Sony - 77" Class BRAVIA XR8B OLED 4K Google TV
Customers are saying
Customers recognize the exceptional picture quality, particularly praising its OLED capabilities. They also appreciate the TV's brightness, deep black levels, and overall sleek design. Furthermore, users find it easy to use and note its smooth performance for gaming.
Screen Size Class
77"Series
XRHighlights
Pure black OLED contrast
Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness.
Powerful TV processing
XR Processor intelligently enhances every scene in real-time boosting color, contrast, and clarity.
Everything you stream. All on one screen.
Get access to all your favorite streaming apps in one place with Google TV. And with Google Assistant, simply use your voice to search and ask questions.
Your favorite streaming apps in one place
Get access to all your favorite streaming apps, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more.
Effortlessly stream to your TV
Easily stream to your TV with support for AirPlay 2 and Chromecast built-in.
App available with BRAVIA TV
Download the SONY PICTURES CORE app (formerly BRAVIA CORE) for free—streaming package sold separately, plus access to the largest IMAX Enhanced collection.
Studio calibrated picture
Get picture quality just as the creator’s intended with studio calibrated picture modes specially designed for Netflix, Prime Video, and SONY PICTURES CORE (formerly BRAVIA CORE).
More immersive movie experience
Get a truly cinematic viewing experience with support for Dolby Vision and Atmos, IMAX Enhanced, and DTS:X.
Crystal clear picture
Upscale all your HD and digital content and bring back lost detail with XR Clear Image.
Blur-free action
See blur-free picture quality in fast-moving sports and action-packed movies powered by XR OLED Motion .
Cinematic sound
With Acoustic Surface Audio+, hear true immersive audio from the entire screen, perfectly matching sound to the action.
Loud and clear dialog
Hear people’s voices clearly, even in loud action scenes, with Voice Zoom 3.
BRAVIA TV and BRAVIA Theater, the perfect pair
Hear elevated audio and clearer dialog with Acoustic Center Sync when paired with compatible BRAVIA Theater models.
Do it all with BRAVIA Connect app
Use BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and even troubleshoot issues.
Perfect for PlayStation 5
Take your PS5 gaming to the next level with exclusive features – Auto HDR Tone Mapping and Auto Genre Picture Mode – that optimizes picture quality for gaming and streaming.
All your game settings in one place
Game Menu puts all your gaming picture settings and exclusive assist features in one place.
HDMI 2.1 features
Get the advantage in high-performance gaming with HDMI 2.1 features 4K/120, VRR, ALLM and the newly added Source-based Tone Mapping (SBTM).
Beautifully designed
Premium four-way stand – two low-profile positions for wide or narrow furniture, or two raised positions to accommodate a soundbar.
Compatible with BRAVIA Cam
BRAVIA CAM (sold separately) automatically optimizes picture and sound according to your room environment, and you can enjoy video chat on a bigger screen.
All your Eco settings in one place
Eco Dashboard keeps all your energy efficiency settings in one place, making it easier to change them individually or in one go, now with more details to make more informed, eco-conscious decisions.
- Display TypeOLEDResolution4K (2160p)Screen Size Class77 inchesHigh Dynamic Range (HDR)YesHigh Dynamic Range FormatHDR 10, Hybrid Log-Gamma (HLG), Dolby Vision
Reviews
Rating 4.8 out of 5 stars with 175 reviews
- Picture Quality (121)
- OLED Quality (23)
- Size (5)
- Black Level (4)
- Brightness (4)
Customer Images
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
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Compare similar products
The BRAVIA XR8B brings elevated design, pristine OLED picture, and cinematic sound. Perfect for your living space. Inky blacks and vibrant color brings out astonishing textures, detail, and realism in everything you watch.
The advanced LG OLED evo C5-Series is better than ever. The LG OLED evo C5 is powered by the next-gen Alpha 9 Gen8 AI Processor —exclusively made for LG OLED—for ultra-realistic picture and sound along with boosted brightness for luminosity and high contrast, even in well-lit rooms. AI-assisted deep learning analyzes what you're watching and uses your preferences to choose the best picture and sound setting for your content. The C5's almost invisible bezel, ensures it blends with your surroundings. When you're finished watching, display art, photos and other content make the C5 a versatile statement piece. Search less and stream more, thanks to the next generation of AI technology from LG webOS 25. Every LG OLED comes loaded with Dolby Vision for extraordinary color, contrast and brightness, plus Dolby Atmos¹ for immersive sound you can feel all around you. FILMMAKER MODE allows you to see films just as the director intended. Packed with gaming features, the LG OLED evo C-Series comes with everything you need to win like a 0.1ms response time, native 120Hz refresh rate, with VRR for PC gaming and four HDMI 2.1 inputs.
The perfect centerpiece for your living space with slim styling and cinematic picture and sound to match. Pure OLED black and vibrant color brings out astonishing texture and realism in everything you watch. The screen is the speaker delivering a totally unique and immersive theater-like sound that keeps you on the edge of your seat.
Our brightest and widest range of colors and hues, powered by the intelligent Cognitive Processor XR. With a QD-OLED screen enhanced by XR Triluminos Max, experience picture quality with as much as 200% brightness of its predecessor. Individually lit pixels produce pure black, so your favorite movies, shows, and games burst to life on screen with extraordinary detail and depth.
| Pros for Sony - 77" Class BRAVIA XR8B OLED 4K Google TV | |||
|---|---|---|---|
| Picture Quality, OLED Quality, Black Level, Brightness, Size | Picture Quality, OLED Quality, Brightness, Black Level, Setup Ease | Picture Quality, OLED Quality, Color, Contrast | Picture Quality, Brightness, OLED Quality, Upscaling, HDR |
| Cons for Sony - 77" Class BRAVIA XR8B OLED 4K Google TV | |||
| There were no cons for this product— | Connectivity, Remote Control | Connectivity, Software | HDMI 2.1, Price |
Specs
What is the difference in a 8 or 8B
Answered by SonyListensHi MC, The XR8B is a retailer-exclusive version of the standard BRAVIA 8 OLED TV, designed to offer a similar core picture and performance at a potentially more accessible price point. Both share the same OLED panel and powerful XR Processor for incredible deep blacks and stunning 4K clarity. The main differences are that the XR8B typically excludes the bundled Sony Pictures Core movie credit promotion and may not feature the advanced XR Contrast Booster processing, which fine-tunes brightness for peak contrast. It's a fantastic option if you prioritize OLED picture quality and savings over those specific features. Thanks for choosing Sony. Best regards, Eliab
I currently run my Samsung 1080 plasma through my 2016 Onkyo TX-RZ 800 avr with a great picture. Problem is it only supports 4k@60Hz. If I buy a XR8B, should I avoid running it through the avr? A new avr is a few years down the road Thanks' JimB
Answered by SonyListensThanks for contacting Sony, JimB. The BRAVIA 8 has HDMI 2.1 ports that are designed to handle high-bandwidth signals like 4K@60Hz. For audio, you can simply connect the TV to your Onkyo receiver using a single HDMI cable from the BRAVIA 8's eARC/ARC port. This will allow the TV to send the high-quality audio from all your connected devices back to your receiver to be processed. This setup will allow you to enjoy a stunning picture on the BRAVIA 8 while continuing to use your Onkyo AVR for its high-quality audio capabilities. Thank you again for your interest in Sony products! Best regards, Gus, Sony Social Media Team
Does this TV have screen mirroring capabilities?
Yes, this TV has screen mirroring capabilities.
This question and answer was generated by AI based on customer and product data.Is the TV able to connect to the internet wirelessly?
Yes, the TV has Wi-Fi for wireless connectivity.
This question and answer was generated by AI based on customer and product data.Are closed captions available on this television?
Yes, closed captioning is available on this television.
This question and answer was generated by AI based on customer and product data.
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