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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 1058 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers regard the 75" Class BRAVIA XR X90L as having incredible picture quality, vivid color, and ease of use. Some appreciate the TV quality and price, especially when on sale, as well as the refresh rate. However, some customers have noted the TV is a bit heavy, and the remote control could be more user-friendly. Additionally, a few have mentioned blooming and concerns about viewing angles.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 19 Showing 361-380 of 1,058 reviews
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Love my new 75" Sony Bravia XR LED 4K UHD

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is clear, color is bright & vibrant and sound is amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LynT,
      Perfect! We're happy that you love the clear picture, vibrant colors, and superb sound of your new Sony TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Viewing angle

    Rated 3 out of 5 stars

    Horrible off axis viewing

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    If you sit directly in front of the TV the picture is stunning, however its off axis viewing is some of the worst I’ve seen. My sister 6 year old, $400 Vizio has better off axis viewing than thia set. Very disappointing. I will be exchaning it for an OLED.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KBNuck,
      Thank you for your time writing this review. While we are glad you like the stunning picture of your X90L TV, we're sorry to hear your disappointments when watching the TV from an off-axis angle. The best viewing distance depends on the TV's size and display resolution. The recommended distance for comfortable viewing depends on the video or program you are watching, the viewing environment, and the physical conditions of the person watching it. The X90L is viewable up to 178 degrees. However for the very best in viewing angle, the Sony OLED TV would be a great choice. Sony values the opinions of customers and is always striving to provide the best experience possible. We do apologize for the inconvenience and thank you for your kind understanding. - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A Sharp Clean Display

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my third Sony Bravia TV, and the greatest one yet. I bought this TV as we were remodeling our living room. The image shown is excellent! The sharp, clean display is the nicest I've ever seen on a television. The streaming apps are easy to setup and use. The Best Buy Geek Squad did a fantastic job installing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Robi20, We are thrilled to hear that you like the picture quality and apps of your new Sony BRAVIA X90L 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 75” TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This product has amazing picture quality!! Streaming on this product is easy with high quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello WilliamK, thank you for this amazing review! We're delighted to hear you appreciate the X90L TV picture quality! It's good to learn you're enjoying its fast and user-friendly interface to stream your favorite shows and movies in high quality. Thank you for choosing Sony. Best regards, -Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent television. Beautiful and vibrant picture. I’ve had for 2 years with no issues. A good buy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TaraS, thank you so much for the fantastic 5-star review! We're thrilled to hear you're enjoying the excellent picture quality and sound of the Sony XR75X90L. The Cognitive Processor XR, delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world. We hope you continue enjoying the TV, thanks for choosing Sony. Regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Smooth crisp picture! Great refresh rate! Love this TV!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TimothyR,
      Awesome! We're extremely pleased that you love the crisp picture and refresh rate of your new TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great 75” tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good quality and easy to install. Awesome picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RonT,
      Thank you for your excellent feedback! We're extremely happy that you like the exceptional picture quality and easy installation with your new TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Trust in Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’m a true fan of Sony, for as long as I can remember. No one matches up. So I was glad to upgrade to this true to reality, being up close and personal with whatever you are watching, is remarkable. I own a Sony 1080 projector, with a 12’ screen in my custom home theater. This one is an upgrade of my family:living room TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RaviP,
      Thank you for being our Sony valued customer! Your patronage and satisfaction with our products allow us to continue to do what we love and provide you with quality products.With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for trusting Sony and enjoy your new TV! - Kris Sony_US

  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Good quality

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sharp image, good sound , good quality for the price

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Westbest1,
      Perfect! It's lovely to hear that you like the sharp picture, great sound, and reasonable price of your new TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    An upgrade to out TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased to up grade size and quality. Happy with our choice. Best Buy delivery was well done and right on schedule.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoeC,

      That's wonderful to hear! We're thrilled that you're pleased with the TV's performance, and it's fantastic to know that the delivery was handled professionally. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV Review

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality and easy to use! Installation wasn’t too bad given the size and weight of the tv. Definitely recommend professional installation.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Bergermom3, Thank you for your 5-star review of the Sony XR75X90L TV! We're glad you love the picture quality and ease of use. We appreciate your feedback on the installation process. Your recommendation means a lot to us. Enjoy your new viewing experience and thanks for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Home purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture , quality and easy to install . Love it .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello ArmandoC, Thanks for sharing your feedback. We are thrilled to hear that you love your new Sony BRAVIA 4K smart Google TV. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    LOVE IT. This TV is beautiful. It’s my first TV purchase that me and my fiancé have made together. We are excited and will likely buy the sound bar later on aswell.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JocleynM, Great! We're thrilled to hear that you and your fiancé love your new Sony X90L. It's wonderful to know that this beautiful TV has made such a positive impression as your first purchase together. When you're ready to add a sound bar, it will undoubtedly complement your setup and elevate your audio experience even further. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent option for PS5

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent option for a TV. Colorful images and dark black. I love the interface and options for PS5.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Portable,

      Thank you for your positive feedback! We are thrilled to hear that you're enjoying the vibrant colors and deep blacks it offers. The interface and options for PS5 enhance the overall gaming experience, making it smooth and immersive. Thank you for choosing Sony!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very nice.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality, easy to set up. Enjoy using it daily.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KiaraH, thank you for the fantastic 5-star review! We're thrilled to hear you're enjoying the astonishing picture quality of the Sony - BRAVIA X90L. With its Full Array LED technology and the Cognitive Processor XR, it delivers amazing contrast and real-life depth to all your content. We're also glad to know the setup was a breeze and that it's bringing joy to your everyday life. Thank you for choosing Sony! Best regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very satisfied

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was not sure what tv I wanted so went to Best Buy. A young man in that department offered help. Nick was the employee that helped me and I was very impressed. He was very patient and very knowledgeable and helped make the decision on which tv to purchase. We chose the Sony and have loved it. Thank you Nick.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kenneth,
      Excellent choice! We're glad to hear your enjoyable shopping experience. We really appreciate that you love your Sony X90L TV. We always strive to deliver the best quality with our products and aim to provide the best experience possible. Thank you so much for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Excellent TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV. Very easy to use , great picture , very happy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DennisS, we're glad you are happy with the ease of use and picture quality of your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Excellent

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture quality ease of use/installation

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi mikecvo17,
      Amazing! We are extremely grateful that you like the excellent picture quality, ease of use and installation with your new TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Thumbs up

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good picture, great fit on the wall of your living room

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sabrina, thanks for your experience with the X90L!

      We are beyond pleased to hear you're enjoying the good picture and that it's a great fit for your living room wall. We design our TVs to look as good as they perform, so it's wonderful to get that feedback.

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fast, friendly service with the local pickup! The picture on this set is the best that we’ve had in a long time. Hope it last 25 yrs like our other Sony!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KeithA, Thank you for your wonderful review! We're thrilled to hear that you had a positive experience with the local pickup service. It's fantastic to know that the picture quality of your XR75X90L is the best you've had in a long time. Thanks for choosing Sony! -Sam Sony_US

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