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Customer Ratings & Reviews

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$1,189.99
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Customer reviews

Rating 4.8 out of 5 stars with 1068 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers consistently note the incredible picture quality of the 75" Class BRAVIA XR X90L, along with its vivid color and ease of use. Some find the TV to be of great quality and appreciate its price and refresh rate. However, a few customers have mentioned concerns about its weight, remote control, backlight, blooming, and viewing angle.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 33 Showing 641-660 of 1,068 reviews
  • Pros mentioned:
    Tv quality

    Rated 5 out of 5 stars

    75 in sony bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality tv so far, ive owned 2 now. My first one was bought 12 years ago used daily and still works great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JosephS,
      Thank you for your continued support! Your purchase allow us to continue to do what we love and provide you with quality products. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for trusting Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SWITCHARU.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just switched from Samsung to Sony and am very pleased with the purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Renz, we're glad you like your purchase! Enjoy your new TV! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture and colors were impressive. The responsiveness of the smart tv portion was impressive. Great value!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi G33k,
      Thank you for your valuable feedback! We're glad to hear you are impressed with the amazing picture quality, vibrant colors, response time, and smart features of your new Sony TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Mr.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound, awesome TV for the big game! Definitely will look at adding another Sony for the next TV purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TylerN, perfect! We're glad you like the picture and sound quality of our product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Game Time!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great choice and just in time for March Madness. Love the picture quality with this Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rolo, Thank you so much for the 5-star rating! We are glad to hear that you are happy with your purchase! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We really like our new TV. It has a great bright picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PamelaC, Thank you for this amazing feedback! We're truly pleased to hear you love your new Sony X90L and this TV delivers outstanding picture quality. It's good to know that your investment is worth it. Thank you for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Sony television

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality television. Looks amazing on the wall. Clear picture and sound.Sony never disappoints.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Wonderful, Echelmae72! We're glad you're happy with your purchase. Make sure to keep your device's firmware up to date to enjoy all its features. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Love my Sony Bravia

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great color & sound. 4k image is very authentic. Love this TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NicoleC,
      Fabulous! It's wonderful to hear that you are having a great time with the amazing colors, sound, 4K features, and overall performance of your X90L TV. Sony's commitment to customer satisfaction is our top priority. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Wife’s Christmas Present

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is really awesome. I am so glad I bought it for my wife as a Christmas present. She loves it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AndrewK, We are thrilled to hear that your wife loves her new Sony BRAVIA 4K smart Google TV. You chose the best for her. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    NimW

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Set up fine! Picture is good! Sounds good! Perfect fit in my house.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Love this!

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely LOVE this tv! Beautiful picture and sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, LeshaD!

      We are absolutely thrilled to hear how much you love your new XR-75X90L television! It's incredibly rewarding to know that the beautiful picture and sound are delivering the premium entertainment experience you expect from Sony.

      We appreciate you choosing Sony for your home viewing!

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality even in a brightly lit room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi jdprnt, Thank you for sharing your 5-star experience with us! It is great to know that you are loving your Sony BRAVIA TV's picture quality. Thank you for choosing Sony, and here's to many great moments with your TV! - Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easily the nicest TV I've ever purchased. Well worth spending the extra money over the lower lines.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertP, That's awesome! We are glad to hear that your new BRAVIA X90L is the nicest TV you have ever purchased. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am impressed with the overall picture quality and Google tv experience out of the box. I love this new tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi mcfly,
      Thank you so much for sharing your great experience with us! We're happy to hear that you are impressed with the exceptional picture quality and Google TV features of your new TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Two Thumbs Up

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV for the price. After going back and forth between a 65 and 75 inch, I decided to buy the 75inch

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobinO,
      Thank you so much for your positive feedback! We're glad that we were able to give you a great deal. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony and enjoy your new TV! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great peicture quality. Sony reputation is defenitely worthed. Apps are faster than previous models.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Enzo,
      Thank you for your kind words! Your purchase allow us to continue to do what we love and provide you with quality products. Your satisfaction with the amazing picture quality and smart features of your X90L TV are greatly appreciated. Thanks for the 5-star rating and for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Fantastic service and TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent customer service along with a great installation crew! Very happy with the TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StevenJ,
      Many thanks for the 5-star rating! We're glad to hear your enjoyable shopping experience and how your new X90L TV was professionally installed by the Tech team. We really appreciate that you like your new Sony TV. Thanks for your purchase! - Kris Sony_US

  • Pros mentioned:
    Tv quality

    Rated 5 out of 5 stars

    Worth it!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV by Sony. This TV replaced a smaller, older 9 series Sony TV and I'm even happier with this new one.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TravisS,
      Excellent choice! Your purchase allow us to continue to do what we love and provide you with quality products. Your satisfaction with your new Sony TV means a lot to us. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for trusting Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia 75"

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is what I expected for a Sony. The size is just right for size of our living room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Will,
      We're happy to hear you feel that way, thank you for the compliment! Your patronage and satisfaction are what drives us to keep doing what we do and provide you with quality products. We really appreciate you like your new Sony TV. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    TV

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good Colors, Gets bright, Sony has a reputation for having long lasting tech

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your review of the XR-75X90L, LuisC!

      We feel privileged to know that you appreciate the good color quality and the brightness of the display. At Sony, we ensure that our TV models, like the XR-75X90L, deliver vibrant and clear visuals through advanced picture settings and modes tailored to different viewing environments and content types. Additionally, Sony is committed to producing durable and long-lasting technology, and it's fantastic to hear that our reputation for reliable tech remains strong for you.
      Thank you for choosing Sony!

      Warm regards,
      Gus Sony_US