Customer Ratings & Reviews

Excellent picture quality and colors are bright and crisp. Would recommend to others.

Absolutely beautiful, reference level picture. We watched 4K videos from YouTube. Zero adjustment necessary... picture is set perfect right out of the box. You cannot go wrong with an XBR. Sony has been making TVs for a long time. The XBR series has always been the one to beat. Anything else is only going to be not as good as the XBR.

Love this tv. Great picture, easy setup. Colors and blacks good

Very pleased with this Sony tv , great picture , wry easy to navigate through

This TV has a great picture for 75” Easy to use and setup

We seem to always buy Sony and do some research on the product. We saw the model we wanted on sale for Presidents' Day, we spoke to an in-store salesperson who assured us it would be "on-sale" for the week. When we went back to purchase a few days later it was NO longer on sale. Our new salesman, Daimon W, heard our plea and explained how the manufacturer dictates when a sale starts and stops, however he really went well beyond his duty and spoke with his managers and they agreed to sell it to us for the previous sales price. He was courteous, knowledgeable about the product and enthusiastic about helping us. Couldn't thank this young man enough. His manager, Richard A, also pitched in to help and they worked together to make a very happy customer. Two big thumbs up! Thank you! - Also Sony customer service was quick and easy on set up for us "less than technically savvy" consumers.

Best picture I've seen and tons of features!!! Bang for your buck, hands down the best deal.

Great picture quality. Nice color scheme. Every thing is picture perfect.

I've owned a Pioneer Kuro 60" plasma for the past 10 years, and finally decided to upgrade to a larger TV with 4K capabilities. I originally purchased a 75" Sony X850F, but wasn't pleased with the black levels and color/brightness shift off-center. I quickly returned that TV and bought the 75" X900F. I'm really pleased with this set. While the black levels are not quite as good as my plasma, they're close, and the upscaling and local dimming are tremendous. The built-in apps are quite useful, too, although I have an Apple TV 4K for most streaming purposes. Strongly Recommend!!

Great picture and easy set up and install. I coupled it to a sonos surround and its fantastic

This TV is unbelievably clear and colorful. The sound is good enough that we don't even need (want) a sound bar. Was easy to integrate with our cable feed. AND works very well with Netflix, Amazon Prime, etc. I couldn't be happier with this monster. Well, OK, I always wish it was cheaper...but well worth the price.

Easy setup, great detail in picture when watching movies, Netflix. I have not adjusted to different viewing modes. Only issue I have not figured out is I have a Bose surround system and when switching to Netflix viewing, sound does not come through surround sound system, sounds comes from TV speakers. Troubleshooting still going on about this issue, other than that great TV!

Throw something on in 4K and wow this tv really shines. My day to day cable tv is upscaled and it’s obvious. The menu is a little clunky as I’m used to Samsung TVs. This price point, size and quality is a no brainer if you want a bigger tv. Had a 65 curved and upgrade and I don’t regret it.

Best TV out there in this price range !! You get some important high end features in a mid priced tv! The 75 inch size is perfect for a bigger family room and even HD content looks as good as 4K with this TVs processor! Sony is leaps and bounds above Samsung ! Very accurate color, no need to calibrate

I waffled between this and a slightly lesser Samsung model. This is my first 4K tv and upgrade to a 9 year old Samsung plasma. The image is excellent, ARC works perfectly with my Marantz avr, and the upscaling capabilites are fantastic. I chose this over the Sammy due mostly to the full array dimming capability and overall better specs (again, was comparing to a lesser quality, but comparably priced Samsung).

Replaced an old projector in our TV room. Very clear and easy to use.

This tv has such a clear and colorful picture! It was super easy to set up.

I was trying to decide... 65” OLED or 75” LCD. I am not at all disappointed with this amazing 75” picture. It has been amazing for Dolby Vision movies and fun to game on. Very happy with this purchase! AndroidTV makes it possible to watch almost anything with just a power cord and Ethernet or WiFi connection.

The brightness and quality is great .we had the last one and we wanted the same ty

really enjoy this TV. Nice picture quality and easy to setup.