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  • SONY BRAVIA XR8B OLED
  • Angle. Sony - 77" Class BRAVIA XR8B OLED 4K Google TV - Black.
  • Left. Sony - 77" Class BRAVIA XR8B OLED 4K Google TV - Black.
  • Back. Sony - 77" Class BRAVIA XR8B OLED 4K Google TV - Black.
  • Alt View 1. Sony - 77" Class BRAVIA XR8B OLED 4K Google TV - Black.
  • SONY BRAVIA XR8B OLED
  • BRAVIA XR8B 77" class 67.4" 38.8" 76.7" 49.5" 39.8" 2.1" 15.9" 23.5" NETFLIX prime video YouTube crunchyroll APPS SONY
  • Alt View 4. Sony - 77" Class BRAVIA XR8B OLED 4K Google TV - Black.
  • Trend N RAIK LIVING. 1 2 emu
  • The image features a large flat screen TV displaying various apps and content, including YouTube, Netflix, Disney+, and Spotify. The TV is also showing a movie, specifically "The Super Mario Bros. Movie." The TV screen is filled with different content, making it a one-stop entertainment hub for users.
  • The image features a collage of various scenes, including a mountain, a forest, a lake, and a motorcycle. The largest text in the image reads "Every scene intelligently enhanced with powerful processing." The following text is cleaned up to read "SONY Enhanced Expanded brightness color Motion XR Refined processing clarity 250."
  • 1 I 2a 1 200 la - SARA i MN CIGITALAUD.OUT AUDC OuT (OPTICAL S-CENTER SPEAKER IN 1 HOMI IN 7 B AK 20 BARC/ARC ARC 4 AE 020 i LAN REMOTE RS-Z32C BIN R LABUI ANTENA Debs Dolby - te tath Seboy AmOl, Dolby anta D radmars Audic I Labootaries Uneing d Daiby Mefatures ande Corporation Conidantial koma fos npobilaed Soby Lberatries Z Dey wuks Coppright Lboutoies 1 e T la 2 -m - mted IN s om
  • "Truly cinematic movie experience at home with Dolby Vision Atmos IMAX Enhanced - dts."
  • Voice Zoom 3: Always hear people's voices clearly, even in loud action scenes.
  • The image showcases a living room with a couch and a flat screen TV. The TV is paired with Sony soundbars, which are designed to enhance the audio experience. The soundbars are placed on a table in front of the TV, creating an immersive entertainment setup. The living room also features a potted plant, adding a touch of greenery to the space. The combination of the TV, soundbars, and comfortable seating creates a cozy and enjoyable environment for watching movies or shows.
  • Picture as the creator intended.
  • Google TV Google TV brings together movies, shows, live TV and more from across your apps and subscriptions and organizes them just for you. For you Live Apps Library Google TV YouTube Oppenheimer Trending | Christopher Nolan's magnificent global phenomenon about the father of the atomic bomb Top picks for you ET XMEN Disney+ Your apps NETFLIX Free TV channels prime video Disney+ tv max hulu Google TV Google TV is the name of this device's software experience and a trademark of Google LLC. Google, YouTube and YouTube Music are trademarks of Google LLC.
  • Perfect for PlayStation 5 - EXCLUSIVE FEATURES: Auto HDR Tone Mapping, Auto Genre Picture Mode, 4K 200d MARVEL SPIDER-MAN 2 PS5, PS5 Mode Modua, MUMI, custom sensings, MUN, viw Toututa q warch Coosshal nnaa Standara a om om - ve All your gaming settings and assist features in one place with Game Menu. PS5 console, DualSense" controller, and vertical stand sold separately. Visual effects and UI are simulated. Captured on PSS* Mix of gameplay and in-game cinematics. D 2024 Sony Interactive Entertainment LLC. Developed by Insomniac Games, Inc.
  • BRAVIA CINEMA IS COMING HOME Recreate the excitement of the movies, right at home. BRAVIA will fill every corner of your space with a captivating cinema-like experience.
  • Use the BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and advanced settings.
  • SONY OLED
  • BRAVIA XR8B 77" class - 67.4" - 76.7" - 38.8" - 39.8" - 49.5" - 15.9" - 2.1" - 23.5" - 23.5" NETFLIX SONY APPS
  • TV MENU + + CH SONY PICTURES CORE NETFLIX Disney+ prime video crunchyroll YouTube SONY
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Safely Unbox Your Sony TV video 2 minutes 25 seconds

Sony - 77" Class BRAVIA XR8B OLED 4K Google TV

Model:
K77XR8B
SKU:
6642164
Highly rated by customers for:
$2,099.99
Save $400
The comparable value is $2,499.99

Customer reviews

Rating 4.8 out of 5 stars with 169 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

There aren't enough negative mentions yet.
96%would recommend to a friend

Customers are saying

Customers have good things to say about the 77" Class BRAVIA XR8B OLED 4K Google TV, particularly its excellent picture quality and OLED performance. Users find the TV easy to set up and appreciate the deep black levels and brightness it offers. The sleek design and appropriate size for various spaces are also well-received.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 9 Showing 161-169 of 169 reviews
  • Pros mentioned:
    Picture quality

    Home Theater

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is very good and can control the sound system depending on the distance you watch

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Neeraja,

      Thank you for choosing Sony!

      We’re elated to hear that the K77XR8B TV’s picture quality impresses you and that its sound system adapts based on your viewing distance. It’s rewarding to know our technology enhances your viewing experience with such thoughtful features.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Moms birthday gift

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Couldn't ask for a better picture the sound bar add was the way to go

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SalvadorV,

      We are delighted to hear that you are captivated by the picture quality of your new BRAVIA XR8B! We pride ourselves on pushing the boundaries of visual clarity, and it is wonderful to know that the display is providing exactly what you were looking for. Pairing the TV with a soundbar was a brilliant choice; it creates a complete sensory experience where the breathtaking visuals are matched by deep, cinematic audio.

      Thank you for making Sony the centerpiece of your home entertainment.

      Regards,
      Dominick Sony_US

  • Bravia Excellence

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is amazing! Picture, sound, color, up scaling, super fast processor...this TV is pure awesomeness! Perfect for the PS5...Sony for the win!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrandonS,

      We are thrilled to hear that the BRAVIA XR8B is delivering that "pure awesomeness" for you! We are especially glad it’s providing the perfect experience for your PS5.

      Thanks for choosing Sony.

      Best regards,
      Eliab Sony_US

  • Great TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Looks great in my living room where it's right next to a window and i can still see it clearly. I've always been a Sony fan

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Aundra,

      We are delighted to hear your 77" BRAVIA XR8B is performing so well, even in a bright room! It’s great to know the XR Processor and OLED's natural contrast are keeping your picture clear next to that window.

      Thanks for being a long-time Sony fan.

      Best regards,
      Eliab Sony_US

  • Great TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV, perfect size and has an excellent picture.!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello FastEddie,

      Thank you for choosing Sony!

      We couldn't be happier to hear that the K77XR8B TV is the perfect size for you and that its picture quality stands out. Knowing it enhances your viewing experience means a lot to us, and we appreciate you sharing your positive thoughts.

      Best regards,
      -Fred Sony_US

  • bravia tv

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    the best tv my kiss love it colors size me encata recomendo

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LorenaP,

      It is most rewarding to hear that your new BRAVIA XR8B has become a favorite for the whole family! We are thrilled that the colors and size are a hit with the kids and that you are happy enough with your purchase to recommend it to others.

      Thank you for making Sony part of your family’s entertainment.

      Best regards,
      Dominick Sony_US

  • Sony oled excellence

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just beautiful out of the box picture… can’t wait to fine tune to see how much better it gets. Sony is always killing it with all its tv’s

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GeoTang,

      We’re thrilled you’re loving the "out of the box" picture quality! We’re confident it will look even more impressive once you have it dialed in to your preference.

      Thanks for choosing Sony.

      Best regards,

      Eliab Sony_US

  • Sony Bravia

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great size. Picture quality is good. A little difficult figuring out adjustments for picture setting

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FranciscoM,

      We are pleased to learn that you are enjoying the impressive size and picture quality of your new Sony BRAVIA XR8B.

      To help you get the most out of your viewing experience and simplify the customization process, you may find this guide on adjusting picture settings quite useful:
      https://www.sony.com/electronics/support/articles/00190409

      Our goal is to ensure every detail on your screen is tuned exactly to your liking, and these steps should make navigating those options much more intuitive.

      Thank you for making Sony the centerpiece of your home entertainment.

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Oled quality

    Mistake

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am sorry I bought this. Originally i wanted an LG OLed because I had a great experience in the past. The salesperson in the store works for Sony and convinced me to buy this one despite my original intention. He was not helpful when I tried to return it . Thankfully, I returned it thru another manager who was extremely helpful.

    No, I would not recommend this to a friend
Page 9, Showing 161-169 of 169 reviews
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