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Customer Ratings & Reviews

Your price for this item is $1,189.99
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The comparable value price is $1,699.99

Customer reviews

Rating 4.8 out of 5 stars with 1048 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers are impressed with the 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of use. Many also praised the refresh rate, making it ideal for gaming, and found the price to be reasonable for the quality. While some noted the TV's weight and occasional performance issues, the positive feedback on picture quality and features largely outweighs these concerns.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 29 Showing 561-580 of 1,048 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    X 90 l

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is great tv after watching review after review I finally picked this tv and it lives up to all expectations

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jeff, Awesome! We are so glad to hear that you are happy with your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Tv quality

    Rated 5 out of 5 stars

    Geek squad

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Tv. Plus the geek squad 5 year warranty is amazing. My last tv died after 3 years and I was able to get it replaced for free.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Debra,
      Many thanks for the 5-star rating! We're glad to hear your great deals from the store. We really appreciate you like your BRAVIA X90L TV. Thanks for your positive feedback and for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Mr

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Looks good , sounds good, picture quality is good. hopefully will last at least 7 years. Was installed in a workmanship type manner.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DonM,
      Awesome! We're thrilled to hear you like the stylish design, sound, and exceptional picture quality of your X90L TV. Your satisfaction is our top priority. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony XR X90L

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is outstanding. Can't really review the sound quality as I'm using an A/V receiver. Smart TV app browser is surprisingly good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StevenA, We're glad you're happy with your purchase. Make sure to keep your device's firmware up to date to enjoy all its features. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great service and value.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Products weee excellent and installation was perfect. The Sony television has a great picture also the store associate was respectful and very knowledgeable.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KenM,
      Awesome! We're glad to hear your enjoyable shopping experience. We really appreciate you like the amazing picture quality of your new TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    GreatTV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Worth every penny. I have it in a bright room and I get no glare or washout of the picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi George,
      Awesome! We're glad to hear your enjoyable viewing experience with your X90L TV. Your satisfaction with our product is our top priority. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV! Beautiful 4K picture. Works great with Dolby Vision. I recommend if it’s on sale like it was when I bought it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Thanos,
      We're extremely happy you had a positive experience, and we're grateful for your feedback! Your satisfaction with the 4K pictures and Dolby Vision of your X90L TV are greatly appreciated. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great experience as always with BB

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great tv. great experience. everything was delivered on time and safe

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DmitryK, Thank you for sharing your positive experience with your new Sony X90L! We're thrilled to hear that you had a great experience with the TV and that everything was delivered on time and safely. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is perfect in our setting. Streaming couldn't be easier. The sound and picture are ideal, as well as the size of the screen.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi catskiller,
      Thank you for your kind words! It always makes our day to hear that customers like you enjoy our product. Glad to hear that your new X90L TV perfectly suits your needs and expectations. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it!- used alot for gaming and movies

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love it... beautiful graphics and sound is pretty good too. I dont turn on the surround sound as much anymore because of it... COD3 looks great on here

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GabrielG, Thank you for sharing your positive experience with your X90L! We're very pleased to hear you love the beautiful picture quality and excellent sound this TV delivers. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Alright

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sounds good dont need a speaker.looks good but i seen other ls that looked the same for less money.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello LuisD, Thank you for your review of the Sony XR75X90L. We are thrilled to hear that you are pleased with the sound quality and the appearance of the TV. We understand that finding the best value is important, and we believe the XR75X90L offers a premium experience with features that truly enhance your viewing, such as advanced picture processing and excellent build quality. Your feedback is valuable to us, and we hope you continue to enjoy your unit. Thank you for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    AMAZING

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect TV for the price. It looks feels and sounds amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoeO, Thanks for the 5 star rating! Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Sony Bravia 75 “ tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are very happy with our 75” Sony Tv The color is beautiful and we love all the features on this tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi suepaz,
      Fabulous! It's wonderful to hear that you love the vibrant colors and features of your X90L TV. We always strive to deliver the best quality with our products. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Worth Every Penny

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is amazing and it has multiple HDMI ports for all my devices! Very happy with this purchase as it’s what I’ve been wanting from a TV for years!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RicardoD,
      Awesome! Glad to hear your investment with your new Sony TV is worth it. Your satisfaction with outstanding picture quality and multiple HDMI ports of the TV are greatly appreciated. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great purchase would recommend to all my friends and family

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RonnieH, thank you for the 5 stars! We're very much pleasured to know how you enjoy the overall quality of your new Sony BRAVIA XR TV. Thank you for recommending and choosing Sony. Enjoy! - Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent in every way. We had a Sony 75" previously and purchased this latest and greatest. The Vivid setting is really sharp and detailed.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Meandering, We appreciate your 5-star review and we are glad that you like the picture quality of your new Sony BRAVIA X90L 4K smart Google TV. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Kennethm

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good quality. Great picture. Good service from geek guys

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KennethM, Thank you for the wonderful review! We're glad you like the great picture and overall quality of our Sony X90L. It's good to know you had an amazing customer service experience. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV... so much better than my 2-year old LG NanoLED 60". Clear and pristine picture. Best to use a soundbar and rear speakers though.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JjR1,
      Thank you so much for the 5-star rating! We're delighted to hear your satisfaction with the incredible picture quality of your Sony BRAVIA X90L. Adding a soundbar and rear speakers to the TV is a great idea for an immersive cinematic experience. We appreciate your feedback and thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sont TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    On time delivery, very happy with tv. Service inside store was good. Salesperson was aware of the differences in many of the tv we reviewed

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GreggW,
      Thank you for taking the time to share us your valuable feedback! We're glad to hear your enjoyable shopping experience. Your satisfaction with your new X90L TV is greatly appreciated. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New Sony 75in UHD

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Loving the picture quality and the slimline framing of the screen . Truly plug and play as the Best Buy installers did a great job in no time at all.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Gran,
      Awesome! We really appreciate your satisfaction with the exceptional picture quality and stylish design of your new Sony TV. Nice to know how it was professionally installed by the Tech Team. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US