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Customer Ratings & Reviews

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$1,189.99
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Customer reviews

Rating 4.8 out of 5 stars with 1068 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers consistently note the incredible picture quality of the 75" Class BRAVIA XR X90L, along with its vivid color and ease of use. Some find the TV to be of great quality and appreciate its price and refresh rate. However, a few customers have mentioned concerns about its weight, remote control, backlight, blooming, and viewing angle.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 26 Showing 501-520 of 1,068 reviews
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 4 out of 5 stars

    A lot of TV for the money.

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice TV, lots of good features, great picture, easy to set up. I got mine on sale !

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello ScottO,
      Great deal! We're glad that you like picture quality, easy setup and wonderful features of your Sony - 75" Class BRAVIA XR X90L Full Array LED 4K UHD HDR Google TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! - Marco Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent price

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture. Easily mounted. Good price. Good product

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Glenn,

      That's wonderful to hear! We're thrilled that you're pleased with the picture quality and user-friendly design of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Epic

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this tv. Replaced an old 55” Vizio with this and it was a worthwhile upgrade. Colors are beautiful, great operating system. Love it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Phil,

      That's a very nice upgrade! We're glad to hear that you love the picture color quality of the TV. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A+ TV

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Tv and highy reccomend Sony. Fast, great image and have had no issues.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Back9Chris,

      Amazing! We're thrilled that you like the picture quality and functionality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Picture and U/I, Love It

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm really happy with this great, enormous TV. Incredible picture and I like the U/I, menu and content options. Definitely a nice purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PeterG, Thank you so much for your awesome review! We are glad to hear that you are enjoying your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Very nice Sony TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv picture and sound. The only bad thing is that they kept changing the delivery date and it took them way longer than the date that I was told for delivery which it was very frustrating.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Cachorro0522,

      Thank you for the purchase! We're glad to hear that you like the picture and sound quality of the TV. Your feedback is greatly appreciated. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Picture Perfect

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect picture, We can see everything clearly. also purchase with Sonos surround sound just like at the movies.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BestBuy, Awesome! We're thrilled to hear that you're enjoying the perfect picture quality and that everything is clear. It's fantastic that you paired it with Sonos surround sound to create a movie-like experience at home. Enjoy your viewing, and thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Happy with new BIG tv in time for NFL playoffs

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very pleased with new Bravia. Had a 55” now 75”. Great picture even though it wasn’t the top model. Delivery was excellent too.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JillB,
      It's lovely to hear your positive feedback! We rely on customers like you to let us know what we're doing right to continue to provide the best experience possible. Glad to hear that you are having a great time with your X90L TV. Thanks for trusting Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I like all things about the 75" bravia TV, nice picture, especially with 4k viewable content. The Best Buy delivery and set up was great with no complaints from here.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi gordo,
      Thank you so much for such a great review! It's wonderful to hear that you like everything about your X90L TV. Your satisfaction with the incredible picture quality and 4K features are greatly appreciated. Nice to know how your new TV was professionally setup and delivered by the Bestbuy team. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely beautiful tv, I didn’t think buying a $1800 tv would make that much of a difference but wow. Even my wife noticed a difference.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      You made the right choice, Nubby! We're glad you are impressed with your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Satisified customer

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very impressed with the sales team and install crew. Super polite, helpful and very friendly. All good things - will be a repeat customer based on this experience

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SarahP,
      Nothing makes us happier than hearing about satisfied customers! We always strive to provide the best quality with our products and we are committed in providing you the greatest experience possible. Thanks for an awesome feedback and for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Picture!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture! Brady, the salesman was very knowledgeable and helpful. The Geek Squad that installed it were very helpful in explaining how to operate the TV and sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PatriciaM,
      Thank you so much for the 5-star rating! We're happy to hear your enjoyable shopping experience. Nice to know that you like the incredible picture quality and how the Tech team professionally installed and help you out with your new Sony TV. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Picture Quality

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality. Amazing sound. Very satisfied with purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JorgeS, Awesome! We're glad you like the great picture and sound quality of your Sony BRAVIA 3. Thanks for choosing Sony! -Sam Sony_US

  • Cons mentioned:
    Viewing angle

    Rated 5 out of 5 stars

    Great TV for average viewing

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. I read reviews about bad viewing angles but in my wide seating living room I have not really noticed an issue. There is a good deal of glare if directly in sunlight.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Receiver,
      Awesome! We're glad to hear your enjoyable viewing experience with your Sony TV. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent Picture quality in great price… Highly recommended nice n sharp colors Don't think just buy it you won't regret…

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HHH00, fantastic! We're thrilled that you're well-pleased with the amazing picture quality and reasonable price of your XR75X90L. Thank you very much for your recommendation and for choosing the best brand, Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great.

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excelent service, I am very happy my tv sony is the best.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JhonnyP, that's awesome! We're truly delighted to hear that you're very happy with your XR75X90L. Thank you so much for the perfect star review and for commending Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good TV perfect, good Quality , the best tv to me.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 75inch

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great and bright picture I would recommend this tv to any one

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Ovojuan21222,

      We're thrilled to hear that you're enjoying the incredible picture quality of your XR75X90L! Thank you for your kind recommendation and for choosing Sony.

      Best regards,
      Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    BRAVIA TV.

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My first TV, and it was great to buy it with you guys.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AndersonL,

      That's awesome! We're glad to hear that you like your new Sony TV. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony better than Samsung

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the quality of my TV. I use to have a Vizio, then a Samsung, now a Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Deee,
      Thank you for your 5-star review! We’re delighted to hear that you’re enjoying the quality of your new Sony BRAVIA XR X90L and that it’s been a great upgrade from your previous TVs.
      Thank you for choosing Sony! Enjoy! -Maria Sony_US