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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 1058 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers regard the 75" Class BRAVIA XR X90L as having incredible picture quality, vivid color, and ease of use. Some appreciate the TV quality and price, especially when on sale, as well as the refresh rate. However, some customers have noted the TV is a bit heavy, and the remote control could be more user-friendly. Additionally, a few have mentioned blooming and concerns about viewing angles.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 25 Showing 481-500 of 1,058 reviews
  • Pros mentioned:
    Tv quality

    Rated 5 out of 5 stars

    Best TV Ever

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My husband loves all sports and this is the best TV to enjoy watching all sporting events on. I love movies and this is the best TV to watch movies on.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lore,
      Awesome! We're happy to hear that you both are having a great time watching your favorite movies, shows, and sports channels with your X90L TV. Your satisfaction means a lot to us. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Upgrade vs Older Model

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Product is better than expected. Image is clear, bright, and general user experience is amazing. Highly recommend!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Michael,

      Thank you so much for the 5-star review! We’re thrilled that your Sony BRAVIA XR X90L TV has met your expectations. It’s fantastic to hear that you’re enjoying the real-life depth and vibrant colors of the display, and that your entire experience with your Sony TV has been positive.

      Thank you for choosing Sony and for recommending us. We hope you continue to enjoy every moment with your new Sony BRAVIA XR X90L TV! - Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 75inch

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great and bright picture I would recommend this tv to any one

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Ovojuan21222,

      We're thrilled to hear that you're enjoying the incredible picture quality of your XR75X90L! Thank you for your kind recommendation and for choosing Sony.

      Best regards,
      Romeo Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 4 out of 5 stars

    Very satisfied.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Color is great. Very vivid and very clear. My last TV made me want to wear my glasses.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LesC,
      Awesome! We're really glad that you are satisfied with the vibrant colors and clear picture of your new Sony TV. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, picture is amazing. The upscaling is better than the other tvs on the market. Love that I can install my own apk apps directly on the TV eliminating the use of a firestick or other device.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarkF,
      Excellent choice! We're thrilled to hear your enjoyable viewing and streaming experience with your new Sony TV. Nice to know that you like the amazing picture quality, upscaling, smart features, and overall performance of the X90L TV. Your satisfaction means a lot to us. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing tv and wonderful to enjoy

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    so far i love the tv. the individual who helped me select a tv at the best buy in west nashville was incredible and thoroughly knowledgeable in the subject to help me narrow in on the one i wanted. truly love this product. thank you

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CharlesA, it is nice to hear that you had a great experience with your purchase! Hope you enjoy your new Sony unit! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    movies and games

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Tv is beautiful. The display is unlike anything ive seen. its impressive refresh rate makes it perfect for gaming. If you enjoy movie watching just as much as you do Gaming this is a tv you should not pass up.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JustinU, Perfect! Good to know you're enjoying the great picture quality and impressive refresh rate for an immersive gaming experience. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing picture quality

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have always been a Samsung fan but this time I decided to try Sony and I couldn’t be more right. The picture quality is amazing, the sound is perfect I didn’t even have to buy a soundbar. It’s a great TV,

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Patience,
      You definitely made the right choice! We always strive to deliver the best picture quality with our TVs. Your satisfaction means a lot to us. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony better than Samsung

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the quality of my TV. I use to have a Vizio, then a Samsung, now a Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Deee,
      Thank you for your 5-star review! We’re delighted to hear that you’re enjoying the quality of your new Sony BRAVIA XR X90L and that it’s been a great upgrade from your previous TVs.
      Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the TV great picture quality and sound. Sony is the best.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jrb07,

      That's great! We're happy to hear that you love the picture and sound quality of the TV. Thank you for supporting Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great viewing.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the TV and the two gentlemen that installed it were very knowledgeable and courteous. Arrived to install right on time. Unusual to get a good experience such as this now a days.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KarenB,
      Many thanks for the 5-star rating! We're happy to hear your enjoyable viewing experience with your X90L TV. We also appreciate that you like the on-time delivery and how your new TV was professionally installed by the tech team. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Good, but not great for the price

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I do love this TV, but I was a bit disappointed considering it is a $2,000 TV (we paid $1499 for Black Friday). I has a great picture, this size is just right for our space, but the picture just doesn't say I'm worth $2,000. I think this TV is really valued more at $1,000. I don't want to put it down too much, it is a great TV, but I just expected a clearer and more in-depth, prettier picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MatthewA,
      Thank you for your time writing this review. While we are glad you love your X90L TV, we're sorry to hear if we were not able to meet your full expectations with the picture quality of the unit. Allow us to help make this a better experience.

      Picture quality may also vary depending on the source, connection, and content you are watching. However, this TV has picture settings which allow a wide array of changes to color, contrast, motion settings, and brightness that can improve the viewed content on your TV.

      You may find this article links below helpful:
      Adjust the picture settings on your Android/ Google TV
      https://www.sony.com/electronics/support/articles/00190409?utm_source=glean

      Experience high quality picture with your 4K TV
      https://www.sony.com/electronics/support/articles/00245141?utm_source=glean

      Should you need further assistance, feel free to contact us by sending an email to [email protected] with the following:
      Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.

      With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay.

      Thanks again for purchasing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love the tv!

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv is beautiful! I play PlayStation 5 games on it, and I can tell a clear difference versus my old tv. I would recommend!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoshG, Awesome! We are glad to hear that you are having an enjoyable watching and gaming experience with your Sony X90L. It's amazing to know it works great with your PS5 and good to know you've seen the overall improvements of this TV over your old TV model. Thank you for purchasing the 75" X90L and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Picture Perfect

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect picture, We can see everything clearly. also purchase with Sonos surround sound just like at the movies.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BestBuy, Awesome! We're thrilled to hear that you're enjoying the perfect picture quality and that everything is clear. It's fantastic that you paired it with Sonos surround sound to create a movie-like experience at home. Enjoy your viewing, and thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Song TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this for my inlaws. Thenpicture is really good and i really like the google platform. They are older so i wanted an easy platform for them to use. They stream no problem on it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bmac,
      That's very sweet of you on getting your in-laws a new Sony TV! It's nice to hear that they are having a great time with the exceptional picture quality, ease of use, and smart features of the X90L TV. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Great Sony upscaling

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is Sony's "best value" television. It falls in that price point where you get the most for your money. I considered the TVs that compete with it (Samsung Q80C, Hisense U8K, TCL QM8, and LG QNED 85). The Samsung and LG options were similarly priced, while the TCL and Hisense options were slightly less expensive. I watched/read a number of professional reviews. In the end, what made my decision was Sony's outstanding upscaling. I watch a great deal of older content that is not available in 4K, and much of it is not available in 1080p. This sort of content simply looks better on Sony's TVs.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RSmith,
      Excellent choice! We always strive to deliver the best quality and features with our products. We're happy to hear that your investment with your X90L TV is worth it. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A Full Array LED that Rivals Mini-LED

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is amazing! Super bright, extremely clear and detailed picture. Excellent motion handling and with a very quick, responsive UI. Highly recommended!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Epson,
      Thank you for such a great review and recommendation! Your purchase allow us to continue to do what we love and provide you with quality products. We really appreciate your satisfaction with the brightness, clear picture, motionflow, features, and overall performance of your X90L TV. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Epic

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this tv. Replaced an old 55” Vizio with this and it was a worthwhile upgrade. Colors are beautiful, great operating system. Love it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Phil,

      That's a very nice upgrade! We're glad to hear that you love the picture color quality of the TV. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    You really can't beat Sony's image processing. It comes with Google TV as the interface which I love. The picture is fantastic for movies, TV shows, and live sports.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Geoff,
      Amazing! We're very pleased to hear that you love the Google TV interface and exceptional picture quality of your X90L TV. We always strive to deliver the best quality with our products and aim to provide the best experience possible. Thanks for trusting Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bigger is better.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony, do I really need to say more? This TV meets all my expectations! Easy to set up, great picture and sound quality. This was a replacement for my 12 year old Sony 55".

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StevenS,
      This is definitely a great choice for a TV upgrade! Glad to hear we were able to meet your expectations with your new X90L TV. Your satisfaction with the amazing picture, sound, and easy setup with the unit are greatly appreciated. Thank you for choosing Sony! - Kris Sony_US

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