Customer Ratings & Reviews
- Model:
- K98XR50
- SKU:
- 6625581
Rating by feature
- Picture Quality
Rating 4.8 out of 5 stars
- Sound Quality
Rating 4.5 out of 5 stars
- Brightness
Rating 4.6 out of 5 stars
Customers are saying
Customers love the impressive picture quality of the 98" Class BRAVIA 5 Mini LED 4K UHD Smart Google TV (2025), praising its clarity, natural and sophisticated colors, and immersive viewing experience. Many enjoy watching their favorite shows on the large screen. There were no negative customer comments reported.
This summary was generated by AI based on customer reviews.
- Pros mentioned:Size
SONY 98" SMART TV
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.great big screen TV to purchase, also had an excellent buying experience with a wonderful sales person Oscar at West Kendall store
I would recommend this to a friendBrand response from SonyListens
Posted .Hi MauroLescano,
Thanks for sharing your experience with us! It brings us great satisfaction to hear that you’re loving your new K-98XR50 TV.
Thank you for selecting Sony!
Warm regards,
Estefany
- Pros mentioned:Picture quality
Sony Bravia 98”
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.This Sony Bravia 98” TV is exceptional. The picture quality makes faces look like real life. The on screen setup tools are easy to use along with the remote . If you want to bring cinema to your home this is the big screen to buy. Excellent product.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello ThomasH,
Thank you for the fantastic review of our K-98XR50 TV! We are excited to hear that you find the picture quality exceptional and that it brings a cinematic experience right to your home. It's a true pleasure to know that the on-screen setup tools and remote are user-friendly, making your viewing experience even more enjoyable.
The BRAVIA 5 is designed to deliver an unparalleled visual experience, with its stunning 4K resolution and advanced image processing technology. This ensures that every detail is crystal clear, making faces and scenes appear incredibly lifelike.
Thank you for becoming a Sony customer!
Warm regards,
Estefany
- Pros mentioned:Picture quality
Great Television
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I have had the TV for about 10 days. Love the big immersive screen. Great picture although I'm not sure it's much different than other high end TVs I've seen. I have it connected to the Sony Bravia sound system so I cannot comment on the sound from the TV speakers. The free delivery and set up by Best Buy was great.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Lawguymn,
Thank you for the 5-stars review! It brings us great satisfaction to hear you're loving your new BRAVIA 5 TV! We're especially glad the big, immersive screen and great picture are standing out.
With features like its advanced picture processing and vibrant color reproduction, it's designed to make every viewing experience exceptional.
Thanks for choosing Sony!
Best regards,
Estefany
Giant 98” Sony TV
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This TV is one of its kind. The resolution is extraordinary. It connected to my Denon receiver with no issues. Sound management, screen management is straight forward. Day or night, the image is clear and smooth. So far no glitches. I use Playstation 4 to play movies, games. Sound and connection are flawless. Price is high. I was considering a throw-back projector which would have given me another 20 inches of screen. I went with Sony because setting it up and installation was a lot easier than a throw-back projector. It was also cheaper and because the TV is a Sony, it will likely last longer than any projector in the market (I still have a 40 inch Sony that I have used as a monitor that I bought 20 years ago). I also want to mention that I could have not done it without the GEEK SQUAD team who installed, offered advice and recommendations that were really valuble. To install this type of TV, you will need a solid frame to hang it from your wall and two people. Paying the GEEK SQUAD services it was well worth it.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Axelander,
Thanks for taking the time to share your detailed review of the BRAVIA 5. We're thrilled to hear how much you're enjoying the extraordinary resolution and smooth performance. It's great to hear the TV connected to your receiver and PlayStation 4 with no issues, and we also appreciate you sharing your thought process on choosing a BRAVIA TV over a projector.
Thanks for choosing Sony!
Sincerely,
Jenn | Sony North America.
- Pros mentioned:Picture quality
Visual
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Beautiful picture and great quality overall. For the money, i would recommend to anyone. 98 inches and wonderful
I would recommend this to a friendBrand response from SonyListens
Posted .Hi MitchB,
Thanks for the recommendation! It brings us great satisfaction to hear that you are so happy with the beautiful picture and quality of your new 98-inch display.
The BRAVIA 5 features our 4K HDR Processor X1, which delivers smooth, clear images full of rich colors and detailed contrast. Its massive 98-inch screen is designed with a sleek, minimalist bezel to keep your focus on the picture.
Thanks for choosing Sony!
Best regards,
Estefany
- Pros mentioned:Picture quality
98” TV
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The television is very high quality. It has excellent sound and amazing picture. I really enjoy watching sports on it. It makes you feel like you’re at the game.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Mrobert1,
We are immensely pleased to hear that your new BRAVIA 5 is providing such a high-quality experience! We specifically design our TVs to deliver excellent sound and an amazing picture, and it is wonderful to know that the immersive viewing is making you feel like you are right there at the game. Thank you for choosing Sony!
Best regards,
Dominick
Google tv
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The TV is great, Great picture quality. But I have spectrum and the google tv doesn’t recognize spectrum, it was a challenge I had to have the spectrum tech come out to help get things worked out. And they need to explain better how to pair the sound system to the tv with the app I had to have Greek squad help with that. But now everything is working great.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for your feedback, AndreGm!
We’re thrilled to hear you’re enjoying the great picture quality on your K-98XR50. We appreciate you sharing the challenges you faced with the Spectrum setup and the sound system pairing; your feedback helps us improve our guides for future customers.
We’re glad the Spectrum and Geek Squad teams were able to help, and that everything is now working great!
Thank you for choosing Sony!
Best regards,
Gus, Sony Social Media Team
- Pros mentioned:Picture quality
Sony 98' Bravia
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.We absolutely love this tv! So much that we purchased a second one for pur theater room after the backlight in our 85 inch Sony that we had for about 15 years went out!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi CandyC,
It's absolutely fantastic to hear such a wonderful story.
We feel honored to hear your previous Sony TV lasted for about 15 years, and it's the highest compliment we can receive that you chose to purchase not one, but two new BRAVIA 5 TVs for your home! We're so glad to know you're loving them and that we could continue to be a part of your entertainment experience.
Thanks for continuing to choose Sony!
Sincerely,
Jenn | Sony Social Media.
- Pros mentioned:Picture quality
Large screen TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The Geek squad delivered and installed it. I have never had a TV larger than 55". This is great and perfectly fits my space.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi RobertH, thank you for your feedback! We are thrilled to hear that your new K-98XR50 is a great fit for your space.
The BRAVIA 5 offers stunning picture quality with vibrant colors and sharp details, plus smart features like easy streaming and voice control to enhance your viewing experience.
Thank you for becoming a Sony customer!
Best regards,
Estefany
Sony Brivia 98' Tv
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.this tv is awesome! I am very happy with this product, the sound is very good, and the picture is well, I just couldn't be any happier with that awesome picture. the salesman at the store in Crossroads in Cary was awesome with guiding me through the sale of this and awesome pre-Birthday/Christmas gift to myself
I would recommend this to a friendBrand response from SonyListens
Posted .Hi BrandonD
Thank you for your kind feedback! It is fantastic to know you’re happy with the K-98XR50.
This TV delivers great sound and stunning picture quality with its advanced XR technology, making it a perfect choice for enjoying your favorite shows.
Thanks for choosing Sony. Enjoy your pre-Birthday/Christmas gift!
Warm regards,
Estefany
- Pros mentioned:Picture quality
Does Size Matter? For this TV… yes!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Feels like we have our own mini movie theater at home! Amazing quality. We wanted to splurge on a nice TV and felt this was the way to go!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi GCKK,
That is absolutely wonderful to hear! Thank you for choosing the Sony BRAVIA 5 and for sharing this incredible 5-star review.
Making you feel like you have your very own mini movie theater at home is exactly what we designed this TV to do. We poured our best picture technology into that magnificent 98-inch screen to deliver truly immersive, amazing quality.
Enjoy every cinematic moment—from the deepest blacks to the brightest highlights—and thank you again for being a valued Sony customer!
Best regards,
Dominick
Size matters
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Love this tv. I went from oled to mini led and the dark levels on this tv are very close to the oled.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JavierH,
It is fantastic to know that you Love this TV! We are especially pleased to hear that the dark levels on the Sony BRAVIA 5 Mini LED are performing so close to your previous OLED. Thank you for sharing your 5-star feedback and for choosing Sony!
Regards,
Dominick
- Pros mentioned:Picture quality
Sony 98”
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.TV is fantastic. It fills our movie wall so well and the picture is very clear. Happy we bought this one.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi WBat,
Thank you for choosing Sony!
It's most rewarding to hear that your K98XR50 TV fills your movie wall so well and that the picture is very clear. Your enthusiasm for the product is truly appreciated, and we’re delighted to know it enhances your viewing experience.
Best regards,
-Fred
- Pros mentioned:Picture quality
Bravia 5
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.IIn my opinion bravia 5 98 is better than bravia 9 85 inch. Yes the bravia 9 is a little bit bright but the picture quality is the same to be honest.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Abel1623,
Thank you for choosing Sony!
We couldn't be happier to hear that you are enjoying the K98XR50 TV! It's truly wonderful to know that you find it superior to the Bravia 9, especially in terms of picture quality. Your feedback is invaluable, and we appreciate you taking the time to share your thoughts. Thank you for your support!
Best regards,
-Fred
- Pros mentioned:Picture quality
Glad I got the Sony
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent picture. Really enjoy the 98" screen size. Install was excellent as well.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Norm,
We're thrilled to hear you're enjoying the excellent picture and the immersive experience of the 98" screen! We also appreciate you sharing your positive feedback about the installation.
Thanks for choosing Sony. Best regards, Eliab
Great Quality
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This tv is incredible. Picture is super clear and all of the apps etc are so easy to add. I was able to easily cast to the tv and Best Buy set it up for me.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi StephanieD,
We are thrilled to hear that your experience with the BRAVIA 5 has been nothing short of incredible. We are delighted that you are finding the Google TV interface so intuitive for adding your favorite apps and that the picture quality is outstanding when it comes to clarity and detail.
It is also great to know that you are finding it so easy to cast to the TV; we integrated Chromecast built-in and Apple AirPlay specifically to make sharing content from your phone or tablet a seamless, one-tap experience.
Thank you for making Sony part of your home entertainment.
Regards,
Dominick
- Pros mentioned:Picture quality
My best TV
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent tv. Extremely happy with my purchase. Colors are bright and it’s excellent for gaming. Also the install went great. They guys who came did an amazing job and they were very helpful with all info on the TV.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Angel, that's fantastic to hear! We feel privileged to hear you're so happy with your new Sony - 98" Class BRAVIA 5. It's wonderful to know that the vibrant colors and excellent gaming performance are standing out for you, we put a lot of effort into combining features that everyone will enjoy. Thank you so much for choosing Sony! Best regards, -Dominick
- Pros mentioned:Picture quality
Sony 98. Inch Bravia TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent product. Added the external speaker to boost the sound. Works very well
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JohnL,
Thank you for the excellent 5-star review!
We're excited to hear you are enjoying the Sony BRAVIA 5. It's fantastic that you found a way to enhance your audio experience with an external speaker to perfectly suit your needs. Our TVs are designed to be at the heart of your home entertainment, and we're happy to hear that it's working so well as the centerpiece of your setup. We hope you continue to enjoy a truly immersive viewing experience!
Thank you for choosing Sony!
Best regards,
Dominick
- Pros mentioned:Picture quality
Great tv
||Posted . Owned for 2 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent picture, vivid colors and exceptional deep dark blacks. Awesome tv
I would recommend this to a friendBrand response from SonyListens
Posted .Hello DavidB,
Thank you for your fantastic review! We are so glad to hear you are loving the excellent picture, vivid colors, and deep dark blacks on your new Sony BRAVIA 5 TV.
The XR Backlight Master Drive is what powers those exceptional deep blacks and incredible contrast you're seeing. This technology precisely controls thousands of tiny, high-density Mini LEDs to create a stunning picture with amazing brightness and detail, while the XR Triluminos Pro display ensures those colors are vivid and lifelike.
Thanks for choosing Sony, and have a beautiful day!
DiegoV
Like it better than the rest
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Nice TV! Pic better than other mini LED. The 4 channel audio is better then othered with 2 channel.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi DariusP!
We are really happy to hear your thoughts about the BRAVIA 5! The TV’s advanced picture technology makes colors and details really stand out and having 4-channel audio can bring out the surround sound effect much better than TVs with fewer channels.
Thanks for choosing Sony!
Best regards,
Estefany
