Customer Ratings & Reviews

Love this TV! Great picture on my 77” Sony Bravia 8

It appears I've chosen a good model for my new tv. The salesman was very helpful. The color and definition are amazing, and the price was reasonable.

I would prefer a TV without the “Google” programming embedded. I don’t use Google and I like to go strictly through Apple TV. It would be helpful to have a toggle switch to shut off Google altogether. - The TV comes with an unpleasant and distracting voice announcement feature turned on - the TV should arrive with this feature turned off. - The default sound output has no way to switch to my sound system permanently but rather only allows a “ temporary” setting to use the sound system. The built-in TV sound is poor.

Very good quality picture and audio is also great.

Tv set up was easy and it looks great. The color contrast is amazing and picture looks phenomenal.

Outstanding Tv! BestBuy made it easy for me to get this product. The only regret is that I wish I would’ve waited a month since it was reduced another $500

Great TV and lots of interesting channels available. Fit in well with my stereo system setup.

I recently got a Best Buy CC and purchased a new TV. The prices was very easy and the people were very helpful. It was a great experience.

This TV is addictive. A great way to reward myself.

Great television! Everything I expected, highly recommend!

Regret buying this TV. In light scenes the picture is amazing but oled is supposed to shine in dark scenes. Unfortunately there are vertical lines or banding that show up in dark scenes especially in panning scenes that are super distracting and completely take away from the picture. Looks like someone ran a paint brush down the screen in most dark scenes, it has terrible screen uniformity. Wish I hadn’t returned an LG C4 for this TV.

Our Sony TV has truly been one of the best purchases we’ve made. The picture quality is crystal clear—vivid colors, sharp details, and an overall viewing experience that feels cinematic. Every time we have guests over, we get compliments on how amazing the display looks. It’s reliable, easy to use, and has exceeded all our expectations. If you’re on the fence about getting a Sony TV, don’t hesitate. It’s absolutely worth it!

Totally blown away with this 77" oled TV. I wasn't really sure about it when I went to replace my 75" Sony xr950 that died unexpectedly. I mean looking at all of the reviews from the major reviewers saying that there were much better panels available that cost less. But I digress. I wasn't really wanting another oled since I had prior bad luck with burn-in with a couple of them. I went in fully expecting to get a Bravia 7 or 9 mini led for my replacement TV. That wasn't what happened. I had the opportunity to have a side-by-side comparison with a 85" Bravia 9 and the 77" Bravia 8 and got to play around with the settings on both . While the Bravia 9 certainly was exceptional and much brighter, I was blown away with the clarity of details and the inky blacks . Yes I know that I'm not a certified calibrator, but I know enough to do a decent job of tweaking a few things to make it look pretty good. Yes the Bravia 9 is excellent, there is no doubt about that, but what I saw side-by-side and couple with the price difference showed a clear winner. Now I know that the Bravia 8 doesn't have all of the settings that the other Sony panels have, and that isn't right IMHO, however I have since concluded that I can live without spending more money to have it professionally calibrated and use that money towards finishing my ceiling atmos speakers install. While my finances aren't a concern to many, I'm quite sure there are others who are in a similar situation and have to weigh the trade offs in the price differences in their decision process. That being said, I am still amazed at the picture quality this set produces. I also suggest that people go to ytube and search for 4k and watch some of the remarkable videos that are shot in 8k and 120fps and really look at them on any set they are considering. The Bravia 8 (atleast on mine) will simply amaze you.

The Sony 77" BRAVIA 8 OLED (2024) is a stunning premium TV that delivers an exceptional viewing experience, especially for anyone looking to create a true home-theater feel. Its OLED panel produces deep, perfect blacks, vibrant yet natural colors, and impressive contrast that makes movies and shows look incredibly lifelike. HDR content, including Dolby Vision, really stands out with bright highlights and detailed shadows, and Sony’s processing technology keeps motion smooth and clear without the soap-opera effect. Whether you're watching action scenes, sports, or cinematic films, the picture quality feels refined, sharp, and immersive from virtually any angle. Gamers will also appreciate what this TV brings to the table. With support for 4K at 120Hz, VRR, and low input lag, gameplay feels responsive and fluid. Fast-moving scenes stay crisp thanks to OLED’s near-instant response time, making it great for competitive titles as well as visually rich single-player games. While other brands may offer a few more gaming-specific features, the overall image quality on this screen is hard to beat for gaming sessions. Audio performance is surprisingly strong for a TV this thin. Sony’s Acoustic Surface Audio+ uses the screen itself to produce sound, which makes dialogue feel like it’s coming directly from the action on-screen rather than below the TV. It’s clean and clear enough for everyday viewing, though pairing it with a soundbar or home theater system will add more depth and punch for movie nights. The design itself is sleek, minimalist, and premium, and the Google TV interface is fast, intuitive, and packed with apps. Built-in Google Assistant, AirPlay, and HomeKit support make it easy to integrate into almost any smart home setup. The main drawbacks come down to price and the typical considerations that come with OLED technology. This is a high-end TV with a premium cost, and while it performs well in most lighting conditions, some brighter QD-OLED models can get slightly brighter in sun-filled rooms. Like all OLEDs, it’s also wise to be mindful of static images over long periods to avoid potential image retention, though this is less of a concern with modern protections in place. Overall, the Sony BRAVIA 8 OLED is a top-tier choice for anyone who wants cinematic picture quality, excellent gaming performance, and a smart, elegant design. It’s a big investment, but one that truly elevates the viewing experience.

The Sony BRAVIA 8 OLED has exceeded my expectations. The picture quality is stunning — deep blacks, vibrant colors, and excellent brightness even in a well-lit room. The motion handling is smooth, which makes sports and fast-paced movies look incredible. Sound quality is strong for built-in speakers, and pairing with a soundbar makes the experience even better. The Google TV interface is intuitive, fast, and makes streaming across apps seamless. Setup was straightforward, and the design is sleek and modern, fitting perfectly into a living space despite its large size. Overall, this TV delivers premium performance and is absolutely worth the investment if you want a cinematic experience at home. Highly recommend.

We've had our Bravia 8 for 4 weeks now. We love it! The build quality is top notch and the Google OS is easy to use. Some reviewers have put this TV lower than it's competitors (C4 & S90D) when it comes to brightness. Our living room is a little brighter than some so I was worried about watching content during a sunny day. 100% not a problem! Does it get LCD bright, no but it's not dim by any means. The picture is amazing! If you want to see what it can really do, look up the HDR Superchannel on YouTube and you won't be disappointed! I've been re-watching movies also, and they look so much better on this OLED.

The OLED display is absolutely gorgeous—deep blacks, vibrant colors, and super smooth motion. Easy to set up, great sound, and Google TV makes streaming effortless. Worth every penny!

I did a lot of research on the OLEDs in my price range and I found this TV suited me best. I read the reviews on multiple websites and was between the LG C4, Samsung S90d and this Sony Bravia 8. I ultimately choose the Sony Bravia 8 after seeing it at Bestbuy and comparing it to the Samsung and LG. You can’t go wrong with any of these TVs but I just preferred the Sony Picture and processing over the comp but would have love all three sets. I mainly wanted it to watch football with friends and family and this Sony was it for me. Speakers were better than LG and Samsung and although I have a soundbar, I don’t always have it on and use the TV speakers more than the soundbar. If you’re a Samsung or LG fan, or not a Sony fan, you will love the other OLEDs as well. My only recommendation is go see the TVs in person and watch the demos if you can. You’re forking out the money not any reviewing site so see them for yourself and get which one that works for you. Just reading reviews, I was going for the Samsung but no Dolby Vision gave me pause and went to BestBey to see if I needed it. That’s when I truly feel in love with this Sony. Samsung did have amazing color and brightness, LG great overall with better upscaling and motion than Samsung , but Sony had the features I wanted and went in that direction, to me Sony had the best motion processing and better picture though not as bright as the Samsung.

The 77” OLED screen on this model is absolutely breathtaking. With OLED technology, each pixel emits its own light, delivering incredible contrast and vibrant colors. The 4K resolution is crystal clear, and HDR content shines with a wide range of detail in both bright and dark scenes. Sony’s Cognitive Processor XR is impressive, optimizing the picture quality dynamically, which makes scenes appear more lifelike and sharp. The contrast is deep, blacks are true black (typical for OLED), and colors are well balanced without feeling oversaturated.

Excellent tv performance. Eye catching Cool colors, perfect skin tone overall great tv