Customer Ratings & Reviews
- Model:
- XR77A95L
- SKU:
- 6553380
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.7 out of 5 stars
- Brightness
Rating 4.8 out of 5 stars
Customers are saying
Customers frequently mention the exceptional picture quality and brightness of the 77" class BRAVIA XR A95L OLED 4K UHD Smart Google TV (2023). Reviewers also appreciate the TV's upscaling capabilities and excellent black levels. Some customers feel the price is high and that the HDMI 2.1 ports are lacking. Overall, the TV is considered a high-quality product.
This summary was generated by AI based on customer reviews.
Great transition from LG to Sony, Amazing TV!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Long time LG user who took the leap and converted over to Sony for the 77" upgrade. If you're wrestling with the idea of spending the extra money, I would 100% recommend it. Google TV OS is fantastic, and I really enjoy the Sony Bravia Core app.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi GarTed, Awesome! Thanks for this amazing review! The MASTER Series A95L is an excellent choice for an upgrade. We're glad you appreciate the superb picture quality this TV delivers and you like the BRAVIA Core app and intuitive Google TV platform. Our brightest and widest range of colors and hues, powered by the intelligent Cognitive Processor XR™. With a QD-OLED screen enhanced by XR Triluminos Max technology, experience color performance with up to 200% as much color brightness of a conventional OLED TV. Individually lit pixels produce pure black so your favorite movies, shows, and games burst to life on screen with extraordinary detail and depth. Thank you so much for your purchase and for the 5-star rating! -Jess
More hype than substance.
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Bought a 77 A95L, as it is an upgrade from my LG 65 B7, however I think this is more hype then substance. Not blown away, but its audio is great and picture quality isnt as vibrant as I expected being qd oled. All in all, I think I would have gone with a G3 and saved the 1000. Also, the bravia cam is not that easy to setup. Operating system is a lot faster than my C2. Its not a bad TV, it may just take some getting used to.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Patrick, Thank you for upgrading to your new Master Series A95L. We value your feedback regarding the picture quality and that it hasn't performed to your standards. We want to make sure that you’re taken care of and go through some troubleshooting with you to make sure your TV is great. Verify if the issue occurs on other channels and other video sources (e.g., Cable box, Signal Channels, Blu-ray Player, PlayStation, or any other external input). If the picture is blurry or noise occurs on your Google TV screen when watching videos, please try following the steps on the link below to resolve the issue:
https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-77a95l/articles/00141958
The quality of the source is also a big factor in getting an excellent picture quality. Having said that, picture mode settings provide preset adjustments for the type of picture you are viewing. Picture settings also allow a wide array of changes to color, contrast, clarity, and brightness that can improve the viewed content on your Google TV. For more information, please visit the link below.
https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-77a95l/articles/00190409
We do have good information on how to setup the BRAVIA CAM and perform initial settings on this helpful link: https://www.sony.com/electronics/support/articles/00279217
For future reference, we can offer assistance on how to set up or operate the features and functions of your Sony TV by visiting our Sony Support website to download the help guide and look for additional information about your product. Also, you can chat with one of our agents who would be glad to help or send us an email at [email protected] with the following details:
Name:
Best Buy Username:
Model Number:
Issue:
Telephone Number:
Regards,
Jess
- Pros mentioned:Brightness, Hdr, Picture qualityCons mentioned:Hdmi 2.1
Overall Awesome Tv!
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This is overall the best OLED TV I've owned, especially when it comes to picture quality. I will say the upscaling is a little disappointing. I'm upgrading from the Samsung s95b, and honestly the upscaling is very similar. My s95b is 65in while I have the Sony in 77inches so that could account for some of the loss in upscaling performance that I was expecting to see. The depth, clarity and motion on this tv are next level from anything else I've seen. The most noticeable upgrade that I see from this compared to any other OLED or even QD OLED is the HDR highlight placement, It's amazing how Sony is able to make those highlights pop. Overall the tv is really bright and is brighter than even my qn90B mini led tv. The other main drawback of this tv would be the lack of four HDMI 2.1 ports, of course there are work arounds for that if it would be an issue for you, but for most people it would not be an issue at all. Obviously you have to pay a premium for this tv, if you can afford it, I'd say without a doubt it's the tv to go for in 2023 and 2024!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi MrBayArea,
Great! We're truly happy that you like the stunning 4K HDR picture quality and overall features of the TV. At Sony we strive to put forward the best possible products for our customers. It sounds like we hit the mark with the A95L. We're also thrilled to hear you feel the Master Series A95L QD-OLED is the best TV that you've owned. Your feedback regarding the available HDMI ports and upscaling performance is extremely important to us and is very much appreciated.
Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail. To best enjoy the 4K features of your TV, we recommend using a Premium High Speed HDMI Cable(s) that supports speeds of 18 Gbps or better. To display a picture from a device connected to the HDMI input terminal in a higher quality HDMI format, make sure that you have enabled the Enhanced Format setting on the TV.
Our brightest and widest range of shades and hues, complimented by pure black, all beautifully displayed on a QD-OLED screen powered by Cognitive Processor XR. Hear true immersive cinematic audio with sound produced from the entire screen delivering an elevated sound stage and clear dialogue. Thank you so much for all your inputs. Thank you for choosing Sony! -Jess
- Pros mentioned:Picture qualityCons mentioned:Hdmi 2.1
Amazing TV. Liveds up to being the best TV out
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Amazing TV. Best TV out at this time. It lives up with its reputation. It may be pricey but it is worth it. It has amazing features such as controlling the TV using hand gestures and Google voice response. Add on the fact that it is Alexa-friendly, you hardly ever have to use the remote control or the actually TV to run the TV. If you need to use the remote, that is an even better and more versatile option. The way that the TV is set up for setting is amazing and so much can be done to set the TV just like you want. No problem handling Dolby Vision(which by the way Samsung TV can't handle). It can also do IMAX enhanced. It has a special setting for Netflix which allows Netflix content to be custom enhanced for the best viewing for that content, Sound-wise, it's pretty good sound system alone, but with a sound bar, it is amazing. I used a Samsung-soundbar and it works with that great. Once it plugged into the eARC HDMI, the TV handles the soundbar very well. Dobly Atmos is great. I also run a PS5 and well duh, this TV is built to optimize how good gaming sounds and looks. With the PS5 Pro scheduled to come out in a month, I can only imagine how this TV will be able to handle the upgrades this Pro will bring. The only thing that I can see is a drawback is that it only have 2 HDMI 2.1 slots and one is the eARC. That mean you are a little limited on that, but there are plenty of ways to get a splitter or other means to deal with this. I only use the PS5 and any other input doesn't need 2.1 so it's not a problem for me, but if you need a lot of 2.1 slots that could be a deal-breaker for you. But then again many other TVs don't have many more 2.1 slots. Overall, again, it lives up to the reputation it has as the best TV out there right now, It is expensive, but worth it. I got the 77' but I was considering the 65' which i think is just as good, but I decide to splurge a little for the bigger screen and it was well worth it.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi RinajoyB, Choosing this TV will definitely be worth it! Thank you for taking the time to write such an in-depth review of your experience with your BRAVIA XR A95L QD-OLED 4K Ultra HD Smart Google TV! We're really delighted to hear you love everything about your Sony A95L and you are having an enjoyable watching and gaming experience with this great TV. Glad to know you find the smart Google TV features very intuitive and you like the stunning 4K HDR picture and sound quality this TV delivers. You chose the best TV brand! Thank you for your purchase and for the 5-star rating! -Jess
- Pros mentioned:Picture quality, Tv quality
Sony 77 inch TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV! Best TV that I have ever owned, brilliant colors and great contrast, would definitely recommend for anyone, However wait until it is on sale to buy
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for the fantastic review, remoteprogramming!
We are absolutely thrilled to hear that the XR77A95L is the best TV you have ever owned! It is wonderful to know that the brilliant colors and contrast of our QD-OLED technology are delivering the "wow" factor we strive for. We also appreciate you sharing your recommendation with the community.
Thank you for choosing Sony for your home theater setup!
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Picture quality, Upscaling
There is no equal.
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV finally at a great price. The colors and the upscaling of any content is the best there is bar none. Quality and durability all in one.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello ArbanG,
Thank you for choosing Sony!
We’re elated to hear that you appreciate the XR77A95L TV’s exceptional color quality and impressive upscaling capabilities. It’s wonderful to know that the combination of quality and durability resonates with you, reflecting the care and innovation we put into our products. Your kind words inspire us to continue delivering technology that enhances your viewing experience.
Best regards,
-Fred
- Pros mentioned:Brightness
Sony Bravia Excellence
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The most color accurate TV ever! I picked this up from Best Buy on Black Friday and it has been the best TV that I have ever had. Shadow details are not murky. It is plenty bright. And the color accuracy is perfect. Requires little to no calibration. Coupled with a 4K Dolby Vision or HDR movie, this feels like a cinematic experience every time I turn the TV on and tune in. Sony rarely misses when it comes to TVs. Pricey, yes, but like the old adage says, you get what you pay for. I ended up returning an LG G5 for this one and I haven't looked back.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi KyleG!
Thanks so much for sharing your fantastic review of the XR-77A95L. It is truly wonderful to know that you are finding this TV to be the best you've ever owned.
This model is packed with the Cognitive Processor XR which helps deliver the incredible contrast and color you're seeing, along with XR Triluminos Max for the widest color palette ever in a Sony TV.
We appreciate your decision to go with Sony!
Best regards,
Estefany
- Pros mentioned:Hdr, Picture quality
Best TV
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.The best TV I’ve ever owned. Along with a dedicated 4k Blu-ray player, this tv has incredible color and hdr. Sound is decent but would recommend a dedicated speaker setup
I would recommend this to a friendBrand response from SonyListens
Posted .Hi RayH,
Thank you so much for taking the time to share your feedback on the XR-77A95L. It is most rewarding to hear that this is the best TV you've ever owned!
We're thrilled that you are experiencing incredible color and HDR, especially when paired with a 4K Blu-ray player. We also appreciate your honest input about the sound and we agree that a dedicated sound system enhances the overall experience.
Thank you for putting your trust in Sony!
Kind regards,
Estefany
- Pros mentioned:Hdr, Picture quality
All star performance!
||Posted . Owned for 5 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Switching from Samsung to the Sony A95L was the best decision I’ve made. The picture quality is stunning, with vivid colors, deep blacks, and exceptional brightness that brings movies and games to life. The panel makes every scene incredibly immersive, and the built-in sound quality is surprisingly good, though pairing it with a home theater system takes it to another level. The Google TV interface is smooth and intuitive, offering fast access to all my favorite streaming apps. As a gamer, the HDR and low input lag make my PS5 games look and feel incredible. The sleek design adds a touch of elegance to my space. Coming from years of loyalty to Samsung, the Sony A95L has completely won me over. It’s easily the best TV I’ve ever owned.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Ristued, we appreciate your awesome review. We're glad you are enjoying your new TV! Thanks for choosing Sony! Happy Holidays! ~Earl
- Pros mentioned:Brightness, Upscaling
The best tv ever!!!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This tv is incredible for watching movies and sports. Upscaling is fantastic. It gets bright enough even if you're in a bright room. Excellent detail in the blacks. My husband and I spent a lot of time researching flagship tvs. We're very happy we bought the Sony 77" A95L. Looks amazing right out of the box and no problems with EARC connecting to my AV receiver.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Carlcat, You definitely made the right choice! Thank you for upgrading to your new MASTER Series A95L OLED TV. We're happy to hear those positive remarks. It's wonderful to know that you're having an enjoyable watching experience with this TV and you like the well-integrated features, especially the high brightness, pure OLED black and impressive upscaling performance of this great QD-OLED screen. Our brightest and widest range of shades and hues, complimented by pure black, all beautifully displayed on a QD-OLED screen powered by Cognitive Processor XR. Take entertainment further by pairing your BRAVIA XR TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for the 5-star rating and for choosing Sony! -Jess
- Pros mentioned:Brightness, Picture quality
Bright and beautiful
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Love this tv. It fits my space perfectly because it is not an 85”. My dimensions could handle 77” and under without looking too massive. The picture is awesome and I have the 55” as well in my bedroom and the technology as well as brightness is great. I have a very bright room full of windows and this tv has no problem with washout of image. It’s bright and beautiful
I would recommend this to a friend - Pros mentioned:Brightness, Picture quality
Beautiful picture
||Posted . Owned for 3 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I've been watching this T.V. for 3 months. Excellent picture, color and sound. I have a 65" A90J in another room so I can't see them side by side. I really can't tell the difference in picture or sound. This is noticeably brighter plus the 77" is quite a bit larger. In my opinion the extra brightness is not worth the $5,400 I paid when the A90J is also just about perfect. Beside the bit of buyer's remorse that I have, my only complaint is that it has no cable management in back! I have to use tie wraps to keep all the cables under control. Also, no Prime video calibrate mode like it is supposed to have.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Steve, Excellent choice! We are so glad to hear that you are happy with the picture quality of your new TV! Thank you so much for choosing Sony! -Carl
- Pros mentioned:Brightness, Picture quality, Upscaling
Excellent TV of 2023
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This tv is amazing. Best colors and picture quality. Best upscaling and perfect for movies and gaming. I compare it with LG G3 side by side. The colors are better on sony. If you have the budget and wants something special. Then I would suggest this tv.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi AamirM,
Awesome! We are delighted to hear you like the Sony A95L OLED 4K HDR Google TV when comparing to other TVs in the market! Your assessment is spot on! The QD-OLED screen delivers our widest-ever palette of shades and hues, pure OLED black, and high brightness. Bring back lost detail, with reduced noise, and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image and XR 4K Upscaling.
Our brightest and widest range of colors and hues, powered by the intelligent Cognitive Processor XR™. With a QD-OLED screen enhanced by XR Triluminos Max technology, experience color performance with up to 200% as much color brightness of a conventional OLED TV. Individually lit pixels produce pure black so your favorite movies, shows, and games burst to life on screen with extraordinary detail and depth. Thank you so much for your purchase and for the 5-star rating! -Jess
- Pros mentioned:Brightness, Picture qualityCons mentioned:Price
Great TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Bought this for our basement entertainment area and it’s been great. Excellent picture quality, brightness, and contrast. Price is a bit steep. Sound quality is good but still not the same as a good sound bar or sound system.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Andrew, Thank you so much for choosing and purchasing Sony A95L OLED 4K Ultra HD Smart Google TV. We're truly delighted that this TV works fantastic so far on your basement entertainment area. Choosing this TV will definitely be worth it! You’re now able to enjoy immersive, engaging cinematic experience in your home. Thank you for giving the product a perfect rating! -Jess
- Pros mentioned:Brightness, Picture quality
Delivers value
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The TV delivers excellent picture and sound quality. You may adjust the picture to your liking. Sound is great. The brightness is good even for my very bright room (some configuration required). The price is a bit stiff, but I think it delivers value for the features and performance offered. Overall, this is a strong performing product, audio-visually, at a reasonable price.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi, MMC1,
Thanks for the review! It makes us really happy to hear that your Sony BRAVIA TV is delivering as expected! We appreciate the comments as Sony strives to deliver the best quality products, and we hope you can keep enjoying the amazing sound and video quality from your TV!
Thanks for choosing Sony, have a nice day!
-DiegoV
- Pros mentioned:Brightness, Picture qualityCons mentioned:Hdmi 2.1
Mixed review
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great potential. But honestly very disappointing. I tried really hard to like this TV but there were so many issues. 1 missing 4 HDMI 2.1 ports which at this price is terrible. 2. There was something wrong with my HDMI ports where there would be feedback every time I play anything from my soundbar with Dolby atmos. There were pulsating sounds with any kind of background music. 3. The screen does horribly when there is any scenic panning. You’ll notice the actor standing with the background changing behind him and everything is fragmenting. Not sure if it’s just my TV based on the positive reviews but I wont be buying a Sony this year. Hopefully 2024 will be better. The reason I’m giving 3 stars is at least its got a good picture and brightness is so much better then my much older oled.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi BestBuyer,
While we're glad that you like its amazing picture, we regret to hear you're not having the best experience with this TV and you're experiencing some audio issues. Your feedback regarding the picture issues and 2 HDMI 2.1 ports is extremely important to us and is very much appreciated. Please allow us to help you and turn this into a better experience. If you haven't yet, try the following:
1. Disconnect the cable from the soundbar and TV and then reconnect the cable.
2. If you continue to see the behavior, perform a power reset on the soundbar and TV.
3. Check the HDMI control on the soundbar. Try to disable and enable it.
4. If possible, try replacing the HDMI cable.
5. Perform a factory reset of your TV
For instructions, please visit this link: https://www.sony.com/electronics/support/articles/00159487
If the picture keeps getting fragmented sporadically, you may also find this link helpful: https://www.sony.com/electronics/support/articles/00032635
Also, check that your TV is running the latest firmware. For us to better assist you, may we contact you to help and get more information? If so, please email the below information to [email protected].
Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
Full Name:
Best Buy Username:
Telephone Number:
Sony Model Number:
Additional Information regarding your experience with the A95L:
We are sorry for the inconvenience and hope to speak to you to resolve this matter.
Sincerely,
Jess
- Pros mentioned:Brightness, Picture quality
Yep, Best TV of the year!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This is the best TV I've ever owned. The way it handles specular highlights and color separation is incredible. I originally had the Samsung s95c but I didn't like the way over saturated colors and clarity of the picture. It also kept loosing the connection when playing my game systems. I then had the lg g3 wich was great but i noticed the brighter it pushed,the colors started to look washed out. The Sony takes the best from both tv's. Colors are vibrant without being over saturated on faces while maintaining great white brightness. The only downside is the price. That being said, I would still recommend this TV to anyone!!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Antongusa, Choosing this TV will definitely be worth it! We are happy to hear your purchase went well and you are enjoying the superb colors and exceptional picture quality of your A95L 4K OLED TV. We are also thrilled to know you feel this is the best TV that you've owned. And good to know you've seen the overall improvements of this TV over your previous TV models. Thank you for the recommendation and for choosing Sony! -Jess
- Pros mentioned:Picture quality
Sony review
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The color and picture is second to none. I have a Sony Ultra Short Throw projector on a 110" screen and the picture quality is comparable. $4,000 vs $25,000. I would recommend this product.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Happycustomer,
It’s a true pleasure to hear that the BRAVIA A95L is rivaling the performance of your high-end projector setup. Knowing that you find the color and picture quality to be second to none—especially at such a competitive value—is a fantastic testament to the engineering behind this QD-OLED. Thank you for making Sony part of your home entertainment.
Best regards,
Dominick
- Pros mentioned:Brightness
Good performance, but better 2025 contenders
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I’m conflicted. This is the best tv that I’ve ever owned. It has fantastic color reproduction and color depth, is bright although daytime brightness is a bit lacking. Gaming is nice but again I feel like the gaming mode brightness is either auto dimming or throttling. For movies and tv, though, which is my primary use case it looks phenomenal. I generally use Dolby bright for most content that I can match on. The major con for me, however, is that the TV died after 7 months of use, and the parts are unavailable to fix it until after the holiday. I owned an A95K for 4 years without issue and upgraded to this set, so I am disappointed that it couldn’t make it that far. Additionally, I think that the LG G5 probably offers more complete value with better price and with calibration can achieve similar numbers. Overall I’d give 5 stars in 2023 (when it came out, the competition wasn’t as good) but in 2025 I would def go for the G5 especially for the price.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi Ayobami,
We are truly sorry to hear that your BRAVIA A95L has required service so soon and that the wait for parts is impacting your holiday viewing. While we take great pride in the QD-OLED’s color depth and cinematic performance, we understand that reliability and support are just as critical as picture quality. We appreciate your feedback regarding the gaming brightness and current market comparisons, and we will share your experience with our quality and service teams to help us improve. Thanks for choosing Sony.
Best regards, Eliab
- Pros mentioned:Upscaling
The Legend
||Posted . Owned for 5 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.A great TV. The upscaling is as advertised and it’s bright enough for SDR and HDR. Get it when on sale otherwise I think MSRP is not worth it.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi TimB1,
We are immensely pleased to hear that you are enjoying the industry-leading upscaling and impressive brightness levels of your A95L! Our Cognitive Processor XR is designed specifically to bring SDR and HDR content to life with unparalleled clarity and punch. We appreciate your perspective on the value; by utilizing our flagship QD-OLED panel technology, we aim to provide a truly elite viewing experience that stands at the pinnacle of home cinema. We are glad that the performance has met your high standards for picture quality.
Thank you for making Sony part of your home entertainment.
Best regards,
Dominick
