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Customer Ratings & Reviews

Your price for this item is $1,189.99
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The comparable value price is $1,699.99

Customer reviews

Rating 4.8 out of 5 stars with 1048 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers are impressed with the 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of use. Many also praised the refresh rate, making it ideal for gaming, and found the price to be reasonable for the quality. While some noted the TV's weight and occasional performance issues, the positive feedback on picture quality and features largely outweighs these concerns.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 32 Showing 621-640 of 1,048 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    sony one and only

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Every thing i expected. Amazing picture quality. Set up was super quick and simple.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks for the 5-star rating and review, Francis49. We're truly happy to hear your purchase went well and we've matched your expectations with your new Sony X90L Full Array 4K HDR LED TV. Your satisfaction with the ease of setup, stunning 4K HDR picture, and amazing performance of your TV are greatly appreciated. Good to know your investment is worth it. Thanks for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Couldn't Be Happier with this TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV. The picture quality is incredible, the sound is top notch, and we love it. It's easy to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MeredithA, We are glad to hear that you are enjoying the picture and sound quality of your new TV! Thank you for the 5-star rating and for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awsome picture love it best buy did a geat job setting up

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichealB,
      Many thanks for the 5-star rating! We're delighted to hear you love the amazing picture quality and how your new X90L TV was professionally setup by the Tech team. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Great purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy transaction and staff was super helpful loading the TV with care.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Junior,

      Thanks for this fantastic feedback! We can't be happier to know you're now enjoying your new X90L television. We're so glad to hear your purchase was an easy transaction and that the staff provided such helpful and careful service when loading your TV.

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Just what I expected

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love my tv, it was what i expected nice quality. I wanted 75 inch television for a long time and the price was perfect to make my purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GuadalupeO, You've made an excellent choice! We're very happy to hear that you're satisfied with your purchase. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Vibrant, great picture, quality, and great sound! La calidad es estupenda, color, sonido..

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AraseliB,

      Great! We're thrilled that you are enjoying the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good value.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture isn't perfect, but it's very, very good for the money. Handles motion far better than most in this price range.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GordonS,
      Many thanks for the 5-star rating! We're glad to know that your investment with your new Sony TV is worth it. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Excellent TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy setup wonderful control stupendous video quality. It does lack speech to text remote for easier typing though.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Keir,
      Many thanks for the 5-star rating! We're glad you like the amazing picture quality and easy setup of your new Sony TV. The BRAVIA X90L has Voice Search function which helps you find the content you are looking for by listening to your vocalized (spoken) search words. For more information about this feature, please check this article link: https://www.sony.com/electronics/support/articles/00127005?utm_source=glean

      We appreciate your feedback and thanks again for purchasing Sony! - Kris Sony_US

  • Pros mentioned:
    Price

    Rated 5 out of 5 stars

    Sony x90l

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv for the price recommended to everyone to buy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Goofy415, Congratulations! You've made an excellent decision in purchasing the XR-75X90L. We're delighted to know that you are overall satisfied with its exceptional picture quality and superb performance. Thank you very much for recommending our X90L and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound. Delivery was on time and handled with care. Not happy with the lack of instruction book from Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Centerfire301,
      Thank you for the 5-star rating! We are very glad that you like the amazing picture and sound quality of your new TV. Nice to know how your TV was delivered on time and carefully handled. We appreciate your feedback with regard the guide that came with the TV. You may now access the Manuals, Operating instructions, and Help Guides of our Sony TVs online by visiting our Sony Support website through this link: https://www.sony.com/electronics/support

      With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent picture

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Can't go wrong with Sony. Excellent picture quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CarlosC, Thank you for telling us about your amazing experience so far with your BRAVIA XR X90L. It's wonderful to hear that you are enjoying everything about this TV. We always strive to deliver the best picture and sound quality with our TVs. Thank you so much for the 5-star rating and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic TV!! Secon Sony Bravia. The older one is still running without any problems. Just wanted a bigger screen.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RitaC,
      Excellent choice! We're delighted to hear your satisfaction with your new X90L TV. Thanks for trusting Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia 75. High Quality TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Highly recommended. Sony Bravia is an awesome & high quality TV. Overall very satisfied. Great purchase & investment.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FrankA,
      Perfect! We're really glad that your investment with your new Sony TV is worth it. Your satisfaction is our top priority. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. We appreciate your recommendation and thanks so much for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Very good

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV was easy to set up and use. The settings to mess with display was simple. No complaints for the price point.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WillR,
      Thank you so much for such a great review! It's wonderful to hear your easiness in setting up and using your new X90L TV. Your satisfaction with our product is our top priority. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Hollywood's worst nightmare

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is amazing, the quality is so good you can see plastic surgery through movie stars make up. Bammm!!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Esfury,
      Thank you for your valuable feedback! It's wonderful to hear your enjoyable experience with the amazing picture quality of your new TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Game Time!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great choice and just in time for March Madness. Love the picture quality with this Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rolo, Thank you so much for the 5-star rating! We are glad to hear that you are happy with your purchase! Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Nice tv for the price

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony 75 inch television. It’s very nice for the price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Roger,

      Thanks for reaching out! It sounds like you're really enjoying your Sony 75-inch X90L television. We're thrilled to hear you think it's a great value and deserving of a 5-star rating!

      The X90L is a fantastic choice, known for its Full Array LED backlighting which delivers incredible contrast and brightness, making everything from movies to sports look vibrant and lifelike. Its Cognitive Processor XR also ensures a truly immersive viewing experience by intelligently optimizing picture and sound.

      Thanks for choosing Sony, have an amazing day!
      DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture especially for the price. OLED died so decided to save the money n go bigger. This is no OLED but I don’t just it either

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Srwilson, we're glad you like the picture quality of your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great price for Sony quality!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture, the sound and GoogleTV is amazing! Haven't had a Sony TV in 20 years and I forgot what I was missing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RustyS,
      Excellent choice! We really appreciate that you are satisfied with the exceptional picture, sound, and Google TV features of your new Sony TV. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. We really appreciate your recommendation. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bravio for Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really enjoying the new TV. Picture is bright and sharp.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ScottG,

      Amazing! We're glad that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US