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Customer Ratings & Reviews

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$1,189.99
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Customer reviews

Rating 4.8 out of 5 stars with 1065 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers are satisfied with the excellent picture quality and vivid color of the 75" Class BRAVIA XR X90L TV. Many also appreciate its ease of use and overall TV quality. However, some customers have noted the TV is a bit heavy, and a few find the remote control less than ideal. There are also minor concerns about blooming and viewing angles.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 21 Showing 401-420 of 1,065 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    I'm Happy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Enjoying my new TV. The salesperson was very helpful answering all of my questions and addressing all of my concerns. They worked with me to get my product securely ready for transporting to my home. It was a really good experience.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PaulaS,
      Excellent choice! We're happy to hear your enjoyable shopping experience. Nice to know that you are satisfied with the store service that help you find the Best TV that perfectly matches your needs and expectations. Thank you for purchasing our BRAVIA X90L and for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Overall, it was a great tv. Sony really gives justice with the colours.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the best TV that I have ever had, great po yure.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LeeM,

      Thanks for the five-stars rating!

      We're absolutely happy to hear the X90L has exceeded your expectations and that you're enjoying such a great picture quality.

      Thanks for choosing Sony.

      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best OLED TV!

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome picture and sound out of the box. Good UI and sleek looking. Decent remote but nothing to write home about. Easy to set up and like the Google feature!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi pamich10, Thank you so much for the 5-star review! We're delighted to hear that you are enjoying the awesome pictures and exceptional sound of your Sony BRAVIA XR X90L TV. It's great to know that you find the user interface user-friendly and appreciate the sleek design. We're glad you like the Google feature and found the setup easy! We also appreciate your feedback on the remote and will take it into consideration. Thank you for choosing Sony, and enjoy your viewing experience! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    Excellent TV, Incomplete Open-Box Package

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently purchased this mammoth 75” Sony TV in Excellent open-box condition. While I’m very satisfied with the TV itself — the picture quality and features are great — I was disappointed to find that not all the parts and accessories were included as advertised. When something is labeled “excellent,” I expect it to be complete. This took away from the otherwise positive experience. Please double-check packaging on open-box items to match the listed condition.

    No, I would not recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Hoping for longer longevity on this replacement TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The last TV was also a So y and o e model below this one, it only lasted 14 months before it had issues with a line across the screen and the sound. Replaced as I had purchased Geek Squad insurance…..I hope this one lasts much longer as this can get expensive if they only last 14 months. We love the picture and feature, so we stuck with Sony and this new model as the old one was no longer available….

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Satisfied, we're glad you like the picture quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv review

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good tv and the clarity is so much better than other brands. It's just perfect in my living room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, JerryE,
      We are happy to hear you are enjoying the picture quality of your Sony X90L. We always strive to deliver the best picture quality with our TVs. The X90L supports 4K Ultra HD resolution, ensuring high-quality images with sharp details so you can have an amazing experience. Thanks for choosing Sony!
      -DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture & sound

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv sounds & looks great. I haven’t added the sound bar, but it’s great without it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rce80, Fantastic! We are absolutely thrilled to learn that you are pleased with the outstanding picture and sound quality of your XR75X90L. Thank you for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Pleased with Sony!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very pleased with the tv and the personnel were very accommodating.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Outstanding TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is a great purchase. The picture is unreal. Inside the Smart TV it has all the Apps for streaming you will ever need. If it is not preloaded you can programs it easily.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DonaldM, Thank you for giving the X90L a perfect rating! We're delighted to hear you like the excellent picture quality and you found the installation process easy, ensuring that you have access to all your favorite streaming apps. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    All Good

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent addition to my den. Day time and night viewing are pleasing to all.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnnieD,
      Thank you for taking the time to share your feedback! We're happy to hear how much you're enjoying the XR75X90L in your den. It's wonderful to know that both day and night vision have exceeded your expectations. We appreciate your support!

      Thanks for choosing Sony!
      Best regards,
      Stephanie Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony “Bravo”

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture quality and sound. The 4K resolution is amazing and makes movies, sports and TV programs are mesmerizing. I highly recommend this TV for it’s amazing quality and value.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TammyW, Thanks for sharing your awesome experience. We are thrilled to hear that you like the picture and sound quality of your new Sony BRAVIA 4K smart Google TV. Thank you for your purchase. Enjoy your movie nights! Vincent Sony_US

  • Pros mentioned:
    Tv quality

    Rated 5 out of 5 stars

    75" Sony Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Quality is fantastic. Best television I have owned thus far. I have owned Samsungs for the past 20 years, and I love them, but I am happy with the switch to Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AnthonyP, Awesome! We are so glad to hear that you are happy with your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Sony 75” Smart TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    How can you go wrong with reputable TV pioneer Sony?? I love the pic quality and its sound. Also, perfect for gaming!! Luv it!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonyTheBest,
      Thank you for your enthusiastic review! We’re thrilled to hear you’re loving the picture quality, sound, and gaming performance of your BRAVIA XR X90L.
      Thank you for choosing Sony! Enjoy every moment! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    TV viewing is excellent, software needs work

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works as demonstrated in the store. Viewing detail is excellent. Difficult to hear dialog because the TV is in a large room with lots of echoes. The echoes persist even after the TV does its sound optimization routine. Also the remote selection of jumping from over the air channels to other apps and back is not consistent. Pushing the same button dies not produce the same result, even accounting for jumping in and out of apps.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeromeS,
      Thank you for your time writing this review. We're glad to hear your enjoyable viewing experience with your X90L TV. However, we're sorry to hear some issues that you are encountering with the unit. Allow us to help make this a better experience.

      Here are some steps you can try to improve dialog clarity and eliminate echoes after running sound optimization:
      Adjust the TV speaker settings.
      Experiment with the sound customization settings such as sound modes specifically designed for dialogue clarity.
      Adjust the voice volume using the Voice Zoom feature.
      For reference:
      https://helpguide.sony.net/tv/kusltn1/v1/en-003/01-03-09_04.html?utm_source=glean
      https://www.sony.com/electronics/support/articles/00167095

      If switching between TV channels to other apps seems slow or unresponsive, please try some steps below:
      Ensure that the TV software is updated as it includes key features, applications, bug fixes, and feature improvements.
      Ensure your remote has fresh batteries.
      Make sure that there are no obstacles between the TV and remote.
      Perform power reset.
      To troubleshoot remote issues, please check this link: https://www.sony.com/electronics/support/articles/00030297?utm_source=glean

      May we contact you to help? If so, please email the below information to socialsupport@am.sony.com:
      Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter. - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Ms

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV great picture quality easy to use. Good display. Very happy with the technology and purchase would recommend to buyers looking for high end tv at a good price

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AnjaliS, awesome! You've certainly made a great choice! We're extremely pleased to hear that you're very happy with the amazing picture quality, ease of use, and superb performance of your X90L. Thank you so much for your recommendation and for choosing the best brand, Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very nice.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality, easy to set up. Enjoy using it daily.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KiaraH, thank you for the fantastic 5-star review! We're thrilled to hear you're enjoying the astonishing picture quality of the Sony - BRAVIA X90L. With its Full Array LED technology and the Cognitive Processor XR, it delivers amazing contrast and real-life depth to all your content. We're also glad to know the setup was a breeze and that it's bringing joy to your everyday life. Thank you for choosing Sony! Best regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good quality

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good tv, seems like it will last a while. Happy with the install and performance so far. Had to alter the settings for the right use. If using for gaming, this works but have to change video settings.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoaquinM, We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Thumbs up

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good picture, great fit on the wall of your living room

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sabrina, thanks for your experience with the X90L!

      We are beyond pleased to hear you're enjoying the good picture and that it's a great fit for your living room wall. We design our TVs to look as good as they perform, so it's wonderful to get that feedback.

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Tv 100% recommended

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the quality and everything about this TV, totally recommend!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CarPlay, thanks for the 5-star rating! We're really happy to hear that your experience has been such a positive one. The Sony - 75" Class BRAVIA XR X90L truly delivers a stunning picture quality and vibrant colors, and we're so glad you're enjoying it. We really appreciate your recommendation, and thank you for choosing Sony! Best regards, -Dominick Sony_US