Customer Ratings & Reviews
- Model:
- XR75X90L
- SKU:
- 10562814
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.6 out of 5 stars
- Brightness
Rating 4.9 out of 5 stars
Speakers quit, Sony replaced lesser quality TV
||Posted . Owned for 4 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.TV started out great, great picture and sound. However, three months in and the speakers completely quit. There was no sound whatsoever. After contacting Sony customer support, a third party came to replace the motherboard. That did not fix the issue. To compound the problem, the third party damaged the side of the television housing. After many many emails and calls, Sony agreed to replace the television, supposedly with the same television. However, the replacement television picture is not quite the same quality and sharpness as the original one. Sony refuses to take this television back and refund our money.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi CHESH, We are apologize for the inconvenience. This is definitely not the experience we wanted you to have. May ask for your case ID so we can review?
You may reach us at socialsupport@am.sony.com with the following details :
Full Name:
Best Buy Username:
Telephone Number:
Sony Model Number:
Additional Information regarding your experience with the unit:
We are sorry for the inconvenience and hope to speak to you to resolve this matter.
Sincerely,
-Craig
75 inch Sony
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.TV worked fine for three weeks then had a problem with the picture called Sony and they tried to remotely fix it yesterday I had problems again
I would recommend this to a friendBrand response from SonyListens
Posted .Hi DanR,
Thank you for sharing your experience, and we're sorry to hear about the ongoing issues with your TV. We understand how frustrating this must be. Please don't hesitate to reach out again so we can further assist you and ensure your Sony BRAVIA XR X90L gets back to working perfectly. We're committed to resolving this for you.
Please email the following information to socialsupport@am.sony.com. Apologies if you've already shared this information with customer service — we just want to ensure we have your most accurate details:
Full Name:
Best Buy Username:
Telephone Number:
Additional Information regarding your experience with the BRAVIA XR X90L.
Thank you for your patience, and we look forward to improving your experience!
Sincerely,
Maria
Edge to Samsung
||Posted . Owned for 6 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Good picture but have continued issue with screen locking in solid green screen… requires tv to be hard re started or unplugged.. happens about 2-3 per month. Should have stuck with Samsung.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi RandyH,
Thanks for sharing your review and experience with the X90L. We're glad that you like the picture quality of the TV. It's unfortunate that you are experiencing green screen on the TV. For optimum performance, make sure that the software version of the TV is up-to-date. Aside from performing a power reset, resetting the TV to factory settings may also help resolve the issue. For more information, please refer to these links:
https://www.sony.com/electronics/support/articles/00028577
https://www.sony.com/electronics/support/articles/00159487
Hope this helps. If still not resolved or you need further assistance, please email us at socialsupport@am.sony.com with the following details:
Name:
Username:
Model Number:
Issue:
Telephone Number:
Or contact our product support team via phone call or chat through this link:
https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv
Sincerely,
-Ralph
Broken after 3 months.
||Posted . Owned for 5 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.They're probably not going to show this rating. But this tv's soundboard or motherboard or something internal broke after just 3 months of use and now the TV is completely broken. Best Buy is not going to provide a replacement or any repairs. I spoke with Sony and thankfully it is covered under warranty - but the repairman is scheduled for almost a full month out. And they still may not replace the TV. So if you want a working TV or any kind of customer support, stay far away from this.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi Frustratedcustomer,
We are so sorry to hear about the issues you've experienced with your TV and the frustration this has caused. A product failure so soon after purchase is not the experience we want for any of our customers, and we sincerely apologize for the inconvenience and the long wait time for service. For us to better assist you, please email us at socialsupport@am.sony.com with the following details:
Name:
Best Buy Username:
Model Number:
Issue:
Telephone Number:
One of our technical specialists will call you back within 2 business days.
Sincerely,
Eliab
Sony Social Support
Awful
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Terrible TV. Always freezes on us. Screen goes black. Sometimes takes about 5 to 10 minutes to get it to go back on. Wish I never purchased this Sony! Would never buy again.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi SamL,
Thank you for reaching out and bringing this matter to our attention. We’re truly sorry to learn about the challenges you’re facing with your XR75X90L TV. This is not the experience we intended for you.
To help resolve these issues, we recommend trying the troubleshooting steps outlined below:
• Software update - To fully experience the capabilities of your X90L, we highly recommend updating its firmware to the latest version. This software update includes essential features, applications, bug fixes, and enhancements. For further details, please visit the link below:
https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-75x90l/downloads
• To refresh your TV's content, please perform a Restart/Power Reset. For guidance on how to do this, refer to the following article:
ref: https://www.sony.com/electronics/support/articles/00159487
• If the power reset does not resolve the issue, you may consider a factory data reset. Please note that this will return your TV to its original settings, so be sure to record any personal configurations beforehand. Instructions can be found here:
https://www.sony.com/electronics/support/articles/00159487
If the problem persists or if you need further assistance, please send the following information to socialsupport@am.sony.com so we can provide you with the best support possible:
- Full Name:
- Username:
- Telephone Number:
- Model Number:
- Issue/Concern:
We apologize if you've already shared some of this information in your review or with customer service; we just want to ensure we have the most accurate details to assist you effectively.
Your feedback is invaluable to us, and we are dedicated to enhancing our products based on our customers’ experiences. Thank you once again for bringing this to our attention.
Best regards,
Romeo
Sony Social Support
Stopped working within a year of purchase.
||Posted . Owned for 11 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.If I could give this TV and Best Buy a ZERO star review, I would. The TV stopped working 1 year after purchasing. Because it was exactly 1 year and 2 weeks from purchase, there is no warranty. It is a ridiculous amount to spend on a TV that will stop working within a year.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi ROAG,
That is deeply frustrating, and we sincerely apologize for this unacceptable failure of your high-end XR X90L TV right after the warranty period. We take hardware issues on our premium models seriously. Please email us at socialsupport@am.sony.com with the following details:
Name:
Best Buy Username:
Model Number:
Issue:
Telephone Number:
One of our technical specialists will call you back within 2 business days.
Sincerely,
Eliab
Disappointing
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I bought this TV because I have had the same one for a few years and it is great. The picture on this one is not as good.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi SusanH, thank you for sharing your experience, and we're sorry to hear that you're having issues with the picture quality on your new Sony - BRAVIA X90L. We know how important picture performance is, and we'd love to help you get the most out of your new TV with some simple steps:
1- Please make sure your TV software is fully up to date, as updates often include picture and performance improvements. You can check for an available by going to settings > system > about > software update > update your TV software.
2- It's also a good idea to compare the image across different sources to see if the issue is isolated to one of them. Try different streaming apps directly on the TV and also test any external devices you may be using.
3- You can also fine-tune your viewing experience by adjusting the picture settings. You can check this guide on how to do it:
https://www.sony.com/electronics/support/articles/00190409?utm_source=glean
If you need further assistance, our technical team is available through the link below:
https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv
Thank you for considering Sony!
Regards,
Dominick
Don't buy a large TV from Best Buy!!
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I recently purchased this 75" Sony Bravia XR X90L TV from Best Buy, expecting a smooth transaction and professional service. Unfortunately, my experience was far from satisfactory. The first TV delivered had operational issues, and there was a significant mix-up with the service teams. Instead of the installation team, a delivery team was dispatched who left the TV uninstalled in the middle of my living room. After contacting Best Buy, their solution was to send another delivery team, but only a week later. Due to these complications and the lack of prompt, professional service, I have decided to return the TV and opt for a more reliable retailer. Based on my experience, I advise potential customers to be cautious when considering large TV purchases from Best Buy.
No, I would not recommend this to a friendRr sony tv
||Posted . Owned for 4 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Tv is nothings but problems screen just goes black and constantly have to do factory reset sony is no help they just act like they have never experienced the problem or give any kind of fix or replacement
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi RobertR, thank you for taking the time to share your feedback regarding your experience with the X90L TV. We sincerely apologize for the frustrations you've encountered, particularly with the screen going black and the need for frequent factory resets.
To assist you further, we kindly ask that you reach out to us via email at socialsupport@am.sony.com. Please include the following information in your message:
- Full Name
- Username
- Telephone Number
- Model Number
- Issue/Concern
Thank you for considering Sony products and for bringing this to our attention.
Best regards,
Stephanie
Tv
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Doesn’t allow for streaming of the Xfinity app on tv
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi JaimeC,
Thank you for taking the time to write this review. We are sorry but the Xfinity Stream app is currently not available to install on the X90L TV at the moment. However, you can use the built-in Chromecast feature to cast the content from the Xfinity Stream app on your mobile device to the TV. Also, these TVs are equipped with HDMI connectivity which allows you to connect smart media devices such as Xfinity box directly to the TV. Sony values the opinions of customers and is always striving to provide the best experience possible. We appreciate your feedback and thanks again for purchasing Sony. - Kris
Small Icons - Sound Variations
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.For the size of the TV 75" the Icons are smaller that the ones from my 65 inch TV and are harder to read - also finding your way around the TVs different streams is incredibly frustrating - the sound is different on every stream - it is too bright on a white background
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi RobertK, Thanks for sharing your feedback. We apologize if you're having trouble with your TV. To improve the performance of your TV, make sure that your TV has the latest firmware. As for the sound quality, there are available preset settings in the TV menu where you could choose from base on your preference. Again we appreciate you sharing your feedback. This can help us improve in the future.
If you need further assistance with your device, you may reach us at socialsupport@am.sony.com with the following details :
Full Name:
Best Buy Username:
Telephone Number:
Sony Model Number:
Additional Information regarding your experience with the unit:
We are sorry for the inconvenience and hope to speak to you to resolve this matter.
Sincerely,
-Craig
- Pros mentioned:Picture quality
Good
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Tv is great so far but Best Buy didn’t deliver our tv 2 times and had to reschedule it 3 times before it finally came
I would recommend this to a friend Delivery
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The t.v. that was purchased is a great product.the delivery was the worst.was delivered to the wrong address 3 times and took 2 weeks to receive it.purchased it to watch the super bowl and missed it.should be compensated for the inconvenience.
No, I would not recommend this to a friendStill no refund
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Order was cancelled on 20 September 2025 and my best buy card still has not been refunded.
No, I would not recommend this to a friendRubbish
||Posted . Owned for 7 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Awful. Only had it a few months and every couple of hours the screen freezes and I can’t do anything. Therefore I have to unplug it multiple times a day to get it to work.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hello Ashley,
Thank you for reaching out to us, and we sincerely apologize for the inconvenience you’ve encountered with your XR75X90L. This is certainly not the experience we aim to provide. We understand that screen freezing issues can be quite frustrating, and we are here to help you resolve this matter. Let’s work together to identify and fix the problem by following these troubleshooting steps:
1. Restart / Soft Reset - Using the supplied remote control, press and hold the POWER button for at least 5 seconds or until a Power off message appears. The TV should restart automatically. Wait for approximately one minute, and the TV will turn back on. If it does not restart, press the POWER button on the remote control to turn on the TV.
2. Power Reset: Unplug the TV from the power outlet, wait for about 2 minutes, and then plug it back in. Turn on the TV and check if the issue persists.
3. Firmware Update: Ensure that your TV's firmware is up to date. You can check for updates in the TV's settings menu under System or About. You may also check out the link below for more details:
https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-75x90l/downloads
4. Factory Reset: If the issue continues, you may need to perform a factory reset. This will erase all settings and data on the TV, so make sure to back up any important information. To perform a factory reset, go to Settings > System > About > Reset > Factory data reset > Erase everything.
If the issue persists or if you require additional information or technical support, please feel free to reach out to us at socialsupport@am.sony.com. To assist you more effectively, kindly include the following details in your email:
- Name:
- Username:
- Model Number:
- Description of the Issue:
- Telephone Number:
We truly value your feedback and are committed to enhancing our products based on customer insights. Thank you for bringing this to our attention.
Best regards,
Romeo
Sony Social Support
Tried Something New…Don’t work!
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Tv won’t stop turning off while I’m watching. Doesn’t even stay on 20 minutes then takes forever to turn back on. Should’ve stuck with LG. Will be returning TODAY!
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi Johnny, We're sorry to hear about the power-related issue that you've experienced with the Sony X90L and it had to be returned. This is definitely not the news that we would like to hear. The information on this link provides a variety of steps for various power-related issues: https://www.sony.com/electronics/support/articles/00153674
And for future reference, we can offer assistance on how to troubleshoot the issue of your Sony product by visiting our Sony Support website to download the help guide and look for additional information about your product. Also, you can reach out to one of our agents through this link: https://us.esupport.sony.com/support/s/service?language=en_US. who would be glad to help. I hope you consider our Sony products in the future. Thank you for sharing your feedback. -Sam
BM Review
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Device delivered damaged. Not happy. Dent and static noise from speakers.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi BReddy,
Thank you for choosing and purchasing our XR X90L LED 4K UHD Smart Google TV. This is definitely not the news that we would like to hear. Please allow us to help you and turn this into a better experience.
For further assistance, please email the below information to socialsupport@am.sony.com. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
Full Name:
Best Buy Username:
Telephone Number:
Sony TV Model Number:
Additional Information regarding your experience with the X90L
We are sorry for the inconvenience and hope to speak to you to resolve this matter.
Regards,
David
sony tv
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I purchased this TV brand new and he didn’t even want to turn on disappointed with sony I went back to Samsung TV
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi wile,
Thank you for your time writing this review. We're sorry to hear that your new X90L TV won't turn on. This doesn't happen often and definitely not the buying experience we want you to have. We do apologize for the inconvenience and hope that you'd still consider our products in your future purchases. Thanks again for shopping Sony. - Kris
Dont buy
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Terrible didn’t even last 20 days. Tv itself is great but has no longevity had to return.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi Bbshopper,
Thank you for your time writing this review. While we are glad you like the X90L TV, we regret to hear that you returned the unit. It's unfortunate that we did not get the chance to troubleshoot and resolved the problem with the TV. We appreciate you and hope that you will shop Sony again in the future. Thanks again for shopping Sony. - Kris
- Pros mentioned:Picture quality
Awesome tv for the money!!
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I bought the 75 inch Sony X90L and coming from a TCL 6 series and a Hisense u8h that both went bad after a little over a year. I finally had enough with these budget TV's and bought the Sony. I set it up turned it on and all I can say is WOW!! For the price the picture and colors on this TV cannot be beat. Could have went with an OLED but after reading about possible burn in issues leaving the TV on I went with this model because of all the great reviews. We stream everything especially Youtube TV and with my past TV's the image was grainy looking on many channels. The Sony brand is known for its color and processing lowbit rate programs right out of the box. I went to old programs like Friends and Seinfeld to see if the picture was any better and it blew me away with the clarity and beautiful colors. Yeah, I am sure the OLED tv's have a better picture but looking at this TV it can't be thousands better. Went on Youtube and looked at some 4k videos and again was absolutely blown away by the picture and the fact there was no judder or delays while panning. I did Google the rtings calibration settings for this tv and they were spot on. Now for sports...We watch a lot of football and this thing is absolutely amazing watching the games. The colors and motion handling blew my Hisense tv's and TCL tv's out of the water. I know I am hyping this TV quite a bit but I have learned from reading and watching reviews and on hand experience that a brand like Sony...Samsung or LG is the way to go when purchasing a tv for quality and reliability. Don't be put off by this TV being LCD full array backlighting because in my opinion its equal to the mini led tv's that are priced higher and the picture is no better. Last thing I will say is get an extended warranty. I didn't get an extended warranty on my TCL and when it went black screen a little after a year TCL told me since it was out of warranty I was out of luck. Really stand behind their tv's!!! Watch the review on Digital Trends about this tv on Youtube and many others and you will easily make the choice for this one! I would recommend this to a friend
I would recommend this to a friendBrand response from SonyListens
Posted .Hi gary3266,
Thank you for sharing an in-depth review of your amazing experience with your new Sony TV. We always strive to deliver the best quality with our product. It's wonderful to hear that you were impressed with the exceptional picture quality, vibrant colors, motionflow, features, and overall performance of the X90L TV. Your satisfaction means a lot t us. We appreciate your recommendation. Thanks for choosing Sony! - Kris