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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 1063 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers regard the 75" Class BRAVIA XR X90L as having incredible picture quality, vivid color, and ease of use. Some appreciate the TV quality and price, especially when on sale, as well as the refresh rate. However, some customers have noted the TV is a bit heavy, and the remote control could be more user-friendly. Additionally, a few have mentioned blooming and concerns about viewing angles.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
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Page 1 Showing 1-20 of 64 reviews
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Best LCD TV from 2 years ago

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV. The image quality is great. The only reason it gets 4 stars is because I have it in a bright room and sometimes I can see the reflection of items in my living room on the TV. Other than that you cannot beat this TV. Great Sony product

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Twin,

      Thanks for letting us know you're loving your new X90L and its great image quality!

      We appreciate your honest feedback about reflections in a bright room. The X90L is designed with a high-contrast VA panel that delivers incredible blacks and a vibrant picture, but like many TVs, it can be susceptible to reflections from very bright light sources. For rooms with a lot of natural light, we recommend adjusting your blinds or curtains to minimize glare, which can further enhance your viewing experience.

      We're appreciate to hear that you still feel it's an unbeatable TV!

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony Social Media Team. sony-global

  • Pros mentioned:
    Color
    Cons mentioned:
    Weight

    Rated 4 out of 5 stars

    Sony X90L 2023 tv

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great LED tv that’s almost mini LED brightness and not as dark as OLED. It’s a bit on the thick and heavy side as compared to other 75” tvs. As compared to my previous Samsung and LG, Sony has more picture settings which I prefer.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DouglasD,
      Thank you for your time writing this review. It's nice to hear that you like the exceptional picture quality of your new Sony TV. We appreciate your feedback with regard the design and weight of the TV. Sony values the opinions of customers and is always striving to provide the best experience possible. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 4 out of 5 stars

    LG mini led

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv and great sound. Had purchased a Sony and brought it back and they told me this was great quality. The black pixels don’t light up and the contrast is great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FranciscoC,
      Thank you for your time writing this review. We're sorry to hear that you returned your Sony TV and we did not got the chance to troubleshoot the problem. Our Sony TVs have picture settings which allow a wide array of changes to color, contrast, motion settings, and brightness that can improve the viewed content on your TV. We hope that you'd still consider our products in your future purchases. Thanks again for shopping Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great TV on

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We compared this 2024 model to new TCL and Hisense that apparently were better rated, but we did not see that when we saw them in person. Can't go wrong with Sony. I will not give this a 5 star just because that is reserved for TVs that are top tier $2500+

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MattH,

      Thank you for your fantastic review! We're delighted to learn that you selected our XR75X90L after comparing it with other brands and found it to be superior in person. Your preference for Sony and your insightful feedback are greatly appreciated. While we understand you reserved five stars for higher-end models, we're pleased to know that the XR75X90L met your expectations and delivered an excellent viewing experience. Thank you for choosing Sony!

      Best,
      Romeo Sony_US

  • Rated 4 out of 5 stars

    A solid average set

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Ok tv, nothing amazing or outstanding compared to the competition. It’s just your average set for 2025. What you’re paying for is consistent quality control and the name.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jehoida,
      Thanks for reaching out and sharing your thoughts. We're sorry to hear that you feel this way about the X90L.

      This television offers a truly exceptional picture, especially for its price point. It's a great choice for watching movies, shows and even for gaming on a PS5.

      You're right that a big part of what you're paying for with Sony is the consistent quality and reliability. We stand behind our products and want to make sure every customer gets a TV they'll love for years to come.

      Thanks for considering Sony products and for your feedback.
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Family Room

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are enjoying our TV. Looking forward to Super Bowl!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello ScottV, We are thrilled to hear that you are enjoying your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. Thank you for choosing Sony! Vincent Sony_US

  • Rated 4 out of 5 stars

    No headphones and sound at the same time...

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It's big and beautiful! Be careful if you want to have headphones going on at the same time as you want to have tv sound and headphones at the same time...it's a complicated thing and my Best Buy person could not help me out on that...

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MannyS,

      You've made an excellent choice! We're very happy that you love the stunning 4K HDR visuals and amazing performance of this TV. We're sorry you've been running into difficulty. You can output sound from both the TV speakers and headphones at the same time by satisfying some conditions.

      To output sound from both the TV speakers and headphones: Connect your external audio device to the digital optical port of your TV using a digital optical cable (not supplied).

      Note: If you connect your external audio device to the TV headphone jack, the HDMI ports, or through a Bluetooth connection, the TV can't output sound from both the TV speakers and the audio device at the same time.

      Be sure to review the links (resources) below, as it tells you what you need in order to output sound from the headphones and TV or soundbar at the same time

      https://www.sony.com/electronics/support/articles/00049501
      https://www.sony.com/electronics/support/articles/00201347

      If you need more information or technical assistance with your product, please feel free to contact us and we'll be more than happy to assist you. You may send us an email at socialsupport@am.sony.com with the following:

      Name:
      Best Buy Username:
      Model Number:
      Issue:
      Telephone Number:

      We appreciate you and thanks for sharing your feedback!

      Regards,
      Jess Sony_US

  • Rated 4 out of 5 stars

    Great TV For a Great Price

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Overall TV is great. But I would say it’s made more for Dark Lit Rooms than brighter rooms. During the day sometimes the picture is Hard to see because of all the natural light we got coming into the home.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Juah,
      Thank you for your time writing this review. We're glad to hear you like your X90L TV. However, we're sorry if you are having some difficulties viewing the picture during daytime. For best picture quality, we recommend not exposing the screen to direct illumination or sunlight and avoiding installing the TV in a room with reflective walls and floor materials. This TV has picture settings which allows a wide array change of color, contrast, motion settings, and brightness that can improve the viewed content on your TV. You may find this link below helpful on how to adjust the picture setting and enhance your viewing experience:

      Adjust the picture settings on your Google TV:
      https://www.sony.com/electronics/support/articles/00190409?utm_source=glean

      Should you need further assistance, feel free to contact us by sending an email to socialsupport@am.sony.com with the following:
      Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      We appreciate your feedback. Thanks again for purchasing Sony! - Kris Sony_US

  • Rated 4 out of 5 stars

    Sony game TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It was easy to get set up and looks great in the game room works very well with the PS5 love the game mode and the cross hairs auto in blood red

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AshleyJones, Thank you for the wonderful feedback! Good to hear you like the ease of setup and we're glad that it works seamlessly with your PS5. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Color, Picture quality
    Cons mentioned:
    Viewing angle

    Rated 4 out of 5 stars

    Excellent, except.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV as far as clarity, especially in 4k. the colors are vibrant. Only rated it 4 stars because like all LED's, the picture really washes out when viewing from an angle. I feel that enough time has pass for TV makers to improve on that. If you are planning on viewing it directly front on, then this is the TV for you.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Brother2Frog, Thank you for taking the time to review the XR75X90L. We truly appreciate your feedback and are delighted that you are enjoying the TV's clarity and vibrant colors, particularly in 4K. We acknowledge your concerns regarding picture quality when viewed from an angle, and your insights are invaluable as we work to enhance our products. Thank you once again for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Nice picture, but...

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had this whole thing typed out and the best buy app lost it!!! Anyway... The HDMI ports are designed horribly. You get 4 ports. That's normal. 2 for low latency gaming. Again maybe normal. But heres the catch. Ports 1 and 2 are so bad i cant even play mario on them. Mario jumps, 1 second later you see mario jump. Even with game mode on. Its horrible. So use ports 3 and 4. Just one problem there. Port 3 is also the ARC/eARC port. So suppose you happen to use that, which I do. Now you have only 1 game port. Suppose you have more than 1 game console, which i do. Too bad! Fortunately I dont just use a sound bar and i have an actual surround receiver (Denon) with multiple HDMI ports on it. I found out how to use low latency mode on it and I now have to use it as an hdmi switch because i cant really use any of the ports on this tv except hdmi 4. Other than the horrible hdmi setup its a nice tv. Picture is fantastic, browsing the menus and guides is reaponsive. Sound is good. Really no complains other than the stupud hdmi idea sony had there. At least move the arc port to another one or else have more gaming ports. I have xbox one, xbox 360, nintendo switch, wii u. I know thats a lot, but itd be nice if hdmi 1 or 2 could be used for low latency on a console that is only capable of putting out 1080p max anyway like all but the xb one. But even at 1080 with gaming mode on the lag is awful. Use ports 1 and 2 for a dvd or blu ray player or something. Thats all theyre good for.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jimmick20,
      Thank you for your time writing this review. We appreciate you like the outstanding picture, sound, and functionality of your X90L TV. We've taken note of your feedback with regard to the available HDMI ports of the TV. Sony values the opinions of customers and is always striving to provide the best experience possible. To get the most out of your TV, please make sure that the TV software is updated as it includes key features, applications, bug fixes, and feature improvements.

      You may also find these article links below helpful:
      Experience high quality picture with your 4K TV:
      https://www.sony.com/electronics/support/articles/00245141?utm_source=glean

      Reduce input lag when using the Game setting:
      https://www.sony.com/electronics/support/articles/00160270?utm_source=glean

      With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks again for purchasing Sony! - Kris Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 4 out of 5 stars

    Sony for the win!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Its a lot of TV. Having Google TV/Playstore is a must have. Say good buy to Samsung branded TVs, Nvidia Shield and the Firestick. I just prefer the Siny color science over Samsung at this point. The last 3 TVs I biught have been Sony over Samsung.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, Optics,

      Thanks for the great review and the 5-stars rating! It is delightful to hear that you love your BRAVIA TV so much! Picture quality will be amazing, as the 4K HDR Processor X1 intelligently enhances every scene in real-time boosting color, contrast, and clarity.

      We really appreciate the preference, thank you for choosing Sony, have an amazing day!
      -DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great 4K Panel

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great panel overall. The highlights are the processor speed, picture quality, and responsiveness. There is some light bleed that is noticable when the picture but backlighting is off. This does not present when the picture is active. I enjoy the quick settings menu/functions and wish more manufacturers would implement this feature. I utilize the picture off more then anticipated for listening to music/audio books. Overall great purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Aaron,

      Thank you for the wonderful review! We're thrilled to hear you're enjoying the speed, responsiveness, and picture quality of your BRAVIA XR X90L TV. We also appreciate you noting the 'picture off' feature for audio, it's great to hear customers are using it. Your feedback on the light bleed is noted, and we're glad it doesn't affect your overall viewing experience.

      Thanks for choosing Sony.

      Best regards,
      Eliab Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 4 out of 5 stars

    Great picture, ok sound.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture on this TV is absolutely impressive! Great brightness, colors that pop, and honestly one of the best overall pictures I've ever had on a TV that I have owned. Now the down side....the sound... I had high hopes for the basic sound with the built in speakers, but overall they are rather tinny sounding. Very little bass to them at all so I find myself cranking things up louder than I normally would have on my old Samsung. The solution was to just hook up my sound bar and run that with everything.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Billywuzhere, We appreciate your feedback and we are happy that you like the picture quality of your Sony BRAVIA. Please take note that you can still adjust the sound quality of your TV according to your preference by pressing the (Quick Settings) button on the remote control, then select [Settings] — [Display & Sound] — [Sound]. We take all user input seriously and will make sure your comments reach the appropriate person. Should you need further assistance, you can email us at socialsupport@am.sony.com. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Weight

    Rated 4 out of 5 stars

    Great Picture

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. The TV is heavy and bulky compared to most modern TVs. Other than that, it looks great and the OS is fast and better than Samsung!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CJRich772, thanks so much for your review! We're happy to hear you're enjoying the impressive picture quality and smooth performance of the Sony - X90L. We understand your point about the weight, its robust build supports the full array LED technology, which helps deliver those vibrant visuals. That said your feedback is valuable and will be shared with our product team. We're glad it's been a great fit overall, and we truly appreciate you choosing Sony! Regards, - Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Brilliant picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, good color when set on "vivid". Football is fun to watch on the 75" screen. It's a Sony and that alone is reassuring when deciding on a brand.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello AndrewcV,

      Thank you for choosing Sony!

      We're excited to hear that you're enjoying your XR75X90L TV! It brings us great joy to know that the picture and color are so good, and that the 75" screen makes watching football so much fun. We're also honored to hear that our brand gave you reassurance in your decision.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 4 out of 5 stars

    nice 75" TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Replaced a 4 year old 65" samsung with this tv this fall and have been pleased with it. Great picture and intuitive menu that is easy to use. Even better I got it on close out for ~$1000

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chet, Fantastic! Thank you for upgrading to your new Sony X90L. We're so happy to hear you like the great picture quality and intuitive Google TV menu of this TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Rated 4 out of 5 stars

    For the price - wish it wouldn’t freeze as much.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Initially loved the TV after having for coming up on 2 years now the quality has gone down. This gang TV freezes like no other.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kaseyreneexoxo,

      Thank you for your 4-star review and for being a Sony customer for nearly two years. We're sorry to hear that you're experiencing freezing issues with your BRAVIA - X90L. We understand how frustrating that can be.

      Here are some useful troubleshooting steps you can try to fix this:

      1. Power cycle the TV - Unplug the TV from the wall outlet for about 2 minutes and then plug it back in.

      2. Check for software updates - Ensure your TV is running the latest software version by going to settings > system > about > system software update > update your TV software.

      3. Clear the cache data of your Apps - Go into the TV settings and then select system > storage > internal shared storage > cached data > clear

      If the problem persists after trying these steps, please don't hesitate to reach out to our customer support team directly via: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Thank you for choosing Sony!

      Regards,
      Dominick sony-global

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Excellent picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice to finally replace my 10 year old LCD 60 inch TV with the Sony 75 inch. The google format smart apps have replaced using an Amazon fire stick. Although the TV has frozen twice in the last 30 days and required a restart, which was a little disappointing. Online reviews have mentioned the freeze issue and have provided the methods to soft restart and hard restart methods. Hence the 4 star review hoping that there are no additional reoccurrences of the issue. Otherwise we have been enjoying the many new features of a new and larger Sony TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CraigB,
      Thank you for your time writing this review. While we are glad you like the exceptional picture quality of your Sony X90L TV, we sorry to hear if it freezes up. Restarting or performing power reset is always recommended first as it can resolve many issues and doesn't affect saved information. For optimum performance, make sure that your TV software is updated as it includes key features, applications, bug fixes, and feature improvements.

      You may find this article links helpful with additional troubleshooting steps if your TV freezes:
      https://www.sony.com/electronics/support/articles/00167132?utm_source=glean
      https://www.sony.com/electronics/support/articles/00141896?utm_source=glean

      Should you need further assistance, feel free to contact us by sending an email to socialsupport@am.sony.com with the following:
      Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Rated 4 out of 5 stars

    Cool TV

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, would’ve gave 5 stars if it just didn’t get slow once in a while, where I would have to unplu then plug it back in.

    I would recommend this to a friend