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Customer Ratings & Reviews

Your price for this item is $1,189.99
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The comparable value price is $1,699.99

Customer reviews

Rating 4.8 out of 5 stars with 1048 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers are impressed with the 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of use. Many also praised the refresh rate, making it ideal for gaming, and found the price to be reasonable for the quality. While some noted the TV's weight and occasional performance issues, the positive feedback on picture quality and features largely outweighs these concerns.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 34 Showing 661-680 of 1,048 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am impressed with the overall picture quality and Google tv experience out of the box. I love this new tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi mcfly,
      Thank you so much for sharing your great experience with us! We're happy to hear that you are impressed with the exceptional picture quality and Google TV features of your new TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Mr.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound, awesome TV for the big game! Definitely will look at adding another Sony for the next TV purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TylerN, perfect! We're glad you like the picture and sound quality of our product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Tv quality

    Rated 5 out of 5 stars

    Bravia 75”

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent television, very happy with it. Can’t beat sale prices

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JImZ, Thank you so much for your awesome review! We are glad to hear that you are enjoying your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony XR 75" - Great TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv has a beautiful picture and features i didnt expect. I am very happy with this purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bob1, We are thrilled to hear that you are very happy with the picture quality and features of your new Sony BRAVIA 4K smart Google TV. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 75" Class Bravia R X90L LED 4K UHD TV rating

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love our new Sony 75" television. Excellent picture and sound!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidU,
      It's lovely to hear your positive feedback! We rely on customers like you to let us know what we're doing right to continue to provide the best experience possible. Glad to hear you love the incredible picture and sound quality of your X90L TV. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Tv quality

    Rated 5 out of 5 stars

    Worth it!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV by Sony. This TV replaced a smaller, older 9 series Sony TV and I'm even happier with this new one.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TravisS,
      Excellent choice! Your purchase allow us to continue to do what we love and provide you with quality products. Your satisfaction with your new Sony TV means a lot to us. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for trusting Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 75" bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is great! Has alot of free streaming already installed. Would definitely reccomend!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello NickM, We are happy that you like the picture quality and apps of your new Sony BRAVIA 4K smart Google TV. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic picture and super setup! It’s really nice to work with a product that speaks English clearly.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi OldGuy,
      Many thanks for the 5-star rating! Sony's commitment to customer satisfaction is our top priority. We are glad that you are having a great time with the exceptional picture quality and easy setup with your new TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv is good However the Best Buy customer service service is very poor Hard to get hold of service

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RaziaB,
      Thank you for the 5-star rating! We really appreciate that you like your new Sony X90L TV. We're sorry to hear about your customer service experience. This is definitely not the news we'd like to hear. In case you need help with the TV, feel free to contact us by sending an email to socialsupport@am.sony.com with the following:
      Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      We do apologized for the inconvenience caused. Thanks again for purchasing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    I love it!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am in love with my new tv, and specially with the speakers combined! It feels like I’m in a movie theater

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bouttafanmlevek,
      Perfect! Thank you for sharing your amazing and enjoyable experience with your new Sony TV. Your satisfaction means a lot to us. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Bright, crisp, smart, fast

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    What an incredible upgrade from my 7 year old Bravia. I love the brightness, most of all.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Excellent choice, adiscgolfer! We are glad to hear that you are happy with the picture quality of your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    75 inch Sony

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture and a great price! Had been buying Samsung for years but this tv has beautiful colors

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ScottB,
      Excellent choice! We always strive to deliver the best quality with our products. Your satisfaction with your new Sony TV is greatly appreciated. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    great tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    awesome tv,everything is sharp clear,now watching football games are even better and watching music videos on

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JerryH, Thank you for the amazing review! We're pleased to hear you like the sharp and clear picture quality of your new Sony X90L especially when you're watching football games and music vides. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Solid tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Does what’s supposed to. Smart features easy to use too. Clear picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mike,
      Fabulous! It's great to hear that you are enjoying the clear picture, smart features, and ease of use with your X90L TV. We are committed in providing our customers with the greatest experience possible. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best in Class

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV that I ever owned. Excellent picture quality. Upgraded from 2016, 65" LG.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarkP,
      Excellent choice! We're delighted to hear your satisfaction with the exceptional picture quality of your X90L TV. We rely on customers like you to let us know what we're doing right to continue to provide the best experience possible. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV has a very good picture and overall quality is very good. I am satisfied with my purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LeonS,
      Thank you so much for an amazing review! We really appreciate that you are satisfied with the exceptional picture and overall quality of your X90L TV. Your satisfaction with our product means a lot to us. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 75 inch

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best looking picture and beautiful colors. Installation went as it should. All in all, a good purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi poorrich,
      Awesome! We're glad to hear you like the incredible picture quality, vibrant colors, and easy installation of your new TV. We always aim to provide the best quality products and experience possible. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and easy setup. Installation team was awesome.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GayleH,
      Perfect! We're delighted to hear that you are enjoying the amazing picture quality and easy setup with your X90L TV. Nice to know how it was professionally installed by the team tech. Your satisfaction means a lot to us. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Super good TV really nice TV really good nice TV it's wonderful it's a wonderful wonderful wonderful

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnB,
      Thank you for your valuable feedback! We're really glad that you are having a great time with your new Sony TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    Glitchy

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bang for the buck with the picture. But, after owning it for 8 months, it freezes up a lot. I have to unplug it from the outlet and plug it back in about twice a week. Nice TV, but they need to fix the software.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Boom, thanks for taking the time to share your experience with the Sony - 75" Class BRAVIA XR X90L! We're glad to hear you really like the rich colors and clear picture that the TV delivers, but we're sorry to know that you've come across some freezing issues with it. Here are some steps and recommendations:
      1- Make sure the TV is up to date, you can check this manually by going to settings > system > about > system software update > update the software
      2- Free up some space within the TV storage, you need to have at least 800MB of available space for the TV to work properly, you can check this going to settings > system > storage > internal shared storage. You can clear the Cached Data and delete some apps you no longer use to free up some space.
      3- Perform a factory data reset, in case there is a glitch this can take care of that, just be aware this will delete everything on the TV and take it to factory settings. You start the process by selecting Settings > system > about > reset > factory data reset.
      We hope these steps help you in getting the TV to work smoothly again, if the issue persists, please contact us via: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv
      Thanks for choosing Sony. Regards, -Dominick Sony_US