Customer Ratings & Reviews

I replaced a 65 inch Sony TV that was 6 years old with this beauty. Great tv with vivid colors and outstanding ease of use. A bit costly but the quality of Sony is worth the money.

I love this TV. I did my shopping and research before buying and compared with many competing TV's - many of which were excellent contenders. This was at the high end of what I wanted to spend for a TV, but I justified it to myself by the fact that the family uses it every day - and it's worth spending more on something that actually gets used rather than something that gets bought and just sits on a shelf. After getting it home and putting it in the family room, everyone has been amazed at the picture color and clarity and certainly do use it every day. It was worth it.

After much deliberation, and not very pleased with my mid range Sony TV, this one finally makes me feel at peace. However, it does come at a cost with this being part of the the premium Magnolia line. Purchased the 75" version and could not be happier. The blacks are as good as you can get without going OLED, and 4k movies are jaw dropping. Love the design and base as it sits nicely on my media center. Running Android OS is a plus to get the same Google apps on the TV. Buttons don't lag and all menu options pop up quickly.

We got this TV on sale ($200 off). We had it installed by the Geek Squad and they recommended to have it calibrated after 30 days of use. We did a lot of tweaking of settings to get good colors (because the colors were washed out) during the 30 days. With tweaking, it improved a bit but the colors were still washed out. When they calibrated it, the colors improved a whole lot and we are now getting awesome 4K. I recommend having the Geek Squad do the calibration on this TV because out of the box, you may go through buyer’s remorse because of the awful colors (I know we did) . The calibration really made the difference.

Researched a ton of TV's on line. This is by far the best quality TV for the price. We have other Sony TVs and all are of the highest quality, perform great, and last forever!

good quality, easy to use, great color images, if there are additional accessories such as video and audio jacks

I recently purchased a Sony 75" LED X900F series TV and I am very happy with this purchase. This TV has a wonderful picture. The color is awesome. I recommend this TV.

I own a Vizio but wanted to up grade my living room TV, because of the new technology and Vizio lacked certain things. So I put the 65" Vizio in the bedroom and started shopping for a good deal on another larger TV. I search everywhere but always ended up back at BestBuy with questions. That's when I made a new friend that help me make a good choice on a Sony TV for my living room. The Sony is so clear and clean with the 4k DVD player it makes everything worth watching again. I'm amazed at the quality and so are my friends especially the awesome deal he got me on it.

Deep blacks, nice HDR with bright "high-lights", seems to handle motion well. Haven't had it long enough to find any flaws.

We weren’t sure what to expect with all the hype around OLEDs when purchasing this tv. We weren’t ready to spend OLED money, but wanted something nice to put in our basement and our amazing consultant recommended this one. We haven’t been disappointed yet. The picture quality is stellar and we’re able to see from different angles without losing quality. The remote is a little large and outdated, but definitely not a dealbreaker. If you want something nice but inexpensive compared to the top of the line TVs, I recommend this one!

Because of placement in a bright room, I chose to stick with a LED television. The 4K in a 75 inch has been eye-popping! And the price was a relative bargain.

Last year I purchased a Sony XBR65X900f and was so blown away with the quality of the picture that I want to go bigger. So When the price of the XBR75X900f came down to $1799, witch was almost what i paid for the 65. I said it was tyime to buy. All I can say is great 4K TV. Easy setup ready to go in about 30 minutes. Very happy with my purchase. Thank You Best Buy and Sony. If you are looking for a 75 inch 4k this is the way to go !

I do like this TV, however I have learned that devices I expect to use for 5+ years (likely 8-10) should not be so dependent on software. I got this because of Android TV, but I have had a lot of random glitches and it requires a full shut down of the TV (long press power button or unplug) to fix. Recently, I have had to do this at least once a week. Things as simple as an android app stops working, or wifi doesnt work, or audio doesnt work within one app. Stick with an external device like an Nvidia shield to get Android TV, and that way you can upgrade it as technology advances there. The local dimming is incredibly distracting in dark scenes, and in one movie I watched with subtitles, the white sub titles on the black background made the subtitles incredibly bright that it was nauseating.

This TV is amazing. The color is so vivid! The contrast is unlike any other. It feels as though one is on the set watching them film!

This TV picture is fantastic! Went with this over the Samsung Q6, Q7 at a similar size. The picture is so clear that I called our cable provider because some channels on this tv were showing a judder, but turns out it is because the tv is better than the quality of some of the channels! Awesome for blue ray, Amazon, Netflix and anything in 4K.

The picture is so clear it’s almost like having the game played in your home. Colors are vivid!

Colors are bright and vibrant. Black levels are as close to OLED as an LED panel can get due to the excellent full-array local dimming.

Great, solid TV for the money I’m definitely happy with the purchase...... it’s a great product that is proven its spot as a top tv. I wish I had the chance to justify the 950 but I couldn’t right now pay the difference. As a previous Vizio P series owner I would have liked the opportunity to match the Sony up against the new Vizio P Quantum they just release, but then again it’s at a higher price tag. Over all very happy with the Sony 900

The picture and sound are outstanding. The remote control needs work because its buttons are not logical and are difficult to figure out what they control.

Out 65 inch Sony XBR TV died suddenly after 15 years of great viewing. It was time, the quality of TVs today have greatly improved. We were anxious to see and buy our new Sony XBR TV, a 75 inch LED X900F. What a difference. The colors, the depth, what a great impression it made on us and our friends. For me it was watching the live sporting events, it was to real. One problem we had with the old TV was watching with light coming through the window at sundown. It was impossible, now that issue is gone.