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Customer Ratings & Reviews

Your price for this item is $1,189.99
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The comparable value price is $1,699.99

Customer reviews

Rating 4.8 out of 5 stars with 1046 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers are impressed with the 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of use. Many also praised the refresh rate, making it ideal for gaming, and found the price to be reasonable for the quality. While some noted the TV's weight and occasional performance issues, the positive feedback on picture quality and features largely outweighs these concerns.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 24 Showing 461-480 of 1,046 reviews
  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Fabulous Mid-Range 4K TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Gorgeous TV with fantastic clarity, brightness that almost requires sunglasses and stunning colors. Sound is fine, but with a soundbar it really comes alive. Love this TV!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jeffreymlh, Thank you for your awesome review! We are glad to hear that you are enjoying the picture quality of your new TV! Thank you for your positive feedback and thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Upgrade vs Older Model

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Product is better than expected. Image is clear, bright, and general user experience is amazing. Highly recommend!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Michael,

      Thank you so much for the 5-star review! We’re thrilled that your Sony BRAVIA XR X90L TV has met your expectations. It’s fantastic to hear that you’re enjoying the real-life depth and vibrant colors of the display, and that your entire experience with your Sony TV has been positive.

      Thank you for choosing Sony and for recommending us. We hope you continue to enjoy every moment with your new Sony BRAVIA XR X90L TV! - Maria Sony_US

  • Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really good screen quality. I use it to play video games and the details are great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your fantastic review, MichelleF!

      We are so pleased to hear how much you are enjoying your XR75X90L TV. It's rewarding to know that you are impressed with the screen quality and that the detailed visuals are enhancing your gaming experience. We designed this TV with features like the Cognitive Processor XR™ to deliver a picture that feels incredibly real and immersive, and we're so glad to know we've succeeded.

      Thank you again for choosing Sony and for sharing your experience.

      Best regards, Gus, Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the TV great picture quality and sound. Sony is the best.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jrb07,

      That's great! We're happy to hear that you love the picture and sound quality of the TV. Thank you for supporting Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Incredibly vivid

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Came from a Samsung QLED to this and it's night and day. Pictures and colors literally pop off the screen (after some pic/temp adjustments). If your looking for a feature filled tv with snappy app response and amazing gaming visuals, look no further.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PatrickC,
      It's lovely to hear your positive feedback! We always strive to deliver the best picture quality and features with our TVs. Your satisfaction with your new Sony TV means a lot to us. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for the recommendation and for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great 75" TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is great and the tv is extremely thin, it does have a bit of weight. Very good quality and the operating system works well with all apps. I'm not sure about the sound since I always use the home theater.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Rogeliohr,
      Perfect! It's nice to hear that you are very pleased with the picture quality, thin structural design of the TV and how smooth the operating systems works with all your apps. Our X90L TVs has an amazing sound with or without attaching it to your sound system, but of course, to add more intense and more enjoyable viewing experience, using it with your home theater is next level. Enjoy and thank you for choosing Sony! - Marco Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Glorious!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It's perfect, it was an easy set up thanks to Google. The picture is crisp and clear. If you are on the fence about buying it, I say go for it. I may never leave home again. This is how you should be watching TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoanS,
      Nothing make us happier than hearing about happy customers! We're delighted to hear your enjoyable experience with the exceptional picture quality, easy setup, and Google TV features of your new X90L TV. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Definition of High Quality

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Impressive screen display that rivals the OLED version. Connects amazingly to all my gaming consoles and is able to adjust the picture quality with ease. Easy to use interface and love that it's AirPlay enabled. 10/10 would recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Darkio258,
      Thank you for such a great review! We're happy to hear that we were able to give you a good match for your viewing and gaming needs. We really appreciate that you are enjoying the outstanding picture quality, features, ease of use and connectivity of your devices to your new Sony TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. We appreciate your recommendation. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Super easy between buying and taking home. The sales rep TK knew exactly what he was talking about and that helped secure the purchase. Very happy to buy from here again! Months later the tv still works great and looks amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NickK.
      Excellent choice! We're glad to hear your enjoyable shopping experience. Nice to know you like the stylish design, functionality, and overall performance of your new Sony TV. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony better than Samsung

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the quality of my TV. I use to have a Vizio, then a Samsung, now a Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Deee,
      Thank you for your 5-star review! We’re delighted to hear that you’re enjoying the quality of your new Sony BRAVIA XR X90L and that it’s been a great upgrade from your previous TVs.
      Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Who said this was a budget TV??

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The size, the picture and with the sound bar I got with the TV, the sound is all amazing. I love the interface with the menus and the remote is nice and compact. Absolute great tv for everything from movies or music to gaming, it does it all exceptionally.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JC001, we're glad you love your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Tv quality

    Rated 5 out of 5 stars

    Best TV Ever

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My husband loves all sports and this is the best TV to enjoy watching all sporting events on. I love movies and this is the best TV to watch movies on.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lore,
      Awesome! We're happy to hear that you both are having a great time watching your favorite movies, shows, and sports channels with your X90L TV. Your satisfaction means a lot to us. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Stunning picture quality

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Crystal clear picture and super easy set up. Everything on this just looks so natural and not overly processed. Sony once again out does themselves with this gem!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CharlesP,
      Thank you for your kinds words! Your purchase allow us to continue what we love to do and provide with you with quality products. It's nice to know that you like the exceptional picture quality, easy setup, and overall performance of your X90L TV. Thank you for trusting Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best All Around Sony for the Price

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent set, probably the best all around choice for customers shopping for a Sony for general use. Wonderful upscaling of non 4k content. Very bright picture. Surprisingly great sound. Great buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BW2024,
      Awesome! We're glad to hear that your investment with your X90L TV is worth it. Nice to know you like the exceptional picture, sound, and upscaling features of the unit. Your satisfaction means a lot to us. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Good purchase for TV for a PS5 gamer

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    took me a while to find a perfect TV for my playstation 5. this TV is built for PS5! and more! the clarity. processing/ intuitiveness . feature pack tv! clear and bright and very stylish! just what i needed!!! love it alot

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Donc,
      Thank you so much for sharing your great experience with us! The X90L TV is definitely a perfect pair for your PS5 console. Glad to know you love the exceptional picture quality, processor, features, and stylish design of the unit. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv is great with great picture quality and sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Miln,

      Amazing! We're thrilled that you like the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great television

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful television. Totally worth the price!! Great salesperson.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello CarrieW, Thank you for your thoughtful comment! We're thrilled to hear that you're enjoying the outstanding performance of your XR75X90L, especially considering its price point. We truly appreciate your choice in Sony. Enjoy your experience! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Best TV for the price.

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Loved the software flow, color contrast and sound is amazing compare to other samsung 4K Televisions. Simply put best investment for the buck.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KashifM, Fabulous! We're truly delighted to hear about your satisfaction with the amazing performance and exceptional quality of your XR75X90L, especially considering its price point. Thank you so much for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, picture is amazing. The upscaling is better than the other tvs on the market. Love that I can install my own apk apps directly on the TV eliminating the use of a firestick or other device.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarkF,
      Excellent choice! We're thrilled to hear your enjoyable viewing and streaming experience with your new Sony TV. Nice to know that you like the amazing picture quality, upscaling, smart features, and overall performance of the X90L TV. Your satisfaction means a lot to us. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love the tv!

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv is beautiful! I play PlayStation 5 games on it, and I can tell a clear difference versus my old tv. I would recommend!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoshG, Awesome! We are glad to hear that you are having an enjoyable watching and gaming experience with your Sony X90L. It's amazing to know it works great with your PS5 and good to know you've seen the overall improvements of this TV over your old TV model. Thank you for purchasing the 75" X90L and for choosing Sony! -Jess Sony_US