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Customer Ratings & Reviews

  • SONY BRAVIA 8 OLED
  • The image features a large flat screen TV displaying various apps and content, including YouTube, Netflix, Disney+, and Spotify. The TV is also showing a movie, specifically "The Super Mario Bros. Movie." The TV screen is filled with different content, making it a one-stop entertainment hub for users.
  • Left. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Back. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The largest text on the remote control is "Netflix." The other text on the remote control includes "TV Menu," "Ch," "Sony Pictures Core," "Disney+," "Prime Video," "Crunchyroll," "YouTube," and "Sony."
  • Alt View 1. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • SONY BRAVIA 8 OLED
  • The image features a large Sony Bravia 8 OLED television screen. The screen is displaying a blue and yellow image, which is likely an advertisement or promotional material for the television. The television is mounted on a wall, and the screen occupies a significant portion of the image.
  • Alt View 3. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The image features a black box with a display screen on it. The screen is displaying the time and date, which is "12:00" and "01/01/2016." The box is made of black squares and has a white label with information about the device. It is likely that the device is a control panel for a building or a piece of equipment.
  • The image features a large flat screen TV mounted on a wall in a living room. The TV is positioned between two couches, with one couch on the left side and the other on the right side of the room. The room also includes a dining table, a few chairs, and a potted plant. There are several bottles placed around the room, and a handbag can be seen on the floor. The overall scene is a well-furnished living space with a focus on entertainment and relaxation.
  • The image features a large television screen with a blue background. The TV is a Bravia 8 77" class TV, and it is accompanied by a remote control. The television is displayed in various sizes, including a 67.4" screen and a 38.8" screen. The remote control is also shown in different sizes, with a 15.9" and a 23.5" version. The image emphasizes the versatility and adaptability of the television and remote control to suit different needs and preferences.
  • The image features a collage of various scenes, including a mountain, a forest, a lake, and a motorcycle. The largest text in the image reads "Every scene intelligently enhanced with powerful processing." The following text is cleaned up to read "SONY Enhanced Expanded brightness color Motion XR Refined processing clarity 250."
  • The image features a night scene with a group of people walking on a street. There are at least 12 people visible in the scene, with some walking closer to the foreground and others further in the background. The street is illuminated by numerous lanterns, creating a vibrant and lively atmosphere. The image is described as having over 8 million self-lit pixels, which suggests that it is a high-resolution image. The pixels are precisely controlled to produce pure black and high brightness, which enhances the overall visual quality of the image. The presence of the lanterns and the night setting contribute to the overall ambiance of the scene.
  • "Truly cinematic movie experience at home with Dolby Vision Atmos IMAX Enhanced - dts."
  • Voice Zoom 3: Always hear people's voices clearly, even in loud action scenes.
  • The image showcases a living room with a couch and a flat screen TV. The TV is paired with Sony soundbars, which are designed to enhance the audio experience. The soundbars are placed on a table in front of the TV, creating an immersive entertainment setup. The living room also features a potted plant, adding a touch of greenery to the space. The combination of the TV, soundbars, and comfortable seating creates a cozy and enjoyable environment for watching movies or shows.
  • Picture as the creator intended.
  • Movies Included: 5 movie credits to redeem on latest movie releases. 12 months unlimited streaming of up to 100 movies. Sony Pictures Core. Sony Pure Streaming Core. Gran Turismo: Based on a True Story. Featured: Denzel Washington in The Equalizer 3. Spider-Man: No Way Home. No Hard Feelings. Add to Your Library. Purchase an eligible TV and register for Sony Pictures Core by February 23, 2026, to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply; for more details, see <https://www.sony.net/sony-pictures-core>. 2024 Layout and Design. Sony Pictures Home Entertainment Inc. All Rights Reserved.
  • Google TV Google TV brings together movies, shows, live TV and more from across your apps and subscriptions and organizes them just for you. For you Live Apps Library Google TV YouTube Oppenheimer Trending | Christopher Nolan's magnificent global phenomenon about the father of the atomic bomb Top picks for you ET XMEN Disney+ Your apps NETFLIX Free TV channels prime video Disney+ tv max hulu Google TV Google TV is the name of this device's software experience and a trademark of Google LLC. Google, YouTube and YouTube Music are trademarks of Google LLC.
  • Perfect for PlayStation 5 - EXCLUSIVE FEATURES: Auto HDR Tone Mapping, Auto Genre Picture Mode, 4K 200d MARVEL SPIDER-MAN 2 PS5, PS5 Mode Modua, MUMI, custom sensings, MUN, viw Toututa q warch Coosshal nnaa Standara a om om - ve All your gaming settings and assist features in one place with Game Menu. PS5 console, DualSense" controller, and vertical stand sold separately. Visual effects and UI are simulated. Captured on PSS* Mix of gameplay and in-game cinematics. D 2024 Sony Interactive Entertainment LLC. Developed by Insomniac Games, Inc.
  • BRAVIA CINEMA IS COMING HOME Recreate the excitement of the movies, right at home. BRAVIA will fill every corner of your space with a captivating cinema-like experience.
  • Use the BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and advanced settings.
  • The image features a blue car parked on a street, with a building in the background. The car is positioned in the middle of the scene, and there are two other cars visible in the background. The image is advertising a TV with billions of accurate colors, showcasing the vibrant colors and details of the scene.
  • Sony - Why upgrade to the BRAVIA8 video 1 minutes 08 seconds
  • Sony BRAVIA 8 Unboxing Guide Video video 3 minutes 01 seconds
  • Sony TV Google Video video 3 minutes 21 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Google Assistant Video video 2 minutes 26 seconds
  • Safely Unbox Your Sony TV video 2 minutes 25 seconds

Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

Model:
K77XR80
SKU:
10562593
$2,498.00
Save $501.99
Comp. Value: $2,999.99

Customer reviews

Rating 4.7 out of 5 stars with 601 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

92%
would recommend
to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 13 Showing 241-260 of 601 reviews

  • SonyBravia8OLED

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is outstanding. One of the brightest and clearest pictures I've ever seen on a television. Perfect for me to watch my OU girl's softball games and enjoy them as much as if I were there.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LindaN,

      Great! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is awesome and when we hooked up our sound system it was like we were in a movie theater. I recommend this TV for anyone that is serious about getting the best picture for their buck!

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Button,

      Perfect! We're glad that you are enjoying the picture quality of the TV and how it works well with your home entertainment setup. Thank you for choosing Sony!

      -Ralph Sony_US

  • Picture Quality and Sound Syncing

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is impressive and minimal changes needed right out of the box. User interface is easy to navigate as well. Issues with syncing audio through my Denon receiver but was able to resolve it after some trial and error.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Metsfan8174,

      Thanks for sharing your review and experience with the Sony BRAVIA 8. We're glad that you like the picture quality and user-interface of the TV. It's unfortunate that you experienced an audio syncing issue with the TV. We're glad that you were able to resolve the issue. Help guides and manuals are available on our support website if ever you need assistance with the TV. Please refer to this link:

      https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/k-77xr80

      Thank you for choosing Sony!

      -Ralph Sony_US

  • Great television

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far it is a great television. The second bravia we have owned would highly reccomen

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your fantastic review, LouisD!

      We are so pleased to hear that you are enjoying your new K77XR80 television and that it's your second Bravia. It's truly rewarding to know that you're a returning customer and that you would highly recommend our products. We appreciate your loyalty and are glad we've been able to provide another great viewing experience for you.

      Thank you again for choosing Sony and for sharing your experience.

      Best regards, Gus, Sony Social Media Team Sony_US

  • Superb - Bravia 8 OLED

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding contrast and colors, perfect size 77”) for viewing from 8 feet away.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Magodili,

      Thank you for choosing Sony!

      We're excited to hear that your K77XR80 TV delivers the outstanding contrast and colors you were looking for, and that the 77” size is just right for your 8-foot viewing distance. Thank you for sharing your experience!

      Best regards,
      -Fred Sony_US

  • Picture is great

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is great. Sound is bad, you will need a sound bar.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HS18,

      We appreciate your feedback regarding the 77" BRAVIA 8 OLED TV. While we are glad you are enjoying the great picture quality, we understand your disappointment with the internal sound performance and the necessity of adding a soundbar. We continually strive to optimize audio performance, but for those seeking truly cinematic sound, we do recommend pairing the TV with one of our high-quality soundbars or home audio systems for the best possible experience.

      Thanks for choosing Sony.

      Best regards, Eliab sony-global

  • The GOAT

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the best TV I’ve ever owned. I used to be an LG fan, but after making the switch, I’ll never NOT own a Sony Bravia TV. It offers the best cinematic viewing experience.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello CarlosC, thank you for the amazing review! We're truly honored to hear that the BRAVIA 8 is the best TV you've ever owned. Making the switch from another brand and having it exceed your expectations means a lot to us! Delivering the best cinematic experience is exactly what we aim for, and we're so glad to have you as part of the Sony BRAVIA family! Thanks! Sincerely, -Jenn. Sony_US

  • Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Phenomenal tv and sound quality from Sony again. This TV flexes between video games and movies.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HondoH,

      We're so glad to hear that your Sony BRAVIA 8 TV delivers phenomenal picture and sound quality, and smoothly flexes between video games and movies. Thank you so much for sharing your fantastic 5-star review! The versatility and performance of this model make it a standout choice for both immersive gaming and cinematic viewing at home.

      Thank you for choosing Sony—wishing you a wonderful day!
      DiegoV. Sony_US

  • Great TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Tv had been very good. Extremely clean and vibrant. The speakers in it are surprisingly good.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there,

      Thank you for choosing Sony!

      It's truly wonderful to hear that you're enjoying the K77XR80 TV, especially noting the vibrant display and surprisingly good speakers. We appreciate your kind words and are pleased to know these features are making a positive impression.

      Best regards,
      -Fred Sony_US

  • Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV, sports looks great. Easy to stream as well

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bennyyyy,
      It is most rewarding to hear how much you appreciate your new BRAVIA 8 TV!
      We've worked hard to make sure features like its exceptional motion clarity for sports and its seamless access to streaming services make a big difference in how you enjoy your entertainment.

      Thanks for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Perfect.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV offers outstanding image quality, with vibrant colors and sharp detail. It’s perfect for gaming, delivering a smooth and immersive experience. Highly recommended.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend

  • nice picture

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    i buy this sony tvi & i love it great sound & picture.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MireilleP,

      Thank you for the great 5-star review of the BRAVIA 8. We're delighted to hear you're loving the TV's performance. Enjoy the fantastic combination of its great sound and stunning picture quality!

      Thank you for being part of the Sony family!

      Best regards,
      Dominick Sony_US

  • Accurate

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture needed hardly any adjustments. 4k movies have excellent colors and would be hard to top. I have had 2 4k Sony sets and they keep getting better!

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Melvin, thank you for sharing your review of the BRAVIA 8! We genuinely appreciate to learn that you find our products improving with each new release. Rest assured, we remain committed to upholding our high standards. Thank you for choosing Sony. Best regards. -Jenn Sony_US

  • Great TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture and sound. Only minor issue is my Roku stick causing a short screen and sound drop once every 20 minutes or so. Still trying to track down the exact setting to change to fix the issue.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Blindrage,

      Thanks for sharing your review and experience with the BRAVIA 8. We're glad that you like the sound and picture quality of the TV. It's unfortunate that you are experiencing an issue with your Roku stick. For optimum performance, make sure that the software version of the TV is up-to-date. Performing a power reset may also help resolve the issue. Please refer to the steps on these links:

      https://www.sony.com/electronics/support/articles/00028577
      https://www.sony.com/electronics/support/articles/00159487

      Hope this helps. If still not resolved or you need further assistance, please email us at socialsupport@am.sony.com with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Or contact our product support team via phone call or chat through this link:
      https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      -Ralph Sony_US

  • Great and amazing display

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I replaced a Sony 65" A8H OLED. My wife and I immediately were impressed with the improvements in clarity and performance. The Oppenheimer opening scene was a great first impression. Paired with the Theater Bar 8, RS5 surrounds, and SW5 subwoofer. An amazing Sony setup!

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi jrodvball8,

      You made the right choice upgrading to the Sony BRAVIA 8! We're glad that you and your wife are enjoying the picture quality of the TV and how it works well with your home entertainment setup. Thank you for choosing Sony!

      -Ralph Sony_US

  • Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony TV is amazing. The picture is outstanding, so clear and vibrant. Watching movies with the new Bose surround sound system is like a movie theater, priceless.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MaryS,

      Amazing! We're glad that you like the picture quality of the TV and how it works well with your home entertainment system. Thank you for choosing Sony!

      -Ralph Sony_US

  • Sony Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture and service from the Geek team. Reviewed all the features at set up

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend

  • Bravo Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great! How wonderful to watch the 2026 Olympics. Sony has really outdone itself with this series of displays.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EmmaH,

      It brings us great joy to hear that your new BRAVIA 8 is providing such a spectacular front-row seat for the 2026 Olympics! There is nothing quite like high-stakes sports to showcase the true power of our latest OLED technology.

      The XR Processor inside this series is specifically designed to handle fast-moving action with incredible precision, ensuring that every stride, jump, and finish is captured with lifelike clarity and no motion blur. Combined with the infinite contrast of the OLED panel, the colors of the opening ceremonies and the detail on the ice must look truly breathtaking. We are thrilled that our commitment to picture excellence is helping you celebrate these world-class games in such an immersive way.

      Thank you for making Sony part of your home entertainment.

      Regards,
      Dominick Sony_US

  • Fantastic TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, so glad i changed my mind on the tv i went in looking for, this tv is just so much clearer and better

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MatthewD,

      That's wonderful to hear! We're so glad you decided on the BRAVIA 8 and that you're experiencing the incredible clarity and picture quality.

      Thanks for choosing Sony.
      -Eliab Sony_US

  • Great Smart TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the picture. Nd the sharp color display! I love the size as well, it really fills up my living room!

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dalec,

      Thank you for the fantastic 5-star review! We are absolutely thrilled to hear how much you're enjoying the picture, sharp color display, and impressive size of your BRAVIA TV. It's wonderful to know that this TV has filled your living room and delivered the stunning, high-quality viewing experience we strive for.

      Thanks for choosing Sony, have an awesome day!
      DiegoV Sony_US

Page 13, Showing 241-260 of 601 reviews
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