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Customer Ratings & Reviews

Your price for this item is $1,189.99
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The comparable value price is $1,699.99

Customer reviews

Rating 4.8 out of 5 stars with 1048 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers are impressed with the 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of use. Many also praised the refresh rate, making it ideal for gaming, and found the price to be reasonable for the quality. While some noted the TV's weight and occasional performance issues, the positive feedback on picture quality and features largely outweighs these concerns.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 36 Showing 701-720 of 1,048 reviews
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Roger

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Enjoying our new tv. The 75" size is perfect for our living room and the picture is very clear with vivid colors. Still learning some of the features, but overall, it was very easy to program and set up to our specifications.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RogerC,
      Awesome! We're glad you found the best TV that perfectly fits your living room. We appreciate that you are enjoying the clear picture, vivid colors and easy programming and setup with your new TV.

      In case you need help with the TV, feel free to contact us and we'll be gladly to assist. Unfortunately, due to the current Best Buy phishing protocol for your protection, we cannot provide a direct email or phone number for customer support as of now. Please find Sony Electronics' Support information: Go to our support website > click on “Support” > scroll down click on “Contact Support” > click on "TV & Projectors" and from there you'll see different ways to contact us.

      With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    75 inch tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, great quality, replacing a Sony with a Sony

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      HI DanC,
      Thank you for being our Sony valued customer! We're extremely happy that you are satisfied with the amazing picture quality of your new XR X90L TV. We are committed to providing our customers with the best quality products and experience possible. Thank you for trusting Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Got my 75 inch Sony tv and we love it way better then what we had for sure

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's awesome, EricF! We're glad you're happy with your purchase. Make sure to keep your device's firmware up to date to enjoy all its features. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV with Typical Sony high quality. Picture and sound are perfect.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesS, Fantastic! We're delighted to hear that you like the superb picture and sound quality of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony bravia x90

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Extremely easy to set up and great picture. I will definitely buy another sony tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SpencerB,
      Awesome! We're glad to hear that you like the great picture quality and had an easy time setting up your new X90L TV. We are looking forward to your next purchase. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Don't sleep on Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is amazing, perfect for gaming and streaming.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Hobson,
      Perfect! We're happy to hear that we were able to give you a good match for your viewing and gaming needs. Your satisfaction with the exceptional picture quality of your X90L TV is greatly appreciated. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The best

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love it so much, bet tv I have used in my life, amazing

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NunionM, we're glad you love our product. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Tv quality

    Rated 5 out of 5 stars

    Great Tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Enjoying the quality that Sony has always provided; I would recommend this tv to anyone!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TechUser35,
      Thank you for such a great review and recommendation! Your purchase allow us to continue to do what we love and provide you with quality products. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    absolutely absolutely an amazing TV. Love it for TVs and games.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SarahB,
      Excellent choice! We're glad to hear we were able to give you the good match for your viewing and gaming needs. Your satisfaction with your X90L TV is greatly appreciated. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Better than expected

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has a sharp picture and has exceeded our expectations. Definitely a great buy!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RaquelS,
      Perfect! We're thrilled to hear that we exceeded your expectations with the exceptional picture quality of your new Sony TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    75" Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product, great quality picture with appropriate resolution.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LeanderM,
      Many thanks for the 5-star rating! We always strive to deliver the best quality and features with our products. Your satisfaction with your X90L TV is greatly appreciated. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture and perfect size for my room. Worth a look.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JosephW,
      Thank you for your valuable feedback! We're happy to hear that you found the best TV that perfectly suits your needs and expectations. We really appreciate that you like the amazing picture quality of your X90L TV. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia - A Whole New Experience!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV decision ever! The Sony Bravia, The Sony Soundbar. The Sony DVD player...all simply amazing. And the two gentlemen that brought it and set it up: Perfect also. Thank You Best Buy!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StephenB,

      Thank you for your wonderful feedback on the Sony BRAVIA XR X90L! It sounds like your entire Sony setup is delivering an incredible entertainment experience. Enjoy your new cinematic haven! Thank you for choosing Sony! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony magic

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this tv. The picture is amazing. Definitely five stars.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidJ,
      Many thanks for the 5-star rating! We're delighted to hear how much you love the amazing picture quality of your X90L TV. Your satisfaction with our product means a lot to us. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Nice TV

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV for the price, sometimes I wonder if I should have spent a little more for an OLED but overall very satisfied with this tv especially for the price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CT43,
      Thank for your positive feedback! We're happy to hear that you are satisfied with your X90L TV. We are committed in providing our customers with the best quality products and experience possible. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Tv quality

    Rated 5 out of 5 stars

    Very good

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent tv, best buy excellent store, very good purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JorgeA,
      Excellent choice! We're glad to hear your enjoyable shopping experience and how much you like your X90L TV. Sony's commitment to customer satisfaction is our top priority. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Dont hesitate! Its one bad tv!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv is just amazing! I absolutely love it and am completely satisfied with it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RyanD,
      Thank you so much for an amazing review! We're delighted to hear how much you love your new Sony X90L TV. Your satisfaction with our product is very important to us. We really appreciate your recommendation. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Mr

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice! And satisfied to have it. Don't need to adjust anything.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarcushT,
      We're extremely happy you had a positive experience, and we're grateful for your feedback! Your satisfaction with your X90L TV is greatly appreciated. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Had to give the first one back because it was messed up. But got the new one and and it looks amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ZacharyS, amazing! We're glad you like our product. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV for the price. I use it for streaming and the color quality is great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Farhad, Amazing! We're glad to hear you feel that the X90L is worth its price. And good to know you appreciate the vibrant colors of this TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US