Customer Ratings & Reviews

First off, I am a lover of plasmas and can't stand the soap opera effect of many LCD/LED TVs. Thus, I was hesitant to purchase any LED TV. My old plasma finally died so I didn't have a choice but to consider an LED or OLED. After much research, I chose this TV despite the high price tag. After a week, I don't regret it at all. I have a 49" 850 from Sony and it's a fantastic TV, too, but this 75" 900 is truly impressive. The blacks are incredible, there's zero soap opera effect after some adjustments to the settings, and I do not regret spending the money. If you're like me and loved plasmas (and I know there are several of you out there), this TV will not disappoint you.

This Sony 900E is absolutely the best TV I have ever purchased. The picture is unbelievablely life like. The colors are rich and full, and the clarity is super sharp! Love this TV.

This tv is awesome. Great color and black levels. Only thing I don’t like is the OS and remote seems sluggish at times but that’s fine. I use a connected Apple TV 99%of the time.

Certain scenes look amazing (looking at you The Dark Knight IMAX scenes) and not sure how we ever got along back in the day with Standard Definition. I'm currently going through my Blu-ray collection while I build up my 4K Blu-ray library. Everything looks much better with this Sony - and it was an open box item (no issues). Also, I just want to say that I hope I can 'clean up' the Android TV homescreen. I like using it (more than I thought I would actually), but there are just too many 'suggested' apps on the landing page. The remote and voice search integration is a nice bonus as well. Overall - couldn't be happier with the TV.

Upgraded from a 65" DLP and what an upgrade it is. Beautiful picture, amazing color and so life-like! It's almost like being right there! Awesome T.V. I would highly recommend.

This 75 inch Sony tv 900e was exactly as recommended by numerous research groups, including Rtings, Cnet, Consumer reports. Very satisfied with this purchase. Best buy service associate was extremely helpful, Judith gave very insightful recommendations on positioning and mounting of TV.

We decided to take the plunge into a super, state of the art 4K TV. After doing tons of research, we decided to go with the Sony - 75 Class (74.5 Diag.) - LED - 2160p - Smart - 4K Ultra HD TV with High Dynamic Range TV. We could not be happier. It has met and exceeded our expectations. Yes, it is pricey but well worth it if you've got the money to spend. We are very active, outdoorsy type people ... but we may never leave our TV room again!

Always trusted and loved Sony products. This TV is awesome! The picture is absolutely amazing, the features and ease of operation are great. Couldn't be happier.

I love the picture quality, and the on screen prompts are easy to use. All & all an excellent TV!

This thing is ridiculously good. Looks great, crisp, clear, bright, and all the blacks are as they should be; eep and non shaded grey. This is the best tv I've ever purchased.

Great TV overall, great picture, great color contrast - real true color

The picture was great until the 30-day adjustment. After that, all down hill. Screen has burnt pixels after the optimization. Can't get rid of them. TV itself is just okay. After 6+ months of useage, no appreciable difference between this $5000 TV and the other $1000 Sony TV. I wish I could take it back.

What an incredible tv, the 4k looks amazing and its so bright and vivid, looks just as good if not better then the Oled tvs! Cant wait to watch the superbowl on it!

I ordered the tv online and was very happy with the tracking and communications from the delivery service used buy Best Buy. The tv was very easy to set up and get going. The quality of the picture is fantastic and Sony continues to be my first choice for better tv's. I currently own 6 Sony TV sets of from 40" to 75" and like them all. I used a 2011 46" Sony tv to base the quality of my other sets. The picture on it gets great comments from everybody that sees it. Now this XBR90075E gets the same if not responses from all who watch movies and sports on it. The refresh rate is flawless.

This is a superior tv to many others. Excellent viewing in HD, easy to set up and have enjoyed for many years now and still going strong.

Tv is amazing for the price. Quality of picture is stunning. Compares to tvs that are more expensive. Only down side is the remote but not big deal to me.

Sharp sand crisp picture. First time using Android SMART TV. Hooked up great with Sonos playbar and subwoofer.

The 75" is perfect for my basement. Easy to use and picture is crisp and clear.

This TV was purchased to replace a warranty issue with my 850D Sony. Word to the wise, there are issues with some warranties on Open Box Sony TVs. I made the decision to step up to the better full panel backlit TV for better quality blacks and less ghosting. The TV is excellent so far and I'm much happier with the picture quality and less ghosting. We had initially bought an LG to try as the warranty replacement, but I quickly brought it back when I saw how much ghosting there was. This Sony is a drastic improvement. I would recommend it hands down.

High quality and unbelievably beautiful color picture. The size is fantastic for watching TV shows, movies, and videos. Installed apps make it easy to access and stream favorite shows on Netflix, Hulu, YouTube, etc. Now with 4K UHD Blu-ray dvds, we can watch our favorite films with theater-like quality. Love John Wick in 4K UHD!!!