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Customer Ratings & Reviews

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$1,189.99
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Customer reviews

Rating 4.8 out of 5 stars with 1065 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers are satisfied with the excellent picture quality and vivid color of the 75" Class BRAVIA XR X90L TV. Many also appreciate its ease of use and overall TV quality. However, some customers have noted the TV is a bit heavy, and a few find the remote control less than ideal. There are also minor concerns about blooming and viewing angles.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 19 Showing 361-380 of 1,065 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV, especially if in the Google ecosystem

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Recently purchased the 75" XR X90L to upgrade from a 2013 55" LG. So far really liking the picture quality and embedded Google TV interface. Working well for both streaming and for watching over the air TV. Opted for this model based on the processing and quite happy with decision so far.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi mattlco, we're glad you like the picture quality of our product! Enjoy your new TV! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Fast connection

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Affordable price, quality, images and graphics well secured in it pakage and well culture customer service agent at the store

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    75 in tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are loving it the quality is great - outstanding clear picture!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello RITAW,

      We're delighted to hear you're loving your X90L and experiencing its outstanding, clear picture quality. It's fantastic to know the visuals are making such a great impression!

      Thanks for choosing Sony.

      Sincerely,
      Jenn | Sony Social Media Team. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 75

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture quality and great sound the user interface is great as well

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, RogerB,

      Thanks for the review and the 5-stars rating! We are immensely pleased to hear how much you are enjoying the amazing picture quality, powered by Sony's XR Processor, which intelligently enhances every scene in real-time boosting color, contrast, and clarity. We're sure it's going to make your movie nights feel completely immersive.

      Thanks for choosing Sony, have a wonderful day!
      -DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Excellent picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice to finally replace my 10 year old LCD 60 inch TV with the Sony 75 inch. The google format smart apps have replaced using an Amazon fire stick. Although the TV has frozen twice in the last 30 days and required a restart, which was a little disappointing. Online reviews have mentioned the freeze issue and have provided the methods to soft restart and hard restart methods. Hence the 4 star review hoping that there are no additional reoccurrences of the issue. Otherwise we have been enjoying the many new features of a new and larger Sony TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CraigB,
      Thank you for your time writing this review. While we are glad you like the exceptional picture quality of your Sony X90L TV, we sorry to hear if it freezes up. Restarting or performing power reset is always recommended first as it can resolve many issues and doesn't affect saved information. For optimum performance, make sure that your TV software is updated as it includes key features, applications, bug fixes, and feature improvements.

      You may find this article links helpful with additional troubleshooting steps if your TV freezes:
      https://www.sony.com/electronics/support/articles/00167132?utm_source=glean
      https://www.sony.com/electronics/support/articles/00141896?utm_source=glean

      Should you need further assistance, feel free to contact us by sending an email to socialsupport@am.sony.com with the following:
      Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Man cave

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased last minute for Super Bowl and I love it quality is great price was good

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, EdwinP,

      Thanks for the review and the 5-stars rating! We are immensely pleased to hear how much you are enjoying the amazing picture quality, powered by Sony's XR Processor, which intelligently enhances every scene in real-time boosting color, contrast, and clarity. We're sure it's going to make your movie and game nights feel completely immersive.

      Thanks for choosing Sony, have a wonderful day!
      -DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Sony for the win!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Its a lot of TV. Having Google TV/Playstore is a must have. Say good buy to Samsung branded TVs, Nvidia Shield and the Firestick. I just prefer the Siny color science over Samsung at this point. The last 3 TVs I biught have been Sony over Samsung.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, Optics,

      Thanks for the great review and the 5-stars rating! It is delightful to hear that you love your BRAVIA TV so much! Picture quality will be amazing, as the 4K HDR Processor X1 intelligently enhances every scene in real-time boosting color, contrast, and clarity.

      We really appreciate the preference, thank you for choosing Sony, have an amazing day!
      -DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV’s are the best

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV , picture quality is awesome, I opted for the Sony A5000 sound bar to compliment the TV and it makes a world of difference. My only con is that it only has one EARC and one ARC HDMI port, there are two other HDMI ports but I wish there was at least one more EARC port

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi boatbuilder, Awesome! We are so glad to hear that you are happy with your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New tv

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent tv. Definitely recommend. Was in great condition during pick up and had no issues connecting it at all!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello SylviaE, thank you for the five-star rating! We're delighted to hear that you're enjoying the X90L TV and you would recommend it. It's also good to know there was no inconvenience during the pick up and were able to make the connections easily. Thank you for choosing Sony! Best regards, -Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. Perfect for our needs. Would highly recommend this TV to anyone looking for a great purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Will, thank you for the five-star rating! We feel privileged to know the X90L is fitting perfectly your needs! We really appreciate the recommendation and your choose of Sony! Best regards, -Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’m in love with this TV It’s massive I always wanted big TV It feels like theater Absolutely in love I’m happy with my purchase 10/10

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi IfrathN,

      Very nice! We're glad to hear that you love your new Sony TV. We appreciate the 5-star rating and thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Fantastic One!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony Bravia TV is a game-changer. The picture quality is stunning, with vibrant colors and incredible detail. The sound is immersive and the user interface is easy to navigate. It's a sleek and modern TV that enhances any living space. I highly recommend it for an exceptional viewing experience.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AungLin, You've made an excellent choice! We're glad you like the stunning picture quality, vibrant colors, incredible detail, immersive sound, ease of navigation, and sleek and modern design of your Sony X90L. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Your recommendation means a lot to us! Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality far surpasses the other tv in our home

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnT, thank you for your glowing 5-star review! We're pleased to hear your Sony - X90L's picture quality has exceeded your expectations. With its Full Array LED panel, XR Triluminos Pro technology, and Cognitive Processor XR, it's built to deliver exceptional contrast, vibrant colors, and lifelike detail that truly stand out. Thank you for choosing Sony! Best regards, -Dominick Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice picture and easy navigating. Typical Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Keith, we're glad you like the picture quality of our newest product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Zero Regrets

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s probably the best TV I’ve ever owned. Shoutout to my friend who told me to bite and buy it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RonaldJ, thanks for sharing your experience! We're honored to hear the Sony - 75" Class BRAVIA XR X90L has been such an excellent option for you. This TV is widely regarded due to its advanced picture quality settings, versatile viewing modes, and intelligent user-focused adjustments. These features work together to deliver an exceptional and adaptable viewing experience. Thank you for choosing Sony! Best regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    LOVE IT. This TV is beautiful. It’s my first TV purchase that me and my fiancé have made together. We are excited and will likely buy the sound bar later on aswell.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JocleynM, Great! We're thrilled to hear that you and your fiancé love your new Sony X90L. It's wonderful to know that this beautiful TV has made such a positive impression as your first purchase together. When you're ready to add a sound bar, it will undoubtedly complement your setup and elevate your audio experience even further. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV Review

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality and easy to use! Installation wasn’t too bad given the size and weight of the tv. Definitely recommend professional installation.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Bergermom3, Thank you for your 5-star review of the Sony XR75X90L TV! We're glad you love the picture quality and ease of use. We appreciate your feedback on the installation process. Your recommendation means a lot to us. Enjoy your new viewing experience and thanks for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is amazing. Great size and picture quality for my needs.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JesseT, that's fantastic to hear! It's a true pleasure to know you're enjoying your Sony - BRAVIA X90L and that its size and picture quality are perfect for your needs. With features like its Full Array LED backlight for incredible contrast and brightness, the XR Processor which intelligently enhances color, contrast, and clarity, this TV truly delivers an immersive experience! Thank you for choosing Sony. Best regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Recommend this TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV has a good picture and the size is great. I recommend it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello DanielR,

      Thank you for your excellent review!

      We're delighted to know you're happy with the picture quality and size of your X90L, and we truly value your recommendation.

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Sony TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent tv. It has been perfect for what I was looking for. Very clear images, bright, but not over the top bright. It fits our room well and I am pleased with the purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RussellH, Thank you for your wonderful review of your new Sony X90L! We're thrilled to hear that the TV has met your expectations with its clear images and balanced brightness. It's great to know that it fits well in your room and that you're pleased with your purchase. Thanks for choosing Sony! -Sam Sony_US