Customer Ratings & Reviews
- Model:
- K98XR50
- SKU:
- 6625581
Rating by feature
- Picture Quality
Rating 4.8 out of 5 stars
- Sound Quality
Rating 4.5 out of 5 stars
- Brightness
Rating 4.7 out of 5 stars
Customers are saying
Customers praise the product's excellent picture quality, with many also appreciating its size and smooth performance for activities like gaming and watching sports. However, some customers have noted that the brightness could be improved.
This summary was generated by AI based on customer reviews.
Great tv love Bravia Sony as always
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Beautiful tv very happy with the product and the color the sound bar
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for the fantastic review, JamesA!
We are absolutely thrilled to hear that you are very happy with your new 98" BRAVIA 5 and that the beautiful picture and color are standing out for you. It’s also great to know that the pairing with your soundbar is delivering the complete home theater experience we strive for. Thank you for choosing Sony!
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Performance, Picture quality
First class TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV, Picture, Sound, Performance. Would recommend to all.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi DonaldD,
We couldn't be happier to hear that the BRAVIA 5 is delivering such a complete experience for you across picture, sound, and overall performance. At the heart of this TV is our XR Processor™, which uses AI technology to intelligently enhance color, contrast, and clarity in real-time. This processing power is what allows the XR Backlight Master Drive™ to precisely control thousands of Mini LEDs for that captivating brightness you're seeing. It is also fantastic to know that the sound is resonating with you; the Acoustic Multi-Audio™ system with integrated tweeters ensures that audio is positioned perfectly to match the action on screen.
Thank you for making Sony part of your home entertainment.
Best regards,
Dominick
- Cons mentioned:Brightness
Sonyy Bravia 5
||Posted . Owned for 2 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.It's ok, honestly my 90" 1080 Sharp from 10 years ago seems to have just as good resolution and its brighter. My apartment faces south, the sun shines pretty bright in the evenings making a log of glare. They said that this TV has a lot less glare -- it's really no better than the sharp. As far as Best Buy, I love Best Buy!!! But, the staff in Fullerton where I bought this were complete jerks, rude and complete idiots. They told me it would fit in my SUV, I drove for an hour from LA. Of course it didnt fit. They were not apologetic, they did not want to help. Id never go back there again.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi MazILa,
We are sorry to hear about your frustrating retail experience and that the TV's brightness isn't handling your south-facing glare as expected.
To significantly boost the screen's output against the evening sun, please try turning OFF the Ambient Light Sensor in your TV settings and switching the Picture Mode to Vivid.
For further steps on optimizing your display for high-glare environments, please visit this article: https://www.sony.com/electronics/support/articles/00190409.
Thanks for choosing Sony.
Best regards,
Eliab
- Pros mentioned:Picture quality
Perfect Impression
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I purchased the Sony 98-inch Bravia about four weeks ago, and I’m very happy with it. The picture quality is beautiful, with natural and accurate colors. The built-in sound is good, but I have it paired with my Sonance speakers, a Marantz receiver, and a REL subwoofer — and together the system sounds amazing. Overall, an excellent TV with impressive performance.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for sharing your fantastic review, Xcepttj!
We are absolutely thrilled to hear that you are very happy with your new BRAVIA K-98XR50 television! It's rewarding to know that you find the picture quality beautiful, with natural and accurate colors.
We are also pleased that it integrates seamlessly with your premium Sonance, Marantz, and REL audio system, resulting in an amazing overall sound experience.
Thank you again for choosing Sony!
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Picture quality
Solid tv
||Posted . Owned for 3 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great tv, has good color and good picture clarity. Only downside is very heavy
I would recommend this to a friendBrand response from SonyListens
Posted .Hello HumaM,
Thank you for choosing Sony!
We couldn't be happier to hear that you appreciate the vibrant color and clear picture quality of your K98XR50 TV. We apologize for the heaviness causing some inconvenience and want you to know that we will share your feedback with our team to explore ways to improve this aspect. Your insights help us continue to enhance our products.
Best regards,
-Fred
- Pros mentioned:Picture quality
Great picture
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great picture and features. Sound isn't the best so do recommend a sound bar at the minimum.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Layne,
Thank you for the great feedback on the BRAVIA 5! We're glad you love the picture and features, and we appreciate your tip about pairing this 98" screen with a soundbar for the best experience.
Thanks for choosing Sony.
Best regards,
Eliab
- Pros mentioned:Picture quality, Size
Excellent TV
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The size is perfect, and the picture and sound quality are excellent.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for the fantastic review, HansR!
We are absolutely delighted to hear that you find the K-98XR50 television to be the perfect size for your needs and that you are enjoying the excellent picture and sound quality.
We aim to deliver a premium, immersive viewing experience, and your feedback is wonderful validation of that effort.
Thank you again for choosing Sony!
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Picture quality
Sony Brivia 98' Tv
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.this tv is awesome! I am very happy with this product, the sound is very good, and the picture is well, I just couldn't be any happier with that awesome picture. the salesman at the store in Crossroads in Cary was awesome with guiding me through the sale of this and awesome pre-Birthday/Christmas gift to myself
I would recommend this to a friendBrand response from SonyListens
Posted .Hi BrandonD
Thank you for your kind feedback! It is fantastic to know you’re happy with the K-98XR50.
This TV delivers great sound and stunning picture quality with its advanced XR technology, making it a perfect choice for enjoying your favorite shows.
Thanks for choosing Sony. Enjoy your pre-Birthday/Christmas gift!
Warm regards,
Estefany
- Pros mentioned:Picture quality, Size
Bravia TV
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.TV has great picture quality, very large. Happy about this purchase
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for the fantastic review, RobertP!
We are so pleased to hear that you love your new K-98XR50 television. It's rewarding to know that you are happy with the great picture quality and the impressive size. We're thrilled that you're happy with your purchase.
Thank you again for choosing Sony!
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Picture quality
Google tv
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The TV is great, Great picture quality. But I have spectrum and the google tv doesn’t recognize spectrum, it was a challenge I had to have the spectrum tech come out to help get things worked out. And they need to explain better how to pair the sound system to the tv with the app I had to have Greek squad help with that. But now everything is working great.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for your feedback, AndreGm!
We’re thrilled to hear you’re enjoying the great picture quality on your K-98XR50. We appreciate you sharing the challenges you faced with the Spectrum setup and the sound system pairing; your feedback helps us improve our guides for future customers.
We’re glad the Spectrum and Geek Squad teams were able to help, and that everything is now working great!
Thank you for choosing Sony!
Best regards,
Gus, Sony Social Media Team
- Pros mentioned:Picture quality
Great Television
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I have had the TV for about 10 days. Love the big immersive screen. Great picture although I'm not sure it's much different than other high end TVs I've seen. I have it connected to the Sony Bravia sound system so I cannot comment on the sound from the TV speakers. The free delivery and set up by Best Buy was great.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Lawguymn,
Thank you for the 5-stars review! It brings us great satisfaction to hear you're loving your new BRAVIA 5 TV! We're especially glad the big, immersive screen and great picture are standing out.
With features like its advanced picture processing and vibrant color reproduction, it's designed to make every viewing experience exceptional.
Thanks for choosing Sony!
Best regards,
Estefany
- Pros mentioned:Picture quality
Amazing Picture
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I chose Sony because of its natural looking skin tones and picture quality. I'm very hard to impress and I was impressed even after spending 4,000 dollars for a TV. Please go through all the TV's picture settings from Standard to IMAX Enhanced.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi OnSale55,
We are honored to hear that the picture quality and natural skin tones of your Sony BRAVIA 5 have impressed you, especially as someone who is typically hard to win over! Thank you for making such a significant investment in our technology and for sharing your satisfaction.
We really appreciate you trusting Sony. Enjoy your new viewing experience!
Regards,
Dominick
- Pros mentioned:Picture quality
Sony Bravia 98”
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.This Sony Bravia 98” TV is exceptional. The picture quality makes faces look like real life. The on screen setup tools are easy to use along with the remote . If you want to bring cinema to your home this is the big screen to buy. Excellent product.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello ThomasH,
Thank you for the fantastic review of our K-98XR50 TV! We are excited to hear that you find the picture quality exceptional and that it brings a cinematic experience right to your home. It's a true pleasure to know that the on-screen setup tools and remote are user-friendly, making your viewing experience even more enjoyable.
The BRAVIA 5 is designed to deliver an unparalleled visual experience, with its stunning 4K resolution and advanced image processing technology. This ensures that every detail is crystal clear, making faces and scenes appear incredibly lifelike.
Thank you for becoming a Sony customer!
Warm regards,
Estefany
- Pros mentioned:Picture quality
Great Quality
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This tv is incredible. Picture is super clear and all of the apps etc are so easy to add. I was able to easily cast to the tv and Best Buy set it up for me.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi StephanieD,
We are thrilled to hear that your experience with the BRAVIA 5 has been nothing short of incredible. We are delighted that you are finding the Google TV interface so intuitive for adding your favorite apps and that the picture quality is outstanding when it comes to clarity and detail.
It is also great to know that you are finding it so easy to cast to the TV; we integrated Chromecast built-in and Apple AirPlay specifically to make sharing content from your phone or tablet a seamless, one-tap experience.
Thank you for making Sony part of your home entertainment.
Regards,
Dominick
- Pros mentioned:Picture quality
98” Bravia 5
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent picture and easy set up. Highly recommended
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JamesF,
We are happy to hear that you are enjoying the excellent picture quality and easy setup of your new 98" BRAVIA 5! We appreciate the recommendation.
Thanks for choosing Sony.
Best regards,
Eliab
- Pros mentioned:Picture quality
Elevated TV experience
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The TV we got is absolutely amazing. The picture quality is outstanding. We bought a compatible soundbar and subwoofer. I won't be going to a movie theater any time soon.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for your fantastic review, JeffS!
We are absolutely thrilled to hear that your new K98XR50 TV is absolutely amazing and that the picture quality is outstanding!
It's incredibly rewarding to know that the combination of our stunning display and your compatible soundbar and subwoofer has created such a powerful, cinematic experience.
Closing the door on the movie theater is the highest compliment we could ask for!
Thank you again for choosing Sony!
Best regards,Gus, Sony Social Media Team
- Pros mentioned:Picture quality
Love it
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.It’s beautiful and large enough for our space to replace the theater experience. Sound isn’t too bad either if you aren’t an audiophile.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for the fantastic review, RPGenie!
We are thrilled to hear that your new K-98XR90 is delivering that true theater-at-home experience! At 98 inches, this model is designed to be the centerpiece of a room, and it’s wonderful to know it has successfully replaced the cinema for you.
We also appreciate your feedback regarding the sound quality. While we always aim for a balanced audio experience out of the box, we're glad it's hitting the mark for your space. Should you ever decide to take that "theater experience" even further, this TV pairs beautifully with our BRAVIA Theater soundbars for total immersion!
Thank you for choosing Sony and for sharing your experience.
Best regards,
Gus, Sony Social Media Team
- Pros mentioned:Picture quality
Great TV
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.This is quite an improvement of my 70 inch Sony. Even thought this cost more than others, I think it is well worth it.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Dexil,
It brings us great satisfaction to hear that your new BRAVIA 5 is such a noticeable upgrade over your previous 70-inch model!
While we understand that a premium television is a significant investment, we truly believe the jump to Mini LED technology makes it well worth it. By using thousands of tiny, precisely controlled LEDs and our XR Backlight Master Drive, the BRAVIA 5 delivers much deeper contrast and higher brightness than standard LED screens. This means you’re seeing details in the highlights and shadows that simply weren't visible before. We are thrilled that the leap in picture quality has made such a strong impression on you.
Thank you for trusting Sony!
Regards,
Dominick
- Pros mentioned:Picture quality
SONY 98" SMART TV
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.great big screen TV to purchase, also had an excellent buying experience with a wonderful sales person Oscar at West Kendall store
I would recommend this to a friendBrand response from SonyListens
Posted .Hi MauroLescano,
Thanks for sharing your experience with us! It brings us great satisfaction to hear that you’re loving your new K-98XR50 TV.
Thank you for selecting Sony!
Warm regards,
Estefany
- Pros mentioned:Picture quality
2nd one
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Love the quality, amazing picture. Easy to use and love the fact that it's a Google TV.Let's see if you that's
I would recommend this to a friendBrand response from SonyListens
Posted .Hi LawrenceC,
We are thrilled that you’re loving the massive 98-inch screen! It’s great to hear that you're finding the picture quality amazing and the Google TV interface easy to use. By combining our XR Processor with thousands of precisely controlled Mini LEDs, we designed the BRAVIA 5 to deliver the kind of cinematic brightness and deep contrast that really makes a screen of this size shine.
Thanks for choosing Sony.
Best regards,
Eliab