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Customer reviews

Rating 4.8 out of 5 stars with 1061 reviews

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  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

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96%would recommend to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 2 Showing 21-40 of 1,061 reviews
  • Rated 5 out of 5 stars

    Excellent product

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have only purchased Sony TVs so when it was time to complete a remodel of our basement, we decided to purchase another. Great picture, soundbar(Sony) completes the theater experience and the entire family enjoys it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JRDJR,

      Thank you for your loyalty to Sony! We're thrilled to hear that the new BRAVIA XR X90L is the perfect centerpiece for your basement remodel and that you're enjoying the picture quality and sound. It’s great to know that our products are a part of your family's home theater experience.

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Rated 5 out of 5 stars

    Sony 75X90L

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had the 65X950G wich was a nice picture. Now this 75X90L is huge upgrade from the 950G.l, not just in size but the picture is amazing. The colors are more vibrant the blacks are a lot deeper. I am happy with the upgrade.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JimmyM, Excellent upgrade! We're also delighted to hear that you are enjoying your new TV. We appreciate your feedback and thank you for choosing Sony. Erin Sony_US

  • Rated 5 out of 5 stars

    Best Buy and Sony. A winning combination.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic TV. Bought this to do gaming on and was very impressed by the deep blacks and high refresh rate. Sony has never let me down and neither has Best Buy with their incredible deals. If you are on the fence to buy a great TV for gaming and watching movies here it is. Look no further.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CAPTNC, it brings us great joy to hear your positive feedback about the X90L TV! We're thrilled that you found its deep blacks and high refresh rate to enhance your gaming experience.

      The X90L features our cutting-edge technology, delivering stunning visuals and immersive sound that truly elevate both gaming and movie-watching.

      Thanks for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    Joy of Superb Visuals - Movie Theater Experience

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I replaced my regular backlit 65" LCD panel with this 75" Full Array LED panel. I have to say I am impressed! The HDR in this TV is simply amazing. Blacks are deep black (not washed out). It rivals my smaller 55" OLED in my bedroom but much brighter. This TV is perfectly suited for my den, which is well lit. I needed a TV that was bright during the day, but that would also be fantastic with HDR at night. I found this TV on sale on Black Friday '23 and I went for it! I also hooked up my Sony PS5 to this TV. The TV and the PS5 integrate superbly and supports games with Variable Refresh Rate and HDR. It's a beauty! I play Dirt 5, Gran Turismo, and the Ray Tracing is fantastic and realistic. Finally, I paired this TV with a Premium 7.2 Bose Surround system with Dolby Atmos. The entire package is amazing! I can finally say I can recreate a Movie Theater experience in my own den.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlexR,
      Certainly, we enjoyed reading your remarkable review and truly appreciate your efforts! We're happy to hear that you are impressed with the exceptional picture quality, features, connectivity, and overall performance of your new TV. Your satisfaction with our product means a lot to us. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Nice Sony 75”

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased this TV on Black Friday 2024 for a good price. Wanted to go OLED but too much money for our use. We watch mostly sports, news, music videos and home improvement shows. Very satisfied with picture quality, colors and definition. I have had it hooked to a Bose soundbar, sub etc since the beginning so can’t really comment on the sound quality. Did comparisons on several brands and went with Sony 75” and more than happy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FloridaRay, You've made an excellent choice! We're delighted to hear that you're very satisfied with the picture quality, colors, and definition of your new X90L. It's great to know that you found a good deal on Black Friday and that the TV meets your needs for watching sports, news, music videos, and home improvement shows. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    SONY XR75X90L

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was looking for a large screen television and the Sony XR75X90L fit the space above the fireplace mantle. The great reviews for tv over the different media sites as one of the best overall television for picture quality had me sold. The price was also one I could afford and now even priced lower. So if looking for a quality television for movies and gaming. Take a look at The Sony XR90L series you wont be disappointed.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rliving1,
      Thanks for the 5 stars! It’s fantastic to hear that the Sony BRAVIA XR X90L was the perfect fit for your space! We’re so glad the great reviews helped you make your decision. You’re absolutely right, this model offers exceptional picture quality for both movies and gaming. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Rated 5 out of 5 stars

    Amazing

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an amazing tv! The colors alone make this perfect for gaming. It smoothly transitions from gaming to cinema to Netflix for best picture quality. 100% recommend if you have the money.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChaseM,
      Thank you so much for such a great review! We're delighted to hear that we were able to give you a good match for your viewing and gaming needs. It's nice to know that you are enjoying the exceptional picture quality, vibrant colors, features, and overall performance of your X90L TV. Thanks for your recommendation and for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    What i was looking for

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Live the tv. Big and bright. Fills my space well. Very happy fir the price

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertI,

      Thank you for sharing your experience!

      We’re thrilled to hear that the Sony BRAVIA XR X90L is exactly what you were looking for. We're so glad it fills your space perfectly and meets your expectations.

      Thank you for choosing Sony! Enjoy your new TV and happy viewing! -Maria Sony_US

  • Rated 5 out of 5 stars

    Yay sony

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Only my Sony TV's work All my TVs back lights went out. my Sony TV's are the only ones that work they're not the brightest because all of the other manufacturers are over stressing their light bulbs. Sony got to focus on color and accuracy. Not brightness. A lot of TVs just wash out and they have to turn up the contrast that's computing on top of computing on top of forcing the back light. No thank you. Never buying another TV brand again The last vizio I bought lasted 6 months the Samsung did 1 year The last sony I bought was in 2017 it's not the brightest but it works

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AndonyG,
      Thank you so much for the 5-star rating! We're really glad you are enjoying your new Sony TV. We always strive to deliver the best quality and features with our products. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thank you for your continued support and for trusting Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Amazing picture

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased this TV for my living room and this unit performs great against the daylight from the room. Apps run smoothly and launch quickly. This unit is well designed for easy use

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Vbizzle21, That's wonderful! We are delighted to hear that you are happy with your Sony X90L and it delivers outstanding picture even in a well-lit room. Glad to know you like the ease of use, intuitive and amazing responsiveness of the smart Google TV platform that it opens apps faster. Thank you for purchasing the 75" X90L and for choosing Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing quality picture view & audio, great buy. Also easy to navigate with apps & connects to Google home as well. Love this T.V

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DamasoR,

      We're so glad to hear that. Thank you for your fantastic 5-star review and for sharing how much you appreciate the amazing picture and audio quality of your Sony BRAVIA TV. It's wonderful to know you're enjoying how easy it is to navigate apps and connect with Google Home—features that make entertainment smooth and effortless.

      Thank you for choosing Sony—wishing you an amazing day!
      DiegoV. Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia TV 75”

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice TV, returned an OLED for this, good compromise on size and cost. Paired with Sony soundbar and subwoofer, expensive but good value.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RarelyReviewStuff,
      Many thanks for the 5-star rating! We're delighted to hear you are enjoying your Sony products. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Super bright TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is the real deal. Super super bright. This tv is better then others mini led tvs and this is not a mini led tv. This tv is ok to use without soundbar, sound is good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JonathanL,
      Nothing makes us happier than hearing about happy customers! We're really glad that you are enjoying the exceptional picture and sound quality of your X90L TV. Thanks for the awesome feedback and for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv for gaming was easy to install great quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello SergioB, Fabulous! We're extremely pleased to hear that you found the installation of your XR75X90L to be effortless and that it meets your gaming needs perfectly. We are also thrilled that you are impressed with its exceptional quality. Thank you for choosing Sony! - Romeo Sony_US

  • Rated 5 out of 5 stars

    Very nice Tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV with great picture. Randomly it will loose the screen and need reset on YouTube TV app. Otherwise great sound and picture

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Best tv hands down

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Hands down the best tv I’ve ever owned. Feels like I’m in a movie theater!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for sharing your fantastic review, P0llyp0cket!

      We are absolutely thrilled to hear that your XR75X90L is hands-down the best TV you've ever owned!

      That's the ultimate compliment—we design our televisions to deliver a truly immersive, cinematic experience, and it's incredibly rewarding to know that the picture quality makes you feel like you are in a movie theater!

      Thank you again for choosing Sony!

      Best regards,
      Gus,
      Sony Social Media Team sony-global

  • Rated 5 out of 5 stars

    Great buy

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture. One of the better tv’s on the market.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SeanS,

      That's fantastic! We are delighted to hear you find the picture quality of the 75" BRAVIA XR X90L excellent and consider it one of the better TVs available.

      Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Rated 5 out of 5 stars

    Enjoying my purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So I decide to buy this Sony cause other brands were not working with my satisfaction price was high but I gave it a try and honestly I’m very satisfied it looks perfect in my living room and picture quality is awesome sound is ok but when I put a surround bar volume was loud and felt like I was in a movie theater also it looks great in my living room

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SoniaN, Congratulations on your recent purchase! We're thrilled that your Sony BRAVIA XR X90L TV fits perfectly with the aesthetics of your living room. We're also delighted that you find the picture quality outstanding. Indeed, a soundbar would elevate your setup to the next level. To get the best experience with your TV sound, you can modify sound settings such as sound quality and sound modes. This link may be useful: https://www.sony.com/electronics/support/articles/00302857?utm_source. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Rated 5 out of 5 stars

    Sony75" 90L - Expectations Met!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    An amazing picture with unparalleled color reproduction should drive this TV towards the top of your list. The Sony 75" Full-Array TV uses a different architectural when installing their behind the screen back lighting, which, in my opinion backlights the TV. improving the brightness of the screen no matter where you sit when viewing the TV. The TV also incorporates the Google TV software which in my opinion is very intuitive and well robust. it is also Alexa and Google ready which would fit nicely within any smart home environment. I also decided to purchase the Bravo Cam which adds additional features such as hand gestures (see picture # 1) for primary TV controls, i.e. volume up, volume down along with powering the TV up and down. Finally the Best Buy website allowed me to place a price-watch alert on this TV and I saved a $300, making this deal impossible to beat. When shopping for your primary TV, check out the products being offered by the Sony Corporation. They're amazing!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlanU, Congratulations on your new Sony TV! We're very much delighted that you are into the Sony BRAVIA XR X90L TV's full-array LED backlight and the Google TV software with the Google Assistants for your smart home. The BRAVIA CAM is also an amazing advantage for smarter engagements with your X90L TV. It is also great that you have it at the best price! Thank you for choosing Sony, and we hope you enjoy more incredible moments with your new Smart Google Sony TV! - Maria Sony_US

  • Rated 5 out of 5 stars

    Why go to the movies?

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is the best I've ever owned. The sound quality was just. It lacks the mid and low range sound levels. But a week later I purchased a sound bar and subwoofer. Wholly cow, It made a huge difference. Watching a movie at home feels like I'm in a movie theater. Absolutely love it. When you match the Sony TV with Sony sound system, the setup is near automatic. The remote for the TV works on the sound system. I would and have recommended this TV to co-workers. P.S. The 3 star sound rating is for the TV alone, not the speaker bar and sub-woofer

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CouchPotatoe,
      Thank you for the 5-star rating! We're really glad to hear your enjoyable cinematic experience with your Sony products. Nice to know you love the amazing picture quality of your new Sony TV. We appreciate your input and taken note of your feedback with regard the sound quality of the TV. Adding a soundbar to the TV is definitely great for an immersive surround sound experience. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

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