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Customer Ratings & Reviews

Your price for this item is $1,189.99
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The comparable value price is $1,699.99

Customer reviews

Rating 4.8 out of 5 stars with 1043 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers are impressed with the 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of use. Many also praised the refresh rate, making it ideal for gaming, and found the price to be reasonable for the quality. While some noted the TV's weight and occasional performance issues, the positive feedback on picture quality and features largely outweighs these concerns.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
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Page 1 Showing 1-3 of 3 reviews
  • Pros mentioned:
    Picture quality

    Rated 2 out of 5 stars

    Pretty let down by Sony

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I will never purchase a Sony television again. My television freezes pretty often. To fix it I have to unplug it. It did have a great picture! If your going to want to use it for apps an other such smart television related stuff this isn’t the tv for that. It will freeze up often.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sevorg,

      We're very sorry to hear you're running into frustrating freezing issues with your 75" X90L; that's not the reliable experience you should expect from your smart TV features. To help resolve this without needing to unplug it often, please first try a soft reset by holding the power button on the remote for five seconds until the TV restarts. Also, please check your TV's settings to ensure your system and all streaming apps are running the latest software version, as this often fixes stability issues. If that doesn't work, please contact us directly here: https://us.esupport.sony.com/support/s/support-contact?language=en_US

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Rated 2 out of 5 stars

    Disappointing

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this TV because I have had the same one for a few years and it is great. The picture on this one is not as good.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SusanH, thank you for sharing your experience, and we're sorry to hear that you're having issues with the picture quality on your new Sony - BRAVIA X90L. We know how important picture performance is, and we'd love to help you get the most out of your new TV with some simple steps:

      1- Please make sure your TV software is fully up to date, as updates often include picture and performance improvements. You can check for an available by going to settings > system > about > software update > update your TV software.
      2- It's also a good idea to compare the image across different sources to see if the issue is isolated to one of them. Try different streaming apps directly on the TV and also test any external devices you may be using.
      3- You can also fine-tune your viewing experience by adjusting the picture settings. You can check this guide on how to do it:
      https://www.sony.com/electronics/support/articles/00190409?utm_source=glean

      If you need further assistance, our technical team is available through the link below:
      https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Thank you for considering Sony!

      Regards,
      Dominick Sony_US

  • Rated 2 out of 5 stars

    Not as good as prior Bravia 75 90E

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Not as good of a picture as my prior Bravia 75 90E. New one is only two weeks old - should have bought a better model. This display is not as good - even after adjustments - as my prior model. I would not recommend this model.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GJBC, We're sorry to hear that the picture quality of your new Sony X90L did not live up to your expectations. This is definitely not the news that we would like to hear. Please allow us to help you and turn this into a better experience. We would like to know more about this so we can better assist you. May we contact you to help and get more information? If so, please email the below information to socialsupport@am.sony.com. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the XR75X90L:

      Sincerely,
      Sam Sony_US