Customer Ratings & Reviews

Hello LindaN,

Thank you for choosing Sony!

We couldn't be happier to hear that you’re enjoying the clarity and picture quality of your new K77XR8B TV while streaming. It’s rewarding to know it’s enhancing your viewing experience, and we appreciate you sharing your positive feedback with us!

Best regards,
-Fred

Hi Gerry,

That's excellent feedback! We are thrilled to hear that you consider the 77" BRAVIA XR8B OLED TV a great television and would recommend it. We're glad you found a good price!

Thanks for choosing Sony.

Best regards, Eliab

Hi BrianB,

We are honored to hear that you are delighted with the Sony BRAVIA XR8B! We strive to make this TV an incredible investment by packing it with premium features that deliver superb picture and sound quality. Finding it to be such a great value and a great item is exactly what we aim for. Thank you very much for your 5-star review!

We really appreciate you choosing Sony.

Best regards,
Dominick

Hi MaryH,

We are pleased to learn you consider the BRAVIA XR8B to be a good product!

We understand that previous experiences with other brands can be frustrating, and we are happy that your purchase of the BRAVIA XR8B has provided a reliable and superior viewing experience. We strive for excellence in quality and performance, and we appreciate you choosing Sony.

Thank you for your 5-star rating!

Regards,
Dominick

Hi Edd2345,

That's wonderful to hear! We are delighted you love the look of your 77" BRAVIA XR8B OLED and are enjoying the incredible picture quality of an OLED TV.

Thanks for choosing Sony. Best regards, Eliab

Hi AmandaB,

We appreciate you taking the time to share your feedback on the Sony XR8B television. As a long-time, loyal Sony customer, your perspective is extremely valuable, and we understand how frustrating it is when a product doesn't meet the high standards you've come to expect from Sony.

We take your feedback on the picture quality, motion movement, and the unit turning itself off very seriously. Please know that your comments have been shared with our team to help us continue improving our products.

We're very glad to hear that the A80L has proven to be an excellent solution for your home and that you feel the upgrade was worth the investment. If you need any assistance in optimizing the settings on your new A80L, our technical support team is available to help via: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

Thank you for considering Sony products!

Best regards,
Dominick

Hello JimZ,

Thank you for choosing Sony.

We're honored to hear that you are pleased with your K77XR8B overall. We sincerely apologize that the setup process felt rushed and did not fully reflect the quality of service you deserve. Your feedback is invaluable, and we are committed to improving this aspect to ensure a more seamless experience for our customers. Thank you for sharing your insights with us.

Best regards,
-Fred

Hi Samantha!
It's truly wonderful to know that you're loving your new XR8B television! We're so glad that you've noticed the great price and especially the Acoustic Surface Audio+ feature. That's a unique part of our technology where the whole screen vibrates to produce sound, making it a super immersive experience that matches the picture perfectly.

We appreciate you choosing Sony!
Best regards,
Estefany

Thank you for your honest feedback, Brian. We’re sorry to hear that the K-77XR8B isn't delivering the sharp experience you expected for sports, especially when watching non-4K broadcasts. We definitely want to help you get that sorted before you decide on a return!

When watching lower-resolution content (like 720p or 1080i sports) on a large 77-inch screen, the TV has to do a lot of "up-scaling" work, which can sometimes look soft or blurry if the settings aren't dialed in. Before you pack it up, we recommend trying these specific adjustments:

Reality Creation: Go to Settings > Display & Sound > Picture > Clarity and set Reality Creation to Manual, then try increasing the Resolution slider to around 40-60. This adds artificial detail to make those blurry broadcasts look much closer to 4K.

Motionflow: For fast-moving sports, go to Motion settings and set Motionflow to Custom. Set Smoothness to 2 and Clearness to 1 (or Min). This helps track the ball and players without creating the "soap opera effect" or adding blur.

CineMotion: If you are watching through a cable box or a streaming app, try setting CineMotion to Low or Off for sports. This can sometimes conflict with high-motion broadcasts and cause a "jittery" or soft look.

Random Noise Reduction: Since non-4K broadcasts often have "digital noise," go to the Clarity menu and set Random noise reduction and Digital noise reduction to Low. This can clean up the fuzziness around players.

We also suggest trying the Standard picture mode specifically for sports, as it often has higher peak brightness and more aggressive processing than the Professional/Cinema modes used for movies. Thank you for choosing Sony, and we hope these tweaks help you see the game more clearly!

Best regards, Gus, Sony Social Media Team

Hi Lakersfan,

Thank you for taking the time to share your feedback. We are sorry to hear that the colors of the BRAVIA XR8B did not immediately impress you, as our goal is to deliver a top-tier OLED experience.

We understand that personalized picture settings are key to achieving the perfect image, especially when looking for those punchy colors. The good news is that this TV offers extensive customization that goes beyond the standard picture modes. You can fine-tune the color saturation, tone, and contrast to your exact preferences.

Please check the following guide on how to adjust these advanced settings and tailor the picture to your liking: https://www.sony.com/electronics/support/articles/00190409

Additionally, if you are using an external device like a cable box or Blu-ray player, we strongly recommend using a Premium High-Speed HDMI Cable to ensure you are receiving the best possible signal and color data from your source.

If you have any further questions or would like personalized, one-on-one help to optimize your settings, please do not hesitate to contact our technical support team at: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

Thanks again for considering Sony products.

Regards,
Dominick

Hi AlanW,

We are very sorry to hear about the red light flashing on your BRAVIA XR8B. We recommend unplugging the power cord and all connected devices for two minutes before trying again; if the issue persists, please contact our support team so we can assist you further: https://us.esupport.sony.com/support/s/support-contact?language=en_US.

Thanks for choosing Sony.

Best regards,
Eliab

Hi Kobelco,

We are ecstatic to learn that you found the BRAVIA XR8B to be such a smart and high-value addition to your home!

Your assessment of the value proposition is spot on. By focusing on the core premium features, you are still getting the remarkable benefits of our XR Processor, which intelligently optimizes every scene for realism and depth. Because this is a high-performance OLED, you are enjoying the deep, true blacks and exceptional contrast that define our cinematic displays. It is wonderful to see our engineering providing such a clear choice for your viewing needs, ensuring a top-tier theater experience at a competitive price point.

We really appreciate you being part of the Sony family and for sharing your insight on this model.

Regards,
Dominick

Hi Speedjunkie,

It's a true pleasure to hear that your BRAVIA XR8B is delivering exactly what you were looking for! We take immense pride in combining our industry-leading picture processing with the premium build quality and sophisticated styling that Sony is known for, so it is wonderful to know that this model has earned such high marks from you. We are delighted that you are very pleased with your purchase and that the TV is making a stylish statement in your home.

Thank you for trusting Sony.

Best regards,
Dominick

Hi GeoTang,

We’re thrilled you’re loving the "out of the box" picture quality! We’re confident it will look even more impressive once you have it dialed in to your preference.

Thanks for choosing Sony.

Best regards,

Eliab

Hello Neeraja,

Thank you for choosing Sony!

We’re elated to hear that the K77XR8B TV’s picture quality impresses you and that its sound system adapts based on your viewing distance. It’s rewarding to know our technology enhances your viewing experience with such thoughtful features.

Best regards,
-Fred

Hi SalvadorV,

We are delighted to hear that you are captivated by the picture quality of your new BRAVIA XR8B! We pride ourselves on pushing the boundaries of visual clarity, and it is wonderful to know that the display is providing exactly what you were looking for. Pairing the TV with a soundbar was a brilliant choice; it creates a complete sensory experience where the breathtaking visuals are matched by deep, cinematic audio.

Thank you for making Sony the centerpiece of your home entertainment.

Regards,
Dominick

Hi BrandonS,

We are thrilled to hear that the BRAVIA XR8B is delivering that "pure awesomeness" for you! We are especially glad it’s providing the perfect experience for your PS5.

Thanks for choosing Sony.

Best regards,
Eliab

Hi Aundra,

We are delighted to hear your 77" BRAVIA XR8B is performing so well, even in a bright room! It’s great to know the XR Processor and OLED's natural contrast are keeping your picture clear next to that window.

Thanks for being a long-time Sony fan.

Best regards,
Eliab

Hi Ponch,

We are so glad to hear that you are loving your new BRAVIA XR8B! It is wonderful to know the picture and sound quality are meeting your expectations and that the team at Best Buy helped you find the perfect fit.

Thanks for choosing Sony.

Best regards,
Eliab

Hi Golbarg,

We are thrilled you're loving the picture quality of your 77" BRAVIA XR8B! It's great to hear that the XR Processor and OLED technology are delivering the "amazing" performance you expected.

Thanks for choosing Sony.

Best regards,
Eliab