Skip to contentGo to Product Search
Main Content

Customer Ratings & Reviews

  • SONY Full Array LED
  • Angle. Sony - 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Left. Sony - 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Back. Sony - 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 1. Sony - 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Remote Control. Sony - 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 3. Sony - 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 11. Sony - 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 12. Sony - 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 13. Sony - 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 14. Sony - 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 15. Sony - 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 16. Sony - 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 17. Sony - 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 18. Sony - 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 19. Sony - 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 26. Sony - 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • X90L 75" Class Full Array LED TV SONY 65.75" 2.8" TV MENU 39.125" 74.5" 37.875" A + + a CH I BRAVIA NETFLIX SORS Toulabe prime-video 56.25" 15.875" Music crenchymot 2.8" SONY 56.25" Voice remote control
  • Picture and sound in harmony: Side tweeters elevate the sound and improve dialogue. Acoustic Multi-Audio 3D Surround Upscaling Dolby ATMOS.
  • Billions of accurate colors Natural and precise picture quality Conventional TV XR Triluminos Pro
  • Intelligent motion processing: See blur-free picture quality in fast-moving action, sports and games. Conventional TV vs XR Motion Clarity.
  • Alt View 31. Sony - 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) - Black.
  • Our most powerful TV processor ever: Hundreds of thousands of details are enhanced every second for lifelike picture quality. SONY XR Cognitive Processor XR.
  • Enhanced contrast and brightness TV backlight is precisely controlled creating deep, detailed blacks with high peak brightness XR Full Array LED Contrast Booster 10.
  • Hands-free entertainment: Use Google Assistant to find movies, stream apps, play music, and control your TV and smart home. Hey Google.
  • Movies on us with the BRAVIA CORE app: * 5 credits to redeem on latest release movies * 12 months subscription on hundreds of classics BRAVIA CORE - COE SPIDER-MAN: Homecoming Featued CH&STBUSTERS RILE VENOM LET N U Ceees I AIS - Yo Lbory SPIDER-MAN MAN - EM - OESINENT FII JUMANJI THE NEXT LEVEL LLEIERS TPS ACCOs
  • Discover new ways to enjoy your TV with the optional BRAVIA CAM. With the BRAVIA CAM, you can have a video chat on the big screen, automatically adjust picture and sound to your room, and more.
  • Google TV For you Live Apps Library Google TV prime video The Lord of the Rings: The Rings of Power Set in Middle Earth's Second Age, a great evil returns to the land and the Rings of Power are forged. Top picks for you MEMARVEL Severance Disney+ - vtriamina BUY EVERY THING EVERYO VHERE ALL A ONCE LOVE. VICTOR Disney'+ - unsamina Your apps - YouTube prime video Disney+ tv ax YouTube Music Spotify
  • The image features a large flat-screen television, specifically designed for the PlayStation 5 gaming console. The TV is prominently displayed, with a picture of the TV set on the box. The box also includes a warning about the content, indicating that the game being played may contain blood and gore, as well as intense violence and strong language. This suggests that the game being played is likely an action-packed or mature title, suitable for players who are 18 years or older.
  • Sony - XR Triluminos Pro Product Overview Video video 2 minutes 52 seconds
  • Sony - Cognitive Processor XR Product Overview Video video 1 minutes 22 seconds
  • Sony - X90L Product Overview Video video 0 minutes 52 seconds
  • Sony TV Google Video video 3 minutes 21 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Google Assistant Video video 2 minutes 26 seconds
  • Safely Unbox Your Sony TV video 2 minutes 29 seconds
  • Safely Unbox Your Sony TV video 2 minutes 25 seconds

Sony - 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)

Model:
XR75X90L
SKU:
6544735
Highly rated by customers for:
Clearance
$1,189.99
Save $510
The comparable value is $1,699.99

Customer reviews

Rating 4.8 out of 5 stars with 1068 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers consistently note the incredible picture quality of the 75" Class BRAVIA XR X90L, along with its vivid color and ease of use. Some find the TV to be of great quality and appreciate its price and refresh rate. However, a few customers have mentioned concerns about its weight, remote control, backlight, blooming, and viewing angle.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 31 Showing 601-620 of 1,068 reviews
  • Pros mentioned:
    Picture quality

    amazing upgrade!

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing Clarity. I replaced an LG 65" I had purchased a few years ago and I cannot believe the difference between the two TVs now.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Joe4alb,
      Excellent choice! Glad to hear you were amazed with the clarity of your new Sony TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Love it

    |
    |
    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV . Love the colors and detail. Highly recommended.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LGandBraviaOwner, Thank you so much for the 5 stars! We're glad that you are loving your great Sony BRAVIA XR X90L TV and its colors and details. Thank you for recommending and choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    After a month of use of Sony TV

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding TV. Color, brightness, ease of interface all 5⭐️

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JaniceY, Thank you for the 5-star rating! We're thrilled to hear you like the vibrant colors, brightness, and intuitive user interface of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Just what I expected

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love my tv, it was what i expected nice quality. I wanted 75 inch television for a long time and the price was perfect to make my purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GuadalupeO, You've made an excellent choice! We're very happy to hear that you're satisfied with your purchase. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Great TV!

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. Love it! No issues! The 4k picture looks great. At times some lag but I believe it to be more the quality of broadcast then tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DansTech, we're glad you love the picture quality of our product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Awesome!

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the clarity and vibrant colors. The speaker sound is surprisingly great. The size I picked is perfect for my apartment.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ElizabethC,
      Amazing! We're glad to hear you found the perfect TV for your apartment. Nice to know you love the clarity, vibrants colors, and sound quality of your new TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Sony

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My 75 inch television was a great purchase. It’s a Sony. What do you expect!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the 5-star and review, RichardT. We are thrilled to know that you are having an enjoyable watching experience of your new X90L. At Sony we strive to put forward the best possible products for our customers. It sounds like we hit the mark with the X90L. Thank you for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Great experience as always with BB

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great tv. great experience. everything was delivered on time and safe

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DmitryK, Thank you for sharing your positive experience with your new Sony X90L! We're thrilled to hear that you had a great experience with the TV and that everything was delivered on time and safely. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    tv kudos

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is outstanding, the operating system is operator friendly and it looks great in our family room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnRoss,
      We're extremely happy you had a positive experience, and we're grateful for your feedback! Nice to hear you are enjoying the exceptional picture quality, user-friendly OS, and stylish design of your BRAVIA X90L TV. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    My third Sony

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    What a picture and sound! I'm thrilled with my purchase. This is my third Sony, and they never disappoint.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Frankinthemia,
      Thank you for your continued trust you have put in our brand! We always strive to deliver the best quality with our products. We're glad to hear your satisfaction with exceptional picture and sound quality of your X90L TV. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Sony

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is clear and great bright color. Would recommend this product.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Pete, You've made an excellent choice! We're thrilled to hear you like the picture clarity and vibrant colors of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Sony X90L 75”

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and the google operating system is lighting fast. Was an open box but is perfect in every way.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DanielB,

      Thank you for the purchase! We're glad to hear that you like the picture quality and user interface of the TV. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Review

    |
    |
    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’ve been happy with the tv. Picture quality is best for a room with less sunlight

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's awesome, RickM! We're thrilled to know that you're having an enjoyable watching experience with your Sony X90L and you like everything about this great Full Array LED TV. Thank you very much for your purchase and for choosing the best brand, Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    75” Sony Bravia

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely love this TV. The picture is crystal clear.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GeraldH, Thank you for the 5 stars! We're glad to hear that your are loving your new Sony BRAVIA XR X90L TV, and that you appreciate its crystal-clear picture quality. Thank you for choosing Sony! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Great tv!

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just got this tv and loved it! The quality in the visualization is great. Cant go wrong with a Sony Tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ready20,
      Terrific! We're really glad you love your new X90L TV. Your patronage and satisfaction allow us to continue to do what we love and provide you with quality products. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Good value.

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture isn't perfect, but it's very, very good for the money. Handles motion far better than most in this price range.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GordonS,
      Many thanks for the 5-star rating! We're glad to know that your investment with your new Sony TV is worth it. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Great TV

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture especially for the price. OLED died so decided to save the money n go bigger. This is no OLED but I don’t just it either

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Srwilson, we're glad you like the picture quality of your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Great picture

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound. Delivery was on time and handled with care. Not happy with the lack of instruction book from Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Centerfire301,
      Thank you for the 5-star rating! We are very glad that you like the amazing picture and sound quality of your new TV. Nice to know how your TV was delivered on time and carefully handled. We appreciate your feedback with regard the guide that came with the TV. You may now access the Manuals, Operating instructions, and Help Guides of our Sony TVs online by visiting our Sony Support website through this link: https://www.sony.com/electronics/support

      With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    AMAZING

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect TV for the price. It looks feels and sounds amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoeO, Thanks for the 5 star rating! Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    bravia xr x90l

    |
    |
    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    love the sony tv, picture is amazing,, the sales person at lakeland best buy was the best,,

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi mike,
      Excellent choice! We're happy to hear your enjoyable shopping experience and how much you love the exceptional picture quality of your X90L TV. Your satisfaction with our product means the world to us. Thanks for choosing Sony! - Kris Sony_US

Page 31, Showing 601-620 of 1,068 reviews
Sign in or Create Account

Get the latest deals and more.

Best Buy appLearn more
Share on YouTubeShare on InstagramShare on TikTokShare on FacebookShare on PinterestShare on X
Best Buy Canada
AccessibilityTerms & ConditionsPrivacyInterest-Based AdsState Privacy RightsHealth Data PrivacyDo Not Sell/Share My Personal InformationLimit Use of My Sensitive Personal InformationTargeted Advertising Opt OutCA Supply Chain Transparency Act
In-store pricing may vary. Prices and offers are subject to change. © 2026 Best Buy. All rights reserved. BEST BUY, the BEST BUY logo, the tag design, and MY BEST BUY are trademarks of Best Buy and its affiliated companies.