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Customer Ratings & Reviews

Your price for this item is $1,189.99
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The comparable value price is $1,699.99

Customer reviews

Rating 4.8 out of 5 stars with 1046 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers are impressed with the 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of use. Many also praised the refresh rate, making it ideal for gaming, and found the price to be reasonable for the quality. While some noted the TV's weight and occasional performance issues, the positive feedback on picture quality and features largely outweighs these concerns.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 23 Showing 441-460 of 1,046 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good TV perfect, good Quality , the best tv to me.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    very good TV!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    bright colors, detailled image, best size for our living room, good sound

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi InesP,

      Amazing! We're thrilled that you like the size, sound, and picture quality of the TV. Thank you for choosing Sony!

      -Ralph sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good quality

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good tv, seems like it will last a while. Happy with the install and performance so far. Had to alter the settings for the right use. If using for gaming, this works but have to change video settings.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoaquinM, We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture quality

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s a great TV with awesome picture quality and good sound as well. Been using for a year now and hooked it on with Apple tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlipN, Thank you so much for your 5 star review. We're delighted to hear that you find your new Sony BRAVIA XR X90L TV great, especially its awesome picture quality and good sound. Thank you for choosing Sony, and we hope you enjoy more years of great pictures and sound of viewing experience! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony “Bravo”

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture quality and sound. The 4K resolution is amazing and makes movies, sports and TV programs are mesmerizing. I highly recommend this TV for it’s amazing quality and value.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TammyW, Thanks for sharing your awesome experience. We are thrilled to hear that you like the picture and sound quality of your new Sony BRAVIA 4K smart Google TV. Thank you for your purchase. Enjoy your movie nights! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    TV viewing is excellent, software needs work

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works as demonstrated in the store. Viewing detail is excellent. Difficult to hear dialog because the TV is in a large room with lots of echoes. The echoes persist even after the TV does its sound optimization routine. Also the remote selection of jumping from over the air channels to other apps and back is not consistent. Pushing the same button dies not produce the same result, even accounting for jumping in and out of apps.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeromeS,
      Thank you for your time writing this review. We're glad to hear your enjoyable viewing experience with your X90L TV. However, we're sorry to hear some issues that you are encountering with the unit. Allow us to help make this a better experience.

      Here are some steps you can try to improve dialog clarity and eliminate echoes after running sound optimization:
      Adjust the TV speaker settings.
      Experiment with the sound customization settings such as sound modes specifically designed for dialogue clarity.
      Adjust the voice volume using the Voice Zoom feature.
      For reference:
      https://helpguide.sony.net/tv/kusltn1/v1/en-003/01-03-09_04.html?utm_source=glean
      https://www.sony.com/electronics/support/articles/00167095

      If switching between TV channels to other apps seems slow or unresponsive, please try some steps below:
      Ensure that the TV software is updated as it includes key features, applications, bug fixes, and feature improvements.
      Ensure your remote has fresh batteries.
      Make sure that there are no obstacles between the TV and remote.
      Perform power reset.
      To troubleshoot remote issues, please check this link: https://www.sony.com/electronics/support/articles/00030297?utm_source=glean

      May we contact you to help? If so, please email the below information to socialsupport@am.sony.com:
      Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter. - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    BRAVIA TV.

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My first TV, and it was great to buy it with you guys.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AndersonL,

      That's awesome! We're glad to hear that you like your new Sony TV. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great.

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excelent service, I am very happy my tv sony is the best.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JhonnyP, that's awesome! We're truly delighted to hear that you're very happy with your XR75X90L. Thank you so much for the perfect star review and for commending Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful Picture!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is our second Sony and the picture and the quality is amazing! The service at Best Buy was top notch and I appreciate the education I received regarding what’s the best TV to select.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mark,
      Excellent choice! We're happy to hear your enjoyable shopping experience. We always strive to deliver the best quality with our products. Thank you for your continued support and for purchasing our Sony X90L TV. - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice and sharp. Good picture quality. Detail on the picture are really good too.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MarcianoM,

      Fabulous! We are thrilled to learn that you are enjoying the exceptional picture quality of your XR75X90L. Thank you for your purchase and for selecting Sony!

      Best regards,
      Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love everything about the TV & the pictures the light was just adjusting perfectly.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LucioA, Fabulous! We're extremely pleased to know that you love your XR75X90L and that you're satisfied with its amazing picture quality. Thank you so much for the perfect star review and for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A+ TV

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Tv and highy reccomend Sony. Fast, great image and have had no issues.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Back9Chris,

      Amazing! We're thrilled that you like the picture quality and functionality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv with great picture.

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Short of buying an OLED tv I don’t think their any tv with a better picture quality. Was looking at tvs made buy Samsung and lg when I made this purchase. This tv looked so much better than its competitors.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EricS, Fantastic! We’re delighted to provide you with the best visual experience that sets our TV apart from the rest. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Picture Quality

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality. Amazing sound. Very satisfied with purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JorgeS, Awesome! We're glad you like the great picture and sound quality of your Sony BRAVIA 3. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Very nice Sony TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv picture and sound. The only bad thing is that they kept changing the delivery date and it took them way longer than the date that I was told for delivery which it was very frustrating.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Cachorro0522,

      Thank you for the purchase! We're glad to hear that you like the picture and sound quality of the TV. Your feedback is greatly appreciated. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Beautiful but prone to Red Dots

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv is beautiful! Picture quality is amazing and has no glitches. Anything nature based or documentaries/videos with a lot of detail look amazing! BUT a month into owning this product, a red pixel dot appeared on my TV that does not go away when the TV is running. I am a bit heart broken. I hope more dont appear.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JuanF, we're glad you like the picture quality of your new TV. We're sorry to hear that you have a red pixel dot on your new Sony unit. High-precision technology is used to manufacture LCD and OLED displays to maintain a high standard of operation. However, with all LCD/OLED screens, regardless of manufacturer, a small number of dots may not change color. This is normal operation for LCD and OLED screens for all manufacturers. Most defects are only noticeable when an all-white or all-black picture is displayed and shouldn't be noticeable under normal operation. Please follow this link for more information:

      https://www.sony.com/electronics/support/articles/00026287?utm_source

      If you require any additional support with regard to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:

      Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 75inch

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great and bright picture I would recommend this tv to any one

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Ovojuan21222,

      We're thrilled to hear that you're enjoying the incredible picture quality of your XR75X90L! Thank you for your kind recommendation and for choosing Sony.

      Best regards,
      Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Media Level Up

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV purchase yet, Sony is always a good to for combination of picture quality, feature and product reliability. Historically speakers and sound quality have been drawbacks on Sony models however not this one.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello RussellS,
      Thanks for your purchase and for sharing your feedback to us. We are very happy to hear that you are pleased with the picture and sound quality of your new TV. Thank you for choosing Sony! - Marco Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Outstanding TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is a great purchase. The picture is unreal. Inside the Smart TV it has all the Apps for streaming you will ever need. If it is not preloaded you can programs it easily.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DonaldM, Thank you for giving the X90L a perfect rating! We're delighted to hear you like the excellent picture quality and you found the installation process easy, ensuring that you have access to all your favorite streaming apps. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV. The picture quality is incredible. Crisp details, rich colors, and it handles motion well, especially for live sports.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrianF, Awesome! We are so glad to hear that you are happy with your new TV! Thank you for choosing Sony! -Carl Sony_US