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Customer Ratings & Reviews

Your price for this item is $1,189.99
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The comparable value price is $1,699.99

Customer reviews

Rating 4.8 out of 5 stars with 1048 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers are impressed with the 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of use. Many also praised the refresh rate, making it ideal for gaming, and found the price to be reasonable for the quality. While some noted the TV's weight and occasional performance issues, the positive feedback on picture quality and features largely outweighs these concerns.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 35 Showing 681-700 of 1,048 reviews
  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    HD

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding color and clarity. Great for watching sports.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jack,
      Your positive feedback really made our day! We're so glad you had a wonderful experience with the vibrant colors and clear pictures of your X90L TV. Sony's commitment to customer satisfaction is our top priority. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Tv quality

    Rated 5 out of 5 stars

    Sony TV an Sound Bar

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is better than expected. If you buy the TV make sure you get the Sony sound bar too. Great combination

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelZ, We are thrilled to know that your new Sony BRAVIA X90L smart Google TV exceeded your expectations. We always strive to deliver the best picture and sound quality with our TVs. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    4K versus HD

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture in 4K and average in HD, it’s that simple, not the TV’s fault, and all I watch is sports

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JohnS, We are glad that you like the picture quality of your new Sony BRAVIA 4K smart Google TV. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great 75 inch TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound. Very happy. First one had a crack in it and Best Buy swapped it out without any issues!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GreenSoulMan, we're glad you like the picture and sound quality of your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Price

    Rated 5 out of 5 stars

    Sony 75 inch tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding tv fit exactly in my price range. Sony always produces goat products.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dennis,
      Awesome! Glad to hear we were able to give you a great deal. We always strive to deliver the best quality with our product. Nice to know you like your new X90L TV. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just got it but the picture on this tv is amazing !

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Oakley,
      Awesome! We're extremely happy that you are having a great time with the exceptional picture quality of your new X90L TV. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Crystal clear, sharp and vivid picture, perfect addition for our TV room!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi John,
      Thank you so much for an amazing review! It's nice to hear that your new Sony X90L TV perfectly fits your TV room. Your satisfaction with the overall picture quality is greatly appreciated. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent Purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the TV! It is awesome! The picture is beautiful and just what we needed in our family room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichellelA,
      Awesome! We're glad you found the best TV that perfectly matches your needs and expectations. We really appreciate that you love the exceptional picture quality of your new Sony TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. We appreciate your recommendation. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    exccelleny tv with great quality and reaction speed. good price too

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi jando,
      Thank you for an amazing review! Nice to hear you like the great quality and response time of your X90L TV. We are committed in providing our customers with the best experience possible. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony doesn't disappoint

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my first "75 inch TV and I say that Sony really did right by releasing the X90 LED series.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RokuTCL32,
      Excellent choice! Glad to hear your investment with your first ever 75" TV is worth it. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Robbass

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv I purchased was a great investment and will recommend it to anyone.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Robbass,
      Thank you for an awesome feedback and recommendation! We're happy to hear that your investment with your X90L TV is worth it. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Would recommend !!!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sports look good, even in a well lit room. Sounds leaves something to be desired, but it’s not bad.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoshR, We are happy that you now have a good 4K TV on your well-lit room. Take note that you can still adjust the sound quality of your BRAVIA according to your preference by going to [Settings] — [Display & Sound] — [Sound]. Refer to this link for more details: https://helpguide.sony.net/tv/kusltn1/v1/en-003/01-03-09_02.html. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Happy with purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Does a good job of upscaling lesser non 4k and lower bitrate pictures. Picture was good out of the box with little or no adjustments. Remote could be better.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SusanL,
      Thank you for your time writing this review. We're glad to hear you like the upscaling features and exceptional picture quality of your X90L TV. We appreciate and taken note of your feedback with the supplied remote. Sony values customers opinion as we always strive to deliver the best experience possible. Thanks again for purchasing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. I like it a lot. The best picture. Recommend it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PitarP,
      Thank you for an amazing review and recommendation! We're delighted to hear your satisfaction with the exceptional picture quality of your X90L TV. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is perfect and TV works great. TV is compatible with my soundbar and works great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SamuelK,
      Perfect! Nice to hear you are enjoying the incredible picture quality, performance, and compatibility of your X90K TV to your soundbar. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thank you for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Good for Rooms with a Lot of Natural Light

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We purchased this for our living room where we have a lot of natural light otherwise we would have bought an OLED. Overall, it has been an excellent tv - great video, particularly streaming 4K content. The Google TV operating system is well integrated, and our cable (yes, we still have cable) and our streaming services all work nicely. While we didn’t buy a sound bar, it’s probably worth it - built-in sound is only average.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ApplianceGuy,
      Thank you so much fo the 5-star rating! We're glad to hear how your new X90L TV perfectly suits your living room. Nice to know you are enjoying the outstanding picture, sound, 4K features, Google TV OS, and overall performance of the unit. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice buy

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Is excellent!! Good image and great technology, nice for watching movies, series and sports

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TanyD,
      A great big thank you for shopping Sony! We love our customers dearly, and hearing your positive feedback is so helpful to us. Nice to hear your enjoyable watching experience with your TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Great TV!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent non-OLED TV for its price. Its Google OS makes integration with a smart home seamless. Great for Netflix, Dolby and IMAX content streaming. Interoperability with Playstation consoles is also a plus. Would recommend switching to Apps only Mode on the tv menu to simplify your browsing experience (note that it unfortunately disables voice control on your remote). Would highly recommend this tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Audiophile,
      Thank you so much for such a great review and highly recommendation! We're delighted to hear that we were able to give you a good match for your viewing ang gaming needs. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. We really appreciate your recommendation. Thanks for choosing Sony! - Kris Sony_US

  • Cons mentioned:
    Weight

    Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv! Works wonders! Very heavy though. Greattv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there, Thank you so much for your awesome review! We are glad to hear that you are enjoying your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great quality. Very happy

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm super happy with this TV. The picture quality is stunning for streaming, gaming. I couldn't be happier.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chezzald, we're glad you are happy with your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US