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Customer Ratings & Reviews

Your price for this item is $1,189.99
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The comparable value price is $1,699.99

Customer reviews

Rating 4.8 out of 5 stars with 1048 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers are impressed with the 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of use. Many also praised the refresh rate, making it ideal for gaming, and found the price to be reasonable for the quality. While some noted the TV's weight and occasional performance issues, the positive feedback on picture quality and features largely outweighs these concerns.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 30 Showing 581-600 of 1,048 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’m going back to buy 3 more for my home one of Sonys Best Buy’s for the money and the picture still amazes me

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RenualdW,
      Many thanks for the 5-star rating! We are very pleased to hear that you like the amazing picture quality of your X90L TV. We are looking forward to your next purchases. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutley amazing tv, crisp clear picture, sound from the speakers arent bad neither once you set up with the smart enviroment set up.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChristopherM,
      Fabulous! We're really glad that you are having a great time with the amazing picture, sound, and smart features of your X90L TV. Your satisfaction is our top priority. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Wooooo Hooooo!!!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was good this year and Santa knew it. I'm so happy with my new 75" Bravia XR X90L LED 4K UH. Bring on the College bowl games!!!! Woooohoooo!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AustinDJ,
      Excellent choice! We're really glad you are happy with your newly purchased Sony TV. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is clear and great bright color. Would recommend this product.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Pete, You've made an excellent choice! We're thrilled to hear you like the picture clarity and vibrant colors of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 75 in Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony TV is one of the nicest ones I've ever had. Amazing picture and good sound from the factory speakers. I love it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Patrick,

      Thank you for the 5-star rating! We're glad to hear that you like the picture and sound quality of the TV. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect tv love this Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV! Changing from Samsung TV to Sony TV very clear and great for Movie or Gaming or anything!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Gogo, Thank you for your awesome review! We are glad to hear that you are enjoying the picture quality of your new TV! Thank you for your positive feedback and thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality and great for gamers. I have enjoyed the movies.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DamienL, Amazing! We're pleased to hear you like the great picture quality and good to know that you're having a great time watching movies and playing games with your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv for the price

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV is just absolutely gorgeous and I love it! I recommend people see it for themselves in person

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NikolasF,
      Thank you for such a great review and recommendation! We're really glad that you love your X90L TV. Your satisfaction with our product means the world to us. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    75" Television

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Recently purchased for our family room. Beautiful picture!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PatrickL, Awesome! We are so glad to hear that you are happy with your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Review

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’ve been happy with the tv. Picture quality is best for a room with less sunlight

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's awesome, RickM! We're thrilled to know that you're having an enjoyable watching experience with your Sony X90L and you like everything about this great Full Array LED TV. Thank you very much for your purchase and for choosing the best brand, Sony! -Jess Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    A Must Buy

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I've been a big fan of Samsung TVs. I must say the black levels and color blows Samsung out of the water. I may have found my new TV like moving forward.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Juice42,
      Excellent choice! We really appreciate how much you are enjoying the black levels and great colors of your new Sony TV. Your satisfaction with our product means a lot to us. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Reliable, high quality

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Upgraded from a 15 yr old Sony Bravia to a larger model with newer technology. Nothing wrong with the older model—it always worked well!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarthamD,
      This is definitely a great choice for an upgrade! Your purchase allow us to continue to do what we love and provide you with quality products. We're glad to hear you like your new Sony X90L TV. Thank you so much for the 5-star rating and for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Best TV Ever

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’m super happy with my purchase. Sony is superior to other brands. This has been the best tv I’ve purchased.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CarlosM, thank you so much for the fantastic 5-star review! It brings us great satisfaction to hear that you're super happy with your Sony - BRAVIA X90L and consider it the best TV you've ever purchased. The X90L is built to impress with its powerful Cognitive Processor XR, vibrant contrast from Full Array LED, and smooth motion handling, it delivers a truly cinematic viewing experience. We're honored by your trust in Sony and proud to be your top choice! Best regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bright picture, great value overall.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent large screen TV. I enjoy the picture quality. Sound could be better, but most all of slim TVs now require sound bar to be added.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Blaster,
      Thank you so much for taking the time to leave an excellent rating! Glad to hear you are enjoying the amazing picture quality of your new Sony TV. However, we're sorry if we were not able to meet your full expectations with the sound quality. You can configure various settings related to the TV’s sound such as sound quality and sound mode. For reference: https://helpguide.sony.net/tv/kusltn1/v1/en-003/01-03-09_02.html?hl=sound

      With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. We appreciate your feedback and thanks again for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bigger is better.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is incredible. Great picture and crystal clear. The size is actually not too big as we don't have an exceptually large living room

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mama,
      Awesome! We're glad to hear your new Sony TV perfectly suits your needs and expectations. Nice to know you are enjoying the incredible picture quality of your new TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    75" Screen in Entertainment Rm

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have always loved Sony's. They are the pinnacle of movie watching. This TV worked great in our entertainment room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Eraldo,
      Thank you for being our Sony valued customers! We're glad to hear that you are having an enjoyable movie time with your X90L TV. We are committed to providing you the greatest experience possible. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Great pic

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Set my mother up with this tv, taught her how to use the voice control. Now I hear her yelling “Judge Judy” and “love it or list it” but at least I don’t have to find the programs for her.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TaraH,

      Thank you for the 5-star rating! We're glad to hear that you like the smart feature of the TV. Thank you for choosing Sony!

      -David Sony_US

  • Rated 5 out of 5 stars

    Love the TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Delivery men were friendly and expert at installing the TV and demonstrated how to use it and answered all my questions. I couldn’t have asked for better.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hii PeggyB, thank you for sharing your positive experience! We are delighted to hear that our delivery team provided a friendly and expert service while installing your Sony XR75X90L TV. It's great to know they demonstrated how to use the TV and addressed all your questions. We strive to provide the best customer service and are thrilled that you found our efforts satisfactory. Enjoy your new television!

      Thanks for choosing Sony!
      Gus Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Its a great TV for it's price point. I needed something bright and this TV gets really bright. I have sony soundbar and it works flawlessly with it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AustinW, Thanks for sharing your awesome experience. We are glad that you now have a great smart Google TV for your home entertainment set up. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality even in a brightly lit room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi jdprnt, Thank you for sharing your 5-star experience with us! It is great to know that you are loving your Sony BRAVIA TV's picture quality. Thank you for choosing Sony, and here's to many great moments with your TV! - Maria Sony_US