Customer Ratings & Reviews
- Model:
- K77XR8B
- SKU:
- 6642164
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.7 out of 5 stars
- Brightness
Rating 4.8 out of 5 stars
Customers are saying
Customers have good things to say about the 77" Class BRAVIA XR8B OLED 4K Google TV, particularly its excellent picture quality and OLED performance. Users find the TV easy to set up and appreciate the deep black levels and brightness it offers. The sleek design and appropriate size for various spaces are also well-received.
This summary was generated by AI based on customer reviews.
- Pros mentioned:Picture quality
Bravia 77 inch TV
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Anthony was a great salesperson!! Made everything seemless and totally easy!!! He should get a promotion. Love my TV!!!
I would recommend this to a friendBrand response from SonyListens
Posted .Hello JamesR,
Thank you for choosing Sony!
We're honored to hear that the sales experience was seamless and easy, and that you love your K77XR8B TV. It’s always rewarding to know our team’s efforts make a real difference in your journey with us. Your encouraging feedback truly means a lot.
Best regards,
-Fred
- Pros mentioned:Picture quality
Beautiful picture and exceptional quality.
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Beautiful picture and exceptional quality. This is a true winner! I had purchased another tv and was exceptionally disappointed with nearly all features. This tv was a direct contrast and showed what good looks like!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi AlexAZ,
We are beyond pleased to hear that the BRAVIA XR8B has shown you "what good looks like"!
It is wonderful to know that after a disappointing experience elsewhere, our commitment to exceptional quality and picture clarity has made such a positive impact. By utilizing our most advanced XR processing, we aim to deliver a direct contrast to standard displays through lifelike textures and breathtaking realism. Knowing that this model has emerged as a "true winner" for your home viewing is exactly the kind of feedback our team strives for.
Thank you for making Sony part of your home entertainment.
Best regards,
Dominick
- Pros mentioned:Picture quality
Great TV.
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV, good sound. I can’t tell major difference between this and 8 II. The TV has good colors and different settings that will really increase the viewings. The Android OS works really also with my Google home integration with minimal input lag.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for the great review, JustinA!
We are so pleased to hear that you find your K-77XR8B television to be a great TV with good sound! It's rewarding to know that you are enjoying the good colors and different settings that enhance your viewing experience.
We are also glad to hear that the Android OS works really well and provides a seamless integration with your Google Home, especially with minimal input lag!
Thank you again for choosing Sony!
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Oled quality
The picture quality is stunning!
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This 77” Sony is ridiculous it’s so beautiful. Watching the perfect blacks and whites is so much better than my 75” Samsung, which I also love, but there is no comparison with the Sony picture quality. The 4k and upscaling are amazing. Simple stunning for live sports and action movies!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi PhilM,
Thank you for the fantastic 5-star review! We're thrilled to hear that you are so impressed with your new 77" Sony TV and that you find the picture quality to be so stunning.
We've put a lot of engineering into the XR Contrast Booster, which precisely balances the light output across the screen, ensuring deep blacks and brilliant highlights. It's great to hear that you're enjoying this feature, especially when watching live sports and movies.
Thank you for choosing Sony and have a great day!
DiegoV
- Pros mentioned:Picture quality
Great purchase
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Love this TV. We went with the 77’ and it is perfect for our living room! It has great sound quality with the speakers that are inside the screen no need for a sound bar! And the picture quality it amazing as well. We are very happy with our purchase!
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Katt,
Thank you for choosing Sony!
It brings us great joy to hear that your K77XR8B TV is a perfect fit for your living room. We’re delighted that the built-in speakers and impressive picture quality are enhancing your viewing experience without the need for extra equipment. Your satisfaction means a lot to us—thank you for sharing your positive feedback!
Best regards,
-Fred
- Pros mentioned:Picture quality
Sony Bravia is numero uno!
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This Sony TV was the best purchase i have made in years! The picture clarity is amazing and well worth every penny. Sony has officially become my go to brand for home entertainment.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello GregoryG,
Thank you for choosing Sony!
It brings us great joy to hear that your K77XR8B TV has been such a valuable purchase and that the picture clarity stands out so clearly to you. Your trust in Sony as your go-to brand for home entertainment means a lot to us, and we’re grateful to be part of your viewing experience. Thank you for sharing your wonderful feedback!
Best regards,
-Fred
- Pros mentioned:Black level
BRAVIA 8!
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.What can I say, the BRAVIA 8 so far has been killer! The blacks are great (best I’ve seen) The VRR settings are needed if on a PS5. Google home is pretty neat. By far the best.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Displayhere,
Thanks for the awesome feedback on the BRAVIA XR8B! It is fantastic to know that you consider it the best and that the OLED panel's pure blacks are standing out to you. We appreciate you giving a tip about the VRR settings for PS5 users, and we're glad you're finding the Google TV experience neat and easy to use.
We appreciate your business and thank you for choosing a Sony TV!
Best regards,
Estefany
- Pros mentioned:Black level
New sony tv
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Amazing resolution, contrast, and blacks. Lose a couple rows of pixels at the bottom with PlayStation 5 and Apple TV connected but it’s hard to notice. Seems like it was made for edge to edge and can be adjusted. I have it on the auto setting and the picture sent out from these devices is a little different size than the screen size but it’s not noticeable. Sony seems to do a great job on all their products.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello BS01,
Thank you for choosing Sony!
It's a true pleasure to hear you are enjoying the amazing resolution, contrast, and blacks on your K77XR8B TV. We appreciate your feedback regarding the slight pixel variation when using PlayStation 5 and Apple TV, and we're glad you recognize that the picture sizing, even on the auto setting, is not noticeable. Thank you for acknowledging the great job Sony does on all its products!
Best regards,
-Fred
- Pros mentioned:Picture quality
Crisp Quality
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This tv is amazing. It outputs a crisp quality picture like you wouldn’t believe. Plus the bigger the tv, the more you feel like you are in the room with whatever you’re watching. It’s that excellent.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for the incredible review, BigBawdy1!
We are absolutely thrilled to hear that your K-77XR8B TV is amazing! It's fantastic that you are enjoying the crisp, high-quality picture and that the size makes you feel immersed in whatever you're watching.
Thank you for choosing Sony!
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Brightness
Highly recommend this TV!
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent TV that works well in a well-lit living room around floor to ceiling windows. While the TV is bright so you can see everything, darks are incredible! Comparison shopped multiple Sony models, Samsung and LG, and very happy with this model.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi AsaC,
We're delighted that the BRAVIA XR80 OLED delivers an excellent viewing experience, especially with its impressive brightness for well-lit rooms and incredible darks. We appreciate you choosing Sony.
Thanks for choosing Sony.
Best regards, Eliab
- Pros mentioned:Picture quality
Sony Bravia XR8B 77" TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I love this TV! The picture clarity and colors are spectacular! It's paired with Sony's Home Theater 6 5.1 sound system. I love watching sports and this TV does that very well.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Brad,
Thank you for choosing Sony!
It brings us great joy to hear that you love your K77XR8B TV and its spectacular picture clarity and colors. Pairing it with Sony's Home Theater 6 5.1 sound system sounds like a fantastic setup, especially for enjoying sports with immersive audio and visuals.
Best regards,
-Fred
- Pros mentioned:Picture quality
Excellent Sony TV
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.The picture is great on this TV; it feels like a movie theater screen in your living room. The customizable stand and picture/audio options make this a must buy for home theater enthusiasts. Easy to assemble and sturdy design.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi HappyCustomer,
That's exactly the kind of cinematic experience we aim for with the BRAVIA 8 OLED! We're thrilled to hear that the picture quality and customizable options are making your home feel like a movie theater. Your feedback truly highlights what makes this a must-buy for home theater enthusiasts.
Thanks for choosing Sony.
Best regards,
Eliab
- Pros mentioned:Picture quality
Love it
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.We love this tv. It was an upgrade for us from a 55”. The image and quality are amazing. The google tv aspect goes well with our other google appliances (speakers, doorbell, etc). The sound is great but eventually we’ll add a soundbar.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi TK1104,
It brings us great satisfaction to hear how much you are enjoying your new K-77XR8B! We're so glad that the image and quality are truly amazing for you.
As you settle in with your new TV, a few features you'll continue to appreciate are the deep, pure blacks and vibrant colors of the OLED panel, which are individually controlled for astonishing contrast and realism.
Thanks for choosing Sony!
Best regards,
Estefany
- Pros mentioned:Picture quality
Impressive TV & Sound!
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Amazing TV! The built in sound from the screen is really impressive. We use in our Living Room with a lot of natural light and it picture is still very clear. Would buy again!
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for your fantastic review, Pauleen!
We are absolutely delighted to hear that you find your K-77XR8B to be an "Amazing TV!" It’s especially rewarding to know that the acoustic technology, which allows the sound to come directly from the screen, is proving to be "really impressive" in your living room.
Your feedback about performance in a bright environment is incredibly valuable. We design our premium screens to overcome challenges like lots of natural light, and we're thrilled that the picture remains "very clear" for you.
Thank you again for choosing Sony, and we appreciate your strong recommendation!
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Picture quality
Great
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Awesome tv with a great picture. Definitely worth it.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Casey,
It brings us great joy to hear that you are enjoying the stunning visual performance of your new Sony BRAVIA XR8B.
Our goal with the XR series is to provide an immersive, lifelike picture that truly transforms your living room into a private cinema, so it is wonderful to know that you find the investment worth it. Whether you are watching the latest blockbuster or gaming in high definition, we are thrilled that the clarity and vibrant colors are standing out to you.
Thank you for making Sony the centerpiece of your home entertainment experience.
Regards,
Dominick
- Pros mentioned:Picture quality
Hopefully better than LG OLED 77" that failed
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Purchased as replacement to LG 77" OLED that had a panel failure at five years. Went with Sony Bravia using the LG soundbar. Picture is brighter but not as detailed an image. Hope it last longer than the five-year expensive warrantee purchased with it. Wanted to keep the cost down around $2000, found the Sony better than LG or Samsung at that price range for an OLED.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for sharing your detailed and honest feedback, RBreze!
We truly appreciate you choosing the Sony K77XR8B OLED as your replacement, especially as you sought out the best value in that competitive $2,000 price range.
It's excellent to hear that you are already noticing the increased brightness of our OLED panel. We specifically engineer our screens with features like the Cognitive Processor XR™ and XR Contrast Booster to deliver vivid brightness and contrast, especially when watching HDR content.
We also understand your comment about the image being "not as detailed" and your concern about longevity given your previous experience. While we are committed to building reliable, high-quality products, we use customer feedback like this to continually refine our picture processing to ensure we deliver the highest level of clarity and detail possible across all content types.
We hope the combination of your new BRAVIA OLED and the continued use of your LG soundbar brings you many years of premium home entertainment!
Thank you for choosing Sony.
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Picture quality
Love it
||Posted . Owned for 2 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The picture is crisp and clear. Would recommend if you like watching high definition movies
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for the fantastic review, TylerD!
We're so pleased to hear that you are enjoying the crisp and clear picture quality of your K-77XR8B. It’s wonderful to know that you'd recommend it for high-definition movies—the OLED technology and XR Processor are specifically designed to bring that cinematic detail and realism right into your living room.
Thank you again for choosing Sony!
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Picture quality
TV purchase
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The TV’s clarity and sound quality are superior to the other televisions I’ve had in the past. This was a great purchase for our home.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi NORENK!
Thank you so much for sharing your feedback with us. We are really happy to hear that the K-77XR8B has made such a positive difference in your home.
This model is designed to deliver stunning clarity with its advanced 4K HDR technology and immersive sound thanks to Dolby Atmos support, making your viewing experience truly exceptional.
We appreciate you choosing Sony!
Best regards,
Estefany
- Pros mentioned:Picture quality
Great Television
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.A fantastic tv! Colors are absolutely fabulous! Acoustic + sound so much better than small tv speakers! Movies, sports and tv shows come alive! I am loving this Sony Bravia 8 77”!
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for your fantastic review, 4KMPC!
We are absolutely thrilled to hear how much you are loving your Sony BRAVIA 8 77" television!
Your feedback perfectly captures the viewing experience we aim for: knowing that the colors are absolutely fabulous and that movies, sports, and TV shows come alive is incredibly rewarding. We're also glad you appreciate the power of the Acoustic Audio features, which deliver sound so much better than typical small TV speakers.
Thanks again for choosing the BRAVIA 8B and for sharing your great experience!
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Picture quality
77" SONY OLED TV
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.we got our new SONY last week and it has been everything we expected. great picture quality and sound. Controls are also easy to use. I would recommend this model.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi ThomaslB,
It brings us great satisfaction to hear about your positive experience with the Sony BRAVIA XR8B!
It is wonderful that you are enjoying the combination of great picture quality and clear sound. We also appreciate you noting how easy the controls are to use, ensuring a seamless experience right out of the box.
Thank you for your strong recommendation and for trusting Sony!
Regards,
Dominick