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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 173 reviews

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  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

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97%would recommend to a friend

Customers are saying

Customers have good things to say about the 77" Class BRAVIA XR8B OLED 4K Google TV, particularly its excellent picture quality and OLED performance. Users find the TV easy to set up and appreciate the deep black levels and brightness it offers. The sleek design and appropriate size for various spaces are also well-received.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 2 Showing 21-40 of 173 reviews
  • Pros mentioned:
    Oled quality, Picture quality, Setup ease

    Rated 5 out of 5 stars

    First OLED TV - Zero disappointment!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my first OLED TV and I am very happy with it. Set up was very easy and quick. Football games and movies look amazing. I had the TV for a month and I can’t find any complaints about it. Sound from the TV has been the best of all my TVs. I tried to plugged in an old sound bar I had but I haven’t been able to make it work yet. It may be incompatible, I am not sure yet. Anyway, I highly recommend this TV to anyone looking for a great picture and a great size for a big room!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VictorRomero,

      It is great to hear that your first OLED experience with the BRAVIA XR8B has been so impressive! We are glad that the easy setup allowed you to jump right into enjoying amazing picture quality for your favorite movies and football games. It is especially wonderful to know that the built-in sound is outperforming your previous setups, providing a truly immersive experience in your large room.

      Thank you for trusting Sony and for your high recommendation.

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Oled quality, Picture quality

    Rated 5 out of 5 stars

    Best TV I have owned

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony 77" BRAVIA XR8B OLED is an incredible TV. The picture quality is stunning with deep blacks, vibrant colors, and amazing clarity, especially with 4K and HDR content. Motion is smooth for sports and gaming, and the Google TV interface is fast and easy to use. The sound quality is surprisingly good for built-in speakers, and the overall design looks sleek and premium. I’m extremely happy with this purchase and would highly recommend it to anyone looking for a top-tier OLED TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ErickB,

      We are thrilled that you’re enjoying the stunning picture quality, smooth motion, and sleek design of your new 77" BRAVIA XR8B OLED! It’s great to hear that the Google TV interface and built-in sound are exceeding your expectations for a truly premium experience. Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Pros mentioned:
    Picture quality, Setup ease

    Rated 5 out of 5 stars

    Beautiful tv

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love it beautiful picture Easy to use, and navigate

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello KimH,

      Thank you for choosing Sony!

      It brings us great joy to hear that you love your K77XR8B TV and appreciate its beautiful picture along with its ease of use and navigation. Knowing that it enhances your viewing experience truly inspires us to continue creating user-friendly, high-quality products.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A top notch Sony TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture and sound quality. Everything that you would expect of Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there!

      It is fantastic to know that you are enjoying the amazing picture and sound quality of your new BRAVIA XR8B. We strive to deliver the premium cinematic experience that defines our brand, and we are thrilled that this TV has delivered exactly what you were looking for.

      Thank you for trusting Sony.

      Best regards,
      Dominick Sony_US

  • Pros mentioned:
    Oled quality, Picture quality

    Rated 5 out of 5 stars

    OLED Supremacy

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This OLED is fantastic. The colors compared to my 10+ year old 75” Sony LED are otherworldly. I can’t recommend Sony enough and OLED is a game changer. The TV sound is mediocre but that’s almost every TV. I have a Sonos Arc + Sub and it’s a fantastic combination.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RickyM,

      We are elated to hear that the BRAVIA XR8B has been such an otherworldly upgrade for you! Transitioning from a decade-old LED to our latest OLED technology is truly a game-changing experience, and we are so glad those vibrant, lifelike colors are making such a massive impression. It is also fantastic to know that the TV pairs so perfectly with your Sonos setup to create a complete, high-end home theater.

      Thank you for your continued loyalty to Sony over the years!

      Best regards,
      Dominick Sony_US

  • Pros mentioned:
    Brightness, Picture quality

    Rated 5 out of 5 stars

    GREAT GREAT GREAT TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best colors, best brightness, amazing quality. Great size.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JeremyB,

      Thank you for choosing Sony!

      We're elated to hear that you are enjoying the vibrant colors, impressive brightness, and exceptional quality of the K77XR8B TV. Knowing that the size and overall performance are enhancing your viewing experience truly encourages us. Thank you for sharing your positive feedback!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Oled quality, Picture quality

    Rated 5 out of 5 stars

    Best tv and surround sound

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome tv completely satisfied and paired with Sony surround sound great tv experience.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertS,

      We are honored to hear that you are completely satisfied with your new BRAVIA XR8B. There is nothing quite like the immersive experience of pairing our XR processor technology with a Sony surround sound system to truly bring your favorite content to life. We are thrilled that this combination is delivering the premium home theater environment you were looking for.

      Thank you for choosing Sony to be the centerpiece of your entertainment experience.

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV I’ve Ever Owned

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently bought the Sony 77” BRAVIA XR OLED, and it’s absolutely amazing. The picture quality is stunning with perfect blacks, incredible contrast, and very natural colors. Movies look cinematic, and even regular HD content is upscaled beautifully. Gaming is excellent with 120Hz, HDMI 2.1, and very low input lag. The Google TV interface is fast and easy to use, and the overall build quality feels premium. Expensive, but 100% worth it. Easily one of the best TVs I’ve ever owned. Highly recommended.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Hassan,

      We are thrilled to hear that your new BRAVIA XR OLED is delivering the cinematic experience and stunning picture quality you were looking for! It is great to know that the gaming features and Google TV interface are enhancing your entertainment, and we truly appreciate your recommendation.

      Thanks for choosing Sony.

      Best regards,

      Eliab Sony_US

  • Pros mentioned:
    Oled quality

    Rated 5 out of 5 stars

    Amazing 77" Sony OLED TV from Best Buy!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently purchased an OLED TV from Best Buy, and I couldn’t be happier with my choice. The picture quality is stunning, deep blacks, vibrant colors, and incredible clarity that really brings movies and shows to life. The viewing angles are excellent, and even in a bright room the screen looks sharp. Best Buy’s purchasing process was smooth, and the staff was helpful in answering my questions. Setup was quick and easy, and the TV’s interface is fast and intuitive. Overall, this OLED TV has completely elevated my home entertainment experience. Highly recommended!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Joey,

      Thank you for choosing Sony!

      We're elated to hear that your new K77XR8B TV is enhancing your home entertainment with stunning picture quality and impressive viewing angles. It’s wonderful to know that the smooth purchase experience at BestBuy and the easy setup contributed to your enjoyment. Your thoughtful recommendation means a lot to us, and we’re grateful to be part of your entertainment journey.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality, Setup ease

    Rated 5 out of 5 stars

    We love our new Sony Bravo “77 OLED

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is great and it’s very easy to use. Had no trouble downloading additional apps for it. Sound from the screen is excellent.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ScottQ!
      Thank you for your feedback! It is fantastic to know that you’re enjoying the picture quality of the K-77XR8B and finding it easy to use.

      We appreciate you choosing Sony and hope it continues to deliver great entertainment for you!
      Warm regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Long Term TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Lovely TV - love the picture and colors. The size is perfect and it shows the true picture

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Victor,

      Thank you for choosing Sony!

      We're elated to hear that you love your K77XR8B TV! It’s wonderful to know the picture quality and colors are bringing your entertainment to life just as you hoped. We truly appreciate you sharing your experience and hope it continues to bring joy to your viewing moments.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    good overall

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    very impressed with overall performance, however the speakers could use an upgrade and the volume seems to vary when a different show or commercial comes on

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RayE,

      We appreciate your positive feedback on the stunning performance of your 77" BRAVIA XR8B OLED! To resolve the issue of fluctuating volume between shows and commercials, please go to your TV's sound settings and enable Advanced Auto Volume. This feature automatically regulates and stabilizes volume levels for a more consistent listening experience. We hope this simple adjustment helps you fully enjoy your viewing.

      Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Pros mentioned:
    Picture quality, Setup ease
    Best Buy Employee

    Rated 5 out of 5 stars

    Sony TV Review

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    Best Buy Employee
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    [Employee of bestbuy] Great tv. Nice picture and was easy to set up, Highly recommend Sony products.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, David!

      We are so pleased to hear that your K-77XR8B TV has been a great television for you!

      It's rewarding to know that the nice picture is exceeding your expectations and that the setup process was easy and straightforward. We strive to make the initial experience as seamless as the viewing experience itself.

      Thank you again for your high recommendation and for choosing Sony products! Your loyalty means a lot to us.

      Best regards, Gus, Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect size and quality for movie nights.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good quality and huge for the price. Sound is good even without a soundbar for a medium sized living room. Picture is already really clean. Between brands, I’m definitely a fan of Sony and LG. The crazy thing is I pretty much got this 77” for the price of my 65” from 2 years ago. But OLED is the way to go. Only complaint is the UI is a little laggy but I wouldn’t say all TVs have the best response time.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PGal,

      We are excited to hear how much you are enjoying the impressive quality and size of your new BRAVIA XR8B!

      It's wonderful to know the picture quality and built-in sound are already exceeding your expectations, especially given the incredible value you found.

      We appreciate your feedback regarding the user interface (UI) performance. To help improve responsiveness, we recommend performing a soft reset by pressing and holding the power button on your remote control for about 10 seconds until the TV restarts. This often clears up minor performance issues.

      Additionally, please ensure your TV has the latest software version, as these updates frequently include important performance enhancements and stability fixes.

      Thank you for being a fan of Sony and for the 5-star review!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality, Setup ease

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Tv! Picture is excellent! Vibrant colors and easy to set up.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LisaB,

      We are thrilled to hear that your new 77" BRAVIA XR8B is delivering an excellent experience with its vibrant colors and easy setup! There is nothing quite like the immersive feel of a large-screen OLED, and we are glad that our XR Processor is making those colors pop exactly as you expected. It's great to know you were able to get everything up and running smoothly to enjoy that premium picture quality right away. Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Pros mentioned:
    Oled quality

    Rated 4 out of 5 stars

    Bravia XR8B

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very easy to install. During movies in dark lighting is hard to see. 4k looks great . Overall I like the the Oled tv for price i got it for!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChrisS,


      We're pleased to hear the 4K picture looks great and you found the installation easy! Regarding movies in dark lighting, that can often be improved with a few adjustments. Please try navigating to your Picture Settings menu and check your Gamma setting—we recommend setting it to 0 instead of the default -2 for better detail visibility in shadows. Also, ensure the Light Sensor and any Eco Mode settings are turned off, as they can dim the screen in dark rooms.

      Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Pros mentioned:
    Picture quality, Setup ease

    Rated 5 out of 5 stars

    Maryalyce

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV is easy to operate and switching from streaming to TV. Has a good, solid picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MaryalyceE!
      Thank you for your feedback! We are really happy to hear that the K-77XR8B is easy to operate and that you find switching between streaming and TV seamless.

      This model offers a vibrant, solid picture quality combined with intuitive controls designed to make your viewing experience smooth and enjoyable.

      Thanks for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Black level, Picture quality

    Rated 5 out of 5 stars

    Incredibly worth it

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Surprisingly good sound quality and an amazing picture. Dark scenes have never looked so good

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KyleT,

      That is high praise! We're thrilled you are experiencing the amazing picture quality and the surprisingly good sound of the 77" BRAVIA XR8B OLED TV. Enjoy those perfectly rendered dark scenes! Thanks for choosing Sony.

      Best regards, Eliab sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an excellent TV! Great color and very happy with purchase as it is a fair value. It is up to date with all the modern connections, but I wish it had some legacy connection for my older equipment such as S-video connection and RCA connections. Other than that you will not be disappointed!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the review, WilliamG!

      We’re thrilled to hear that you are enjoying the excellent color and modern features of your K-77XR8B. It’s great to know that you find it to be a fair value and that you're happy with the purchase! We appreciate your feedback regarding legacy connections like S-video and RCA; while we focus on the latest digital standards, we value knowing what our customers need for their older equipment.

      Thank you for choosing Sony!

      Best regards,

      Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    amazing picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    i love sony tv, the graphics are amazing, the picture quality is top-tier this tv is also great for movies and shows it also has good gaming features on many models. it is super fast and has the best video processing. overall this tv is amazing and flexible for anyway you want in your home.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KaramN,

      It brings us great joy to hear that you love the Sony BRAVIA XR8B and appreciate its amazing graphics, top-tier picture quality, and versatile features for movies, shows, and gaming. Thank you for sharing your positive experience with us and for choosing Sony!

      Regards,
      Dominick Sony_US