Customer Ratings & Reviews
- Model:
- K77XR80
- |
- SKU:
- 10562593
Customer reviews
Rating 4.7 out of 5 stars with 603 reviews
(603 customer reviews)Rating by feature
- Picture Quality4.9
Rating 4.9 out of 5 stars
- Sound Quality4.6
Rating 4.6 out of 5 stars
- Brightness4.7
Rating 4.7 out of 5 stars
to a friend
Rated 5 out of 5 stars
Sony Bravia 8
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great tv, I love Sony and definitely recommend it to friends.
This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Mikei,
You made the right choice! We're thrilled that you are enjoying this amazing TV. Thank you for choosing Sony!
-Ralph
Rated 1 out of 5 stars
PLEASE SAVE YOUR MONEY.
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I spent weeks researching tvs. I’d finally narrowed it down to the Sony Bravia 8 and the Samsung S90. Despite the higher price tag and the lack of HDMI 2.1 ports (2 vs Samsung’s 4), I went with the Sony because I have a PS5 and the integrated features were too good to pass up. Boy was I wrong. Let me start by saying I’m VERY tech savvy. I’ve had this tv for a little over 24hrs and have already had to reset it to factory settings THREE TIMES. After setting it up, the tv will just refuse to switch to any HDMI connected device. The screen would flash black as if it were trying to switch and then it’d go right back to the home screen. I tried everything from switching cables to cycling the devices to cycling the tv, updating the software, and many more. Nothing worked except factory resetting it. Finally I was certain that there must be a setting that I’m enabling during setup process that isn’t agreeing with my devices. But ALL of my devices?! With each reset, I would enable less and less features/settings as I tried to narrow down what might be causing it. Nothing worked. I called customer service tech support and they too were baffled. I was told that it’s likely some kind of software fault or failure but to be sure, they had to escalate my case to their higher tier support. They gave my a ticket number and said someone would call me back. This is all too much trouble and headache to have to deal with on a brand new tv. I’m returning it in favor of the S90. Oh, and the screen is way too dark as well. I’m familiar with OLED, as this is my 4th, and none are nearly this dark. I’m over it!
This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi QuietStorm80,
This is not the experience that we want you to have. This isn't normally the case with the BRAVIA 8 TV. Sony's commitment to customer satisfaction is our top priority. Rest assured that your feedback will help us improve our products and services.
We would like to know more about what happened and review your file. We also want to make sure that everything is handled accordingly. Please email the below information to socialsupport@am.sony.com.
Name:
Username:
Model Number:
Issue:
Telephone Number:
Case Number:
Sincerely,
-Ralph
Rated 5 out of 5 stars
Sony 77" OLED
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This is an excellent OLED TV with a great upscaling processor.
This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JimE, Thank you for your positive feedback on our Bravia 8 OLED TV! We're thrilled to hear that you are enjoying the excellent picture quality and the great upscaling processor. Thanks for choosing Sony! -Sam
Rated 1 out of 5 stars
Terrible services
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I am extremely disappointed with the recent installation experience at my home. The installation team was unprofessional, disrespectful, and made my wife feel unsafe while I was not home. That alone is completely unacceptable. When I tried speaking with one of the installers over the phone, he repeatedly interrupted me and dismissed my concerns, stating he had “been doing this for 20 years.” He then confronted my wife with, “Do you know what I do? No, you don’t,” which was inappropriate, intimidating, and completely unprofessional. No customer should ever feel unsafe or disrespected in their own home—especially by a company they trusted to provide a professional service. Given this experience, I expect some form of compensation or resolution from Best Buy. If this is not addressed promptly, I will be returning the TV and all accompanying accessories.
This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)
I would recommend this to a friendRated 3 out of 5 stars
Disappointed
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Good TV I guess, picture is not worth the difference I paid. Probably could have bought a TV with as good a picture for a lot less.
This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi MarkB,
Thanks so much for sharing your feedback about the BRAVIA 8. We're sorry to hear that the picture quality hasn’t quite matched up to your expectations.
BRAVIA 8 is designed to deliver sharp images, vibrant color and smart features to make watching just about anything simple and enjoyable. That said, we know it’s important that you feel the value is there.
If there’s anything we can help out with; tips to tweak the picture settings or more info about what might improve your viewing experience, our support team is always here for you. You can find their contact information here: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv
Thanks for considering Sony products. We truly appreciate you taking the time to let us know how you feel.
Sincerely,
Estefany
Rated 3 out of 5 stars
OK- not worth the price
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.We have had this for 6 weeks and the picture is so dark- we have messed with all million of the settings and it’s just OK. Sport streaming isnt very good and the apps feeeze and close out of nowhere. Returning this to stay in the samsung family. Not worth thr price tag
This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi Alid,
We regret to hear that you are not satisfied with the picture quality of the TV. Sony's commitment to customer satisfaction is our top priority.
For optimum performance, make sure that the software version of the TV is up-to-date. You may find this link helpful:
https://www.sony.com/electronics/support/articles/00028577
Picture quality may vary depending on the source content. You have the option to adjust the settings of the TV to fine-tune the picture quality depending your needs. You may find these links helpful:
https://helpguide.sony.net/tv/lusltn1/v1/en-003/01-03-09_01.html
https://www.sony.com/electronics/support/articles/00245141
Hope this helps. If still not resolved or you need further assistance, please contact our product support team via phone call or chat through this link:
https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv
Sincerely,
-Ralph
Rated 4 out of 5 stars
Great picture without paying the A95L price!
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great OLED TV, I wish it was a little brighter, but for people that don’t have a lot of windows may be perfect.
This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Leopr,
Thanks for sharing your review and experience with the BRAVIA 8. Your feedback about its brightness is greatly appreciated. Picture quality may vary depending on the source content. You have the option to adjust the settings of the TV to fine-tune the picture quality to your needs. You may find this link helpful:
https://helpguide.sony.net/tv/lusltn1/v1/en-003/01-03-09_01.html
Hope this helps. In case you need further assistance, please email us at socialsupport@am.sony.com with the following details:
Name:
Username:
Model Number:
Issue:
Telephone Number:
Or contact our product support team via phone call or chat through this link:
https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv
-Ralph
Rated 1 out of 5 stars
From Rags to Riches
||Posted . Owned for 6 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Only a poor rating because my first purchase was a lemon and returned with no question. Home Depot did the right thing after numerous communications with Sony direct. My second purchase of the same TV was flawless and the picture is unbelievable. Thanks Best Buy for exceeding my expectations. I subsequently purchased a 65 in. TV for our lower level
This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)
I would recommend this to a friendRated 1 out of 5 stars
Do not trust Best Buy
||Posted . Owned for 7 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I have this TV now for 6 months and already Best Buy has been out three times to service it. The last guy had issues and during his time at my house, he started talking about how he felt the "mother board" was not working properly. Exactly one month after he left, my TV stopped working. I called Best Buy and did all the proper things on my part but the Geek Squad told me it is not their issue but Sony's and I need to call Sony. Sony now tells me my mother board is out and it could be months before they can repair it due to it being on back order. Who pays $4000 for a TV and sound bar and in 6 months have it go out and be told it could take months to repair? I was sold a defective TV, period.
This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hello TonyN,
Thank you for considering Sony products.
We sincerely apologize for the frustration and inconvenience you’ve experienced with your K77XR80 TV and the service process. This is certainly not the experience we want for our customers.
To assist us in gathering more information regarding this matter and to work together towards a solution, please reach out to us via email at socialsupport@am.sony.com. We kindly ask that you include the following details in your message:
- Name:
- BestBuy Username:
- Model Number:
- Description of the Issue:
- Telephone Number:
Thank you for your patience, and we look forward to assisting you further.
Best regards,
-Fred
Rated 3 out of 5 stars
Streaming Problem
||Posted . Owned for 2 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Dont buy Sony if you are going to use Directv streaming. There is a compatibility problem between the Sony and the Google Gemini that Sony uses. There is no fix and neither company is working on it. The TV will reboot everytime you turn it on and that is a real Pain.
This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi Billil70,
We regret to hear that you are not satisfied with the TV. Sony's commitment to customer satisfaction is our top priority. For optimum performance, make sure that the software version of the TV is up-to-date.
For app related issues, please refer to the troubleshooting steps on this link:
https://www.sony.com/electronics/support/articles/00108468
Resetting the TV to factory settings may also help resolve those issues including the rebooting issue. You may find this link helpful:
https://www.sony.com/electronics/support/articles/00159487
Hope this helps. If still not resolved or you need further assistance, please email the below information to socialsupport@am.sony.com.
Name:
Username:
Model Number:
Issue:
Telephone Number:
Or contact our product support team via phone call or chat through this link:
https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv
Sincerely,
-Ralph
Rated 4 out of 5 stars
Bravia review
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.It is not quite as vibrant as I thought it would be
This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)
I would recommend this to a friendBrand response from SonyListens
Posted .Hi DonaldM, Thank you for sharing your feedback on your Sony BRAVIA 8. We understand how important it is to have a vibrant and excellent viewing experience. The Sony BRAVIA 8 has various picture settings that can be adjusted to suit different lighting conditions and preferences. You can do this by navigating to the settings menu on your TV and selecting the picture mode that best suits your viewing environment. Additionally, you can manually adjust the brightness, contrast, and other picture settings to achieve a more comfortable viewing experience.
For more details, please refer to this link:
https://www.sony.com/electronics/support/articles/00190409
Hope this helps and thanks for choosing Sony! -Sam
Rated 2 out of 5 stars
Sony Bravia 8 Disappointing
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.The Sonny Bravia 8 has rebooted by itself several times while we are watching a show. Working with Sony tech support. Disappointed with the TV. Hardly a good customer experience.
This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Thank you for sharing your feedback, EdwardB.
We are truly sorry to hear that your BRAVIA 8 television has rebooted by itself several times while you were watching. We understand how frustrating this is, and we sincerely apologize that this is hindering the seamless customer experience we strive to deliver.
We are glad to hear you are already working with our Tech Support team. They are equipped to guide you through specific troubleshooting steps, such as performing a factory reset or checking for the latest stability firmware, which often resolves unexpected restart issues.
We are committed to helping you resolve this and regret that the product has not met your expectations for reliability.
Best regards, Gus, Sony Social Media Team
Rated 3 out of 5 stars
Sony tv
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The biggest issue is the brightness of the picture. Not worth the extra money I paid.
This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi Applewatch, we're truly sorry to hear you're not satisfied with your BRAVIA 8 TV. We understand how important picture quality is. We've noted your feedback regarding the brightness of the television. Your input is invaluable as we continuously strive to improve our products.
If you require any assistance with your television or would like to explore potential solutions to optimize your picture settings, please don't hesitate to contact our technical support team at https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv
Thanks for considering Sony products and for your feedback.
Best regards,
Estefany
Rated 4 out of 5 stars
Sony tv and soundbar
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Customer service was top notch and product is great
This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)
I would recommend this to a friendBrand response from SonyListens
Posted .Hi IsaacA, Thank you for your review. It's great that you had a professional experience on purchasing this TV. We're also glad that you find your Sony BRAVIA 8 TV great. Thank you for choosing Sony! Enjoy! -Maria
Rated 2 out of 5 stars
Internal speakers broke after 4 months
||Posted . Owned for 7 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great quality but apps crash often and speakers went out after 4 months... hours long support process and not resolution so far.
This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi ErickaP,
This is not the experience that we want you to have. This isn't normally the case with the BRAVIA 8 TV. Sony's commitment to customer satisfaction is our top priority. Rest assured that your feedback will help us improve our products and services.
We would like to know more about what happened and review your file. We also want to make sure that everything is handled accordingly. Please email the below information to socialsupport@am.sony.com.
Name:
Username:
Model Number:
Issue:
Telephone Number:
Case Number:
Sincerely,
-Ralph
Rated 1 out of 5 stars
I will never buy a sony again
||Posted . Owned for 1 year when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The motherboard failed after 10 months. Now only a few months later, it failed again and now its outside the warranty period and sony is not fixing it. Unacceptable for a 4000 dollar tv.
This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi Ryan,
We are sincerely sorry to hear about the recurring issues you have encountered with your BRAVIA 8. This is not the experience we want for our customers, nor does it reflect the standards of quality and reliability we strive for in our products.
We value your loyalty to the Sony brand and would like to personally review your situation to see how we can best assist you. Please email the following information to our specialized team at socialsupport@am.sony.com:
Full Name:
Best Buy Username:
Telephone Number:
Model Number:
Case number/concern:
We look forward to hearing from you. Thank you for considering Sony!
Regards,
Dominick
Rated 3 out of 5 stars
Review
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Had issues with enlarged pixels during darker scenes. Was really excited for this tv but had to return unfortunately. I did really enjoy the dashboard layout and Google functionality.
This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi MichaelV,
Thanks for sharing your review and experience with the BRAVIA 8 TV. We're glad that you like the user-interface and Google software of the TV. Your feedback about the TV screen is greatly appreciated.
The LCD screen is made with high-precision technology to achieve a high level of performance and picture quality. To achieve this level of performance, the backlight setting of the TV is set to maximize the screen brightness. However, you may notice uneven brightness on the TV when watching in a dark environment or when the screen is blank. This condition is normal and not a malfunction of the TV. Adjustments using the TV settings can be done to minimize this condition. It is also recommended to install the latest software version of the TV for optimum performance.
Thanks again for sharing your review and we hope you will consider Sony for your future purchases.
-Ralph
Rated 2 out of 5 stars
Returned after 24hrs
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Had to take back after 24hrs because the EARC port failed. Only having two HDMI 2.1 ports was a pain as well. Great picture though
This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi DerrickK,
Thank you for sharing your experience! We're glad that you're satisfied with the great pictures of the Sony BRAVIA 8 TV. However, we're deeply sorry for the inconvenience that its EARC port has caused you and appreciate your feedback regarding the HDMI 2.1 ports.
If there is anything else that we could do to help you, may we contact you directly? If so, please email the following information to socialsupport@am.sony.com. Apologies if you've already shared this information with customer service — we just want to ensure we have your most accurate details:
Full Name:
Best Buy Username:
Case ID (If any)
Telephone Number:
Additional Information regarding your experience with the BRAVIA 8
We are sorry for the inconvenience and hope to speak to you to resolve this matter.
Sincerely,
Maria
Rated 3 out of 5 stars
Pretty good tv.
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Pkcture quality could be better for the price. I have always loved sony tvs. My last one lasted me 18 years and its still going in the basement.
This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)
I would recommend this to a friendBrand response from SonyListens
Posted .Hi KIMBERLY,
Thanks for sharing your review and experience with the BRAVIA 8 TV. Your feedback about its picture quality is greatly appreciated. For optimum performance, make sure that the software version of the TV is up-to-date. Picture quality may vary depending on the source content. You have the option to adjust the settings of the TV to fine-tune the picture quality to your needs. For more information, please refer to these links:
https://www.sony.com/electronics/support/articles/00028577
https://helpguide.sony.net/tv/lusltn1/v1/en-003/01-03-09_01.html
https://www.sony.com/electronics/support/articles/00245141
Hope this helps. In case you need further assistance, please email us at socialsupport@am.sony.com with the following details:
Name:
Username:
Model Number:
Issue:
Telephone Number:
Or contact our product support team via phone call or chat through this link:
https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv
Sincerely,
-Ralph
Rated 3 out of 5 stars
A bit disappointed
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Not as delighted with this purchase as I initially thought I would be.
This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi Printer,
Thank you for sharing your feedback, and we're truly sorry to hear that you're not as delighted with your BRAVIA 8 OLED as expected. We’d love to help make your experience better. If you have any specific concerns or issues, please let us know, and we can assist with adjustments or settings to improve your viewing experience. Please email the following information to socialsupport@am.sony.com. Apologies if you've already shared this information with customer service — we just want to ensure we have your most accurate details:
Full Name:
Best Buy Username:
Telephone Number:
Additional Information regarding your experience with the BRAVIA 8.
Thank you for your patience, and we look forward to improving your experience!
Sincerely,
Maria






























