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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 1058 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers regard the 75" Class BRAVIA XR X90L as having incredible picture quality, vivid color, and ease of use. Some appreciate the TV quality and price, especially when on sale, as well as the refresh rate. However, some customers have noted the TV is a bit heavy, and the remote control could be more user-friendly. Additionally, a few have mentioned blooming and concerns about viewing angles.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 23 Showing 441-460 of 1,058 reviews
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    TV viewing is excellent, software needs work

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works as demonstrated in the store. Viewing detail is excellent. Difficult to hear dialog because the TV is in a large room with lots of echoes. The echoes persist even after the TV does its sound optimization routine. Also the remote selection of jumping from over the air channels to other apps and back is not consistent. Pushing the same button dies not produce the same result, even accounting for jumping in and out of apps.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeromeS,
      Thank you for your time writing this review. We're glad to hear your enjoyable viewing experience with your X90L TV. However, we're sorry to hear some issues that you are encountering with the unit. Allow us to help make this a better experience.

      Here are some steps you can try to improve dialog clarity and eliminate echoes after running sound optimization:
      Adjust the TV speaker settings.
      Experiment with the sound customization settings such as sound modes specifically designed for dialogue clarity.
      Adjust the voice volume using the Voice Zoom feature.
      For reference:
      https://helpguide.sony.net/tv/kusltn1/v1/en-003/01-03-09_04.html?utm_source=glean
      https://www.sony.com/electronics/support/articles/00167095

      If switching between TV channels to other apps seems slow or unresponsive, please try some steps below:
      Ensure that the TV software is updated as it includes key features, applications, bug fixes, and feature improvements.
      Ensure your remote has fresh batteries.
      Make sure that there are no obstacles between the TV and remote.
      Perform power reset.
      To troubleshoot remote issues, please check this link: https://www.sony.com/electronics/support/articles/00030297?utm_source=glean

      May we contact you to help? If so, please email the below information to [email protected]:
      Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter. - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good quality

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good tv, seems like it will last a while. Happy with the install and performance so far. Had to alter the settings for the right use. If using for gaming, this works but have to change video settings.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoaquinM, We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent product, quality, graphics, sounds, etc.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kirk, thanks for your 5-star rating! The Sony - Bravia X90L is the perfect choice for those who love a beautiful picture full of natural colors, sharpness, and high peak brightness! The Acoustic Multi-Audio makes it feel as though sound is coming from the right place in the scene, offering a truly cinematic experience at home. Thank you for trusting Sony! Regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Outstanding TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is a great purchase. The picture is unreal. Inside the Smart TV it has all the Apps for streaming you will ever need. If it is not preloaded you can programs it easily.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DonaldM, Thank you for giving the X90L a perfect rating! We're delighted to hear you like the excellent picture quality and you found the installation process easy, ensuring that you have access to all your favorite streaming apps. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony upgrades never disappoint

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect Upgrade at Perfect Price. Sony is the best. Add Sonos for sound upgrade!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidA,

      You made the right choice upgrading to the X90L! We're glad that you are enjoying the performance of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product and best picture quality along with sound

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VivekG, thank you so much for the fantastic 5-star review! We're thrilled to hear you're enjoying the excellent picture quality and sound of the Sony XR75X90L. The Cognitive Processor XR, delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world. We hope you continue enjoying the TV, thanks for choosing Sony. Regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv with great picture.

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Short of buying an OLED tv I don’t think their any tv with a better picture quality. Was looking at tvs made buy Samsung and lg when I made this purchase. This tv looked so much better than its competitors.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EricS, Fantastic! We’re delighted to provide you with the best visual experience that sets our TV apart from the rest. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful Picture!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is our second Sony and the picture and the quality is amazing! The service at Best Buy was top notch and I appreciate the education I received regarding what’s the best TV to select.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mark,
      Excellent choice! We're happy to hear your enjoyable shopping experience. We always strive to deliver the best quality with our products. Thank you for your continued support and for purchasing our Sony X90L TV. - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    awesome tv great financing options overall great tv great price

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MikeC,

      We're delighted to hear you're loving the X90L TV!
      This TV comes with the XR processor which enhances the viewing experience by processing the image as though you are viewing the scene in reality with your eyes. It focuses and enhances the clarity of the object in focus at any given time in the image.
      Appreciate your time reviewing it and thanks for choosing Sony!
      -Aldair Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Its amazing

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture in a lighted room is awesome it has a dark background but you can adjust the color if needed it is amazing

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JenniferS,

      Thank you for sharing your experience! We're thrilled to hear you're enjoying your Sonny XR X90L TV's amazing picture quality, especially in a well-lit room. It’s great that you’re finding the color adjustments helpful for enhancing your viewing experience.

      Thank you for choosing Sony, and here’s to many more enjoyable moments with your TV!

      Best regards,
      Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome picture quality!! Very happy with purchase, can’t go wrong with Sony!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AmyK, Thank you very much for the five-star rating! We are delighted to learn that you find the picture quality of your Sony BRAVIA XR X90L TV to be outstanding and that it has proven to be a worthwhile investment for you. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Media Level Up

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV purchase yet, Sony is always a good to for combination of picture quality, feature and product reliability. Historically speakers and sound quality have been drawbacks on Sony models however not this one.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello RussellS,
      Thanks for your purchase and for sharing your feedback to us. We are very happy to hear that you are pleased with the picture and sound quality of your new TV. Thank you for choosing Sony! - Marco Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Samsung

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It was a lot better than I expected thank you Best Buy my friend and family enjoyed watching the tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LalT,
      Thank you for sharing your experience! We're thrilled to hear that your Sony BRAVIA XR X90L TV exceeded your expectations and is being enjoyed by your friends and family. Thank you for choosing Sony! Happy viewing! -Maria Sony_US

  • Rated 4 out of 5 stars

    TV genial

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Ya miro mis programas favoritos gracias a Best Buy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hola HectorP!
      ¡Muchas gracias por dejarnos tu reseña!
      Nos hace muy felices saber que ya estás pasando buenos momentos con tus programas favoritos en tu nueva pantalla XR-75X90L.

      ¡Gracias por elegir a Sony!
      Saludos cordiales,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture quality

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s a great TV with awesome picture quality and good sound as well. Been using for a year now and hooked it on with Apple tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlipN, Thank you so much for your 5 star review. We're delighted to hear that you find your new Sony BRAVIA XR X90L TV great, especially its awesome picture quality and good sound. Thank you for choosing Sony, and we hope you enjoy more years of great pictures and sound of viewing experience! -Maria Sony_US

  • Rated 5 out of 5 stars

    New TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product my previous TV was a Sony Bravia so I am familiar with the quality of the brand great clarity and wonderful partnership to the Sonia sound system I purchased as well

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your fantastic review, MichaelE! It is truly wonderful to know that your new XR75X90L is living up to the quality you've come to expect from Sony.

      We are honored to hear that you love the great clarity of the picture. We also designed our BRAVIA TVs to have a wonderful partnership with Sony sound systems, so it's rewarding to know that you are enjoying a seamless, high-quality viewing and listening experience.

      Best regards,
      Gus, Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Beautiful but prone to Red Dots

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv is beautiful! Picture quality is amazing and has no glitches. Anything nature based or documentaries/videos with a lot of detail look amazing! BUT a month into owning this product, a red pixel dot appeared on my TV that does not go away when the TV is running. I am a bit heart broken. I hope more dont appear.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JuanF, we're glad you like the picture quality of your new TV. We're sorry to hear that you have a red pixel dot on your new Sony unit. High-precision technology is used to manufacture LCD and OLED displays to maintain a high standard of operation. However, with all LCD/OLED screens, regardless of manufacturer, a small number of dots may not change color. This is normal operation for LCD and OLED screens for all manufacturers. Most defects are only noticeable when an all-white or all-black picture is displayed and shouldn't be noticeable under normal operation. Please follow this link for more information:

      https://www.sony.com/electronics/support/articles/00026287?utm_source

      If you require any additional support with regard to this product, please email us at [email protected] with the following details: Name: Username: Model Number: Issue: Telephone Number:

      Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A good value

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv for the price, good picture and quality. Does everything as advertised.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarkS,

      Awesome! We're glad that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent price

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture. Easily mounted. Good price. Good product

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Glenn,

      That's wonderful to hear! We're thrilled that you're pleased with the picture quality and user-friendly design of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Incredibly vivid

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Came from a Samsung QLED to this and it's night and day. Pictures and colors literally pop off the screen (after some pic/temp adjustments). If your looking for a feature filled tv with snappy app response and amazing gaming visuals, look no further.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PatrickC,
      It's lovely to hear your positive feedback! We always strive to deliver the best picture quality and features with our TVs. Your satisfaction with your new Sony TV means a lot to us. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for the recommendation and for choosing Sony! - Kris Sony_US

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