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$1,189.99
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Customer reviews

Rating 4.8 out of 5 stars with 1068 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers consistently note the incredible picture quality of the 75" Class BRAVIA XR X90L, along with its vivid color and ease of use. Some find the TV to be of great quality and appreciate its price and refresh rate. However, a few customers have mentioned concerns about its weight, remote control, backlight, blooming, and viewing angle.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 36 Showing 701-720 of 1,068 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 75" Class Bravia R X90L LED 4K UHD TV rating

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love our new Sony 75" television. Excellent picture and sound!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidU,
      It's lovely to hear your positive feedback! We rely on customers like you to let us know what we're doing right to continue to provide the best experience possible. Glad to hear you love the incredible picture and sound quality of your X90L TV. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is perfect and TV works great. TV is compatible with my soundbar and works great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SamuelK,
      Perfect! Nice to hear you are enjoying the incredible picture quality, performance, and compatibility of your X90K TV to your soundbar. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thank you for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Good for Rooms with a Lot of Natural Light

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We purchased this for our living room where we have a lot of natural light otherwise we would have bought an OLED. Overall, it has been an excellent tv - great video, particularly streaming 4K content. The Google TV operating system is well integrated, and our cable (yes, we still have cable) and our streaming services all work nicely. While we didn’t buy a sound bar, it’s probably worth it - built-in sound is only average.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ApplianceGuy,
      Thank you so much fo the 5-star rating! We're glad to hear how your new X90L TV perfectly suits your living room. Nice to know you are enjoying the outstanding picture, sound, 4K features, Google TV OS, and overall performance of the unit. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just got it but the picture on this tv is amazing !

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Oakley,
      Awesome! We're extremely happy that you are having a great time with the exceptional picture quality of your new X90L TV. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Price

    Rated 5 out of 5 stars

    Sony 75 inch tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding tv fit exactly in my price range. Sony always produces goat products.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dennis,
      Awesome! Glad to hear we were able to give you a great deal. We always strive to deliver the best quality with our product. Nice to know you like your new X90L TV. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Roger

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Enjoying our new tv. The 75" size is perfect for our living room and the picture is very clear with vivid colors. Still learning some of the features, but overall, it was very easy to program and set up to our specifications.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RogerC,
      Awesome! We're glad you found the best TV that perfectly fits your living room. We appreciate that you are enjoying the clear picture, vivid colors and easy programming and setup with your new TV.

      In case you need help with the TV, feel free to contact us and we'll be gladly to assist. Unfortunately, due to the current Best Buy phishing protocol for your protection, we cannot provide a direct email or phone number for customer support as of now. Please find Sony Electronics' Support information: Go to our support website > click on “Support” > scroll down click on “Contact Support” > click on "TV & Projectors" and from there you'll see different ways to contact us.

      With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice buy

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Is excellent!! Good image and great technology, nice for watching movies, series and sports

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TanyD,
      A great big thank you for shopping Sony! We love our customers dearly, and hearing your positive feedback is so helpful to us. Nice to hear your enjoyable watching experience with your TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Happy with purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Does a good job of upscaling lesser non 4k and lower bitrate pictures. Picture was good out of the box with little or no adjustments. Remote could be better.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SusanL,
      Thank you for your time writing this review. We're glad to hear you like the upscaling features and exceptional picture quality of your X90L TV. We appreciate and taken note of your feedback with the supplied remote. Sony values customers opinion as we always strive to deliver the best experience possible. Thanks again for purchasing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Had to give the first one back because it was messed up. But got the new one and and it looks amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ZacharyS, amazing! We're glad you like our product. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Great TV!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent non-OLED TV for its price. Its Google OS makes integration with a smart home seamless. Great for Netflix, Dolby and IMAX content streaming. Interoperability with Playstation consoles is also a plus. Would recommend switching to Apps only Mode on the tv menu to simplify your browsing experience (note that it unfortunately disables voice control on your remote). Would highly recommend this tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Audiophile,
      Thank you so much for such a great review and highly recommendation! We're delighted to hear that we were able to give you a good match for your viewing ang gaming needs. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. We really appreciate your recommendation. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and easy setup. Installation team was awesome.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GayleH,
      Perfect! We're delighted to hear that you are enjoying the amazing picture quality and easy setup with your X90L TV. Nice to know how it was professionally installed by the team tech. Your satisfaction means a lot to us. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Crystal clear, sharp and vivid picture, perfect addition for our TV room!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi John,
      Thank you so much for an amazing review! It's nice to hear that your new Sony X90L TV perfectly fits your TV room. Your satisfaction with the overall picture quality is greatly appreciated. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Tv quality

    Rated 5 out of 5 stars

    Great Tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Enjoying the quality that Sony has always provided; I would recommend this tv to anyone!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TechUser35,
      Thank you for such a great review and recommendation! Your purchase allow us to continue to do what we love and provide you with quality products. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Robbass

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv I purchased was a great investment and will recommend it to anyone.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Robbass,
      Thank you for an awesome feedback and recommendation! We're happy to hear that your investment with your X90L TV is worth it. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Better than expected

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has a sharp picture and has exceeded our expectations. Definitely a great buy!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RaquelS,
      Perfect! We're thrilled to hear that we exceeded your expectations with the exceptional picture quality of your new Sony TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    HD

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding color and clarity. Great for watching sports.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jack,
      Your positive feedback really made our day! We're so glad you had a wonderful experience with the vibrant colors and clear pictures of your X90L TV. Sony's commitment to customer satisfaction is our top priority. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV, awesome with the PS5

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great mid range TV. Pairs excellent with the PS5. Nice picture and responsive operating system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Brandon, Thank you for the positive review! We're glad you like the excellent picture quality and snappy google TV UI of your Sony X90L. And good to know it pairs perfectly with your PS5. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks again for purchasing Sony! - Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony bravia x90

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Extremely easy to set up and great picture. I will definitely buy another sony tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SpencerB,
      Awesome! We're glad to hear that you like the great picture quality and had an easy time setting up your new X90L TV. We are looking forward to your next purchase. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    exccelleny tv with great quality and reaction speed. good price too

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi jando,
      Thank you for an amazing review! Nice to hear you like the great quality and response time of your X90L TV. We are committed in providing our customers with the best experience possible. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV for the price. I use it for streaming and the color quality is great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Farhad, Amazing! We're glad to hear you feel that the X90L is worth its price. And good to know you appreciate the vibrant colors of this TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US