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$1,698.00

Customer reviews

Rating 4.8 out of 5 stars with 1068 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

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Cons mentioned filter

96%would recommend to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 16 Showing 301-320 of 1,068 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Replacing an LED HD Sony Brivia fron 2008, so jump on definition is prety goid, although was top of the line in 2008, and Cinema mode was the reference for me. I had yo adjust my own, their own suggested HDR movie mode was not enough for me. Realy happy with the capabilities of this 65”TV. As a side note, audio was not tested as I have my own amplifier setup.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LarryPotter,
      This is definitely a great choice for a TV upgrade! We're glad to hear you like the amazing picture quality of your new Sony X90L TV. Thank you for your continued support and for trusting Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing quality and best bang for your buck! Amazing TV from Sony, would purchase again!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichardjeremiahC,

      We're so happy to hear you think the BRAVIA XR X90L is an amazing TV and offers the best value. It's great to know that you'd purchase it again!

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Awesome TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Picture and user-friendly! My family enjoys our new TV!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JillianH,
      Thank you for sharing your great experience with us! We're glad to hear that you and the whole family are enjoying the great picture quality and user-friendly features of your X90L TV. Your satisfaction with our product means a lot to us. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony for your buck!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony has always been the brand to beat. I grew up with Sony and there is no other brand that comes close to picture quality, sound and overall performance. Many brands had come and gone but Sony remains steadfast, providing lasting entertainment, always reliable and a bang for your buck!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BongC,
      Certainly, we enjoyed reading your remarkable review and truly appreciate your efforts! Your patronage and satisfaction allow us to continue to do what we love and provide you with quality products.With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for trusting Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony XR

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It is as great as advertised. I have been a Samsung guy for ever but this XR processor is amazing. The picture is by like none other.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, Ned1,

      Thanks for the review and the 5-stars rating! We are immensely pleased to hear how much you are enjoying the amazing picture quality. Powered by Sony's XR Processor, which intelligently enhances every scene in real-time boosting color, contrast, and clarity. We're sure it's going to make your movie nights feel completely immersive.

      Thanks for choosing Sony, we really appreciate the preference! Have a wonderful day!
      -DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love Best Buy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv was good . I really enjoy Best Buy . I am a Best Buy plus member for a reason. Best Buy will always have a special place in my heart.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good TV, no grainy pictures. Fills the room with picture and sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bluesoundnodetwo,

      Thank you for the 5-star review of the Sony BRAVIA - X90L. We are very happy that you find the TV to be great, with a high-quality, crystal-clear picture. It's designed to powerfully fill your space with both stunning visuals and excellent sound, and we appreciate you confirming its performance!

      Thank you for choosing Sony.

      Best regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV for the price.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased the 75" X90L about a month ago and I am very happy with this TV so far. It has a great picture and pairs wonderfully with the PS5. HDR content looks fantastic. I did a lot of research before buying and am extremely happy I went with Sony. I sprung for the larger LED over a smaller OLED, but I am definitely not disappointed.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrandonS,
      You definitely made the right choice! We're glad to hear that we were able to give you a good match for your viewing and gaming needs. Your satisfaction with your X90L TV is greatly appreciated. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    75" Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has a beautiful picture. Great price for a wonderful TV. Sony has the best realistic colors.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Randy,

      Thank you for the wonderful feedback! We are so glad to hear you are enjoying the beautiful picture and realistic colors on your new BRAVIA XR X90L TV. We truly appreciate you taking the time to share your positive experience.

      Thanks for choosing Sony.
      Best regards,
      Eliab Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 4 out of 5 stars

    nice 75" TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Replaced a 4 year old 65" samsung with this tv this fall and have been pleased with it. Great picture and intuitive menu that is easy to use. Even better I got it on close out for ~$1000

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chet, Fantastic! Thank you for upgrading to your new Sony X90L. We're so happy to hear you like the great picture quality and intuitive Google TV menu of this TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Incredible Color!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wow! This TV is amazing. The color is incredible. I didn't know what I was missing until we got this. And the Geek Squad who installed it; I'd rate them a 10 if you had 10 stars, I'm loving being a member of Best Buy! Thank you!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PattyD, Great choice! We're pleased to hear that you love the TV and service from Geek Squad. Thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Affordable and Amazing

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to use, crystal clear pic, all of the apps and features you need. Love it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WilsonM, we're glad you love the ease of use and picture quality of our product. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice Buy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv has a crisp clear picture. BB set it up, works perfectly. Glad I made this picture with a sony sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, Frankfortcitizen,

      Thanks for the review and the 5-stars rating! We are immensely pleased to hear how much you are enjoying the amazing picture quality, powered by Sony's XR Processor, which intelligently enhances every scene in real-time boosting color, contrast, and clarity. We're sure it's going to make your movie nights feel completely immersive.

      Thanks for choosing Sony, have a wonderful day!
      -DiegoV Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony 75 inch bravia xr

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture quality ease of use and setup very pleased

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EdwardN, We are happy to hear that you are very pleased with your new Sony BRAVIA X90L 4K smart Google TV. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great service and tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv and service!!! Love the picture and the install went perfect. Highly recommend !

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Wendy,

      Thank you so much for the fantastic review! We're thrilled to hear that you love the picture quality of your new BRAVIA XR TV and that the installation went perfectly. We truly appreciate you taking the time to share your positive experience and for the high recommendation.

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this tv. Excellent quality. Easy to setup. Great picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Purchasedapple,
      Awesome! We're thrilled to hear that you are having a great time with the exceptional picture quality and easy setup of your new X90K TV. It really makes our day that customers like you are enjoying our product. Thanks you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Samsung Convert, No Regrets

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was previously a fan of Samsung tvs, but decided to give Sony a chance after my 2017 Samsung failed. I do not regret my decision and only recommend Sony moving forward. The unit has exceeded my expectations.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlexF,
      Thank you for sharing your experience! We're thrilled to hear that your Sony BRAVIA XR X90L has exceeded your expectations and made you a fan of the brand. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV. Image is impressive and pair perfectly with the Sony sound bar. We're enjoying amazing movie nights!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MariaJP,

      Thank you for choosing Sony!

      It's a true pleasure to hear you're enjoying your XR75X90L TV so much! We're excited that the image is impressive and that it pairs perfectly with your Sony soundbar for amazing movie nights. Your experience motivates us to continue delivering high-quality products.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome quality TV! Easy to set up and great picture quality!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DanielleR,

      Thank you so much for the wonderful 5-star review of the Sony - BRAVIA X90L! We're elated to hear that you found it easy to set up and that you're enjoying its amazing picture quality. We truly appreciate you choosing Sony and hope your new TV continues to deliver an exceptional viewing experience!

      Best regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. This is the first Sony TV that we have bought. We normally go with Samsung, but the price for Sony was a better price than Samsung at the time. Very pleased with the picture and sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LindaK, That's fantastic! You've made an excellent choice! We are pleased to hear that you are enjoying your XR75X90L, and we appreciate your decision to go with Sony over Samsung. Enjoy your viewing experience, and thank you for choosing Sony! - Romeo Sony_US