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Customer Ratings & Reviews

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$1,189.99
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Customer reviews

Rating 4.8 out of 5 stars with 1068 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers consistently note the incredible picture quality of the 75" Class BRAVIA XR X90L, along with its vivid color and ease of use. Some find the TV to be of great quality and appreciate its price and refresh rate. However, a few customers have mentioned concerns about its weight, remote control, backlight, blooming, and viewing angle.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 35 Showing 681-700 of 1,068 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect TV. Best picture and bang for the buck when looking for a TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JonathanB,
      Awesome! We're happy to hear that we were able to give you a great deal. Your satisfaction with the exceptional picture quality of your X90L TV is greatly appreciated. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Super good TV really nice TV really good nice TV it's wonderful it's a wonderful wonderful wonderful

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnB,
      Thank you for your valuable feedback! We're really glad that you are having a great time with your new Sony TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Price

    Rated 5 out of 5 stars

    Sony x90l

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv for the price recommended to everyone to buy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Goofy415, Congratulations! You've made an excellent decision in purchasing the XR-75X90L. We're delighted to know that you are overall satisfied with its exceptional picture quality and superb performance. Thank you very much for recommending our X90L and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV has a very good picture and overall quality is very good. I am satisfied with my purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LeonS,
      Thank you so much for an amazing review! We really appreciate that you are satisfied with the exceptional picture and overall quality of your X90L TV. Your satisfaction with our product means a lot to us. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Bright, crisp, smart, fast

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    What an incredible upgrade from my 7 year old Bravia. I love the brightness, most of all.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Excellent choice, adiscgolfer! We are glad to hear that you are happy with the picture quality of your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv I love my Sony TVs! So happy I made this purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JackJ,
      Perfect! We're happy to hear that you are having a great time with your X90L TV. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bravio for Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really enjoying the new TV. Picture is bright and sharp.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ScottG,

      Amazing! We're glad that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Wall Mounting

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture....excellent installation by Geek Squad....

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SeniorUser,
      Thank you so much for such a great review! It's wonderful to hear that you are enjoying the exceptional picture quality of your X90L TV. Nice to know how it was professionally installed by the tech team. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent picture

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Can't go wrong with Sony. Excellent picture quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CarlosC, Thank you for telling us about your amazing experience so far with your BRAVIA XR X90L. It's wonderful to hear that you are enjoying everything about this TV. We always strive to deliver the best picture and sound quality with our TVs. Thank you so much for the 5-star rating and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Alright

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sounds good dont need a speaker.looks good but i seen other ls that looked the same for less money.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello LuisD, Thank you for your review of the Sony XR75X90L. We are thrilled to hear that you are pleased with the sound quality and the appearance of the TV. We understand that finding the best value is important, and we believe the XR75X90L offers a premium experience with features that truly enhance your viewing, such as advanced picture processing and excellent build quality. Your feedback is valuable to us, and we hope you continue to enjoy your unit. Thank you for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best in Class

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV that I ever owned. Excellent picture quality. Upgraded from 2016, 65" LG.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarkP,
      Excellent choice! We're delighted to hear your satisfaction with the exceptional picture quality of your X90L TV. We rely on customers like you to let us know what we're doing right to continue to provide the best experience possible. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Color

    Rated 3 out of 5 stars

    Great upscaling but average local dimming

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Processing and color are amazing on this tv. I also have a TCL mini led and the local dimming on the TCL is far superior to the Sony. However HDR brightness is better on the Sony. The performance gap between manufacturers nowadays is getting slimmer every year. Do your research because it can really save you some money.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Johhny, thanks for taking the time to share your detailed thoughts on the X90L. We're glad to hear you're impressed with the processing and color performance, as well as the HDR brightness. We appreciate your honest comparison, it's true that the technology across the board is getting more competitive each year. At Sony we strive to deliver the best quality on our products and we'll make sure to pass your feedback on local dimming to our development team. Thanks for choosing Sony. Regards, - Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV , beautiful picture. Would buy again. Great sound

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MariaC,
      Awesome! We're glad to hear you are enjoying the exceptional picture and sound quality of your X90L TV. We are looking forward to your next purchase. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Sutherland

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV, awesome clarity and easy to operate!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LindaS,
      Awesome! We're delighted to hear you satisfaction with the incredible picture quality and ease of use with your X90L TV. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent Purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the TV! It is awesome! The picture is beautiful and just what we needed in our family room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichellelA,
      Awesome! We're glad you found the best TV that perfectly matches your needs and expectations. We really appreciate that you love the exceptional picture quality of your new Sony TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. We appreciate your recommendation. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony doesn't disappoint

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my first "75 inch TV and I say that Sony really did right by releasing the X90 LED series.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RokuTCL32,
      Excellent choice! Glad to hear your investment with your first ever 75" TV is worth it. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Would recommend !!!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sports look good, even in a well lit room. Sounds leaves something to be desired, but it’s not bad.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoshR, We are happy that you now have a good 4K TV on your well-lit room. Take note that you can still adjust the sound quality of your BRAVIA according to your preference by going to [Settings] — [Display & Sound] — [Sound]. Refer to this link for more details: https://helpguide.sony.net/tv/kusltn1/v1/en-003/01-03-09_02.html. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great quality. Very happy

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm super happy with this TV. The picture quality is stunning for streaming, gaming. I couldn't be happier.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chezzald, we're glad you are happy with your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Tv quality

    Rated 5 out of 5 stars

    Bravia 75”

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent television, very happy with it. Can’t beat sale prices

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JImZ, Thank you so much for your awesome review! We are glad to hear that you are enjoying your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Solid tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Does what’s supposed to. Smart features easy to use too. Clear picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mike,
      Fabulous! It's great to hear that you are enjoying the clear picture, smart features, and ease of use with your X90L TV. We are committed in providing our customers with the greatest experience possible. Thanks for choosing Sony! - Kris Sony_US