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Customer Ratings & Reviews

Your price for this item is $1,189.99
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Customer reviews

Rating 4.8 out of 5 stars with 1045 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers are impressed with the 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of use. Many also praised the refresh rate, making it ideal for gaming, and found the price to be reasonable for the quality. While some noted the TV's weight and occasional performance issues, the positive feedback on picture quality and features largely outweighs these concerns.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 19 Showing 361-380 of 1,045 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV Review

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality and easy to use! Installation wasn’t too bad given the size and weight of the tv. Definitely recommend professional installation.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Bergermom3, Thank you for your 5-star review of the Sony XR75X90L TV! We're glad you love the picture quality and ease of use. We appreciate your feedback on the installation process. Your recommendation means a lot to us. Enjoy your new viewing experience and thanks for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 4 out of 5 stars

    nice 75" TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Replaced a 4 year old 65" samsung with this tv this fall and have been pleased with it. Great picture and intuitive menu that is easy to use. Even better I got it on close out for ~$1000

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chet, Fantastic! Thank you for upgrading to your new Sony X90L. We're so happy to hear you like the great picture quality and intuitive Google TV menu of this TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this tv. Excellent quality. Easy to setup. Great picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Purchasedapple,
      Awesome! We're thrilled to hear that you are having a great time with the exceptional picture quality and easy setup of your new X90K TV. It really makes our day that customers like you are enjoying our product. Thanks you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony does it again on TVs! Top Notch!!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV was easy to hang (was a bit heavy, but with a partner it’s easy), picture is top notch, and set-up was fast. Screen is amazing, almost zero plastic edge so what you see for a size is the actual screen size. Been a great purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoshV,
      Thank you so much for your positive feedback! We're extremely glad that you like the exceptional picture, stylish design, easy setup, ad overall performance of your X90L TV. Your satisfaction means a lot to us. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV. Superb image with good HDR and Dolby Vision.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Slml2, thanks for your feedback! It is truly wonderful to know you're finding the image quality superb on your XR75X90L, especially with HDR and Dolby Vision! We put a lot of effort into making the picture as immersive and detailed as possible, so it's great to hear you're experiencing that. Features like the Cognitive Processor XR work to enhance contrast and color, bringing scenes to life. Thanks again for sharing your positive experience!

      Thanks for choosing Sony!
      Best regards,
      Stephanie Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv review

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good tv and the clarity is so much better than other brands. It's just perfect in my living room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, JerryE,
      We are happy to hear you are enjoying the picture quality of your Sony X90L. We always strive to deliver the best picture quality with our TVs. The X90L supports 4K Ultra HD resolution, ensuring high-quality images with sharp details so you can have an amazing experience. Thanks for choosing Sony!
      -DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    LOVE IT. This TV is beautiful. It’s my first TV purchase that me and my fiancé have made together. We are excited and will likely buy the sound bar later on aswell.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JocleynM, Great! We're thrilled to hear that you and your fiancé love your new Sony X90L. It's wonderful to know that this beautiful TV has made such a positive impression as your first purchase together. When you're ready to add a sound bar, it will undoubtedly complement your setup and elevate your audio experience even further. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I absolutely love this tv, the quality is amazing!!!!

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Affordable and Amazing

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to use, crystal clear pic, all of the apps and features you need. Love it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WilsonM, we're glad you love the ease of use and picture quality of our product. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 75 inch x90L

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I picked the Sony only because the tv is known for being the closest in picture calibration to what the cinematographer's original intent. I previously had the Sony 75 inch x90J and was perfectly happy with it until it fell off the stand when somebody broke into my window and went head long into the tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EarlD,

      Thank you for the purchase! We're happy to hear that you like your new Sony TV. Thank you again for choosing Sony and your continued support is greatly appreciated.

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Queen

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love it and the customer service was exceptional

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Comes Through Again

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    As I have purchased for many years Sony TVs, I decided to continue by ordering Sony Bravia XR 75". I have not been disappointed as the picture and sound are great. All of my programs have been enhanced and I thoroughly am enjoying them much more. Again, another winner for Sony. Jacqueline Morgan

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JacquelineM,
      Thank you for the continued trust you have put in our brand! We always strive to deliver the best quality with our TVs and aim to provide the best experience possible. Your satisfaction with the incredible picture and sound quality of your X90L are greatly appreciated. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    glad I bought it

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great picture vivid color. it is a sony expect nothing less.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your review! We could not be more pleased to hear that you are enjoying the great picture quality and vivid colors of the Sony XR75X90L. Your expectations meet ours, as Sony strives to deliver exceptional visuals and color accuracy with its BRAVIA XR series, ensuring an immersive viewing experience. We appreciate your feedback and look forward to continuing to provide you with high-quality products.
      Thanks for choosing Sony!
      Gus Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    75” TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is very nice, sound is a little sub par Very happy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sssss, thank you for sharing your great experience with the Sony - 75" Class BRAVIA XR X90L! It means a lot to us to know you're highly satisfied with the wonderful picture quality full of natural colors and clarity of your new TV. Thank you for your support and for choosing Sony! Best regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fast, friendly service with the local pickup! The picture on this set is the best that we’ve had in a long time. Hope it last 25 yrs like our other Sony!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KeithA, Thank you for your wonderful review! We're thrilled to hear that you had a positive experience with the local pickup service. It's fantastic to know that the picture quality of your XR75X90L is the best you've had in a long time. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A Sharp Clean Display

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my third Sony Bravia TV, and the greatest one yet. I bought this TV as we were remodeling our living room. The image shown is excellent! The sharp, clean display is the nicest I've ever seen on a television. The streaming apps are easy to setup and use. The Best Buy Geek Squad did a fantastic job installing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Robi20, We are thrilled to hear that you like the picture quality and apps of your new Sony BRAVIA X90L 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Experience & Product

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The 75-inch television is exceptional, and the delivery personnel were punctual, respectful, and professional. The knowledgeable and helpful staff at the Best Buy store were instrumental in guiding my purchase decision, ultimately persuading me to select the model I ultimately purchased.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, MarvinF,

      Thanks for the review and the 5-stars rating! We are immensely pleased to hear how much you are enjoying the amazing picture quality, powered by Sony's XR Processor, which intelligently enhances every scene in real-time boosting color, contrast, and clarity. We're sure it's going to make your movie nights feel completely immersive.

      Thanks for choosing Sony, have a wonderful day!
      -DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture i would buy this tv again and the sound is excellent

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, RobertR,

      Thanks for the great review, and the 5-stars rating! We are glad you are enjoying your BRAVIA TV. We are glad to hear that picture quality is great, and its due to the Sony's XR Processor, that intelligently enhances every scene in real-time boosting color, contrast, and clarity, making the experience of watching movies unique and as it has never been before.

      Thank you for choosing Sony, have a great day!
      -DiegoV Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Love my new 75" Sony Bravia XR LED 4K UHD

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is clear, color is bright & vibrant and sound is amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LynT,
      Perfect! We're happy that you love the clear picture, vibrant colors, and superb sound of your new Sony TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Viewing angle

    Rated 3 out of 5 stars

    Horrible off axis viewing

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    If you sit directly in front of the TV the picture is stunning, however its off axis viewing is some of the worst I’ve seen. My sister 6 year old, $400 Vizio has better off axis viewing than thia set. Very disappointing. I will be exchaning it for an OLED.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KBNuck,
      Thank you for your time writing this review. While we are glad you like the stunning picture of your X90L TV, we're sorry to hear your disappointments when watching the TV from an off-axis angle. The best viewing distance depends on the TV's size and display resolution. The recommended distance for comfortable viewing depends on the video or program you are watching, the viewing environment, and the physical conditions of the person watching it. The X90L is viewable up to 178 degrees. However for the very best in viewing angle, the Sony OLED TV would be a great choice. Sony values the opinions of customers and is always striving to provide the best experience possible. We do apologize for the inconvenience and thank you for your kind understanding. - Kris Sony_US