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Customer Ratings & Reviews

Your price for this item is $1,189.99
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The comparable value price is $1,699.99

Customer reviews

Rating 4.8 out of 5 stars with 1048 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers are impressed with the 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of use. Many also praised the refresh rate, making it ideal for gaming, and found the price to be reasonable for the quality. While some noted the TV's weight and occasional performance issues, the positive feedback on picture quality and features largely outweighs these concerns.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 28 Showing 541-560 of 1,048 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very happy with my purchase..

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. Beautiful picture.only gave sound 4 stars, because there was no N/A option

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelP, Awesome! We are so glad to hear that you are happy with your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Enjoy the picture and sound. Great TV would buy again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JOhn,
      Thank you for sharing your experience! We’re thrilled to hear that you’re enjoying the picture and sound quality of your Sony BRAVIA XR X90L. Your satisfaction means the world to us, and we’re delighted that you’d choose Sony again!
      Enjoy! -Maria Sony_US

  • Rated 4 out of 5 stars

    Sony 75"

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is just ok the picture is not as great as it should be for a new tv but then again i was not told the truth about the TV either what i thought i was buying was a new TV but in fact the TV is three years old and the sales person should have told me that

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Donny, thank you for sharing your thoughtful review on the Sony - BRAVIA X90L. We're sorry to hear if your experience has not been as great as you'd expected, especially regarding the information provided at the time of purchase. The X90L TV is a 2023 model, designed with advanced processing and full-array LED technology for enhanced contrast and motion handling.

      That said, picture quality can be fine-tuned for better results depending on your preferences and room setup. We'd love to help you make the most of your TV. Here's a quick guide with picture adjustments tips to enhance your viewing experience:

      https://www.sony.com/electronics/support/articles/00190409?utm_source=glean

      If there's anything more we can do to help, our support team is also available for you here:

      https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Thank you again for choosing Sony!

      Regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had the same one but the screen broke and I had to buy it again!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello RuslanY,

      Thank you for your review! We're so glad to hear that you love your Sony BRAVIA XR-75X90L so much that you bought it again. We are sorry to hear about your previous TV's screen, and we appreciate your continued loyalty.

      The XR Triluminos Pro display is a key part of the stunning picture quality that you're enjoying. This technology works to produce a wide range of vibrant and natural colors, bringing every scene to life with incredible depth and accuracy.

      Thanks for choosing Sony, and have a beautiful day!
      DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    75" Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv and picture is awesome. Ps5 games look better with this TV. The new popular movies are better than going to theater.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DouglasR, Awesome! We are so glad to hear that you are happy with the picture quality of your new TV paired with your PS5! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best, good price good TV, definite would recommend buying one

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kitten, We're thrilled to hear that you are enjoying your Sony X90L and found it to be a great value. Your recommendation means a lot to us. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    You get what you pay for!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Ive been buying nothing but Sony TVs over the last 14 years and this is the best one yet.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KrisS,
      Thank you for being our Sony valued customer! We always strive to deliver the best quality with our products. Your satisfaction with your new X90L TV. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing TV!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love my TV- the sale associate was very helpful! The TV was very easy to set up and the picture is beautiful! Couldn’t ask for a better TV!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidP,
      Thank you so much for taking the time to leave an excellent rating! Nice to hear your enjoyable shopping experience and how much you love the incredible picture quality and easy setup of your X90L TV. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Membership for tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s a really good tv and best buy was really helpful. I had best buy membership so end of the month I got 200$ for the tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RajeshC,
      Awesome! Glad to hear your enjoyable shopping experience and great deals from the store. Your satisfaction with your X90L TV is very much appreciated. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV . Love the colors and detail. Highly recommended.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LGandBraviaOwner, Thank you so much for the 5 stars! We're glad that you are loving your great Sony BRAVIA XR X90L TV and its colors and details. Thank you for recommending and choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Not OLED quality but good

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Solid TV from Sony. The picture is bright and colorful. You are not going to get OLED picture quality but for a LED TV is pretty good. For my use which isn't everyday, this is just fine.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Gdubb, it is nice to hear that you are enjoying your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    After a month of use of Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding TV. Color, brightness, ease of interface all 5⭐️

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JaniceY, Thank you for the 5-star rating! We're thrilled to hear you like the vibrant colors, brightness, and intuitive user interface of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Color

    Rated 3 out of 5 stars

    Great upscaling but average local dimming

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Processing and color are amazing on this tv. I also have a TCL mini led and the local dimming on the TCL is far superior to the Sony. However HDR brightness is better on the Sony. The performance gap between manufacturers nowadays is getting slimmer every year. Do your research because it can really save you some money.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Johhny, thanks for taking the time to share your detailed thoughts on the X90L. We're glad to hear you're impressed with the processing and color performance, as well as the HDR brightness. We appreciate your honest comparison, it's true that the technology across the board is getting more competitive each year. At Sony we strive to deliver the best quality on our products and we'll make sure to pass your feedback on local dimming to our development team. Thanks for choosing Sony. Regards, - Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Television, Great size, picture is awesome, purchased the Sony surround sound as well, family feels like were at the Movie theater.. surround sound is a must get!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ArsenB,
      Thank you so much for purchasing our Sony products! We're really glad to hear your enjoyable experience with your new Sony TV and Surround sound system. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Sony 75 inch

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is our 2nd flat screen Sony. I ly replaced the first one because we went larger. Great TV so far. Colors are vibrant. For an " entry level" TV you can't go wrong.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnP,
      Thank you so much for the 5-star rating! We always strive to deliver the best quality with our products. Your satisfaction with your 2nd flat screen Sony TV is greatly appreciated. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for trusting Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is stunning. Even when watching older TV shows the picture is amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlexY, We're pleased to hear that you are enjoying the picture quality of your new TV. Thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My beautiful TV!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Getting the TV was a delight. It’s a good upgrade from my previous one. This TV picture and gaming quality is amazing!!!!!. I love it and would recommend anytime anyday.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi OlugbemigaO,
      Excellent choice! Glad to hear we were able to give you a good match for your viewing and gaming needs. You satisfaction with the amazing picture quality and features of your new TV means a lot to us. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. We appreciate your recommendation. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv has been operating fine since it was first turned on. Had never used the google format ( 3 tvs with roku)and it also has been a very easy transition

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Shgo,
      Awesome! We're glad to hear that you are having a great time with your new X90L TV. Your satisfaction with our product really means a lot to us. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    75” Sony Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely love this TV. The picture is crystal clear.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GeraldH, Thank you for the 5 stars! We're glad to hear that your are loving your new Sony BRAVIA XR X90L TV, and that you appreciate its crystal-clear picture quality. Thank you for choosing Sony! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    It's a Sony, what is to say?

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best TV in this price range. Great pictures, accurate colors and very good upscaling. It allows calibration for Netflix and nice picture out of the box.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JRCJ,
      Excellent choice! It's nice to know that you are having an amazing time with the outstanding picture quality, vibrant colors, and upscaling features of your new Sony TV. We always strive to deliver the best quality with our products. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US