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Customer Ratings & Reviews

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$1,189.99
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Customer reviews

Rating 4.8 out of 5 stars with 1065 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers are satisfied with the excellent picture quality and vivid color of the 75" Class BRAVIA XR X90L TV. Many also appreciate its ease of use and overall TV quality. However, some customers have noted the TV is a bit heavy, and a few find the remote control less than ideal. There are also minor concerns about blooming and viewing angles.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 22 Showing 421-440 of 1,065 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Full array tv is the way to go

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great so far, nice upgrade from our last. The full array is nice

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, MichelleB,

      Thanks for the review and the 5-stars rating! We are immensely pleased to hear how much you are enjoying the amazing picture quality, powered by Sony's XR Processor, which intelligently enhances every scene in real-time boosting color, contrast, and clarity. We're sure it's going to make your movie nights feel completely immersive.

      Thanks for choosing Sony, have a wonderful day!
      -DiegoV Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    LED TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I heard a couple of reviews about LED TV's not having dark enough blacks, that is not true with this TV. I've only had it up for a couple of weeks but so far, it's awesome.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ThomasR,

      Thank you for the 5-star rating! We're glad to hear that you like your new Sony TV. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it!

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was always a Samsung supporter, but not anymore. Everything with this TV is an improvement over any other brand I've had. I waited too long to finally go with Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lorne,

      Thank you for the purchase! We're glad to hear that you love your new Sony TV. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Picture Quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent quality picture by Sony. I really recommended Sony

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect condition perfect view recommend 100% amazing delivery

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JessicaR, we really appreciate this fantastic review. We are honored to hear that the X90L is performing exceptionally well, to the extent that you are recommending it. Thank you for choosing Sony! Sincerely, -Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv with great picture.

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Short of buying an OLED tv I don’t think their any tv with a better picture quality. Was looking at tvs made buy Samsung and lg when I made this purchase. This tv looked so much better than its competitors.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EricS, Fantastic! We’re delighted to provide you with the best visual experience that sets our TV apart from the rest. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love this tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We have been eyeing this tv, though it’s a 2023. The picture is excellent as well is the sound without the sound bar

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnV, Awesome! We're thrilled to hear that you're enjoying your XR75X90L! It's fantastic to know that you're impressed with its exceptional picture and sound quality. Thank you for the perfect five-star review and for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV. Superb image with good HDR and Dolby Vision.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Slml2, thanks for your feedback! It is truly wonderful to know you're finding the image quality superb on your XR75X90L, especially with HDR and Dolby Vision! We put a lot of effort into making the picture as immersive and detailed as possible, so it's great to hear you're experiencing that. Features like the Cognitive Processor XR work to enhance contrast and color, bringing scenes to life. Thanks again for sharing your positive experience!

      Thanks for choosing Sony!
      Best regards,
      Stephanie Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Incredibly vivid

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Came from a Samsung QLED to this and it's night and day. Pictures and colors literally pop off the screen (after some pic/temp adjustments). If your looking for a feature filled tv with snappy app response and amazing gaming visuals, look no further.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PatrickC,
      It's lovely to hear your positive feedback! We always strive to deliver the best picture quality and features with our TVs. Your satisfaction with your new Sony TV means a lot to us. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for the recommendation and for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Media Level Up

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV purchase yet, Sony is always a good to for combination of picture quality, feature and product reliability. Historically speakers and sound quality have been drawbacks on Sony models however not this one.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello RussellS,
      Thanks for your purchase and for sharing your feedback to us. We are very happy to hear that you are pleased with the picture and sound quality of your new TV. Thank you for choosing Sony! - Marco Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound. It was also easy to install on the wall. We were able to use our previous mount.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bill,

      Perfect! We're thrilled that you like the sound, picture quality, and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Who said this was a budget TV??

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The size, the picture and with the sound bar I got with the TV, the sound is all amazing. I love the interface with the menus and the remote is nice and compact. Absolute great tv for everything from movies or music to gaming, it does it all exceptionally.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JC001, we're glad you love your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful Picture!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is our second Sony and the picture and the quality is amazing! The service at Best Buy was top notch and I appreciate the education I received regarding what’s the best TV to select.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mark,
      Excellent choice! We're happy to hear your enjoyable shopping experience. We always strive to deliver the best quality with our products. Thank you for your continued support and for purchasing our Sony X90L TV. - Kris Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the look and vibrant color. Wasn't the initial one we were going to buy, but works best with the sound bar

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Pams, We’re thrilled to hear that you’re enjoying the stunning design, exceptional picture quality, and outstanding performance of your BRAVIA XR X90L! Thank you for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My 75 Sony best tv hand down

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV ever pictures is greatest best tv hands down

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello LuvniqueH,

      Thank you for choosing Sony!

      We're delighted to learn that you're pleased with your XR75X90L and that its picture quality has surpassed your expectations. Your positive feedback motivates us to continually deliver exceptional products, and we take immense pride in providing the best in home entertainment.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Definition of High Quality

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Impressive screen display that rivals the OLED version. Connects amazingly to all my gaming consoles and is able to adjust the picture quality with ease. Easy to use interface and love that it's AirPlay enabled. 10/10 would recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Darkio258,
      Thank you for such a great review! We're happy to hear that we were able to give you a good match for your viewing and gaming needs. We really appreciate that you are enjoying the outstanding picture quality, features, ease of use and connectivity of your devices to your new Sony TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. We appreciate your recommendation. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Tv

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Thank you very much for the service and a good product that I get , I love the Sony tv , excellent quality and excellent customer service.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Maritza, Thank you for the 5-star review! We're thrilled to hear that you're loving the overall quality of your new Sony BRAVIA XR X90L TV. It's also great to know that you had the great experience with our team! Thank you so much for choosing Sony, and here's to many more experiences with your best TV! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Would by Another one!!

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the the Tv and Picture So much! Have another Sony and the picture on this one blows it away

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Slate, Awesome! We are so glad to hear that you are happy with your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Super easy between buying and taking home. The sales rep TK knew exactly what he was talking about and that helped secure the purchase. Very happy to buy from here again! Months later the tv still works great and looks amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NickK.
      Excellent choice! We're glad to hear your enjoyable shopping experience. Nice to know you like the stylish design, functionality, and overall performance of your new Sony TV. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture i would buy this tv again and the sound is excellent

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, RobertR,

      Thanks for the great review, and the 5-stars rating! We are glad you are enjoying your BRAVIA TV. We are glad to hear that picture quality is great, and its due to the Sony's XR Processor, that intelligently enhances every scene in real-time boosting color, contrast, and clarity, making the experience of watching movies unique and as it has never been before.

      Thank you for choosing Sony, have a great day!
      -DiegoV Sony_US