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Customer Ratings & Reviews

Your price for this item is $1,189.99
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The comparable value price is $1,699.99

Customer reviews

Rating 4.8 out of 5 stars with 1048 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers are impressed with the 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of use. Many also praised the refresh rate, making it ideal for gaming, and found the price to be reasonable for the quality. While some noted the TV's weight and occasional performance issues, the positive feedback on picture quality and features largely outweighs these concerns.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 31 Showing 601-620 of 1,048 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia XR X90L TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice TV. Picture quality is amazing!! I was trying to decide between the Hisense or the Sony. I am very happy with the Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KeithW, You've made an excellent choice! We're pleased to hear that you like the amazing picture quality of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We really like our new TV. It has a great bright picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PamelaC, Thank you for this amazing feedback! We're truly pleased to hear you love your new Sony X90L and this TV delivers outstanding picture quality. It's good to know that your investment is worth it. Thank you for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great sound and picture works good well I mean works great with my PS5

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SHONUFF, Choosing this TV will definitely be worth it! Thank you for taking the time to write such an amazing review of your experience with your X90L Full Array LED 4K Ultra HD Smart Google TV! We are extremely pleased to hear you are having an enjoyable gaming experience and you like the features, incredible picture quality, and overall performance of this TV. It's good to know that it works great with your PlayStation 5 console. Thank you for giving the product a perfect rating! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    bravia xr x90l

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    love the sony tv, picture is amazing,, the sales person at lakeland best buy was the best,,

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi mike,
      Excellent choice! We're happy to hear your enjoyable shopping experience and how much you love the exceptional picture quality of your X90L TV. Your satisfaction with our product means the world to us. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    tv kudos

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is outstanding, the operating system is operator friendly and it looks great in our family room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnRoss,
      We're extremely happy you had a positive experience, and we're grateful for your feedback! Nice to hear you are enjoying the exceptional picture quality, user-friendly OS, and stylish design of your BRAVIA X90L TV. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My third Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    What a picture and sound! I'm thrilled with my purchase. This is my third Sony, and they never disappoint.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Frankinthemia,
      Thank you for your continued trust you have put in our brand! We always strive to deliver the best quality with our products. We're glad to hear your satisfaction with exceptional picture and sound quality of your X90L TV. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just got this tv and loved it! The quality in the visualization is great. Cant go wrong with a Sony Tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ready20,
      Terrific! We're really glad you love your new X90L TV. Your patronage and satisfaction allow us to continue to do what we love and provide you with quality products. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony X90L 75”

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and the google operating system is lighting fast. Was an open box but is perfect in every way.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DanielB,

      Thank you for the purchase! We're glad to hear that you like the picture quality and user interface of the TV. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome tv

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv awsome picture quality setup went well google interference is nice

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LarryV,
      Many thanks for the 5-star rating! We're delighted to hear your satisfaction with the amazing picture quality, easy setup, and Google Interface of your X90L TV. We always strive to deliver the best quality with our products. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful tv, bright, vivid colors, first sony ive owned amd definitely wont be the last

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChrisS, we're glad you like the picture quality of our product! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Another Sony ❤️

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely love this Sony, I now have 3 I’ve always loved Sony Bravia TVs !! I put it above the fireplace (1st time ever) and love it !!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Charlie,
      Thank you for being our Sony valued customer! We always strive to deliver the best quality and features with our products. We're happy to hear you love your new TV and how it looks great above your fireplace. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thank you for trusting Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality. I live the google voice feature……..

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AbigailP, Awesome! We are so glad to hear that you are happy with your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SWITCHARU.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just switched from Samsung to Sony and am very pleased with the purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Renz, we're glad you like your purchase! Enjoy your new TV! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    amazing upgrade!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing Clarity. I replaced an LG 65" I had purchased a few years ago and I cannot believe the difference between the two TVs now.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Joe4alb,
      Excellent choice! Glad to hear you were amazed with the clarity of your new Sony TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Always wanted a Sony Bravia TV.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. Great image and very fast response for the apps and functions. I always wanted a Sony Bravia... now I've got it and I'm really glad for that.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Alberto, nice! We're glad you are enjoying your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Love my Sony Bravia

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great color & sound. 4k image is very authentic. Love this TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NicoleC,
      Fabulous! It's wonderful to hear that you are having a great time with the amazing colors, sound, 4K features, and overall performance of your X90L TV. Sony's commitment to customer satisfaction is our top priority. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New tv

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the tv Picture quality is good. Recommend this tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KetilynN, Amazing! We are happy to hear this X90L suits your needs and expectations! Glad to know that you are having an enjoyable watching experience with this TV. We always strive to deliver the best picture and sound quality with our TVs. Thank you so much for the 5-star rating and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv has beautiful colors. The only thing is you have to change the preferences in what viewing performance and colors that you like.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Frank, We are happy that you like the picture quality of your new Sony BRAVIA X90L 4K smart Google TV. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’m glad I went with this TV. The picture quality is perfect. I recently switched to a Sony TV from Samsung and It’s been a great switch so far.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ssauer, lovely! We're glad you are enjoying the picture quality of your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the clarity and vibrant colors. The speaker sound is surprisingly great. The size I picked is perfect for my apartment.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ElizabethC,
      Amazing! We're glad to hear you found the perfect TV for your apartment. Nice to know you love the clarity, vibrants colors, and sound quality of your new TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US