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Customer Ratings & Reviews

Your price for this item is $3,999.99
The comparable value price is $6,499.99

Customer reviews

Rating 4.7 out of 5 stars with 38 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.7 out of 5 stars

  • Sound Quality

    Rating 4.4 out of 5 stars

  • Brightness

    Rating 4.6 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers love the impressive picture quality of the 98" Class BRAVIA 5 Mini LED 4K UHD Smart Google TV (2025), praising its clarity, natural and sophisticated colors, and immersive viewing experience. Many enjoy watching their favorite shows on the large screen. There were no negative customer comments reported.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 2 Showing 21-38 of 38 reviews
  • Rated 5 out of 5 stars

    Large screen TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Geek squad delivered and installed it. I have never had a TV larger than 55". This is great and perfectly fits my space.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertH, thank you for your feedback! We are thrilled to hear that your new K-98XR50 is a great fit for your space.

      The BRAVIA 5 offers stunning picture quality with vibrant colors and sharp details, plus smart features like easy streaming and voice control to enhance your viewing experience.

      Thank you for becoming a Sony customer!
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    Size matters

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this tv. I went from oled to mini led and the dark levels on this tv are very close to the oled.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Does Size Matter? For this TV… yes!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Feels like we have our own mini movie theater at home! Amazing quality. We wanted to splurge on a nice TV and felt this was the way to go!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GCKK,

      That is absolutely wonderful to hear! Thank you for choosing the Sony BRAVIA 5 and for sharing this incredible 5-star review.

      Making you feel like you have your very own mini movie theater at home is exactly what we designed this TV to do. We poured our best picture technology into that magnificent 98-inch screen to deliver truly immersive, amazing quality.

      Enjoy every cinematic moment—from the deepest blacks to the brightest highlights—and thank you again for being a valued Sony customer!

      Best regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Sony Bravia 98”

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Its a great TV. Enjoy watching my fav shows on the big screen

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Reviewer,

      Thank you so much for your feedback! We're thrilled to hear you're enjoying watching your favorite shows on your new Bravia 5—big screen and exceptional picture quality!

      Thanks for choosing Sony.

      Sincerely,
      Jenn. Sony_US

  • Rated 5 out of 5 stars

    Sony 98"

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love it! Best Theater experience, yet! Can't wait to play PS5 On it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Mejia,

      Thank you for choosing Sony!

      We couldn't be happier to hear that you love your K98XR50 TV and are enjoying the best theater experience so far. The excitement of playing PS5 on it sounds fantastic, and we hope it brings you many hours of immersive entertainment. Thank you for sharing your enthusiasm!

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Glad I got the Sony

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture. Really enjoy the 98" screen size. Install was excellent as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Norm,

      We're thrilled to hear you're enjoying the excellent picture and the immersive experience of the 98" screen! We also appreciate you sharing your positive feedback about the installation.

      Thanks for choosing Sony. Best regards, Eliab sony-global

  • Rated 5 out of 5 stars

    Sony Product

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding Performance / Price Proposition. Excellent Value

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello BUZZ,

      Thank you for choosing Sony!

      We couldn’t be happier to hear that the K98XR50 TV delivers outstanding performance and excellent value. It’s rewarding to know that the balance of quality and price resonates so well with you. Thank you for highlighting these strengths!

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Sony 98. Inch Bravia TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent product. Added the external speaker to boost the sound. Works very well

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnL,

      Thank you for the excellent 5-star review!

      We're excited to hear you are enjoying the Sony BRAVIA 5. It's fantastic that you found a way to enhance your audio experience with an external speaker to perfectly suit your needs. Our TVs are designed to be at the heart of your home entertainment, and we're happy to hear that it's working so well as the centerpiece of your setup. We hope you continue to enjoy a truly immersive viewing experience!

      Thank you for choosing Sony!

      Best regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Amazing 98”

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Happy with the surround integration and tv system overall. Great value for the price!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MattV,

      We're so happy to hear that you're satisfied with your new BRAVIA 5 TV's performance and surround sound integration. It's fantastic to know you feel it's a great value, as we strive to deliver premium features that our customers love. Thank you for sharing your positive feedback!

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Rated 5 out of 5 stars

    Bravia TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV has great picture quality, very large. Happy about this purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, RobertP!

      We are so pleased to hear that you love your new K-98XR50 television. It's rewarding to know that you are happy with the great picture quality and the impressive size. We're thrilled that you're happy with your purchase.

      Thank you again for choosing Sony!

      Best regards, Gus, Sony Social Media Team Sony_US

  • Rated 5 out of 5 stars

    Sony 98” Tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing Tv. Replaced my projection projector and 10x better

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WayneR,

      That's absolutely incredible to hear! Thank you for the wonderful review of the Sony BRAVIA 5. It brings us great satisfaction to hear that it’s proving to be an amazing TV and that the massive, crisp picture is 10 times better than your previous projector setup. That stunning, bright display and detail are exactly what we strive for with our large-format BRAVIA models.

      Thanks for choosing Sony to be part of your home entertainment setup!

      Regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Like it better than the rest

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice TV! Pic better than other mini LED. The 4 channel audio is better then othered with 2 channel.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DariusP!
      We are really happy to hear your thoughts about the BRAVIA 5! The TV’s advanced picture technology makes colors and details really stand out and having 4-channel audio can bring out the surround sound effect much better than TVs with fewer channels.

      Thanks for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic picture quality but recommend have someone set up as very large

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the feedback, CharlesM!

      We are absolutely thrilled to hear that you are enjoying the fantastic picture quality of your K-98XR50 TV. Delivering a stunning visual experience on such a large screen is precisely what we aim for with our advanced processing technology.

      We also appreciate your honest advice regarding the setup. You are absolutely right—due to its impressive size, having assistance with unboxing and mounting is highly recommended to ensure a smooth and safe installation.

      Thank you again for choosing Sony!

      Best regards, Gus, Sony Social Media Team Sony_US

  • Rated 5 out of 5 stars

    Great Brilliant TV.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the TV. Lovely bright picture quality and looks great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GaryM,

      We're thrilled you love the BRAVIA 5! The lovely bright picture quality and elegant design are exactly what we aimed for. We really appreciate your support and hope you continue to enjoy the vibrant viewing experience!

      Thanks for choosing Sony.

      Regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Sony 98 inch tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture for a 98 inch tv! Price is good and buying at Best Buy was easy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesP,

      We're so glad to hear that you're enjoying the stunning picture quality and impressive value of your Sony BRAVIA TV. Thank you for the fantastic 5-star rating—it truly means a lot! The immersive cinematic viewing experience of your Sony K98XR50, with its expansive 98-inch screen and advanced XR processing, makes every detail shine. We're happy to hear your purchase at Best Buy was so smooth.

      Thank you for choosing Sony—may your day be as brilliant as your TV's display!
      DiegoV. Sony_US

  • Rated 5 out of 5 stars

    Best 98" TV, hands down.

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We've been waiting for the latest model, so glad it finally arrives.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Penny!
      We are immensely pleased to hear that you've received your new BRAVIA 5! We're confident that its stunning 4K HDR picture and immersive sound will elevate your home entertainment experience.

      Thanks for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Rated 1 out of 5 stars

    Very disappointed

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I spent $20,000 on buying a few of these TVs and the one that I hung in my living room only worked for a week and now it will not turn on. It’s literally impossible to get a hold of a human at Best Buy to come resolve this issue.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChrisH,

      Thank you for considering Sony products.

      We apologize for the inconvenience with your K98XR50 TV. We understand how frustrating it is when a product doesn't perform as expected, especially after your investment.

      This is certainly not the level of quality we strive for, and we are committed to addressing your concerns.

      To assist us in gathering more information regarding this matter and to work together towards a solution, please reach out to us via email at [email protected]. We kindly ask that you include the following details in your message:

      - Name:
      - BestBuy Username:
      - Model Number:
      - Description of the Issue:
      - Telephone Number:

      Thank you for your patience, and we look forward to assisting you further.

      Best regards,
      -Fred Sony_US

  • Rated 1 out of 5 stars

    Disappointed

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Waited a week and half and when texts turned it on no picture. No one had any in stock across Texas.. would be another 3 weeks for a new one. Decides to cancel entire order

    No, I would not recommend this to a friend
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