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Customer Ratings & Reviews

Your price for this item is $1,189.99
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Customer reviews

Rating 4.8 out of 5 stars with 1045 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers are impressed with the 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of use. Many also praised the refresh rate, making it ideal for gaming, and found the price to be reasonable for the quality. While some noted the TV's weight and occasional performance issues, the positive feedback on picture quality and features largely outweighs these concerns.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 20 Showing 381-400 of 1,045 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent tv Local dimming is the true winner and Sony processor

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, TamerickW,

      Thanks for the review and the 5-stars rating! We are delighted to hear how much you have enjoyed your BRAVIA TV! With its powerful 4K Processor X1, the TV enhances the picture to deliver scenes full of rich colors and sharp details.

      Thank you for choosing Sony, have an amazing day!
      -DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Smooth crisp picture! Great refresh rate! Love this TV!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TimothyR,
      Awesome! We're extremely pleased that you love the crisp picture and refresh rate of your new TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravio 75inch

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv on vibrant mode is awesome. The colors pop and its bright, this tv is well built and works great. Would recommend this tv for a hreat mid class tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EricS, Thank you for sharing your experience with us. We're very much pleased to learn that your Sony BRAVIA XR X90L TV and its picture quality are to your liking. Thank you so much for recommending and trusting Sony! Enjoy your BRAVIA experience! -Maria Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great 75” tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good quality and easy to install. Awesome picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RonT,
      Thank you for your excellent feedback! We're extremely happy that you like the exceptional picture quality and easy installation with your new TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV, perfect picture, very easy to use, definitely recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello GBgg, thank you for the five-star rating! We're thrilled to hear that you're enjoying the X90L thanks to its exceptional picture quality and user-friendly interface. We really appreciate that you would recommend this product. Thank you for choosing Sony! Best regards, -Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Man Cave Feature

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great value and performance. I am happy with purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LelandK,
      Thank you for your feedback! We are immensely pleased to hear you're happy with your purchase of the XR-75X90L.

      We're so glad the XR-75X90L is providing great value and performance. This model truly shines with its Cognitive Processor XR™ for incredible picture quality that intelligently enhances brightness, color, and contrast.

      We appreciate you choosing Sony!
      Best regards,
      Stephanie Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Better choice over LG ANY DAY!! Much better quantity! Sound is EXCELLENT!!! Add a sounds for full 4k sound but I’m pleased with a sound bar!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertC,
      Thank you for your fantastic review! We're delighted to hear that you're enjoying your Sony BRAVIA XR X90L and that it’s meeting your expectations for both picture and sound quality. Pairing it with a soundbar for an enhanced experience is a great choice. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Trust in Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’m a true fan of Sony, for as long as I can remember. No one matches up. So I was glad to upgrade to this true to reality, being up close and personal with whatever you are watching, is remarkable. I own a Sony 1080 projector, with a 12’ screen in my custom home theater. This one is an upgrade of my family:living room TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RaviP,
      Thank you for being our Sony valued customer! Your patronage and satisfaction with our products allow us to continue to do what we love and provide you with quality products.With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for trusting Sony and enjoy your new TV! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Quality tv and reasonably priced

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv for the price. Provides a real on the field feeling when watching sports and crystal clear picture when watching movies. Couldn’t be happier!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kenneth, Thank you for your fantastic review! We're thrilled to hear that you're enjoying your Sony X90L. It's great to know that the TV provides a real on-the-field feeling when watching sports and delivers a crystal-clear picture for movies. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Sony TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent tv. It has been perfect for what I was looking for. Very clear images, bright, but not over the top bright. It fits our room well and I am pleased with the purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RussellH, Thank you for your wonderful review of your new Sony X90L! We're thrilled to hear that the TV has met your expectations with its clear images and balanced brightness. It's great to know that it fits well in your room and that you're pleased with your purchase. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The quality is absolutely amazing. Sony has great interface and operating system. Great for watching movies and sports. I would highly recommend this.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nasir, Awesome! We're thrilled to hear that you are enjoying the X90L. It's great to know that you find the quality amazing and appreciate Sony's interface and operating system. We're glad it's enhancing your movie and sports watching experience. Your recommendation means a lot to us! Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Good quality

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sharp image, good sound , good quality for the price

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Westbest1,
      Perfect! It's lovely to hear that you like the sharp picture, great sound, and reasonable price of your new TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 75"

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is great! The picture is fantastic, I recommend it. It's like having a movie theater in your home. Sony quality and I am glad I purchased it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StevenP,
      Thank you for sharing your thoughts! We're thrilled to hear you're loving the cinematic experience and fantastic picture quality of your Sony BRAVIA XR X90L. Your recommendation means a lot to us. Enjoy your home theater setup! Thank you for choosing Sony! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture & sound

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv sounds & looks great. I haven’t added the sound bar, but it’s great without it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rce80, Fantastic! We are absolutely thrilled to learn that you are pleased with the outstanding picture and sound quality of your XR75X90L. Thank you for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    75 inch Bravia9

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture great sound very easy up set up with remote

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your positive feedback, ScottC! We're glad to hear that you are enjoying the great picture, sound quality, and the ease of setting up the XR-75X90L with the remote. Your satisfaction is our priority, and we appreciate you taking the time to share your experience with us.

      If you have any other questions or need further assistance, feel free to reach out to our support team. Thanks for choosing Sony!
      Gus Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Home purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture , quality and easy to install . Love it .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello ArmandoC, Thanks for sharing your feedback. We are thrilled to hear that you love your new Sony BRAVIA 4K smart Google TV. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    MT

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    fantastic item recommend for all. Great everything with this tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarkT,
      Thank you so much for your fantastic feedback! We're thrilled to hear that you’re enjoying your XR75X90L TV. It’s wonderful to know that you would recommend it to others. We appreciate you taking the time to share your experience.

      Thanks for choosing Sony!
      Best regards,
      - Stephanie Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very satisfied

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was not sure what tv I wanted so went to Best Buy. A young man in that department offered help. Nick was the employee that helped me and I was very impressed. He was very patient and very knowledgeable and helped make the decision on which tv to purchase. We chose the Sony and have loved it. Thank you Nick.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kenneth,
      Excellent choice! We're glad to hear your enjoyable shopping experience. We really appreciate that you love your Sony X90L TV. We always strive to deliver the best quality with our products and aim to provide the best experience possible. Thank you so much for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great deal

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV very good picture and I really like the features

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sean,

      Thanks for the 5-star rating! We're thrilled to hear you're enjoying the picture quality of the X90L TV. We're sure it's going to make your movie nights feel that immersive. Thanks for choosing Sony! -Aldair Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Sony 75” Smart TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    How can you go wrong with reputable TV pioneer Sony?? I love the pic quality and its sound. Also, perfect for gaming!! Luv it!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonyTheBest,
      Thank you for your enthusiastic review! We’re thrilled to hear you’re loving the picture quality, sound, and gaming performance of your BRAVIA XR X90L.
      Thank you for choosing Sony! Enjoy every moment! -Maria Sony_US