Customer Ratings & Reviews
- Model:
- K77XR8B
- SKU:
- 6642164
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.7 out of 5 stars
- Brightness
Rating 4.9 out of 5 stars
Customers are saying
Customers are delighted by the exceptional picture quality of the 77" Class BRAVIA XR8B OLED 4K HDR Google TV. The OLED quality is highly praised, and viewers are impressed with the deep black levels, enhancing dark scenes. The TV's brightness also contributes to a clear and vibrant viewing experience. There are no CONS listed for this product.
This summary was generated by AI based on customer reviews.
- Pros mentioned:Black level
BRAVIA 8!
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.What can I say, the BRAVIA 8 so far has been killer! The blacks are great (best I’ve seen) The VRR settings are needed if on a PS5. Google home is pretty neat. By far the best.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Displayhere,
Thanks for the awesome feedback on the BRAVIA XR8B! It is fantastic to know that you consider it the best and that the OLED panel's pure blacks are standing out to you. We appreciate you giving a tip about the VRR settings for PS5 users, and we're glad you're finding the Google TV experience neat and easy to use.
We appreciate your business and thank you for choosing a Sony TV!
Best regards,
Estefany
- Pros mentioned:Picture quality
Great purchase
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Love this TV. We went with the 77’ and it is perfect for our living room! It has great sound quality with the speakers that are inside the screen no need for a sound bar! And the picture quality it amazing as well. We are very happy with our purchase!
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Katt,
Thank you for choosing Sony!
It brings us great joy to hear that your K77XR8B TV is a perfect fit for your living room. We’re delighted that the built-in speakers and impressive picture quality are enhancing your viewing experience without the need for extra equipment. Your satisfaction means a lot to us—thank you for sharing your positive feedback!
Best regards,
-Fred
- Pros mentioned:Picture quality
Crisp Quality
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This tv is amazing. It outputs a crisp quality picture like you wouldn’t believe. Plus the bigger the tv, the more you feel like you are in the room with whatever you’re watching. It’s that excellent.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for the incredible review, BigBawdy1!
We are absolutely thrilled to hear that your K-77XR8B TV is amazing! It's fantastic that you are enjoying the crisp, high-quality picture and that the size makes you feel immersed in whatever you're watching.
Thank you for choosing Sony!
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Picture quality
Sony Bravia XR8B 77" TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I love this TV! The picture clarity and colors are spectacular! It's paired with Sony's Home Theater 6 5.1 sound system. I love watching sports and this TV does that very well.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Brad,
Thank you for choosing Sony!
It brings us great joy to hear that you love your K77XR8B TV and its spectacular picture clarity and colors. Pairing it with Sony's Home Theater 6 5.1 sound system sounds like a fantastic setup, especially for enjoying sports with immersive audio and visuals.
Best regards,
-Fred
- Pros mentioned:Picture quality
Love it
||Posted . Owned for 2 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The picture is crisp and clear. Would recommend if you like watching high definition movies
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for the fantastic review, TylerD!
We're so pleased to hear that you are enjoying the crisp and clear picture quality of your K-77XR8B. It’s wonderful to know that you'd recommend it for high-definition movies—the OLED technology and XR Processor are specifically designed to bring that cinematic detail and realism right into your living room.
Thank you again for choosing Sony!
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Oled quality
The picture quality is stunning!
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This 77” Sony is ridiculous it’s so beautiful. Watching the perfect blacks and whites is so much better than my 75” Samsung, which I also love, but there is no comparison with the Sony picture quality. The 4k and upscaling are amazing. Simple stunning for live sports and action movies!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi PhilM,
Thank you for the fantastic 5-star review! We're thrilled to hear that you are so impressed with your new 77" Sony TV and that you find the picture quality to be so stunning.
We've put a lot of engineering into the XR Contrast Booster, which precisely balances the light output across the screen, ensuring deep blacks and brilliant highlights. It's great to hear that you're enjoying this feature, especially when watching live sports and movies.
Thank you for choosing Sony and have a great day!
DiegoV
- Pros mentioned:Brightness
Highly recommend this TV!
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent TV that works well in a well-lit living room around floor to ceiling windows. While the TV is bright so you can see everything, darks are incredible! Comparison shopped multiple Sony models, Samsung and LG, and very happy with this model.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi AsaC,
We're delighted that the BRAVIA XR80 OLED delivers an excellent viewing experience, especially with its impressive brightness for well-lit rooms and incredible darks. We appreciate you choosing Sony.
Thanks for choosing Sony.
Best regards, Eliab
- Pros mentioned:Picture quality
Impressive TV & Sound!
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Amazing TV! The built in sound from the screen is really impressive. We use in our Living Room with a lot of natural light and it picture is still very clear. Would buy again!
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for your fantastic review, Pauleen!
We are absolutely delighted to hear that you find your K-77XR8B to be an "Amazing TV!" It’s especially rewarding to know that the acoustic technology, which allows the sound to come directly from the screen, is proving to be "really impressive" in your living room.
Your feedback about performance in a bright environment is incredibly valuable. We design our premium screens to overcome challenges like lots of natural light, and we're thrilled that the picture remains "very clear" for you.
Thank you again for choosing Sony, and we appreciate your strong recommendation!
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Picture quality
Love it
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.We love this tv. It was an upgrade for us from a 55”. The image and quality are amazing. The google tv aspect goes well with our other google appliances (speakers, doorbell, etc). The sound is great but eventually we’ll add a soundbar.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi TK1104,
It brings us great satisfaction to hear how much you are enjoying your new K-77XR8B! We're so glad that the image and quality are truly amazing for you.
As you settle in with your new TV, a few features you'll continue to appreciate are the deep, pure blacks and vibrant colors of the OLED panel, which are individually controlled for astonishing contrast and realism.
Thanks for choosing Sony!
Best regards,
Estefany
- Pros mentioned:Picture quality
my favorite tv
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.quality for sure best picture best tv i have ever bought
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JohnJ,
We are thrilled to hear that the 77" BRAVIA XR8B is the best TV you’ve ever owned! It’s wonderful to know that the incredible OLED picture quality and our XR Processor are delivering the premium visual experience you were looking for.
Thanks for choosing Sony.
Best regards,
Eliab
- Pros mentioned:Picture quality
Awesome picture!
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Awesome picture! Love the size, Sony was easy to setup.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Jeffro2345,
We are thrilled to hear that you are loving the stunning visual clarity and the impressive scale of your new BRAVIA XR8B. We aim to make the transition to world-class entertainment as seamless as possible, so it is fantastic to know that the setup process was a breeze for you. With the XR Processor working behind the scenes to bring every scene to life, we are confident your movie nights just got a serious upgrade.
Thank you for choosing Sony to be the centerpiece of your home theater.
Regards,
Dominick
- Pros mentioned:Picture quality
Excellent Sony TV
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.The picture is great on this TV; it feels like a movie theater screen in your living room. The customizable stand and picture/audio options make this a must buy for home theater enthusiasts. Easy to assemble and sturdy design.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi HappyCustomer,
That's exactly the kind of cinematic experience we aim for with the BRAVIA 8 OLED! We're thrilled to hear that the picture quality and customizable options are making your home feel like a movie theater. Your feedback truly highlights what makes this a must-buy for home theater enthusiasts.
Thanks for choosing Sony.
Best regards,
Eliab
- Pros mentioned:Picture quality
TV purchase
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The TV’s clarity and sound quality are superior to the other televisions I’ve had in the past. This was a great purchase for our home.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi NORENK!
Thank you so much for sharing your feedback with us. We are really happy to hear that the K-77XR8B has made such a positive difference in your home.
This model is designed to deliver stunning clarity with its advanced 4K HDR technology and immersive sound thanks to Dolby Atmos support, making your viewing experience truly exceptional.
We appreciate you choosing Sony!
Best regards,
Estefany
- Pros mentioned:Picture quality
Sony bravia
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent quality , clear sounds built and amazing pictures. Full of futures with google tv included
I would recommend this to a friendBrand response from SonyListens
Posted .Hello KamelT,
Thank you for choosing Sony!
It brings us great joy to hear that the K77XR8B TV delivers excellent quality with clear sound, amazing picture, and the convenience of Google TV. We’re glad the features enhance your viewing experience and add great value to your home entertainment.
Best regards,
-Fred
- Pros mentioned:Picture quality
Hopefully better than LG OLED 77" that failed
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Purchased as replacement to LG 77" OLED that had a panel failure at five years. Went with Sony Bravia using the LG soundbar. Picture is brighter but not as detailed an image. Hope it last longer than the five-year expensive warrantee purchased with it. Wanted to keep the cost down around $2000, found the Sony better than LG or Samsung at that price range for an OLED.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for sharing your detailed and honest feedback, RBreze!
We truly appreciate you choosing the Sony K77XR8B OLED as your replacement, especially as you sought out the best value in that competitive $2,000 price range.
It's excellent to hear that you are already noticing the increased brightness of our OLED panel. We specifically engineer our screens with features like the Cognitive Processor XR™ and XR Contrast Booster to deliver vivid brightness and contrast, especially when watching HDR content.
We also understand your comment about the image being "not as detailed" and your concern about longevity given your previous experience. While we are committed to building reliable, high-quality products, we use customer feedback like this to continually refine our picture processing to ensure we deliver the highest level of clarity and detail possible across all content types.
We hope the combination of your new BRAVIA OLED and the continued use of your LG soundbar brings you many years of premium home entertainment!
Thank you for choosing Sony.
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Picture quality
77" SONY OLED TV
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.we got our new SONY last week and it has been everything we expected. great picture quality and sound. Controls are also easy to use. I would recommend this model.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi ThomaslB,
It brings us great satisfaction to hear about your positive experience with the Sony BRAVIA XR8B!
It is wonderful that you are enjoying the combination of great picture quality and clear sound. We also appreciate you noting how easy the controls are to use, ensuring a seamless experience right out of the box.
Thank you for your strong recommendation and for trusting Sony!
Regards,
Dominick
- Pros mentioned:Picture quality
Great Television
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.A fantastic tv! Colors are absolutely fabulous! Acoustic + sound so much better than small tv speakers! Movies, sports and tv shows come alive! I am loving this Sony Bravia 8 77”!
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for your fantastic review, 4KMPC!
We are absolutely thrilled to hear how much you are loving your Sony BRAVIA 8 77" television!
Your feedback perfectly captures the viewing experience we aim for: knowing that the colors are absolutely fabulous and that movies, sports, and TV shows come alive is incredibly rewarding. We're also glad you appreciate the power of the Acoustic Audio features, which deliver sound so much better than typical small TV speakers.
Thanks again for choosing the BRAVIA 8B and for sharing your great experience!
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Picture quality
Great TV
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.everything as advertised - picture is superb from all angles of a room, easy to navigate
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for the review, BvHt!
We are thrilled to hear that your BRAVIA 8 is delivering exactly what was advertised! The superb viewing angles are one of the best perks of an OLED panel—it’s great to know that everyone in the room gets a perfect seat regardless of where they are sitting. We’re also glad you’re finding the interface easy to navigate.
Thank you for choosing Sony!
Best regards,
Gus, Sony Social Media Team
- Pros mentioned:Black level
New sony tv
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Amazing resolution, contrast, and blacks. Lose a couple rows of pixels at the bottom with PlayStation 5 and Apple TV connected but it’s hard to notice. Seems like it was made for edge to edge and can be adjusted. I have it on the auto setting and the picture sent out from these devices is a little different size than the screen size but it’s not noticeable. Sony seems to do a great job on all their products.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello BS01,
Thank you for choosing Sony!
It's a true pleasure to hear you are enjoying the amazing resolution, contrast, and blacks on your K77XR8B TV. We appreciate your feedback regarding the slight pixel variation when using PlayStation 5 and Apple TV, and we're glad you recognize that the picture sizing, even on the auto setting, is not noticeable. Thank you for acknowledging the great job Sony does on all its products!
Best regards,
-Fred
- Pros mentioned:Oled quality
Great Quality
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Was nervous about the expense, but it's 100% worth it - the quality is just like my iPhone. Love it!
I would recommend this to a friendBrand response from SonyListens
Posted .Hello JW13,
Thanks for your wonderful feedback! It is fantastic to know that the K-77XR8B has lived up to your expectations!
We appreciate your business and thank you for choosing a Sony television!
Warm regards,
Estefany
