DoorBOOsters are hereExclusions apply. Ends 11/2/25.Shop now

Main Content

Customer Ratings & Reviews

Your price for this item is $1,398.00
The comparable value price is $1,699.99

Customer reviews

Rating 4.8 out of 5 stars with 1033 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 4 Showing 61-80 of 1,033 reviews
  • Rated 4 out of 5 stars

    LG mini led

    |
    |
    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv and great sound. Had purchased a Sony and brought it back and they told me this was great quality. The black pixels don’t light up and the contrast is great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FranciscoC,
      Thank you for your time writing this review. We're sorry to hear that you returned your Sony TV and we did not got the chance to troubleshoot the problem. Our Sony TVs have picture settings which allow a wide array of changes to color, contrast, motion settings, and brightness that can improve the viewed content on your TV. We hope that you'd still consider our products in your future purchases. Thanks again for shopping Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Love My Sony X90

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    By far the best tv I've bought yet, crystal clear picture, easy navigating, Thanks Best Buy !!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JaimeR,

      Thank you for your wonderful 5-star review! We're immensely pleased to hear that the Sony - BRAVIA X90L is the best TV you've bought and that you're enjoying the crystal-clear picture and easy navigation.

      We put a lot of effort into making our TVs both powerful and user-friendly, and your feedback is a great testament to that.

      Thank you for choosing Sony, and enjoy your new TV!

      Regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Phenomenal!

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I finally converted to Sony! And OMG! This tv is ridiculous! Super bright, can do so much with it depending on if you want to veg out and watch a show or a movie! The features make it worth it! But oooh the gaming on it with a PS5 it blows me away how awesome this TV is!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi yezzus, Thank you for upgrading to your new Sony X90L! We're very happy to hear you like the super bright display, cool new features, and seamless PS5 experience with your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Fantastic picture and sound!

    |
    |
    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great mid-range option for the 75 in. category. The picture is top notch and the sound quality is fantastic. I'm still getting used to the Google TV OS but it seems easy to use so far. You do have to log into a Google account to use most of those features though. Great TV overall!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Eks524,
      Awesome! We're thrilled to hear your enjoyable experience with the exceptional picture, sound, Google TV features, and overall performance of your new Sony TV. Your satisfaction with our product means a lot to us. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Another great sony product

    |
    |
    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Such a solid tv. Swapped to the Sony x90l from the Hisense u8k because of motion processing issues. The Sony fixed that issue and maintained that beautiful picture from the u8k. I’m so pleased the my Sony tv purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sandomj55,
      You definitely made the right choice! We're really glad you are enjoying the incredible picture quality and overall performance of your new Sony TV. We always strive to deliver the best quality and features with our products. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. We really appreciate your recommendation. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Television

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    They were very helpful in getting my order loaded up so i could bring it home.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrianA,

      Thanks for the great feedback! We're so glad to hear you had a positive experience. We're delighted to know that you were able to get your new 75'' BRAVIA X90L home smoothly and are excited for you to enjoy its stunning picture quality and great features.

      Thanks for choosing Sony, have a wonderful day!
      DiegoV Sony_US

  • Rated 5 out of 5 stars

    Best TV ever!

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are thrilled with this TV. The vibrancy of the picture is fantastic. The ability to set your viewing preferences is a nice feature. We have it hooked to a sound bar. We would buy it again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KennethK, we're glad you like the picture quality of our product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Worth it.

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love this TV. Picture quality and sound is excellent. Easy installation. You can opt out of all the data tracking. Cons- have to go to TV input and choose TV. Would be nice if it started on the last setting. Expensive but worth the cost.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobinE,
      Thank you for such a great review! It's wonderful to hear that you love your new Sony TV. Know that Sony values customers opinion and take all feedback seriously as we always strive to deliver the best experience possible. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    X90L exceeded expectations!

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Exceeded expectations! This TV gave me my first look at 4K HDR content, and it's glorious. Speakers sound warm and rich for TV speakers. The Google TV OS is a pleasure to use as well. Love the TV so much I decided to go for the 85" version.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Christopher,
      Thank you so much for such a great review! We're really glad that we've exceeded your expectations with our X90L TV. We always strive to deliver the best quality and features with our products. Sony's commitment to customer satisfaction is our top priority. Thanks for the 5-star rating and for choosing Sony! - Kris Sony_US

  • Rated 4 out of 5 stars

    A solid average set

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Ok tv, nothing amazing or outstanding compared to the competition. It’s just your average set for 2025. What you’re paying for is consistent quality control and the name.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jehoida,
      Thanks for reaching out and sharing your thoughts. We're sorry to hear that you feel this way about the X90L.

      This television offers a truly exceptional picture, especially for its price point. It's a great choice for watching movies, shows and even for gaming on a PS5.

      You're right that a big part of what you're paying for with Sony is the consistent quality and reliability. We stand behind our products and want to make sure every customer gets a TV they'll love for years to come.

      Thanks for considering Sony products and for your feedback.
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    Perfect for the ps5

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome for the ps5. In game settings you can shrink the screen down as small as you want. When playing call of duty I shrink the screen down 50% and have been getting the best scores of my life.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DMc3,
      Awesome! The X90L TV is definitely a perfect pair for PS5 console. Nice to hear that you are having a great time with your new X90L TV. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Great tv! Love Sony!

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love our new upgrade tv Replace a 11 year old Perfectly working Sony 60 inch tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Martin57,

      Thanks for sharing! It's fantastic to hear you're loving your new TV and that your previous Sony TV served you so well for all those years. We're proud to build products that stand the test of time and provide a great viewing experience. We hope you enjoy the stunning picture quality and smart features of your new BRAVIA XR X90L for many years to come. Thanks for choosing Sony. -Eliab Sony_US

  • Rated 5 out of 5 stars

    Amazing

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Have it for 2 weeks now and its been great. 76" is really immersive and i love to watch shows and movies on it. Haven't had any issues with it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi IsmaelG,
      Awesome! We're happy to hear that you are having a great time watching your favorite shows and movies on your new X90L TV. Your satisfaction with our product means the world to us. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Best picture outaide of OLED

    |
    |
    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is crystal clear, great for movie nights or gaming, google interface is amazing

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DanielG,
      Awesome! We're glad that we were able to give you a good match for your viewing and gaming needs. Your satisfaction with the crystal clear picture and features of your X90L TV are greatly appreciated. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    I love this TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sonybis always best, allthough there are OLed tv around similar price, this sony is best. Apps, color, output is very impressive. True black while watching low key horror/thriller.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jays,
      Thank you for your kind words! Your purchase allow us to continue to do what we love and provide you with quality products. Your satisfaction with your new TV is greatly appreciated. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Amazing TV

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Took a chance on this TV as an open box special and installed it just in time for the Superbowl and the picture was simply amazing. I am glad I chose this model.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarkT,
      Excellent choice! We're glad to hear that you are having a great time watching your favorite shows on your X90L TV. We really appreciate how much you like the amazing picture quality of the unit. Thank you so much for sharing your great experience with us and for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia 75” TV

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Replaced our old Sony 65” Bravia with this 75” Sony. It is amazing. No glare, great sound, excellent for watching sports, movies, etc. The Best Buy installers were amazing. A+++

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Frig,
      This is definitely a great choice for a TV upgrade! We're really glad you are enjoying the amazing picture and sound quality of your X90L TV. Nice to hear how it was professionally installed by the Tech team. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Pure excellence

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic right out of the box. I'm very happy I followed my son's advice and purchased this Sony. The picture is phenomenal, I know the next purchase will be another Sony

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello HenriW, We are thrilled to hear that you are very happy with your new Sony BRAVIA X90L 4K smart Google TV. You chose the best TV brand. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Cinema at Home

    |
    |
    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this tv. It really enhances the experience of watching tv at home. It’s like you have a cinema at home. Thank you so much, best buy!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi bynira, Thank you for the awesome review! We're glad to hear that you love the cinema-like experience with your new Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Helpful knowledgeable Staff

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The first open box Bravia arrived damaged. BB reached out immediately and provided an unopened boxed within the week. Vlad was knowledgeable and I secured Best Buys membership. The staff has been exceedingly helpful over my subsequent visits. It does help that I did some homework because the choices are many and tech evolves so fast.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mkdsno,

      Thanks for sharing your 5-star review and experience with the X90L. We're glad that you were assisted professionally. We hope you are also enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

Sponsored