Save up to 50% on 3-Day Sale deals.Ends 12/14.Shop now

Skip to content
Gift Ideas
Main Content

Customer Ratings & Reviews

Customer reviews

Rating 4.8 out of 5 stars with 1048 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers are impressed with the 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of use. Many also praised the refresh rate, making it ideal for gaming, and found the price to be reasonable for the quality. While some noted the TV's weight and occasional performance issues, the positive feedback on picture quality and features largely outweighs these concerns.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 27 Showing 521-540 of 1,048 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Don't judge this based off on paper specs

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has amazing picture quality rivaling oled and looking better than many competitors utilizing mini-led etc. Dont be misled based iff the fact it is full array. See it to believe it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Robert,
      Thank you for the 5-star rating! We're really glad that we were able to meet your expectations with the exceptional picture quality of your new Sony TV. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing Quality

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing quality, and even more amazing for gaming! Extremely great purchase it is well worth buying if you would like great quality! It also features Bravia XR and has many more great features!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kaelyn,
      Perfect! We're happy to hear we were able to give you a good match for viewing and gaming needs. We always strive to deliver the best quality and features with our products. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bravo

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome TV and Best Buy made the transaction a breeze

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ScottP,

      Thank you for your feedback! We're thrilled to hear you're enjoying your Sony BRAVIA XR X90L and that the purchase experience was seamless. Thank you for choosing Sony, and enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Quality

    |
    |
    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv has Great quality. The sound quality is also amazing!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rozzy, Thank you so much for the review! We're glad that you find your Sony BRAVIA XR X90L and its quality great. It's also our pleasure to learn that you are enjoying the amazing quality. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Rated 5 out of 5 stars

    Exceptionally nice TV!

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was replacing a 65” Samsung Q60B which we had a lot of issues with and it was only a bit over a year old. Definitely happy with our decision to replace it with this Sony Bravia. Very happy with it and we’d recommend it to anyone who is currently in the market for a new one. I’m also a “total” member and Best Buy’s Geek Squad worked very hard, trying to remedy issues with old tv. We appreciate their dedication to get it right and help with recommendations in our search for a new replacement. Thanks Geek Squad!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TomK,
      Excellent choice! We're glad to hear that you're happy with your Sony X90L TV. We always strive to deliver the best quality with our products and aim to provide the greatest experience possible. The Geek squad team always goes above and beyond to provide personalized solutions and exceptional customer service. I will be sure to pass your feedback to the rest of the team; it will mean a lot to them. Thank you for sharing your great experience with us and for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing

    |
    |
    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing tv. No issues or complaints looks great on the wall

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ScottJ,
      Thank you for your wonderful feedback! We're thrilled to hear that you're loving your Sony BRAVIA XR X90L and that it looks great in your setup. Enjoy the amazing viewing experience, and thank you for choosing Sony! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Satisified customer

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very impressed with the sales team and install crew. Super polite, helpful and very friendly. All good things - will be a repeat customer based on this experience

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SarahP,
      Nothing makes us happier than hearing about satisfied customers! We always strive to provide the best quality with our products and we are committed in providing you the greatest experience possible. Thanks for an awesome feedback and for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV

    |
    |
    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love this TV. Quality is great for the price!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KiaB,
      Thank you for your feedback! We're delighted to hear that you're enjoying your Sony BRAVIA XR X90L TV and find it a great value for the price. Thank you for choosing Sony! Happy watching! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I like all things about the 75" bravia TV, nice picture, especially with 4k viewable content. The Best Buy delivery and set up was great with no complaints from here.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi gordo,
      Thank you so much for such a great review! It's wonderful to hear that you like everything about your X90L TV. Your satisfaction with the incredible picture quality and 4K features are greatly appreciated. Nice to know how your new TV was professionally setup and delivered by the Bestbuy team. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Happy with new BIG tv in time for NFL playoffs

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very pleased with new Bravia. Had a 55” now 75”. Great picture even though it wasn’t the top model. Delivery was excellent too.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JillB,
      It's lovely to hear your positive feedback! We rely on customers like you to let us know what we're doing right to continue to provide the best experience possible. Glad to hear that you are having a great time with your X90L TV. Thanks for trusting Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony - 75" Class BRAVIA XR X90L

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, good sound, easy hook up using HDMI ARC. Easy menu’s for adjustments to picture and sound settings. I would buy again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SamM,
      Perfect! We're thrilled to hear that you are enjoying the exceptional picture, sound, easy connectivity and settings of your X90L TV. We are committed in providing our customers with the greatest experience possible. We are looking forward to your next purchase. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Satisfied Members

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    As longtime loyal members my wife and I are very pleased with our TV purchase. Everyone at Best Buy was very helpful, especially considering the Busy holiday sale. Our installers Matt and Jake were exceptional and did a fantastic job mounting our TV on the wall. They were very professional and extremely careful as one would expect being in our home. We thank them and everyone at Best Buy!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Peter,
      That's fantastic to hear! It sounds like you really had a positive experience with the BestBuy's customer service and Geek squad. We'll be sure to pass your kind words to them. Thank you for purchasing our Sony X90L TV! Enjoy watching! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Good quality

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice and upload quality is good. Probably not worth the price though.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello James, thank you for the great score! We're delighted to hear you're enjoying the X90L exceptional picture quality! Thank you so much for choosing Sony. Best regards, -Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony is the best!

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We absolutely love our TV! Great picture quality and the sound bar a must.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MonicaS,
      Thank you for the 5 stars! We're delighted to hear that you’re loving your new Sony BRAVIA XR X90L TV for its picture quality. You’re absolutely right! Soundbars can really enhance the sound experience. However, the X90L TV also has audio settings, such as sound quality and sound mode, that can be adjusted to suit your preferences. You can find more information about adjusting the sound quality on a Google TV here: https://www.sony.com/electronics/support/articles/00302857?utm_source.
      Hope this information helps! Thank you for choosing Sony, and enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Picture!

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture! Brady, the salesman was very knowledgeable and helpful. The Geek Squad that installed it were very helpful in explaining how to operate the TV and sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PatriciaM,
      Thank you so much for the 5-star rating! We're happy to hear your enjoyable shopping experience. Nice to know that you like the incredible picture quality and how the Tech team professionally installed and help you out with your new Sony TV. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Buy is Best Buy

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product and great service. The tv is great and the Best buy service is the best in the field. Do not buy from Amazon.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JuanC, Thank you for your awesome review! We are glad to hear that you are enjoying the picture quality of your new TV! Thank you for your positive feedback and thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 4 out of 5 stars

    A lot of TV for the money.

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice TV, lots of good features, great picture, easy to set up. I got mine on sale !

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello ScottO,
      Great deal! We're glad that you like picture quality, easy setup and wonderful features of your Sony - 75" Class BRAVIA XR X90L Full Array LED 4K UHD HDR Google TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! - Marco Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Tv

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    She has a wonderful picture a little hard to figure out at first, but I’ve got it down. I would definitely get it again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnT,

      That's great! We're happy to hear that you like the picture quality of the TV. Thank you for choosing Sony and we hope you enjoy your TV from here on out.

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Worth the added expense

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture and sound quality. Feels like a theater in your home

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TrudyH, Thank you for the 5 stars! We're delighted to hear that you are enjoying the excellent picture and sound quality of your new Sony BRAVIA XR X90L. Thank you for choosing Sony, and we hope you continue to enjoy more theater-like experiences at home! -Maria Sony_US

  • Cons mentioned:
    Viewing angle

    Rated 5 out of 5 stars

    Great TV for average viewing

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. I read reviews about bad viewing angles but in my wide seating living room I have not really noticed an issue. There is a good deal of glare if directly in sunlight.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Receiver,
      Awesome! We're glad to hear your enjoyable viewing experience with your Sony TV. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US