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Customer Ratings & Reviews

Your price for this item is $1,189.99
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Customer reviews

Rating 4.8 out of 5 stars with 1045 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers are impressed with the 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of use. Many also praised the refresh rate, making it ideal for gaming, and found the price to be reasonable for the quality. While some noted the TV's weight and occasional performance issues, the positive feedback on picture quality and features largely outweighs these concerns.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 21 Showing 401-420 of 1,045 reviews
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Excellent

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture quality ease of use/installation

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi mikecvo17,
      Amazing! We are extremely grateful that you like the excellent picture quality, ease of use and installation with your new TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Excellent TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV. Very easy to use , great picture , very happy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DennisS, we're glad you are happy with the ease of use and picture quality of your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    New TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product my previous TV was a Sony Bravia so I am familiar with the quality of the brand great clarity and wonderful partnership to the Sonia sound system I purchased as well

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your fantastic review, MichaelE! It is truly wonderful to know that your new XR75X90L is living up to the quality you've come to expect from Sony.

      We are honored to hear that you love the great clarity of the picture. We also designed our BRAVIA TVs to have a wonderful partnership with Sony sound systems, so it's rewarding to know that you are enjoying a seamless, high-quality viewing and listening experience.

      Best regards,
      Gus, Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV, especially if in the Google ecosystem

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Recently purchased the 75" XR X90L to upgrade from a 2013 55" LG. So far really liking the picture quality and embedded Google TV interface. Working well for both streaming and for watching over the air TV. Opted for this model based on the processing and quite happy with decision so far.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi mattlco, we're glad you like the picture quality of our product! Enjoy your new TV! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Product review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this tv great quality and it was easy to set up!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KamaW, thanks for the fantastic 5-star rating! It's great to hear you're loving the wonderful picture quality and easy setup of the Sony - 75" Class BRAVIA XR X90L. The Cognitive Processor XR built into this TV mimics the way humans perceive depth, contrast, and color, resulting in more lifelike images. It boosts realism and clarity in visual content. Thanks for choosing Sony and enjoy your viewing experience! Regards, -Dominick Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Excellent quality!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality and user friendly. Long time Sony customer.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CarlM, we're glad you like your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, brightness, and overall features for the money

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TMoore, we're glad you like the picture quality of our product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best OLED TV!

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome picture and sound out of the box. Good UI and sleek looking. Decent remote but nothing to write home about. Easy to set up and like the Google feature!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi pamich10, Thank you so much for the 5-star review! We're delighted to hear that you are enjoying the awesome pictures and exceptional sound of your Sony BRAVIA XR X90L TV. It's great to know that you find the user interface user-friendly and appreciate the sleek design. We're glad you like the Google feature and found the setup easy! We also appreciate your feedback on the remote and will take it into consideration. Thank you for choosing Sony, and enjoy your viewing experience! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound. It was also easy to install on the wall. We were able to use our previous mount.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bill,

      Perfect! We're thrilled that you like the sound, picture quality, and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Would by Another one!!

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the the Tv and Picture So much! Have another Sony and the picture on this one blows it away

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Slate, Awesome! We are so glad to hear that you are happy with your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great colors and picture quality Good sound quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Vishal,thanks for your review!
      We're thrilled to hear that you're enjoying the vibrant colors, excellent picture quality, and sound performance of the XR75X90L! This model is designed to enhance your viewing experience, utilizing advanced technologies to deliver stunning visuals and clear audio. If you haven't already, you might want to explore adjusting the picture settings to customize your experience even further, tailoring it to different content like movies, sports, or gaming. Your feedback is valuable, and we appreciate you sharing your thoughts with us!

      Thanks for choosing Sony!
      Gus Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV’s are the best

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV , picture quality is awesome, I opted for the Sony A5000 sound bar to compliment the TV and it makes a world of difference. My only con is that it only has one EARC and one ARC HDMI port, there are two other HDMI ports but I wish there was at least one more EARC port

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi boatbuilder, Awesome! We are so glad to hear that you are happy with your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is awesome I like the adjustability and ease of use

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlvinR. We appreciate your positive comment and experience you've had with your XR75X90L TV!. You can customize picture settings through various modes, including Vivid, Standard, and Custom, depending on your preferences and environments. Hope you find it helpful!. Thanks for choosing Sony. -Milton Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Excellent picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice to finally replace my 10 year old LCD 60 inch TV with the Sony 75 inch. The google format smart apps have replaced using an Amazon fire stick. Although the TV has frozen twice in the last 30 days and required a restart, which was a little disappointing. Online reviews have mentioned the freeze issue and have provided the methods to soft restart and hard restart methods. Hence the 4 star review hoping that there are no additional reoccurrences of the issue. Otherwise we have been enjoying the many new features of a new and larger Sony TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CraigB,
      Thank you for your time writing this review. While we are glad you like the exceptional picture quality of your Sony X90L TV, we sorry to hear if it freezes up. Restarting or performing power reset is always recommended first as it can resolve many issues and doesn't affect saved information. For optimum performance, make sure that your TV software is updated as it includes key features, applications, bug fixes, and feature improvements.

      You may find this article links helpful with additional troubleshooting steps if your TV freezes:
      https://www.sony.com/electronics/support/articles/00167132?utm_source=glean
      https://www.sony.com/electronics/support/articles/00141896?utm_source=glean

      Should you need further assistance, feel free to contact us by sending an email to socialsupport@am.sony.com with the following:
      Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Gaming

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It has all I need for gaming and movies, perfect combination

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Brandon, thanks for the 5-star rating on the Sony - 75" Class BRAVIA XR X90L! The picture quality of this TV really stands out due to its Cognitive Processor XR, which will make you lose yourself in pictures full of amazing contrast, and real-life depth. It is also the perfect choice for gaming, with the 4K/120fps and the Auto Low Latency Mode (ALLM), you will experience a smoothness when playing games like never before! We really thank you for choosing Sony. Best regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love this tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We have been eyeing this tv, though it’s a 2023. The picture is excellent as well is the sound without the sound bar

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnV, Awesome! We're thrilled to hear that you're enjoying your XR75X90L! It's fantastic to know that you're impressed with its exceptional picture and sound quality. Thank you for the perfect five-star review and for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the look and vibrant color. Wasn't the initial one we were going to buy, but works best with the sound bar

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Pams, We’re thrilled to hear that you’re enjoying the stunning design, exceptional picture quality, and outstanding performance of your BRAVIA XR X90L! Thank you for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent product, quality, graphics, sounds, etc.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kirk, thanks for your 5-star rating! The Sony - Bravia X90L is the perfect choice for those who love a beautiful picture full of natural colors, sharpness, and high peak brightness! The Acoustic Multi-Audio makes it feel as though sound is coming from the right place in the scene, offering a truly cinematic experience at home. Thank you for trusting Sony! Regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Fantastic One!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony Bravia TV is a game-changer. The picture quality is stunning, with vibrant colors and incredible detail. The sound is immersive and the user interface is easy to navigate. It's a sleek and modern TV that enhances any living space. I highly recommend it for an exceptional viewing experience.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AungLin, You've made an excellent choice! We're glad you like the stunning picture quality, vibrant colors, incredible detail, immersive sound, ease of navigation, and sleek and modern design of your Sony X90L. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Your recommendation means a lot to us! Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Tv quality

    Rated 5 out of 5 stars

    75" Sony Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Quality is fantastic. Best television I have owned thus far. I have owned Samsungs for the past 20 years, and I love them, but I am happy with the switch to Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AnthonyP, Awesome! We are so glad to hear that you are happy with your new TV! Thank you for choosing Sony! -Carl Sony_US