to hear you feel that way, thank you for the compliment! We really appreciate that you are very satisfied with the sharpness, vibrant colors and great picture quality of your new Sony TV. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    sony 75"

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    top of the line in clarity and easy to work with it sounds good google tv the best

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi OscarDM,

      You've picked a winner with the Sony X90L! It's truly top-of-the-line for clarity and incredibly easy to use. The Cognitive Processor XR™ delivers a stunningly clear picture with vibrant colors and deep contrast. Plus, with Google TV built-in, finding and enjoying all your favorite content is effortless. The X90L also features Acoustic Multi-Audio™ for surprisingly immersive sound. You're choosing a TV that excels in every way, promising an outstanding entertainment experience.

      Thanks for choosing Sony, have an amazing day!
      DiegoV Sony_US

  • Rated 5 out of 5 stars

    Wonderful

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wonderful TV. Sharp, great color, love the Bravia brand. It doesn't disappoint.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you so much for your wonderful feedback, JOeM! We are excited to hear that you’re enjoying the sharpness and vibrant color of your BRAVIA XR75X90L, and that the BRAVIA brand continues to impress. Delivering a true-to-life, cinematic viewing experience at home—especially with vivid color, crisp detail, and great contrast—is exactly what our BRAVIA lineup is all about. Your comments reflect the very features we prioritize: exceptional picture quality, realistic colors, and a product experience that stands out from the competition.

      We’re grateful to have you in the BRAVIA family, and we look forward to continuing to deliver the quality and innovation you expect. If you ever have questions or want tips on getting the most out of your TV, our community is here to help!

      Thank you for choosing Sony!

      Best regards,
      Gus
      Sony Social Media Team Sony_US

  • Rated 5 out of 5 stars

    Color Galore!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    BEST TV I have ever had! Color is unbelievable and picture is so very clear. What a deal!

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MsB2023,
      Fabulous! We're glad to hear that you are happy with your newly purchased TV. Nice to know you are enjoying the vibrant colors and clear picture of the unit. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thank you for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Love Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Easy to use. I have one other Sony and will never by another TV that’s not Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DerekW, nice! We're glad you like the ease of use and picture quality of our product. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Fine colir and great resolution

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Previously, owned a LG TV.. I was very pleased to find that this Sony model gave better color quality and CRISP fine features.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your positive feedback on the Sony XR-75X90L, Happy. We're delighted to hear that you found the color quality and fine features superior compared to your previous LG TV. The XR-75X90L, being part of the BRAVIA XR series, is designed to offer Full Array LED with 4K Ultra HD HDR and smart TV functionalities, ensuring an enhanced viewing experience with crisp and vibrant picture quality. If you have any further questions or need assistance with your product, please feel free to reach out.
      Gus Sony_US

  • Rated 5 out of 5 stars

    The best

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Incredible tv does everything right nothing wrong incredible

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really great. Sound system is pretty good and the display is beautiful

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Xxxx,

      Thank you for choosing Sony!

      It's truly wonderful to know that you're enjoying your new XR75X90L TV! We're delighted to hear that you find the sound system impressive and the display beautiful. Thank you for sharing your positive experience with us!

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Samsung Convert, No Regrets

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was previously a fan of Samsung tvs, but decided to give Sony a chance after my 2017 Samsung failed. I do not regret my decision and only recommend Sony moving forward. The unit has exceeded my expectations.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlexF,
      Thank you for sharing your experience! We're thrilled to hear that your Sony BRAVIA XR X90L has exceeded your expectations and made you a fan of the brand. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We had an ancient Sony Bravia TV before this one (not smart) and we are very pleased with the new version. It’s super clear, huge and sleek!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi User811463, congratulations on your upgrade! We're thrilled to hear that your experience has been such a positive one. The Sony - 75" Class BRAVIA XR X90L truly delivers stunning picture quality and vibrant colors, and we're so glad you're enjoying it. We hope this continues to be a pleasant experience for you, and thank you for choosing Sony. Regards, -Dominick Sony_US

  • Rated 5 out of 5 stars

    Incredible Color!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wow! This TV is amazing. The color is incredible. I didn't know what I was missing until we got this. And the Geek Squad who installed it; I'd rate them a 10 if you had 10 stars, I'm loving being a member of Best Buy! Thank you!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PattyD, Great choice! We're pleased to hear that you love the TV and service from Geek Squad. Thank you for choosing Sony. Erin Sony_US

  • Rated 5 out of 5 stars

    Sensational

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So bright it hurts your eyes at max levels. Very nice picture quality that rivals the MiniLED 95K/L for much less cost. The sound quality is surprisingly decent with the stock speakers as well. Overall very satisfied

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ptb1313, we're glad you like the picture and quality of our newest product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Best tv yet I have owned

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I really love this tv. Purchased 3 months ago and wanted to wait to write a review. The picture quality is out standing after you set your picture settings to a recommend settings by a tv guru. I do a lot of streaming and playing video games. Sound and picture is out standing. I matched the tv up with the JBL sound bar. Love having to only use 1 remote control.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarkP,
      Thank you so much for such a great review! We're happy to hear that we were able to give you a good match for your viewing and gaming needs. Glad to know that you are enjoying the outstanding picture, sound, features, and overall performance of your X90L TV. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Great Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv and a wonderful upgrade. Picture is super clear and easy to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi dizzy108,
      Excellent choice! We're really glad that you are having a great time with the clear picture and ease of use with your new XR X90L TV. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. This is the first Sony TV that we have bought. We normally go with Samsung, but the price for Sony was a better price than Samsung at the time. Very pleased with the picture and sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LindaK, That's fantastic! You've made an excellent choice! We are pleased to hear that you are enjoying your XR75X90L, and we appreciate your decision to go with Sony over Samsung. Enjoy your viewing experience, and thank you for choosing Sony! - Romeo Sony_US

  • Rated 5 out of 5 stars

    Sony bravia

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv but i cant get the home screen to stop coming on every time i turn it on! So i have to hit 2 different buttons on the remote! I only use it for gaming! Great color and sharpness

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RaymondG,

      Thanks for sharing your review and experience with the X90L. We understand your concern about the home screen upon start up. You may find this link helpful:

      https://www.sony.com/electronics/support/articles/00257833

      Hope this helps. Thank you for choosing Sony!

      -Ralph Sony_US