Customer Ratings & Reviews
- Model:
- K77XR8B
- SKU:
- 6642164
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.7 out of 5 stars
- Brightness
Rating 4.8 out of 5 stars
Customers are saying
Customers are delighted by the exceptional picture quality of the 77" Class BRAVIA XR8B OLED 4K HDR Google TV. The OLED quality is highly praised, and viewers are impressed with the deep black levels, enhancing dark scenes. The TV's brightness also contributes to a clear and vibrant viewing experience. There are no CONS listed for this product.
This summary was generated by AI based on customer reviews.
First OLED TV - Zero disappointment!
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.This is my first OLED TV and I am very happy with it. Set up was very easy and quick. Football games and movies look amazing. I had the TV for a month and I can’t find any complaints about it. Sound from the TV has been the best of all my TVs. I tried to plugged in an old sound bar I had but I haven’t been able to make it work yet. It may be incompatible, I am not sure yet. Anyway, I highly recommend this TV to anyone looking for a great picture and a great size for a big room!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi VictorRomero,
It is great to hear that your first OLED experience with the BRAVIA XR8B has been so impressive! We are glad that the easy setup allowed you to jump right into enjoying amazing picture quality for your favorite movies and football games. It is especially wonderful to know that the built-in sound is outperforming your previous setups, providing a truly immersive experience in your large room.
Thank you for trusting Sony and for your high recommendation.
Regards,
Dominick
- Pros mentioned:Picture quality
Sony bravia
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent quality , clear sounds built and amazing pictures. Full of futures with google tv included
I would recommend this to a friendBrand response from SonyListens
Posted .Hello KamelT,
Thank you for choosing Sony!
It brings us great joy to hear that the K77XR8B TV delivers excellent quality with clear sound, amazing picture, and the convenience of Google TV. We’re glad the features enhance your viewing experience and add great value to your home entertainment.
Best regards,
-Fred
- Pros mentioned:Picture quality
TV purchase
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The TV’s clarity and sound quality are superior to the other televisions I’ve had in the past. This was a great purchase for our home.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi NORENK!
Thank you so much for sharing your feedback with us. We are really happy to hear that the K-77XR8B has made such a positive difference in your home.
This model is designed to deliver stunning clarity with its advanced 4K HDR technology and immersive sound thanks to Dolby Atmos support, making your viewing experience truly exceptional.
We appreciate you choosing Sony!
Best regards,
Estefany
Amazing 77" Sony OLED TV from Best Buy!
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I recently purchased an OLED TV from Best Buy, and I couldn’t be happier with my choice. The picture quality is stunning, deep blacks, vibrant colors, and incredible clarity that really brings movies and shows to life. The viewing angles are excellent, and even in a bright room the screen looks sharp. Best Buy’s purchasing process was smooth, and the staff was helpful in answering my questions. Setup was quick and easy, and the TV’s interface is fast and intuitive. Overall, this OLED TV has completely elevated my home entertainment experience. Highly recommended!
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Joey,
Thank you for choosing Sony!
We're elated to hear that your new K77XR8B TV is enhancing your home entertainment with stunning picture quality and impressive viewing angles. It’s wonderful to know that the smooth purchase experience at BestBuy and the easy setup contributed to your enjoyment. Your thoughtful recommendation means a lot to us, and we’re grateful to be part of your entertainment journey.
Best regards,
-Fred
Best TV I have owned
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.The Sony 77" BRAVIA XR8B OLED is an incredible TV. The picture quality is stunning with deep blacks, vibrant colors, and amazing clarity, especially with 4K and HDR content. Motion is smooth for sports and gaming, and the Google TV interface is fast and easy to use. The sound quality is surprisingly good for built-in speakers, and the overall design looks sleek and premium. I’m extremely happy with this purchase and would highly recommend it to anyone looking for a top-tier OLED TV.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi ErickB,
We are thrilled that you’re enjoying the stunning picture quality, smooth motion, and sleek design of your new 77" BRAVIA XR8B OLED! It’s great to hear that the Google TV interface and built-in sound are exceeding your expectations for a truly premium experience. Thanks for choosing Sony.
Best regards, Eliab
- Pros mentioned:Picture quality
Excellent Sony TV
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.The picture is great on this TV; it feels like a movie theater screen in your living room. The customizable stand and picture/audio options make this a must buy for home theater enthusiasts. Easy to assemble and sturdy design.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi HappyCustomer,
That's exactly the kind of cinematic experience we aim for with the BRAVIA 8 OLED! We're thrilled to hear that the picture quality and customizable options are making your home feel like a movie theater. Your feedback truly highlights what makes this a must-buy for home theater enthusiasts.
Thanks for choosing Sony.
Best regards,
Eliab
- Pros mentioned:Picture quality
Great TV
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.everything as advertised - picture is superb from all angles of a room, easy to navigate
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for the review, BvHt!
We are thrilled to hear that your BRAVIA 8 is delivering exactly what was advertised! The superb viewing angles are one of the best perks of an OLED panel—it’s great to know that everyone in the room gets a perfect seat regardless of where they are sitting. We’re also glad you’re finding the interface easy to navigate.
Thank you for choosing Sony!
Best regards,
Gus, Sony Social Media Team
- Pros mentioned:Oled quality
Great Quality
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Was nervous about the expense, but it's 100% worth it - the quality is just like my iPhone. Love it!
I would recommend this to a friendBrand response from SonyListens
Posted .Hello JW13,
Thanks for your wonderful feedback! It is fantastic to know that the K-77XR8B has lived up to your expectations!
We appreciate your business and thank you for choosing a Sony television!
Warm regards,
Estefany
- Pros mentioned:Picture quality
We love our new Sony Bravo “77 OLED
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Picture is great and it’s very easy to use. Had no trouble downloading additional apps for it. Sound from the screen is excellent.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi ScottQ!
Thank you for your feedback! It is fantastic to know that you’re enjoying the picture quality of the K-77XR8B and finding it easy to use.
We appreciate you choosing Sony and hope it continues to deliver great entertainment for you!
Warm regards,
Estefany
- Pros mentioned:Picture quality
Good Product
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Great product, and the quality is fantastic. It was easy to install on the wall
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Bill,
We are honored to hear that you are so happy with your purchase! It is fantastic to know that the installation onto your wall was a smooth process and that you are enjoying the fantastic build and picture quality of your new BRAVIA XR8B.
Thank you for trusting Sony to bring a premium cinematic experience into your home.
Regards,
Dominick
- Pros mentioned:Picture quality
Very happy
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great tv picture is very sharp and bright i sit 18 feet away from the tv and have no problem seeing sports scores
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JeffC,
We could not be more pleased to hear how impressed you are with the picture quality of the Sony BRAVIA XR8B! We designed the display to deliver incredible sharpness and brightness even from a distance, and it is wonderful that you have no trouble seeing fine details like sports scores from 18 feet away.
Thank you for the wonderful review and for choosing Sony!
Regards,
Dominick
Perfect size and quality for movie nights.
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Good quality and huge for the price. Sound is good even without a soundbar for a medium sized living room. Picture is already really clean. Between brands, I’m definitely a fan of Sony and LG. The crazy thing is I pretty much got this 77” for the price of my 65” from 2 years ago. But OLED is the way to go. Only complaint is the UI is a little laggy but I wouldn’t say all TVs have the best response time.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi PGal,
We are excited to hear how much you are enjoying the impressive quality and size of your new BRAVIA XR8B!
It's wonderful to know the picture quality and built-in sound are already exceeding your expectations, especially given the incredible value you found.
We appreciate your feedback regarding the user interface (UI) performance. To help improve responsiveness, we recommend performing a soft reset by pressing and holding the power button on your remote control for about 10 seconds until the TV restarts. This often clears up minor performance issues.
Additionally, please ensure your TV has the latest software version, as these updates frequently include important performance enhancements and stability fixes.
Thank you for being a fan of Sony and for the 5-star review!
Regards,
Dominick
- Pros mentioned:Picture quality
Buy This TV!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Fantastic TV, great picture quality. Would definitely purchase again.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for the fantastic review, Reginarib!
We are absolutely thrilled to hear that the K-77XR8B is a Fantastic TV with great picture quality! Your sentiment that you would definitely purchase again is the highest compliment we can receive.
Thank you again for choosing Sony!
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Picture quality
Good quality tv
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This maybe is not the Bravia 8 but image and colors looks great, gaming is really good , no regrets
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Pgh147,
Thank you for sharing your experience! It is fantastic to know that the K-77XR8B is delivering great image quality and vibrant colors for you.
With features like smooth gaming performance and vivid visuals, this model is designed to provide an enjoyable and immersive experience.
We’re glad to hear you’re happy with your purchase and appreciate you choosing Sony!
Best regards,
Estefany
- Pros mentioned:Picture quality
Good Purchase
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.good color and picture. Volume fluctuates between shows which is interesting.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi KenC,
We're delighted to hear that you're enjoying the vibrant color and impressive picture quality of your Sony TV. Thank you so much for the 4-star rating—it means a lot! We appreciate your note about the volume fluctuation; your feedback is invaluable to us. The K77XR8B is designed to immerse you in stunning visuals, thanks to its advanced OLED technology and intelligent picture processing.
Thank you for choosing Sony. Hope your day is as brilliant as your TV's screen!
DiegoV.
- Pros mentioned:Picture quality
Sony TV Review
|Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great tv. Nice picture and was easy to set up, Highly recommend Sony products.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for the fantastic review, David!
We are so pleased to hear that your K-77XR8B TV has been a great television for you!
It's rewarding to know that the nice picture is exceeding your expectations and that the setup process was easy and straightforward. We strive to make the initial experience as seamless as the viewing experience itself.
Thank you again for your high recommendation and for choosing Sony products! Your loyalty means a lot to us.
Best regards, Gus, Sony Social Media Team
Beautiful picture and exceptional quality.
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Beautiful picture and exceptional quality. This is a true winner! I had purchased another tv and was exceptionally disappointed with nearly all features. This tv was a direct contrast and showed what good looks like!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi AlexAZ,
We are beyond pleased to hear that the BRAVIA XR8B has shown you "what good looks like"!
It is wonderful to know that after a disappointing experience elsewhere, our commitment to exceptional quality and picture clarity has made such a positive impact. By utilizing our most advanced XR processing, we aim to deliver a direct contrast to standard displays through lifelike textures and breathtaking realism. Knowing that this model has emerged as a "true winner" for your home viewing is exactly the kind of feedback our team strives for.
Thank you for making Sony part of your home entertainment.
Best regards,
Dominick
New Sony XR8B
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Was debating purchasing an A95L 65”, but ended up going for the XR8B 77”. Not disappointed at all. Sony processing is top notch, as has been my experience previously. Sony rep at Best Buy confirmed my suspicions on value of Xr8B. Made purchase online and picked up in store smoothly and cleanly. Very happy with purchase and Best Buy service.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi TimM,
That is wonderful to hear! We are thrilled that you chose the BRAVIA XR8B 77" and are not disappointed with your decision.
It is rewarding to hear that your previous positive experiences with Sony's image processing continue to hold true, and that the advice from the Sony representative at Best Buy helped confirm the outstanding value of the XR8B.
Thank you for trusting Sony!
Best regards,
Dominick
amazing picture
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.i love sony tv, the graphics are amazing, the picture quality is top-tier this tv is also great for movies and shows it also has good gaming features on many models. it is super fast and has the best video processing. overall this tv is amazing and flexible for anyway you want in your home.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi KaramN,
It brings us great joy to hear that you love the Sony BRAVIA XR8B and appreciate its amazing graphics, top-tier picture quality, and versatile features for movies, shows, and gaming. Thank you for sharing your positive experience with us and for choosing Sony!
Regards,
Dominick
Great TV.
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV, good sound. I can’t tell major difference between this and 8 II. The TV has good colors and different settings that will really increase the viewings. The Android OS works really also with my Google home integration with minimal input lag.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for the great review, JustinA!
We are so pleased to hear that you find your K-77XR8B television to be a great TV with good sound! It's rewarding to know that you are enjoying the good colors and different settings that enhance your viewing experience.
We are also glad to hear that the Android OS works really well and provides a seamless integration with your Google Home, especially with minimal input lag!
Thank you again for choosing Sony!
Best regards, Gus, Sony Social Media Team
