Customer Ratings & Reviews
- Model:
- XR75X90L
- SKU:
- 10562814
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.6 out of 5 stars
- Brightness
Rating 4.9 out of 5 stars
to a friend
Disappointing
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I bought this TV because I have had the same one for a few years and it is great. The picture on this one is not as good.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi SusanH, thank you for sharing your experience, and we're sorry to hear that you're having issues with the picture quality on your new Sony - BRAVIA X90L. We know how important picture performance is, and we'd love to help you get the most out of your new TV with some simple steps:
1- Please make sure your TV software is fully up to date, as updates often include picture and performance improvements. You can check for an available by going to settings > system > about > software update > update your TV software.
2- It's also a good idea to compare the image across different sources to see if the issue is isolated to one of them. Try different streaming apps directly on the TV and also test any external devices you may be using.
3- You can also fine-tune your viewing experience by adjusting the picture settings. You can check this guide on how to do it:
https://www.sony.com/electronics/support/articles/00190409?utm_source=glean
If you need further assistance, our technical team is available through the link below:
https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv
Thank you for considering Sony!
Regards,
Dominick
Awful
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Terrible TV. Always freezes on us. Screen goes black. Sometimes takes about 5 to 10 minutes to get it to go back on. Wish I never purchased this Sony! Would never buy again.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi SamL,
Thank you for reaching out and bringing this matter to our attention. We’re truly sorry to learn about the challenges you’re facing with your XR75X90L TV. This is not the experience we intended for you.
To help resolve these issues, we recommend trying the troubleshooting steps outlined below:
• Software update - To fully experience the capabilities of your X90L, we highly recommend updating its firmware to the latest version. This software update includes essential features, applications, bug fixes, and enhancements. For further details, please visit the link below:
https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-75x90l/downloads
• To refresh your TV's content, please perform a Restart/Power Reset. For guidance on how to do this, refer to the following article:
ref: https://www.sony.com/electronics/support/articles/00159487
• If the power reset does not resolve the issue, you may consider a factory data reset. Please note that this will return your TV to its original settings, so be sure to record any personal configurations beforehand. Instructions can be found here:
https://www.sony.com/electronics/support/articles/00159487
If the problem persists or if you need further assistance, please send the following information to socialsupport@am.sony.com so we can provide you with the best support possible:
- Full Name:
- Username:
- Telephone Number:
- Model Number:
- Issue/Concern:
We apologize if you've already shared some of this information in your review or with customer service; we just want to ensure we have the most accurate details to assist you effectively.
Your feedback is invaluable to us, and we are dedicated to enhancing our products based on our customers’ experiences. Thank you once again for bringing this to our attention.
Best regards,
Romeo
Sony Social Support
Rr sony tv
||Posted . Owned for 4 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Tv is nothings but problems screen just goes black and constantly have to do factory reset sony is no help they just act like they have never experienced the problem or give any kind of fix or replacement
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi RobertR, thank you for taking the time to share your feedback regarding your experience with the X90L TV. We sincerely apologize for the frustrations you've encountered, particularly with the screen going black and the need for frequent factory resets.
To assist you further, we kindly ask that you reach out to us via email at socialsupport@am.sony.com. Please include the following information in your message:
- Full Name
- Username
- Telephone Number
- Model Number
- Issue/Concern
Thank you for considering Sony products and for bringing this to our attention.
Best regards,
Stephanie
Don't buy a large TV from Best Buy!!
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I recently purchased this 75" Sony Bravia XR X90L TV from Best Buy, expecting a smooth transaction and professional service. Unfortunately, my experience was far from satisfactory. The first TV delivered had operational issues, and there was a significant mix-up with the service teams. Instead of the installation team, a delivery team was dispatched who left the TV uninstalled in the middle of my living room. After contacting Best Buy, their solution was to send another delivery team, but only a week later. Due to these complications and the lack of prompt, professional service, I have decided to return the TV and opt for a more reliable retailer. Based on my experience, I advise potential customers to be cautious when considering large TV purchases from Best Buy.
No, I would not recommend this to a friendTv
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Doesn’t allow for streaming of the Xfinity app on tv
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi JaimeC,
Thank you for taking the time to write this review. We are sorry but the Xfinity Stream app is currently not available to install on the X90L TV at the moment. However, you can use the built-in Chromecast feature to cast the content from the Xfinity Stream app on your mobile device to the TV. Also, these TVs are equipped with HDMI connectivity which allows you to connect smart media devices such as Xfinity box directly to the TV. Sony values the opinions of customers and is always striving to provide the best experience possible. We appreciate your feedback and thanks again for purchasing Sony. - Kris
Small Icons - Sound Variations
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.For the size of the TV 75" the Icons are smaller that the ones from my 65 inch TV and are harder to read - also finding your way around the TVs different streams is incredibly frustrating - the sound is different on every stream - it is too bright on a white background
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi RobertK, Thanks for sharing your feedback. We apologize if you're having trouble with your TV. To improve the performance of your TV, make sure that your TV has the latest firmware. As for the sound quality, there are available preset settings in the TV menu where you could choose from base on your preference. Again we appreciate you sharing your feedback. This can help us improve in the future.
If you need further assistance with your device, you may reach us at socialsupport@am.sony.com with the following details :
Full Name:
Best Buy Username:
Telephone Number:
Sony Model Number:
Additional Information regarding your experience with the unit:
We are sorry for the inconvenience and hope to speak to you to resolve this matter.
Sincerely,
-Craig
Still no refund
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Order was cancelled on 20 September 2025 and my best buy card still has not been refunded.
No, I would not recommend this to a friendDelivery
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The t.v. that was purchased is a great product.the delivery was the worst.was delivered to the wrong address 3 times and took 2 weeks to receive it.purchased it to watch the super bowl and missed it.should be compensated for the inconvenience.
No, I would not recommend this to a friendGood
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Tv is great so far but Best Buy didn’t deliver our tv 2 times and had to reschedule it 3 times before it finally came
I would recommend this to a friendRubbish
||Posted . Owned for 7 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Awful. Only had it a few months and every couple of hours the screen freezes and I can’t do anything. Therefore I have to unplug it multiple times a day to get it to work.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hello Ashley,
Thank you for reaching out to us, and we sincerely apologize for the inconvenience you’ve encountered with your XR75X90L. This is certainly not the experience we aim to provide. We understand that screen freezing issues can be quite frustrating, and we are here to help you resolve this matter. Let’s work together to identify and fix the problem by following these troubleshooting steps:
1. Restart / Soft Reset - Using the supplied remote control, press and hold the POWER button for at least 5 seconds or until a Power off message appears. The TV should restart automatically. Wait for approximately one minute, and the TV will turn back on. If it does not restart, press the POWER button on the remote control to turn on the TV.
2. Power Reset: Unplug the TV from the power outlet, wait for about 2 minutes, and then plug it back in. Turn on the TV and check if the issue persists.
3. Firmware Update: Ensure that your TV's firmware is up to date. You can check for updates in the TV's settings menu under System or About. You may also check out the link below for more details:
https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-75x90l/downloads
4. Factory Reset: If the issue continues, you may need to perform a factory reset. This will erase all settings and data on the TV, so make sure to back up any important information. To perform a factory reset, go to Settings > System > About > Reset > Factory data reset > Erase everything.
If the issue persists or if you require additional information or technical support, please feel free to reach out to us at socialsupport@am.sony.com. To assist you more effectively, kindly include the following details in your email:
- Name:
- Username:
- Model Number:
- Description of the Issue:
- Telephone Number:
We truly value your feedback and are committed to enhancing our products based on customer insights. Thank you for bringing this to our attention.
Best regards,
Romeo
Sony Social Support
Tried Something New…Don’t work!
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Tv won’t stop turning off while I’m watching. Doesn’t even stay on 20 minutes then takes forever to turn back on. Should’ve stuck with LG. Will be returning TODAY!
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi Johnny, We're sorry to hear about the power-related issue that you've experienced with the Sony X90L and it had to be returned. This is definitely not the news that we would like to hear. The information on this link provides a variety of steps for various power-related issues: https://www.sony.com/electronics/support/articles/00153674
And for future reference, we can offer assistance on how to troubleshoot the issue of your Sony product by visiting our Sony Support website to download the help guide and look for additional information about your product. Also, you can reach out to one of our agents through this link: https://us.esupport.sony.com/support/s/service?language=en_US. who would be glad to help. I hope you consider our Sony products in the future. Thank you for sharing your feedback. -Sam
BM Review
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Device delivered damaged. Not happy. Dent and static noise from speakers.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi BReddy,
Thank you for choosing and purchasing our XR X90L LED 4K UHD Smart Google TV. This is definitely not the news that we would like to hear. Please allow us to help you and turn this into a better experience.
For further assistance, please email the below information to socialsupport@am.sony.com. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
Full Name:
Best Buy Username:
Telephone Number:
Sony TV Model Number:
Additional Information regarding your experience with the X90L
We are sorry for the inconvenience and hope to speak to you to resolve this matter.
Regards,
David
sony tv
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I purchased this TV brand new and he didn’t even want to turn on disappointed with sony I went back to Samsung TV
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi wile,
Thank you for your time writing this review. We're sorry to hear that your new X90L TV won't turn on. This doesn't happen often and definitely not the buying experience we want you to have. We do apologize for the inconvenience and hope that you'd still consider our products in your future purchases. Thanks again for shopping Sony. - Kris
Dont buy
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Terrible didn’t even last 20 days. Tv itself is great but has no longevity had to return.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi Bbshopper,
Thank you for your time writing this review. While we are glad you like the X90L TV, we regret to hear that you returned the unit. It's unfortunate that we did not get the chance to troubleshoot and resolved the problem with the TV. We appreciate you and hope that you will shop Sony again in the future. Thanks again for shopping Sony. - Kris
Awesome tv for the money!!
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I bought the 75 inch Sony X90L and coming from a TCL 6 series and a Hisense u8h that both went bad after a little over a year. I finally had enough with these budget TV's and bought the Sony. I set it up turned it on and all I can say is WOW!! For the price the picture and colors on this TV cannot be beat. Could have went with an OLED but after reading about possible burn in issues leaving the TV on I went with this model because of all the great reviews. We stream everything especially Youtube TV and with my past TV's the image was grainy looking on many channels. The Sony brand is known for its color and processing lowbit rate programs right out of the box. I went to old programs like Friends and Seinfeld to see if the picture was any better and it blew me away with the clarity and beautiful colors. Yeah, I am sure the OLED tv's have a better picture but looking at this TV it can't be thousands better. Went on Youtube and looked at some 4k videos and again was absolutely blown away by the picture and the fact there was no judder or delays while panning. I did Google the rtings calibration settings for this tv and they were spot on. Now for sports...We watch a lot of football and this thing is absolutely amazing watching the games. The colors and motion handling blew my Hisense tv's and TCL tv's out of the water. I know I am hyping this TV quite a bit but I have learned from reading and watching reviews and on hand experience that a brand like Sony...Samsung or LG is the way to go when purchasing a tv for quality and reliability. Don't be put off by this TV being LCD full array backlighting because in my opinion its equal to the mini led tv's that are priced higher and the picture is no better. Last thing I will say is get an extended warranty. I didn't get an extended warranty on my TCL and when it went black screen a little after a year TCL told me since it was out of warranty I was out of luck. Really stand behind their tv's!!! Watch the review on Digital Trends about this tv on Youtube and many others and you will easily make the choice for this one! I would recommend this to a friend
I would recommend this to a friendBrand response from SonyListens
Posted .Hi gary3266,
Thank you for sharing an in-depth review of your amazing experience with your new Sony TV. We always strive to deliver the best quality with our product. It's wonderful to hear that you were impressed with the exceptional picture quality, vibrant colors, motionflow, features, and overall performance of the X90L TV. Your satisfaction means a lot t us. We appreciate your recommendation. Thanks for choosing Sony! - Kris
Pleasantly surprised!
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Great picture. Vivid colors. Brightness. Contrast. Resolution. All excellent. And for a good price.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi user302927,
Thank you so much for taking the time to leave an excellent rating! We're glad to hear that we were able to meet your expectations with your new TV. Your satisfaction means a lot to us. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris
Just Awesome
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.This is the best tv I own. Just purchased a Samsung 65” 90c Oled and this Sony is superior in every way. I also have a Vizio Quantum P 65”. I’ve had this tv over a year now and it is my first Sony product. The color rendering is unmatched, the processor is lightening fast, the remote is simple but effective. Movies, games, online content, sports, whatever it’s all awesome. So many displays can not get the color of grass right while watching sports. It’s often some weird color of green, too neon or too bright green, feels like you are in the stadium with this Sony. Wishing I had purchased another one instead of the Samsung. Sound is good by itself but I’m running it through home theater. I don’t even know how many tv’s I’ve returned to BB over the years because I’m so picky, this one was instant satisfaction which is good because this thing is huge and heavy, would have been a massive pain to return.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi VolVet,
Thank you for sharing your great experience with us! We're really glad to hear your satisfaction with the exceptional picture and sound quality of your new Sony TV. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris
Sony Bravia TV
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I love Sony products and Best Buy’s selection of them THANk YOU so much for continuing to carry this top of the line Brand and stay competitive with your pricing I will always sho Best But first
I would recommend this to a friendBrand response from SonyListens
Posted .Hi MCHammer,
We’re so happy to hear you’re a fan of our products! Thank you for the loyal support and for choosing Sony for your home entertainment.
Thanks for choosing Sony.
Best regards,
Eliab
Great TV with amazing picture
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I love this TV, the picture quality is the best for the price and the Sony BRAVIA app makes movies look amazing in imax enhanced. The controller could be a bit better on its layout of buttons but not a issue and video games look so real on the TV, I definitely recommend this TV compared to Samsung.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi CoreyW, We appreciate your feedback and we are glad that you love your new Sony BRAVIA 4K smart Google TV. We take all user input seriously and will make sure your comments reach the appropriate person. Thank you for your purchase. Enjoy! Vincent
Super Sony
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.This Sony 90L has been a wonderful purchase. Everything about the picture is favorable except I wish that the gamma controls went a little further so we could see more detail in the rich black areas or nighttime scenes. I have it set on 3 but I wish there was a 5. Aside from that it’s awesome.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello AlexanderS, Thank you for your comment! We’re delighted to hear that you’re enjoying the picture quality of your XR75X90L. We appreciate your feedback about the gamma controls and understand your wish for more precise adjustments in the darker areas or nighttime scenes. Your insights are invaluable to us as we work to enhance our products. We're also thrilled to know that, overall, you find the TV to be fantastic! Thank you for choosing Sony! - Romeo