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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 1058 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers regard the 75" Class BRAVIA XR X90L as having incredible picture quality, vivid color, and ease of use. Some appreciate the TV quality and price, especially when on sale, as well as the refresh rate. However, some customers have noted the TV is a bit heavy, and the remote control could be more user-friendly. Additionally, a few have mentioned blooming and concerns about viewing angles.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 36 Showing 701-720 of 1,058 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice buy

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Is excellent!! Good image and great technology, nice for watching movies, series and sports

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TanyD,
      A great big thank you for shopping Sony! We love our customers dearly, and hearing your positive feedback is so helpful to us. Nice to hear your enjoyable watching experience with your TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Roger

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Enjoying our new tv. The 75" size is perfect for our living room and the picture is very clear with vivid colors. Still learning some of the features, but overall, it was very easy to program and set up to our specifications.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RogerC,
      Awesome! We're glad you found the best TV that perfectly fits your living room. We appreciate that you are enjoying the clear picture, vivid colors and easy programming and setup with your new TV.

      In case you need help with the TV, feel free to contact us and we'll be gladly to assist. Unfortunately, due to the current Best Buy phishing protocol for your protection, we cannot provide a direct email or phone number for customer support as of now. Please find Sony Electronics' Support information: Go to our support website > click on “Support” > scroll down click on “Contact Support” > click on "TV & Projectors" and from there you'll see different ways to contact us.

      With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Great TV!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent non-OLED TV for its price. Its Google OS makes integration with a smart home seamless. Great for Netflix, Dolby and IMAX content streaming. Interoperability with Playstation consoles is also a plus. Would recommend switching to Apps only Mode on the tv menu to simplify your browsing experience (note that it unfortunately disables voice control on your remote). Would highly recommend this tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Audiophile,
      Thank you so much for such a great review and highly recommendation! We're delighted to hear that we were able to give you a good match for your viewing ang gaming needs. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. We really appreciate your recommendation. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. I like it a lot. The best picture. Recommend it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PitarP,
      Thank you for an amazing review and recommendation! We're delighted to hear your satisfaction with the exceptional picture quality of your X90L TV. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Tv quality

    Rated 5 out of 5 stars

    Great Tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Enjoying the quality that Sony has always provided; I would recommend this tv to anyone!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TechUser35,
      Thank you for such a great review and recommendation! Your purchase allow us to continue to do what we love and provide you with quality products. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Got my 75 inch Sony tv and we love it way better then what we had for sure

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's awesome, EricF! We're glad you're happy with your purchase. Make sure to keep your device's firmware up to date to enjoy all its features. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony bravia x90

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Extremely easy to set up and great picture. I will definitely buy another sony tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SpencerB,
      Awesome! We're glad to hear that you like the great picture quality and had an easy time setting up your new X90L TV. We are looking forward to your next purchase. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV with Typical Sony high quality. Picture and sound are perfect.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesS, Fantastic! We're delighted to hear that you like the superb picture and sound quality of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Better than expected

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has a sharp picture and has exceeded our expectations. Definitely a great buy!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RaquelS,
      Perfect! We're thrilled to hear that we exceeded your expectations with the exceptional picture quality of your new Sony TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    75 inch tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, great quality, replacing a Sony with a Sony

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      HI DanC,
      Thank you for being our Sony valued customer! We're extremely happy that you are satisfied with the amazing picture quality of your new XR X90L TV. We are committed to providing our customers with the best quality products and experience possible. Thank you for trusting Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Had to give the first one back because it was messed up. But got the new one and and it looks amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ZacharyS, amazing! We're glad you like our product. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Great purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy transaction and staff was super helpful loading the TV with care.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Junior,

      Thanks for this fantastic feedback! We can't be happier to know you're now enjoying your new X90L television. We're so glad to hear your purchase was an easy transaction and that the staff provided such helpful and careful service when loading your TV.

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Don't sleep on Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is amazing, perfect for gaming and streaming.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Hobson,
      Perfect! We're happy to hear that we were able to give you a good match for your viewing and gaming needs. Your satisfaction with the exceptional picture quality of your X90L TV is greatly appreciated. Thanks for choosing Sony! - Kris Sony_US

  • Cons mentioned:
    Weight

    Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv! Works wonders! Very heavy though. Greattv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there, Thank you so much for your awesome review! We are glad to hear that you are enjoying your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    absolutely absolutely an amazing TV. Love it for TVs and games.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SarahB,
      Excellent choice! We're glad to hear we were able to give you the good match for your viewing and gaming needs. Your satisfaction with your X90L TV is greatly appreciated. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Dont hesitate! Its one bad tv!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv is just amazing! I absolutely love it and am completely satisfied with it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RyanD,
      Thank you so much for an amazing review! We're delighted to hear how much you love your new Sony X90L TV. Your satisfaction with our product is very important to us. We really appreciate your recommendation. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV for the price. I use it for streaming and the color quality is great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Farhad, Amazing! We're glad to hear you feel that the X90L is worth its price. And good to know you appreciate the vibrant colors of this TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    75" Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product, great quality picture with appropriate resolution.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LeanderM,
      Many thanks for the 5-star rating! We always strive to deliver the best quality and features with our products. Your satisfaction with your X90L TV is greatly appreciated. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The best

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love it so much, bet tv I have used in my life, amazing

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NunionM, we're glad you love our product. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV, awesome with the PS5

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great mid range TV. Pairs excellent with the PS5. Nice picture and responsive operating system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Brandon, Thank you for the positive review! We're glad you like the excellent picture quality and snappy google TV UI of your Sony X90L. And good to know it pairs perfectly with your PS5. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks again for purchasing Sony! - Sam Sony_US

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