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Customer Ratings & Reviews

Your price for this item is $1,189.99
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The comparable value price is $1,699.99

Customer reviews

Rating 4.8 out of 5 stars with 1045 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers are impressed with the 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of use. Many also praised the refresh rate, making it ideal for gaming, and found the price to be reasonable for the quality. While some noted the TV's weight and occasional performance issues, the positive feedback on picture quality and features largely outweighs these concerns.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 22 Showing 421-440 of 1,045 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product and best picture quality along with sound

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VivekG, thank you so much for the fantastic 5-star review! We're thrilled to hear you're enjoying the excellent picture quality and sound of the Sony XR75X90L. The Cognitive Processor XR, delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world. We hope you continue enjoying the TV, thanks for choosing Sony. Regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    awesome tv great financing options overall great tv great price

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MikeC,

      We're delighted to hear you're loving the X90L TV!
      This TV comes with the XR processor which enhances the viewing experience by processing the image as though you are viewing the scene in reality with your eyes. It focuses and enhances the clarity of the object in focus at any given time in the image.
      Appreciate your time reviewing it and thanks for choosing Sony!
      -Aldair Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Can't go wrong with this tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is absolutely lovely! The sound quality is good enough without needing a soundbar and the picture is incredible.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MelanieK, Thank you for your wonderful review! We're thrilled to hear that you are enjoying your X90L. It's fantastic to know that the sound quality meets your expectations without the need for a soundbar, and that you find the picture quality incredible. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice picture and easy navigating. Typical Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Keith, we're glad you like the picture quality of our newest product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony upgrades never disappoint

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect Upgrade at Perfect Price. Sony is the best. Add Sonos for sound upgrade!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidA,

      You made the right choice upgrading to the X90L! We're glad that you are enjoying the performance of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia X90L

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have a PS5 as well as I watch a lot of Netflix Starz Hulu Espn+ Youtube. An this TV is great I did my due diligence and research Vs the Samsung Brand and this TV will give you more bang for your buck.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ShaquilleF,
      Excellent choice! We're glad to hear that we were able to give you a good match for your viewing and gaming needs. Your satisfaction with your BRAVIA X90L TV is greatly appreciated. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Ms

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV great picture quality easy to use. Good display. Very happy with the technology and purchase would recommend to buyers looking for high end tv at a good price

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AnjaliS, awesome! You've certainly made a great choice! We're extremely pleased to hear that you're very happy with the amazing picture quality, ease of use, and superb performance of your X90L. Thank you so much for your recommendation and for choosing the best brand, Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Hoping for longer longevity on this replacement TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The last TV was also a So y and o e model below this one, it only lasted 14 months before it had issues with a line across the screen and the sound. Replaced as I had purchased Geek Squad insurance…..I hope this one lasts much longer as this can get expensive if they only last 14 months. We love the picture and feature, so we stuck with Sony and this new model as the old one was no longer available….

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Satisfied, we're glad you like the picture quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is amazing and the price was a steal for a full array backlit tv of this quality. It currently sits is in our main level living room with full sunlight, and even the blackest blacks are clear, vibrant, and with minimal glare. I would recommend to anyone.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PThoenOnFlag,
      Thank you so much for such a great review and recommendation! Sony's commitment to customer satisfaction is our top priority. We are very grateful that you are enjoying the clarity, vibrant colors, and features of your Sony X90L TV. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome picture quality!! Very happy with purchase, can’t go wrong with Sony!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AmyK, Thank you very much for the five-star rating! We are delighted to learn that you find the picture quality of your Sony BRAVIA XR X90L TV to be outstanding and that it has proven to be a worthwhile investment for you. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Best 75" television on the market.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great television, and even more so when you compare it to a television that was 5 years old. Color is great, the base is nicer. Your service both on selling me the television but the setup was fast and everything was connected very professional.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidE,
      Excellent choice! We always strive to deliver the best quality with our products and always aim to provide the best experience possible. We really appreciate you like the exceptional picture quality, vibrant colors, and easy setup with your new X90L TV. Nice to hear how it was professionally installed by the Tech team. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Tv

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Thank you very much for the service and a good product that I get , I love the Sony tv , excellent quality and excellent customer service.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Maritza, Thank you for the 5-star review! We're thrilled to hear that you're loving the overall quality of your new Sony BRAVIA XR X90L TV. It's also great to know that you had the great experience with our team! Thank you so much for choosing Sony, and here's to many more experiences with your best TV! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent price

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture. Easily mounted. Good price. Good product

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Glenn,

      That's wonderful to hear! We're thrilled that you're pleased with the picture quality and user-friendly design of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it!

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was always a Samsung supporter, but not anymore. Everything with this TV is an improvement over any other brand I've had. I waited too long to finally go with Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lorne,

      Thank you for the purchase! We're glad to hear that you love your new Sony TV. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    LED TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I heard a couple of reviews about LED TV's not having dark enough blacks, that is not true with this TV. I've only had it up for a couple of weeks but so far, it's awesome.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ThomasR,

      Thank you for the 5-star rating! We're glad to hear that you like your new Sony TV. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A good value

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv for the price, good picture and quality. Does everything as advertised.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarkS,

      Awesome! We're glad that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    bad picture thru cable box

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The sale went great. Picture at home thru the cable box was terrible. i eventually found the vivid setting which looked good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello EdwardT,

      Thank you for sharing your experience with the X90L TV! We're delighted to hear that the sale went well. We apologize for the issues you've encountered with the picture quality from your cable box. You may find helpful information on how to enhance the picture quality from an external device by visiting the following link (please ensure that your device is capable of outputting high-quality content):
      https://www.sony.com/electronics/support/articles/00141961

      We're also pleased to hear that you find the vivid mode visually appealing! At Sony, we are committed to delivering high-quality products to our customers.

      Thank you for choosing us!

      Best regards,
      Gus Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Its amazing

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture in a lighted room is awesome it has a dark background but you can adjust the color if needed it is amazing

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JenniferS,

      Thank you for sharing your experience! We're thrilled to hear you're enjoying your Sonny XR X90L TV's amazing picture quality, especially in a well-lit room. It’s great that you’re finding the color adjustments helpful for enhancing your viewing experience.

      Thank you for choosing Sony, and here’s to many more enjoyable moments with your TV!

      Best regards,
      Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Samsung

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It was a lot better than I expected thank you Best Buy my friend and family enjoyed watching the tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LalT,
      Thank you for sharing your experience! We're thrilled to hear that your Sony BRAVIA XR X90L TV exceeded your expectations and is being enjoyed by your friends and family. Thank you for choosing Sony! Happy viewing! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good TV perfect, good Quality , the best tv to me.

    I would recommend this to a friend